Authentically Build Your Credibility as a Subject Matter Expert on Twitter
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Subject Matter Expert on Twitter Presented by: Melodie Tao @MyMelodie Digital Marketing Consultant Business Development Manager, BusinessOnLine July 31 st 2009, Cool Twitter Conference Los Angeles Authentically Build Your Credibility a as
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My presentation will focus on building your credibility as a subject matter expert in your industry with an authentic voice. I will provide tips on how to be portrayed as an authority and resource in your area of expertise so potential clients and customers will know to contact you in time of need. This will include details on how to stay top of mind to your customers, how to present information so you are seen as a positive influence in your area rather than someone who is strictly on Twitter for promotional purposes, how to reach out to those seeking your service and how to engage in conversation regarding your specific area of expertise in a way that allows people to understand your business and how you will really solve one of their needs. The main message I will resonate with the audience is how to be a true resource and authority in your industry that people are eager to follow, retweet, recommend and work with.
Transcript of Authentically Build Your Credibility as a Subject Matter Expert on Twitter
Subject Matter Expert on TwitterPresented by:Melodie Tao@MyMelodie
Digital Marketing ConsultantBusiness Development Manager, BusinessOnLine
July 31st 2009, Cool Twitter Conference Los Angeles
Authentically Build Your Credibility a as
About MelodieProfessional: •Business Development Manager at BusinessOnLine•Social Media Enthusiast •Radio & TV appearances
KHTS- Channel 933 CW 6
Organizations:•San Diego Regional Chamber of Commerce•San Diego Ad Club•Online Marketing Connect
About BusinessOnLineFounded: 1996Headquarters: San Diego, CaliforniaWho: BusinessOnLine is a performance-driven online marketing agency focused on search engine and internet marketing strategies from a user perspective. • Online Marketing Optimized
– Search Engine Marketing– User Experience– Web Design– Social Media – Analytics
Selected as one of BtoB Magazine’s Top Interactive Agencies of 2008 & 2009
Intro• Main objectives of presentation:
Engage and interact with your community through an authentic voiceBe sought after as a true resource in your area of expertise
•Presentation StructureEstablish your goalsFollow strategyInteraction strategy Case study 1: Individual Case study 2: Large Organization
• In what subject matter do you want to be an expert?
• What type of resource are you?Customer service?News? Industry specific?
• How do you plan to measure success?Set a standard for success indicators and be specific: Coupon code,
traffic on websiteTwitter specific promotionsAnalytics through URL shortenersTrack #hashtags
• Create your tweet schedule Plan ahead for a tactical approach
Establish Your Goals
•Follow established people in your industry to gain insight on how others are utilizing Twitter for their business
User Directories Twellow.comWefollow.com
•Follow people creating buzz and tweeting about your area of expertise Use Twitter Search Tweet Deck to set search alerts
Follow Strategy
• 80/20 Rule
• Listen to the conversations Reply to people with insights/questions about your subject matter
with valuable information ReTweet from other subject matter experts
• TacticsUse keywords in your replies so they come up in searches Ask open ended questions that prompt replies Create interactive promotions
Interaction Strategy
Case Study 1: @theedatingcoachSubject Matter Expert: Dating
Professional Dating Coach working with people on how to enhance their dating techniques and maximize their dating opportunities
•Success indicators: Number of people who hire DeAnna as their dating coach through Twitter Number of people who contact DeAnna for media opportunities through Twitter
•Here’s how DeAnna uses Twitter…
Case Study 1: @theedatingcoachSubject Matter Expert: Dating
Interactive Promotion
Useful Tips
Question that
prompts replies
Case Study 2: @OMSummitSubject Matter Expert: Online Marketing
Provide opportunities for marketers to collaborate, network, and learn how to execute on best practices in Online Marketing.
•Success indicators: Number of people who register for events through Twitter Number of people who participate in Twitter promotions
Here’s how the Online Marketing Summit uses Twitter…
Interactive Contest
Useful Reply
ReTweet other
experts
Case Study 2: @OMSummitSubject Matter Expert: Online Marketing
Thank You
