Authentica for wine & pharma

The war against counterfeiting never been so simple thanks to Authentica the first mobile platform to authenticate products simply through the use of a smartphone.

The Market:

L’ anti-contraffazione

EVERY PRODUCTS THAT CA BE

COUNTERFEIT

MEDICINES AND COSMETICS FASHION

FOOD&BEVERAGE

HI-TECH TOYS

HANDMADE PRODUCTS WATCH&JEWELS

The Market Size

105 mln COUNTERFEIT PRODUCTS

23 mln FASHION

38 mln DRUGS AND COSMETIC

21 mln TOYS

22 mln HI-TECH

45 ILLEGAL WEB

PLATFORM

13000

POLICE ACTIVITY

21 mld

GLOBAL VALUE ITALIAN

SOUNDING EU

60 mld

WW ITALIAN SOUNDING

VALUE

What is Authentica

Authentica is a mobile app that makes it possible to certify the originality of a

product protecting consumer and producer.

CONSUMER thanks to the application can verify the authenticity of the product purchased in real time.

MANUFACTURER Authentica with you

adds a further degree of protection

against counterfeiting

On what is Authentica

based Authentica is based on Scratch&Screen a powerfull, scalable, reliable

Application Sever built to generate and manage unique Code .

©2012 Millone SRL - All rights reserved

Consumer backend Business backend

Management backend

Dataadaptors

Application server

Core EngineData Engine● memcached● noSQL DB

FSAL foreign systems abstraction layer

BI

CRM

Campaign mgmt

Field systems

Business FE

Platform

Cordova

AJAX content

Consumer FE

System admin

Management FE

Billing & accounting

Tenancy filters

Decoder

ERP

QA, Pdt trk

Generic SQL

Social Networks

Reporting

Denorm SQL/file

StrongAuthLayer

HA distributed engine


On what is Authentica based

Commoncodebase

Consumer Front End Development

Platformdependent

i18n / l10nrepository

m-platf HTML

m-platf JS

std skin CSS

native libs

static content

look & feel CSS

lang files (BMP)

CLDR XML

static content

Customerspecific

custom content

Build PreProcessor

Platform build tools

Multi-platform● Android● IOS● (WinPhone)● (BlackBerry)● ...

Multi-lang/script/locale● en-US, en-GB, ...● fr-FR, ...● it-IT, …● de, es, pt, (ru, he)● ...

Multi-version● SnS-branded standard● (multi)branded skinned std● (multi)branded custom● (multi)branded host app● ...



BI

Business Objects

Pentaho

CRM

SugarCRM

SalesForce.com

MS Dynamics CRM

ERP

SAP ERP

MS Dynamics NAV

File

CSV

XML

Business Front End Data adaptors

SQL

Oracle DB

MS SQL Server

MySQL

PostgreSQL

DB2

SAP CRM

ACT!

MS Dynamics AX

Sage

Spreadsheet

MS Excel

oo.o Calc

MS Reporting svcs



The Full Authentica

Process ATHENTICA WORK IN A COMPLETE PROCESS: IT STARTS FROM THE

PRODUCER OF THE CONSUMABLE GOODS THAT RECEIVE THE

UNIQUE CODE FROM SCRATCH&SCREEN, TROUGHT THE PRINTER

SERVICES AND FINISH WITH THE CONSUMERS THAT AUTHENTICATE

THE PRODUCTS

We generate the unique code and we will manage the requests of authentication coming from consumers

We deliver the unique code in a secure way to be printed

Unique code are printed on the products and the products shipped around the world

With their SmartPhone consumers can authenticate the products

The succesfull points

The succesfull point for Authentica are:

- You do not give the consumer the idea your products

can be counterfeit

- You tell the consumer you use the code to provide

additional information

- In fact as soon as the consumer read the code you

can get easily the following info:

- The full details of the bottle opened

- When

- Where

- By whom and you can start you direct

communication

- And in case the consumer is reading a fake code

you can get alerted

How it Works

THE QR CODE IS

CAPTURED

BY THE

MOBILE APP OR BY

THE GOOGLE

GLASSES

STEP 1

How it Works

AUTHENTICA SENDS

THE INFORMATION TO

SCRATCH&SCREEN

APPLICATION SERVER

STEP 2

How it Works

AUTHENTICA SHOWS

CONSUMER

THE RESULT OF THE

VERIFICATION WITH

INFORMATION FOR

THE CONSUMER AND

THE GUARANTEE FOR

THE PRODUCER THE

PRODUCTS IS

AUTHENTIC

STEP 3

How it Works

AND IF ... THE PRODUCT WAS NOT

AUTHENTIC?

STEP 2

The customer does not have any feeling but

we can report the person and the place where

the fake wine has been consumed and we

can escalate the problem.

Authentica will immediately send a notice to

the producer.

How it Works

With Authentica you will have list of

products authenticated.

You can share with your friends the list

and your experience or report the products

Counterfeit using the major social network.

Authentica – Fight the «Grey Markets»?

The solution can also trace every

single bottle after bottling to

consumption. This becomes the

fundamental weapon to fight

against 'gray markets'. Rather than

having a few inspectors, the

reliability of which you can never

be 100% sure, we will have

thousands and thousands of

consumers that will tell us where

the products are consumed with

geographical precision and then

we can certainly identify products

that were consumed in countries

other than those where they were

sold.

And communication

instrument with customers Authentica in addition of being a reliable

technology to verify the originality of the

products and to protect the originality of

the brands, it can also become, for

companies wishing to do so, a powerful

and innovative marketing tool: in fact,

the medium allows the opening a direct

communication channel with the end

user.

The consumer will then receive updates,

make known its views, socialize his

experiences, participate in contests and

collected points.

And a powerful marketing

tool With Authentica the customer can easily

add information about the products, giving

to the consumer an innovative service and

quality.

You will know when a customer have

drunk a bottle, where the bottle have been

was drunk, by whom, and maybe even

with such friends, thanks to the integration

with social networks. All data collected can

be easily integrated with a CRM system.

Photos, videos and extra information can

be included in kit and will enrich the

experience of the end user and eventually

help consumers to move to buy the

products trough internet

How it Works

THE QR CODE IS

CAPTURED BY QR

READER OF THE

MOBILEPHONE OR

THE GOOGLE

GLASSES

STEP 1

How it Works

AUTEHNTICA SEND

THE INFORMATION TO

SCRATCH&SCREEN

THE APPLCATION

SERVER

STEP 2

How it Works

ONCE VERIFIED

AUTHENTICA SEND

THE RESULT OF THE

VERIFICATION

STEP 3

congratulations! your product is authentic

share

congratulations! your product is

authentic

SHARE

How it Works

AND IF ... THE PRODUCT WAS NOT

AUTHENTIC?

STEP 2

It will report through Authentica the counterfeit

product.

Authentica will immediately send a notice to

the producer.

warning! your product is not

authentic

ALERT

How it Works

With Authentica you will have list of

products authenticated.

You can share with your friends the list

and your experience or report the products

counterfeit.

And communication

instrument with customers Authentica in addition of being a reliable

technology to verify the originality of the

products and to protect the originality of

the brands, it can also become, for

companies wishing to do so, a powerful

and innovative marketing tool: in fact,

the medium allows the opening a direct

communication channel with the end

user.

The consumer will then receive updates,

make known its views, socialize his

experiences, participate in contests and

collected points.

And a powerful marketing

tool With Authentica the customer can easily

add information about the products, giving

to the consumer an innovative service and

quality.

You will know when a customer have

drunk a bottle, where the bottle have been

was drunk, by whom, and maybe even

with such friends, thanks to the integration

with social networks. All data collected can

be easily integrated with a CRM system.

Photos, videos and extra information can

be included in kit and will enrich the

experience of the end user and eventually

help consumers to move to buy the

products trough internet

COMPETITION

RFID:

- High costs

- Complexity

- Uncommon

Technology

- Not fully

integrated with

package

- risks alteration

Unique Code with

Label:

- High costs

- Complexity '

- Not fully

integrated with

package

- Difficult to adapt

Code managed

through website:

- High Cost

- Can not use

mobile app

- Complexity

- No real time

- Easy to create

a mirror

https://its-true.com/en/entercode/

Award

Authentica wins at Mobile

App Awards 2013 Consumer

Smau Turin Italy

Authentica semi-finalist at

TechCrunch Italy 2013

Authentica guest at Smart &

App on La3

Authentica finalist at La Fiera

delle startUp Italy 2013


Technology overview

QR code: a means of

communication Scratch & Screen technology uses the QR code as a tool for the

collection and transmission of information. At this time the QR code

has been chosen for a number of features that make it suitable:

- Stream strong growth

- Can hold a lot of information

- Affordability

- Aesthetics

Our technology, however, is completely independent from the

graphical representation of the code: if in the future there will be better

tools we could use them without making any changes to our code


Scratch Screen & the

unique code INTRODUCTION

The QR code contains the unique code generated from Scratch &

Screen.

The process and algorithms for generating the unique code needed to

ensure maximum safety and non-replicability of the same neither

casual nor fraudulent.

To give an idea of the level of complexity of the process used, we note

that our technical direction was inspired by the process of issuing

visas applied by the Japanese immigration, of course the algorithms

and tools used in the process are different.



unique code SAFETY FEATURES

- The ability to replicate the unique code happens to be equal to 1/10

to the 95 power

In case the code could be randomly replicated, would not be

significant, in fact:

- The data is opaque (taken alone has no meaning)

- The figure has put sense in connection with the information

present in the data base at that time

- The data is encrypted



unique code FEATURES OF THE CODE

The code is composed of a random, generated with a high level of

sparseness by an algorithm that repeats the sequence after 2 high

635 combinations, and one part of the identification data opaque.

The code generated 256-bit 32-bit are injected containing useful

information to the system

Last, but not least, our codes when they reach the database, as they

are made, we are able to immediately recognize any code

"malformed" and then the system of foreign origin Scratch & Screen,

and take the appropriate defensive countermeasures



unique code FEATURES OF THE DATABASE

-The database is of Big Data deployed, then we use a technique of

caching data in RAM that allows the management of distributed

parallel servers.

-The database allows you to manage Big Data and the interrelation of

huge amount of data even from heterogeneous sources, and provides

maximum scalability.

- The entire system is designed from the origin in a logic multitenancy.


ABOUT US

Matteo Del Corno BDO & Co-Founder

@matteoGETIT

Gianni Millone CTO & Co-Founder

@giannimillone

Loris Battistini Country Sales Manager Italia

@slori

Mariacarla Millone COO

@McMillone

S & S was founded in the fall of

2012 within the company Millone SRL

specializing in Shop & Office

Automation and Applications

management for both SMEs and large

companies.

The basic idea of Scratch & Screen is

develop a system

based on an application server

that “talking” with the devices

, regardless of the

operating system on which they

operate,

allows the use of tools

sophisticated in fast and simple way.

Authentica began as a specialized

application development platform

application server scartch & Screen

contacts

Authentica Millone SRL Corso Lancieri di aosta 11/F 11100 Aosta – Italy Matteo Del Corno Co-founder Mobile: +39.340.3939908 Mail: [email protected] @matteogetit or @scratchnscreen

mailto:[email protected]

Thanks!

Authentica for wine & pharma

Technology

Transcript of Authentica for wine & pharma