Australia on the global stage, global market trends and Australian wine: Mike Veseth
-
Upload
savouraustralia -
Category
Economy & Finance
-
view
682 -
download
2
description
Transcript of Australia on the global stage, global market trends and Australian wine: Mike Veseth
![Page 1: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/1.jpg)
![Page 2: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/2.jpg)
Australia on the Global Stage
Global Market Trends and Austral ian Wine
Mike VesethThe Wine Economist
WineEconomis t . com
![Page 3: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/3.jpg)
All the World’s a Stage
![Page 4: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/4.jpg)
And We Are All Players
![Page 5: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/5.jpg)
There Is A Tide ….
There is a tide in the affairs of men,Which, taken at the flood, leads on to fortune …
On such a full sea are we now afloat,And we must take the current when it serves / Or lose our ventures.
![Page 6: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/6.jpg)
O Brave New World!
![Page 7: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/7.jpg)
The Age of Wine Extremes
The Race to the TopChina and the BRICSExchange Rate Wild
Card
Key Global Wine Trends
![Page 8: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/8.jpg)
U.S. Race to the Top
Largest Categories1. USD 3-5.992. USD 9-11.993. USD 6-8.994. USD 12-14.99
Overall market = +5.4%
Leading Categories1. USD 9-11.99 (+12.8%)2. USD 12-14.99 (+9.4%)3. USD 20+ (8.0%)4. USD 15-19.99 (7.2%)
Lagging Categories USD 3-5.99 (3.5%) USD 6-8.99 (-2.9%)
Source: Nielsen
![Page 9: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/9.jpg)
Britain’s Rising Tide
UK Market Trends
Rising average prices
£2 duty tax impact
Hot Spots: £5-6 & £ 8-10
Cold Zone: £ <5
![Page 10: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/10.jpg)
China and the BRICS
China Market Boom
44% growth red wine 2010-2012
105% growth red wine RMB 50-90
China could be Australia’s #1 Export Market by 2018+
BRIC market potential
![Page 11: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/11.jpg)
Exchange Rate Tempest
The Wild CardAustralia’s Rollercoaster A Perfectly Good Storm?Moving to Higher Ground
![Page 12: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/12.jpg)
Australia on the Global Stage
Striking a BalanceThink Local, Sell GlobalCultivating Sweet SpotsPerception and Reality
Faces & PlacesWine & Food
![Page 13: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/13.jpg)
Not Exactly Shakespeare …
Globalization’s CurseMarketing MiraclesTerroirists’ Revenge
Australia’s Wine Wars
![Page 14: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/14.jpg)
All’s Well That Ends Well?
Rising TideGlobal Competition
Economic Wild CardsAustralia’s Advantages
Happy Ending?
![Page 15: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/15.jpg)
Australia on the Global Stage
Mike VesethThe Wine Economist
Spec ia l thanks to Savour Aus t ra l i a , Pe te r Ba i l ey and Kym
Anderson
Apo log ies to Wi l l i am Shakespea re
![Page 16: Australia on the global stage, global market trends and Australian wine: Mike Veseth](https://reader033.fdocuments.net/reader033/viewer/2022052905/55877a00d8b42af8218b462c/html5/thumbnails/16.jpg)