Aura thai spa presentatoin By Manas & group
-
Upload
manas-chaturvedi -
Category
Lifestyle
-
view
6.669 -
download
1
description
Transcript of Aura thai spa presentatoin By Manas & group
Presentation On Services Management
SPA INDUSTRYGuided By: Mrs. Sonal Dabke
ON
Group Member
• Safiya Shaikh C-46
• Manas Chaturvedi Ex-03
• Smita Kamble C-33
• Prasad S. C-21
• Rohit M C-26
• Pradnya Patil C-06
Spa Industry In India
• 2,300 spas - US$ 400 million annually
• Expected increase in hotel spas by 20 per cent
and day spas by 30 per cent
• 20-25 major spa centres
• Northern India - the biggest increase in spa
development in the country
• Kerala region is a well known destination for
‘Ayurveda’
Classification of Spa Industry
• Destination spas
• Resort hotel spas
• Day spas
• Medical spas
• Mineral springs
• Club spas
Spa Trends • The New “P” Word
• Year of the Hammam
• Not “Going to,” But “Belonging to” a Spa
• The Online Spa
• The Hybrid Spa
• Wellness Tourism Wows
• Celebrating Celebration
About Aura Thai Spa
• Spa owned by Aura Thai Spa Pvt. Ltd.
• Founded by two Indians in 2006
• Company has presence in – Dubai- UAE,
Thailand, India
• Most of the functions are operated from
Thailand
Aura Thai Spa
• A leading provider of the world-renowned
Thai Spa and wellness services.
• 11 spas in Mumbai, starting with the one
in Bandra, Pali Hill.
• Plans to set up a massive network of 300
spas by 2015
Major Players
• Aura Thai Spa- Chembur, Bandra
• Nirmal Herbal Spa- Chembur, Powai, Andheri
• Kerala Ayurvedic Spa, Chembur (E&W)
• Spatika, Chembur & Vashi
• Cosmic Mandala 15- Colaba
• Antara Spa- Andheri West
• Myrah Spa- JVPG Scheme, Juhu.
Core competencies
• Thai Spa - Staff called exclusively from
Thailand
• Nirmal Herbal Spa- Naturopathy
• Kerala Ayurvedic - Ayurvedic & Panchakarma
• Spatika – Naturopathy & Ayurvedic
• Cosmic Mandala 15- back massage, and
extensive holistic skin renewal treatments
• Antara Spa- Combining Swedish and
aromatherapy techniques
• Myrah Spa- Special pregnancy packages,
and sports massages.
SWOT ANALYSIS
AURA THAI SPA Central location. Competitively priced.. Imported Spa products. Ambience. Hospitality. Wide variety of services. Quality of Therapist. Experience. Best value for time & money. Customer satisfaction& Delight. Maximized service potential
• STRENGTHS• OPPORTUNITIES Health concerns & stress
within the minds of customers is gradually increasing.
High growth rate as Spa’s are connected to other industries such as food & Herb
High Disposable Income.
AURA THAI SPA
New to the area.
Unfamiliar business to locals.
Lack of ability in foreign language.
• WEAKNESSES • THREATS
High Budget investment.
Strong competitiveness
from other payers.
STPD ANALYSIS
SEGMENTATION Geographic segmentation .
Region. Country size. City size. Density.
Demographic segmentation.
Age. Sex. Family size. Income. Education & occupation. Social class.
SEGMENTATION Psychographic segmentation.
Lifestyle/attitude. Personality. Purchase habits. Benefit sought. Usage rate & loyalty Price sensitivity.
TARGETING Potential customers include overseas travellers or expatriates. who are health conscious & care about their personality and
looks. pamper themselves with massage therapy, body and facial
treatments. prefer alternative health care. individuals with medium or higher disposable income. sometimes have chronic pain or old injury issues. massage 1-4 times a month for relaxation or try to have
massage as regularly as they can afford. use massage as preventative health care. Hotel referrals.
POSITIONING
TREAT YOUR BODY. RELAX YOUR MIND
VISION - Relieving your stress, Making you happy.
MISSION – To share the wonders of authentic Thai Spa among the Indian masses, and become the first of its kind authentic/ original Thai Spa treatment chain in India.
CONCEPT - Providing absolute Rejuvenation.
DIFFERENTIATION Authentic Spa treatment based on the age old ,time- tested
Thai herbal/ holistic practices and folk wisdom. Well qualified &Trained Thai Spa Therapists by ministry of
health and education ,the most credible organization for promoting the Thai Spa Concept.
Ambience and atmosphere of the place has been meticulously planned and developed to represent authentic Thai Spa.
Purest & Best quality Spa products are directly and exclusively imported .
Services packaged and priced with the sole focus of offering the best value for time and money.
Pleasant & courteous attitude of both therapist & support personals .
Porters Five forces Model
7 Ps
Products
• Facials
• Body Scrubs
• Body wraps
• Traditional Thai massages
• Thai herbal compress
• Foot reflexology
• Specific Massages
Price1) Full Body Traditional Thai Massage (Dry Therapy)30 min - Rs. 90060 min - Rs. 160090min - Rs. 2250120 min- Rs. 2600120 min + Herbal ball compress- 3200 2) Full Body Aromatherapy Massage ( Oil Massage)Starts with 60 min - Rs. 1900 & Ends at 120 min + Herbal Ball Compress - 3800
Price3) Foot Reflexology30 min - Rs. 90060 min - Rs. 160090 min - Rs. 2250120 min- Rs 2600120+ herbal compress under – Rs 3200
4) Specific Therapy ( Back & Shoulder/ H & S)30 min - Rs 90060 min - Rs.160090 min - Rs 2250120 min - Rs. 2600120 + Herbal ball compress - 3200
5) Thai Herbal Compress Therapy - Rs. 2100
6) Therapy Combinations60 min Thai + 60 min Aroma Therapy - Rs. 320060 min Aroma Therapy + 60 min Foot Reflexology - Rs. 3200
7) Body Scrubs: ( Raw Sugar Polish) - 60 min - Rs. 2250 8) Body Scrubs : ( Lemon Salt Glow) - 60 min - Rs. 2250
9) Body Wraps: (Dead sea Masque) - Rs. 2600 10) Body Wraps: ( Whitening Body Masque) - Rs. 2600 11) Facials : ( Wipe away the years) - Rs. 3800
12) Manicure: Rs. 550 Pedicure : Rs. 650 Both: Rs. 1000 13) Facials ( Luxury ) - Rs. 3800 14) Facials Refine - Rs. 3200
Promotion
Silver membership card
Gold membership card
50% Discount on four working days
Adds in newspapers
Distribution pamphlets thro. Local newspaper vendors
Promotion• Platinum membership card
• Diamond membership card
Contd….
• Services to hotels which does not have their own spa
• Prior to opening meeting with managers at local hotels
promotions will be offered to create buzz and build
relationships.
• Online website- Spa Scheduling Software
• Advantage of place
Place
• Bandra
• Varsova
• Colaba
• Chembur
• Powai
• Ghatkopar
• Juhu
• Breach candy
• Worli
• Malabar hill
Process
Reaching the Spa
Relaxing for sometime
Service is provided
Provide Refreshments
Feedback is taken
Taking Appointment
Physical Evidence
• Internal Ambience
• Lighting
• Interior Decoration
• Spa product ingredients for massage oils, herbals compresses, scrubs and facials, etc
• Thai Sitting (Sofa, Bath Pool, Chairs etc)
• Soft Music
People
• Therapists are Thai nationals, trained and certified by the Thai Ministry of Health & Education.
• 360 Degree feedback system
• Employee involvement
SERVICE BLUEPRINTSERVICE BLUEPRINT
Escort client to seat
Move to conditioning
areaBath
Massage Therapy
Quality of MassageQuality of herbs used
Script for refreshments
Conversation with client
Maintain Refreshment
Offer Refreshment
Challenges
• Highly fragmented and unregulated
• Lack of standardization
• Same traditional treatment
• Lack of accredited training institutes
• Perception of people
CONCLUSION
Source of Information
• Services Marketing, 6th edition, Christopher Love lock & Jochen Wirtz
• http://www.aurathaispa.com• http://goindia.about.com/od/yogawellbeing/tp/top-
spas-india.htm• http://spas.about.com/od/stressmanagement/tp/
globalspatrends.htm• http://goindia.about.com/od/yogawellbeing/tp/top-
spas-india.htm
Thanks