August, 2015. A Celebration of Cinematic Grandeur.
-
Upload
tamsin-moody -
Category
Documents
-
view
213 -
download
1
Transcript of August, 2015. A Celebration of Cinematic Grandeur.
![Page 1: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/1.jpg)
August, 2015
![Page 2: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/2.jpg)
A Celebration of Cinematic Grandeur
![Page 3: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/3.jpg)
Overview
Launched since August 1998Movies in original soundtracks with Chinese
subtitles on show 24x7Transmitted via satellites ASIASAT 7 and
APSTAR 6Covering the whole of China, distributed via
networks of hotel and corporate cable, administrative cable and government institutional cable
Encrypted distribution
![Page 4: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/4.jpg)
European 、 US films (70%)Asian films (30%)Award winners350 titles from around the
world each month
Where World-Class Cinema Glitters
![Page 5: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/5.jpg)
Unbeatable Stocks
20th Century Fox Columbia Pictures MGM Paramount
Miramax Films Phoenix Pictures TriStar CJ Entertainment
Fortissimo Films
Lakeshore Entertainment
Revolution Studios
China Star Milkyway Image
Toho
![Page 6: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/6.jpg)
Worldwide CinemaMon-Sun 12:00-
13:50
International Film HourMon-Sun 23:15-01:15
Action WorldMon 21:15-
23:15
Asian TheatreTue 21:15-23:15
Romance WorldWed 21:15-23:15
Wonder WorldThur 21:15-
23:15
Hollywood TheatreFri 21:15-23:15
Classic TheatreSat 21:15-23:15
Sunday PremiereSun 21:15-23:15
Stellar Line-up from Monday to FridayBlockbusters of different genres at prime time from Monday
to Sunday to offer audience a feast for the eyes.
![Page 7: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/7.jpg)
Hollywood Megastars, Blockbusters
Galore
![Page 8: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/8.jpg)
Korea, Japan, Taiwan Powerhouse of Asian Hits
![Page 9: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/9.jpg)
Bollywood, Hong Kong Dream Factory of the East
![Page 10: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/10.jpg)
Russia, GermanyEuropean Film Magic
![Page 11: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/11.jpg)
Profile %
Phoenix Movies’ core viewership is young
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)
![Page 12: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/12.jpg)
Phoenix Movies viewers are well-educatedMore than 90% Phoenix Movies viewers receive professional or above
education
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)
![Page 13: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/13.jpg)
Phoenix Movies viewers are more affluent68% Phoenix Movies viewers with monthly household income RMB 10K or
aboveMonthly household income
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)Remarks - “Refuse to answer” respondents are excluded.
![Page 14: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/14.jpg)
Phoenix Movies viewers hold higher positions
more than 70% Phoenix Movies viewers with managerial grade or above occupation
Profile %
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)Remarks - “Refuse to answer” respondents are excluded.
![Page 15: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/15.jpg)
% watched in past 7 days
Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days.Business executives with annual household income RMB 700K+ in 8 cities* in China (102,037)*Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu
Phoenix Movies popular amongst Affluent Business Executives
No.4 overseas regional channel
![Page 16: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/16.jpg)
% watched in past 7 days
Source: CTR CBES 2014; Oversea Regional channels watched in past 7 days.Business executives who are general manager/ president/ CEO/ direct, in 8 cities* in China (504,548) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu
Phoenix Movies draw general managers, presidents, CEO and
directorsNo.4 overseas regional channel
![Page 17: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/17.jpg)
Agree / Strongly agree %
Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930)Watched Phoenix Movies in past 7 days (75,072)
Phoenix Movies viewers enjoy quality lifestyle
![Page 18: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/18.jpg)
Phoenix Movies viewers are frequent flyers
Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930)Watched Phoenix Movies in past 7 days (75,072)
![Page 19: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/19.jpg)
Profile %
Phoenix Movies viewers are more financially aware
Source: CTR-CNRS May to Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128);Past 4 weeks Phoenix Movies viewers (4,560,704/1,264)
*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.
![Page 20: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/20.jpg)
Phoenix New Media
ifeng.com
In Print On-line Digital Audio Broadcasting
On Air
Phoenix Movies
Phoenix Weekly
Phoenix CNE
Phoenix NA Chinese
Phoenix Chinese
Phoenix U Radio
Phoenix Multimedia Platform
ONE-STOPONE-STOPINTEGRATED MARKETING OPPORTUNITIESINTEGRATED MARKETING OPPORTUNITIES
Phoenix InfoNews
Phoenix Hong Kong
![Page 21: August, 2015. A Celebration of Cinematic Grandeur.](https://reader036.fdocuments.net/reader036/viewer/2022070409/56649e7d5503460f94b7fad8/html5/thumbnails/21.jpg)
Thank You!