Augmented Reality Trends for Sales and Marketing - AR + VR for 2015 and beyond
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Transcript of Augmented Reality Trends for Sales and Marketing - AR + VR for 2015 and beyond
Magic Leap to VisualCommerce®
How AR & VR will change sales
and marketing in 2015
AZEK & Lowe’s Case Studies
2
1. Program participants
2. A fun look at AR & VR through 2020
3. Hardware & platforms
4. AR vs. VR applications - collaboration vs. immersion
5. Case studies: 2014-15
• AZEK Building Products
• Lowe’s Home Improvement
TODAY’S TOPICS
3ATTENDEES
4AR & VR THROUGH 2020
5HARDWARE & PLATFORMS (2015-2018)
6HARDWARE & PLATFORMS (2018 – 2020)
7LOWE’S HOLOROOM
8BUSINESS CASE
9
1. Reduce friction in the selling process
2. Integrate AR into existing visualization strategies
3. Reduce “hard costs” (e.g., product samples, shipping)
4. Support live events and lead generation
5. Competitive differentiation
BUSINESS OBJECTIVES
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1. Obvious utility
2. Brand integrity (e.g., color, texture, dimensions)
3. Intuitive, engaging experience
4. Extensible (e.g., content, new technology)
5. Seamless integration of other brand assets
FUNCTIONAL REQUIREMENTS
11
1. 20,000 downloads (customers, dealers & contractors)
2. 2,000 markers requested & shipped (lead generation)
3. 10,000 video views
4. Industry awards, PR & other media value
5. Attributed sales
2015 SUCCESS METRICS
12LOWE’S HOLOROOM
13LOWE’S HOLOROOM
14LOWE’S HOLOROOM
15LOWE’S HOLOROOM
16LOWE’S HOLOROOM