Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox,...
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Transcript of Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox,...
Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.“
”We need to stop interrupting what people are interested in and be what people are interested in…
CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:AVG COST/LEAD: $143
SOURCE: HUBSPOT, 2011
OUTBOUND:AVG COST/LEAD: $373
18
The global population of blog readers keeps growing.
2008 2009 2010
55%
61%
65%
% OF DAILY INTERNET USERS WHO READ BLOGS
SOURCE: UM, OCTOBER 2010
Don’t Blog Blog
8
15
88%
# O
F M
ED
IAN
MO
NTH
LY L
EA
DS
19SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
B2C companies that blog generate
per month than those who do not.
88% more leads
Link to Offer
Create an OfferOffer
Create a Conversion Path
CTA LP
Link to CTALink to LP
Promote Your Offer Through Email
Link to Email
Promote Your Offer Through Blogging
Blog
Link to Blog Article
Identify Conversion Opportunities and Make New Offer.
Offer
LP + CTA
Build Landing Page, Call To Action and Thank You Page to advertise the offer.
LN Attach Lead Nurturing Campaign to the Offer.
Build Targeted List and Email Existing Contacts the new offer.
Blog Write blog articles around the topic of the offer to promote on website.
Promote Schedule social media promotions of landing page
and blog posts
Analyze Analyze the results of each element to improve
next campaign
Identify Conversion Opportunities and Make New Offer.
Offer
LP + CTA
Build Landing Page, Call To Action and Thank You Page to advertise the offer.
LN Attach Lead Nurturing Campaign to the Offer.
EmailBuild Targeted List and Email Existing Contacts the new offer.
Blog Write blog articles around the topic of the offer to promote on website.
Promote Schedule social media promotions of landing page and blog posts
Analyze Analyze the results of each element to improve
next campaign
Create Content Engine – share to attract
Connection point for industry - education Hub
Publishing platform – magnet for a market
2 Community allows Partners to Exchange Ideas & Tactics
1 Community allows Partners to Network Proactively
3 Community allows Partners to Compliment Each Other
To help more agencies adopt/learn IM.
To raise engagement of existing base.
To reward engagement of engaged.
To help more agencies adopt/learn IM.
To raise engagement of existing base.
To reward engagement of engaged.
To help more agencies adopt/learn IM.
To raise engagement of existing base.
To reward engagement of engaged.
To help more agencies adopt/learn IM.
To raise engagement of existing base.
To reward engagement of engaged.