Audience research & Analysis of the

results…

However our music video could appeal to other age groups seeing as we had 2 ages 35 & over

The results here show that the majority of our target audience are young adults aged 16-19

The majority of our questionnaire was filled out by females but our video will still appeal to both

The top three genres people listened to were Hip hop, RnB and Pop

Majority of people said they liked narrative based videos which we will take into consideration when planning our video

Most people thought the band/artist should be in a music video.

Here are some of the reasons for ‘Yes’ and ‘No’

“No they should just be represented by something else”

“Yes, so we can get a better feel of the song”

“They may not be relevant to the music video e.g. Kanye West- Good Morning

“it shows the characteristics and passion they themselves have towards their music”

“No depends on the concept of the music video”

“yes, the artist is another form of expression”

The ways in which people mostly consumed their music was through the internet (YouTube), & their phones

Turned out that all the people who answered our questionnaire don’t read any music magazines