3 WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Firstly, we knew that audience feedback was a vital part of the production process while completing all three of our products, and

therefore we devised multiple ways to gather and analyse audience feedback. Some of these ways include questionnaires, charts, interviews,

and videos.

We initially conducted an email to the management of Nero in order to conform to copyright laws, so that we were able to use this piece of music in our video legally. A screen shot of the email is below. We did not receive a reply so we assumed we were allowed to use this song, as if it was not okay, management of Nero would have told us otherwise.  This implied feedback from Nero allowed us to use the song legally. 

Target Audience We wanted to create a product that our target audience would purchase,

and like to see. Our main target audience is 15 to 18 due to the fact that our genre of music (pop and Dub step) is most popular with this age group, however our target audience extends to anyone who likes Nero’s previous work.

I have learnt many things from our target audience, and this is shown in the re-draf

ts and improvements made to our media work in previous posts. In our initial audience research, we asked our target audience what they enjoy the most about music videos and their views on the general conventions. We did this in order to gather accurate information about their likes and dislikes, so that we knew what to avoid including in the music video, and we would include (or take into consideration) what they liked. We learnt that many of our audience enjoy a random, disjuncture style narrative, and therefore we devised our narrative and story board based around this view. We also learnt that they were against any pornographic content in music videos, and therefore we did not include anything to disinterest our audience.

[youtube=http://www.youtube.com/user/alexxclo?feature=mhee#p/u/22/xirazdLQrwk]

Initial Feedback After the first filming and editing session where we had produced

our first introductory clip, we showed our audiences and asked for their feedback. We learnt that we needed to edit the speeds, and include some more clips due to the fact they said it gets ‘a little boring and repetitive’.  We also learnt that some members of our audience thought a certain clip was funny, were as it was supposed to be serious. This clip consisted of a plant, at the same time the audio built up to the first peak. After feedback, we changed the introduction and speeded up some clips, while slowing down others and adding in extra clips instead of repeating them. We also changed the clip from the plant, to an image of the main character. This improved the look dramatically and we were very impressed with the feedback we received.

Feedback example 2 Another piece of feedback we received was from Keanu

via video interview– he stated that the clips where Jack jumps into the river look different from each other, and it doesn’t look consistent. This was because we placed clips of Jack jumping in the water from different angles and this meant his arms looked in different places, and jump about slightly. We learnt that we needed to fix this to make it more consistent, so we edited this in post production to make the clips link, by zooming in and replacing clips.

http://www.youtube.com/watch?v=2mVlJRuNEAQ&list=UULXm-fNnlVj4eAgiqZUtinw&feature=plcp

Feedback 3

Another point that arose when asking for feedback via interview was the part where Jack was walking out of the water, we included a shaky camera shot of Jack walking out of the water, which our audience said didn’t look as good as the rest of the video, and therefore we made this clip dramatically shorter and replaced the remaining space with a stiller image of Jack to even out the balance. We were then re-assured by feedback after editing this, that this looked considerably better.

BEFORE AFTER

Feedback 4: Club Scene While filming and editing our club scene, we noticed it was vitally

important to receive feedback for this section because it took up a large amount of our video. We created questionnaires and handed them out to 8 of our target audience asking them their views on our club scene so far. The majority of them said they really liked the point of view perspective, and the colours and bright lights which was reassuring to hear. Some also stated that they would like to see more shots of Jack walking into the club so that they could get a better idea of what’s going on.  We did not have enough time to re film Jack walking through the actual club, so we edited clips of Jack walking into the club to establish this link.

Further Club Scene feedback

Another point that was made in feedback, was that some shots were too slow in the wrong places, and that we should include slower shots in certain places. We conformed to the view by speeding up certain sections where the music peaked, and we slowed down certain parts for example where there are close ups of people’s faces. This worked well and we really liked the feedback we received.

Re-draft; Further feedback

After we had redrafted again and added a new scene of the main character getting dressed, we received feedback for this scene. We then found that our target audience thought the scene goes on for a bit too long and it gets a bit repetitive. We decided to cut a proportion from this scene, and speed up sections for example when jack put on his t-shirt, which definitely improved the overall look and left room for other shots.

Finalising When it came to finalising the music video, we showed our music video

to our audience and asked them for their feedback and suggestions. We then found that our music video didn’t end very well, and we were advised by our audience to include a clip of something else at the end. We agreed with these views and got thinking what we should include at the end. One member of the audience stated we should include an image of Jack doing some drugs as this would look ‘cool’. We took this into consideration, and then developed this idea and decided we didn’t have enough time to re-film anything; however we will use a clip of Jack walking away, which worked very well as a simplistic approach to balance out the faster paces.

Final Feedback After completing the music video we wanted to receive

some final feedback to see what they thought overall. We showed them our music video and then interviewed them about it. I found that they were very positive towards our music video, commenting on how they enjoyed the use of colour and the diverse range of shots. 

Some things that were mentioned during the interview were:  "The green screen was amazing"- "The music went with the randomness" - This showed how we have established a direct link between the visual imagery and the audio to produce an immersive and effective piece.- “Jack’s not very innocent really”  - This shows how we have successfully fulfilled our narrative ideology about the main character being not innocent.- "I can relate to it" - Lewis stated about the McDonalds scene. This shows how we have created an environment in which the audience is familiar with and therefore creates connotations with their own lives at the same time as creating verisimilitude.

Final Feedback Many mentioned how they liked the green screen part as this

was visually interactive for them. They also seem to understand the underlying ideology in which we were subverting the song’s lyrics and title ‘innocence’ by making the character not innocence at all. These points were all very satisfying due to the fact that we had fulfilled or purpose in entertaining the audience, giving them something visually immersive that would encourage them to purchase the song or merchandise.

Throughout the course, audience feedback has forced us to improve significant parts of our music video. This caused us to re-film, re-edit and re-draft much of our footage to make it a successful piece of video.

We analysed much of our data in the form of pie charts to gather an accurate data.

http://www.youtube.com/watch?v=MuGnu5tQgLM&feature=autoplay&list=UULXm-fNnlVj4eAgiqZUtinw&lf=plcp&playnext=1

Data from final feedbackWe found that 90% of our audience that we interviewed would watch the video again. We also found that 17 out of 20 felt encouraged to purchase the song after watching the video. Overall I am very pleased with the amount of audience feedback we achieved as it has made our music video dramatically enhanced.