How did I attract/address my audience

Page LayoutI varied my page layouts throughout to give a mixture of conventions as well as trying to prevent boredom I attempted to create vibrancy and individuality when comparing it to other magazines of its type. For example within the cover page I wanted to keep the central image (splash image) spate and clear to create clear connotations and make the audience make their own annotations of what the image may represent, this is why there is very little text on the cover page and the text which is visible is clear and precise, also the heading has its own space and placement which doesn’t interfere with the ideas of the splash image, this is also backed up by the fact there is no other images in the cover page because I wanted the splash image to represents the concept of the whole magazine. I also attempted to have a three column effect on each of my pieces of work because I believe this creates a strong basis for a reader to read from as well as the fact it’s a common convention which other magazines use to aid their readers in their journey through a product which is something I felt was important for my audience to receive also. I had the challenge of intriguing and exciting my audience and the use of vibrant text and colours does contrast to that of the image which I believe is a feature which matches the page layout to create a sense of excitement and modern technology which a lot of my audience was interested by. I used a slogan at the top of the page to create a sense of professionalism and history which I feel stands out when viewing the page to almost create a feeling because of what the words describe it gives the page some emotion and feeling creating a bond between audience and product. The contents page is very different from the cover page because it is planned to be one of the only pages throughout the magazine which doesn’t follow the theme of the magazine and for it to stand out singularly with its own theme of festival season and partnerships which the four images do convey. I wanted a simple layout for the text because I found a lot of magazines confused me with their contents page because there was a vast amount going on which I found confusing and struggled to understand where to find some things that is why I have gone for a singular column of text and small images as well as plugs and offers. I found that my contents page set the individual tone. However the double page spread reversed back to the traditional theme which the magazine does run throughout with and has a clear page layout. I used five columns and used two of them for text as can be seen, the other three were used to place my images in to so I could scale them right for the page. This specific page layout was very useful and I believe it gives the page a professional look as well as enabling me to add the images I wanted it split the page up nicely and created the tone of the page. Page layout was the most important aspect of this page for me because I wanted to create the conventions which other magazines used to give it a clear real magazine persona and I believe this is created.

Colour scheme The colour scheme was a very important aspect for my magazine because it had to create annotations and imagery of the dance scene. The predominant use of black, purple, grey and white visually appears very modern and matches the lifestyle of someone who would be apart of this environment, however some of the other images used had colours such as oranges and a summery vibe which I used to construe ideas of the festival season. The colour black resembles the night scene; grey creates ideas of mystery and the unknown; white resembles being free and young finally purple matched perfectly to modern technology and vibrancy. The audience had to be attracted by the colour scheme and these contrasting colours I believe do stand out especially on the cover page, they are still clear and visible and when these colours are used on the plugs and main sub headings they stand out clearer from the less important information and text. A problem which I found from some magazines was how the images stood out from the background colours and how they seemed out of place, that’s why I have combated that problem with the use of grey as the background block colour so that the images stand out better and clearer also the colour grey suggests an unknown feeling which I think is very exciting to an audience because it makes them relive memories and see themselves filling in this unknown void in the future through the contents of the magazine.

Font typesFont types were something which was a specific choice throughout the magazine that’s why I didn’t vary the choice, overall I only used five different font types and kept the same two predominant ones but used italics and bold in different ways. The two predominant ones I used which are used in the text for the double page spread and also the title for the cover page were very edgy and set the modern technological persona for the magazine. This edgy use of font types appeals to the audience as it matches the sort of conventions which someone who enjoys this genre of music would which I identified throughout my audience research. I really like the way that the text made reading the articles easy because its clarity and spaciousness which I believe is something that my audience will find very helpful appealing. The various use of bold and italics set out power and importance throughout the magazine for example the sub titles on the contents page and the pull inside the hexagon again on the contents page. These precise outcomes of using various conventions of text are what create the professional side of the magazine as well as making the audience more comfortable and approachable which is a figure I was wanting to introduce within the magazine.

Words UsedWithin my magazine there are a lot of explanative and exclamative

words which are used to entice and inform my audience. By using these types of words I am gaining the attention of the reader as well as backing up the professional journalism side to it which is a very important element as well as the visual aspect. The title (MUSIFY) instantly gives you the idea that it is a music magazine and makes the audiences search simpler than having to read sentences to find out what they will be purchasing therefore the clever title of the magazine itself is a good selection of words and aids the audience’s selection process. I have carefully selected words such as “dance” “sunny state” and “future” as words which resemble the idea of the magazine and where about this genre of music sees itself in the market of music and media, therefore I believe with the use of these words the attraction to the articles and the magazine is going to be a lot greater because the audience which my genre of music is surrounded by is about the future as well as living for the now that’s why I adopted these choice of words to match both the audiences beliefs and the magazines. Other terms such as “Win” and “Plus” are all words which I have used to grab the instant attention of the audience this is why they can be found on the cover page, first to grab the attention then to lure and secure them through the contents. The genre of the magazine is caught in the use of terminology that I have used in the sense that words such as “artist” “album” and “DJ” are constantly referred to making the magazine take on the tone of music magazine which knows a lot about its environment which as a media provider are expected to by the audience. I have also used first person narrative in my double page spread “we” which gives a very personal tone and allows the audience to connect on a personal level as well as interact on a real experience. Overall the word class is very structured especially on the double page spread article which I believe is a strong convention to have in a magazine.

Photography

I really wanted to create a sense of unknown throughout my photography and the use of colour scheme as a partnership and the way I did this on my cover page was through not using direct address and using of screen (image) space. The fact my model is looking into the distance makes the audience think about what he is thinking, doing, acting and so forth which I believe is more interactive than to have an image which used direct address because often magazine use their cover page image to connect with the audience in a strict way however I did want to try a more creative and new approach through a different convention. Because it is also an over the shoulder shot it gives the audience some indication to the environment enabling the reader to start to form imagery and ideas. On the contents page I wanted to brighten the magazine up and create the festival season genre which followed from the cover page, I believe the sheer fact that the brightness of the images alongside the colours used do bring a new category to the magazine and set the further tones of the magazine also they show young people having fun and enjoying the dance scene which was one of the aims of this magazine. The images in the double page spread and cover page are very male dominated that's why I felt as if I needed to balance this out by using both genders in the contents page and introducing the fact that both genders can be apart of this environment, this again is furthered by the mention of both female and male DJ’s. The variety of imagery resembles the fact that dance music is involved in every aspect of life and every season of the year however this edition was focusing on the future of 2016 and summer therefore the photography was used to show where this edition was aiming to go. The audiences attention is the main aim of an image that’s why I believe the variety and vibrancy of the images stands out and does catch the attention because it doesn't stick to a scheme and appeals to many different moods, emotions and feelings which is the mental way that the audience attaches itself to a product in this case the magazine.