EXECUTIVE SUMMARY

The official website for Venus Attraction is developed to pursue the most convenient

service for customers as well as maximizing the company’s profits in the long run.

§Venus Attraction: -Just like the “Final Fantasy”, we’re attractive and addictive-§

3 key words that best describe our website:

• Attractive

• Organized-theme

• Interactive

Venus Attraction official website is the next step for the company to expand the

company’s visibility on a global platform and improve remarkable selling. When the target

audience visits the webpage, it is not all about shopping anymore. It’s the great experience for

web visitors that we are shooting for. We offer the audience the ultimate experience that they can

only find by visiting the webpage.

The site has impressive visual appeal with beautiful designed graphics and professional

pictures. We expand the company name to not only the store target markets but also to internet

users as well whether or not they’re fashion conscious. For those that want to save the picture of

their favorite shoes or piece of clothing, thumbnail sketches of photos are provided to minimize

download times. Contains are also well organized to offer web visitors the shortest way getting

to the point. “Your visual Self” is fun interesting game allowing the audience to try on clothes

(which available for selling online and in-store) through virtual models that they can create it

themselves. It is also a way for them to see how they look like on their favorite dress or jeans

available in store. That way they can be more certain about ordering merchandise online without

worrying about how they look like having them on.

***END***

MARKETING OBJECTIVES

Marketing Objectives Break-down Actions

1.Expose the store’s name

worldwide

ü Using effective search engines : Google, MSN.

ü The Site is translated into different languages: English,

Chinese, and Italian.

ü Get involve and have direct link to Social Net Work

sites (facebook and twitter)

2. Enhance customers’ service ü Attractive graphics and flash

ü Create a blog for fashion lovers and inform people

about new trends (“Trends” section)

ü Interactive game (Your Virtual Self) get web visitors

entertained, also help them to see how they look like

trying clothing on

ü Secure the site from pop-up ads and mouse trapping

ü Easy navigation (“Home” and “Search” buttons in

every page, Site Map)

3. Improve revenue through

online-selling

ü Easy shopping through secure online transaction

(Secure shopping cart)

ü Offer worldwide shipping with variety shipping

selection

4. Build store image ü Attractive color scheme, beautiful graphics relevant to

the store’s image. (Sexy, sophisticated and classic.

Color: Black, Gold and white)

5. Lower operating cost ü Less expensive than printing and advertising costs

ü Web-based FAQ , status report, product specification:

lower the number of customer service call, save labor

costs.

6. Build relationship with

potential customers who aren’t

ready to buy immediately

ü Blogs forums

ü Email newsletter

ü Regularly updated features and article (every week)

CONSUMER PROFILE

Demographics:

Store’s main

target market

ü Female (primary): 18 to 60

ü Male (secondary): 18+

ü Tourists (store located on Fifth Ave New York City)

ü Occupation: college students, store sale associate, store managers,

college professors, business men and women

ü Generation: baby boomers, generation X, generation Y

ü Income: $40.000

ü Ethnic Diversity: White, Asian, Hispanic, Black, Collar,

Europeans, Mix

ü Social class: upper class, middle class, mid-upper class, working

class.

ü Married status: single, married with kids, married with no kids.

Official Website

demographics

ü Fashion lovers

ü Internet users

ü Worldwide potential customers that don’t have a chance to visit

the actual store

Psychographics:

ü Sport: Golf, Swimming, Jogging.

ü Spending habits: spend considerable amount of money for appearance: clothing,

make ups, hairs.

ü Technology addict: Internet, Ipod, Iphone.

ü Value: appearance, status, culture.

ü Shopping preference: high quality clothing and brand loyalty.

ü Watch: BBC America, New Street Week, Independent film channel, Good

Morning America, CSI New York

PURSUASIVE DEFENSE

Here are some major reasons why Venus Attraction official Website is essential.

Reasons Why

1. It’s hard for

the business to

compete

without

having a

website.

Adults spend 3.8 hours/day online and the internet represents 32.5% of daily

media (from Research Brief). It’s a limit in numbers of people walking by the

store and counting the traffics in-store is even more limited. It’s very

challenging to compete while the competitors expose the business’s images to

the millions and our numbers only go to the thousands.

2.A great way

to keep check

where the

traffics go

strong or

weak.

Through online-selling, we can keep track of which location has the most

selling transactions. This information can be helpful for store expanding. Page

Impression can also be used for checking the effectiveness of the business as

well as the website itself.

3.Building

relationship

with

customers

The website provide blogging, News, online catalog and especially gaming

that entertain web visitors and encourage them to visit the site more often.

There’s also a link to Venus Attration Facebook account which hit more of the

younger market (71% young adult say they can live without facebok-inline

media daily  

4.Helping the

business

building store

image

Window display and instore interior is not enough to push impression about

store‘s image in consumers’ mind. Most people don’t have time to visit the

store twice a week even if they want to, but it takes so much less time for

consumers to access to the website as many time as they want

URL www.venusattraction.com

ISP Host ASP Hosting Service

We chose this Hosting Service because:

ü They have good credibility in the business

ü Affordable price

ü Partnership with Microsoft for Microsoft ASP.net Hosting Advance

program

Search Engine Google, Yahoo and MSN

10 key words that we will license for Search Engine Placement:

Venus Attraction-Venus store- Your Virtual Self game- Venus New York-

Venus clothing line- Venus Attraction boutique-Venus Fifth Ave- great

boutique fifth ave- Venus designer clothing- Attraction high end boutique.

Budget Sheets

Total : first year: $4,860

Every year: $1,860

Estimate Costs

Photography $800

Web designer $3000

Secure Cart $30/month

Put URL in magazine $400/year

Maintenance $300/year