Audience Analysis

There was am equal spilt between male and female, this means that I have to target my magazine at both genders rather than just focusing on one. So for my interview I should interview an equal amount of women and men to see what both genders enjoy.

The majority of the ages range was between 13-17, this means I have to focus on a more teenage audience for my magazine. Even though there was a small amount of people who were aged 18-24, which is still a young age but a little more mature, I could make these my secondary audience and have elements of my magazine that appeal to that age range as well.

Rock was heavily favoured in this question, which is good because that is the magazine genre I wanted to do. Although pop, indie and metal were the other most popular choices that isn’t a big enough range for me to be able to create a magazine that focuses on all different genres. It would be easier to just focus on my main genre (rock) because that is what the people who I asked are most interested in.

Favourite Band/Artist Number of people whosaid this band/artist

The Stone Roses 2

Famous Last Words 1

Panic! At The Disco 1

Vassendgutane 1

Green Day 2

Lacuna Coil 1

Blue Oyster Cult 1

AC/DC 2

Nina Nesbitt 1

Olly Murs 1

Ed Sheeran 1

The amount of bands/artists that were mentioned were either rock bands or bands that were a sub-genre of rock, the most popular bands were Green Day, The Stone Roses and AC/DC which are all well known names and classic bands that people love. So my magazine could be targeted at people’s more favourite bands rather than new and upcoming bands that no one has heard of.

The most popular magazines were Q and Kerrang! So I could focus on making my magazines look similar to them, have similar stories and focus on similar artist however with new and original ideas. I can look at the layout of these two magazines in more detail, ask questions on peoples favourite music magazines in interviews and why they like this magazine so that I get more in depth detail and more knowledge on what I can do to make my magazines as likeable as these two.

People seemed to prefer getting posters, CDs and music vouchers more than anything else, this means that I should include these in my magazines however I could rotate it around, music vouchers one issue, posters the next and then CDs after that, this helps appeal to all of the different things that people enjoy getting from a magazine. They could all be themed to one band as well, so the greatest hits of that band on the CD, and music voucher for a song of theirs and then posters of them. This would encourage people to buy the magazines to get the free items if they were of a band they liked.

Out of the options of actually buying a music magazine, people chose monthly more. Although the largest amount of people put rarely, then never, I could ask in my interview why people think this is and what is wrong with music magazines today that stop people from wanting to buy them on a more regular date. Then I could use this to make sure that my magazine doesn’t have as many or any of these issues so that people will want to buy my magazine more often.

Less people thought that a magazine should be published weekly, so I am going to rule that option out. Some people thought they should be published fortnightly, however the most people thought they should be published monthly so I am going to have my magazine published every month. With such a low age as an audience it may be hard for them to purchase the magazine every week or every two weeks so I think by making it a monthly thing with appeal more to my primary audience.

Most people thought that red, black and white were suitable colours for the magazine. The primary colours were the three most popular colours excluding black and white) so I think I am going to mainly use these colours in my magazine, whilst using other colours as well but the primary colours will be my main feature colours. This isn’t a question I will need to ask in my interviews because they aren’t really specific to that individual and I can’t get a detailed answer about colours.

Most people said they would pay around £2-3 for a music magazine, so I should keep my price range between that, probably at £2.50 or less. I don’t need to ask about this in my interview because I don’t need to know how much someone would pay for a music magazine in detail.