AUDI FIS SKI WORLD CUP 2018/19...y. TV Media Evaluation - Audi FIS Ski World Cup 2018/19 2...

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Expertise by Nielsen Sports

Your contacts: Akanimoh Umoh, Benedikt Neumayer

AUDI FIS SKI WORLD CUP 2018/19 TV Media Evaluation – Event Summary

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2 TV Media Evaluation - Audi FIS Ski World Cup 2018/19

INTRODUCTION

STUDY BRIEF

SPONSORS Audi, Longines, Resort

ANALYSIS PERIOD 2018/19 Season

EVENT Audi FIS Ski World Cup 2018/19 (M/L)

MARKETS

Austria, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Finland,

France, Germany, Italy, Japan, Netherlands, Norway, Poland, Russia, Slovakia,

Slovenia, South Korea, Spain, Sweden, Switzerland, United Kingdom, USA

TV PROGRAMME TYPES Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News

AUDIENCE SOURCES Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup | Adults 3+ |

Estimations by Nielsen Sports

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MANAGEMENT SUMMARY

Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 4

GLOBAL OVERVIEW

LIVE NON-LIVE

AUDI FIS ALPINE SKI WC

Cumulative Audience (M)

388,76 2.742,28

Broadcast Time (hh:mm:ss)

3655:55:20 9421:15:01

Event Impressions (M)

44.058,68 20..242,13

SPONSORSHIP ANALYSIS

Visibility (hh:mm:ss)

2641:32:53 7265:55:16

Sponsorship Impressions (M)

321.761,86 12.337,36

QI Media Value (€)

134.971.616 37.273.135

3.131,04

13077:10:22

64.300,82

9907:28:09

45.099,22

172.244.751


GLOBAL OVERVIEW

LIVE NON-LIVE



236,75 1.819,01


1980:44:35 5304:51:04


25.032,13 11.720,00



1410:12:45 4030:32:59


18.340,71 6.969,22


75.208.319 21.086.656

2.055,77

7285:35:40

36.752,13

5440:45:44

25.309,93

96.294.975


GLOBAL OVERVIEW

LIVE NON-LIVE



182,01 1.440,71


1636:25:57 4042:43:35


18.867,98 8.470,80



1174:39:35 3119:11:19


14.185,88 5.301,63


58.275.124 15.978.000

1.622,72

5679:09:33

27.338,78

4293:50:54

19.487,52

74.253.123


KEY INSIGHTS

CUMULATIVE AUDIENCE

• Increased by more than 150 M

compared to 2017/18. This

corresponds to an increase of 5%.

• Most of the increase can be attributed

to non-live broadcasts.

BROADCAST TIME

• 3.656 hours of live coverage mean a

share of 28% of the total broadcast time.

• 75% of broadcasting taking place on

Eurosport, but only 13% of media

impact.

VISIBILITY

• Combined all brands were visible for

9.900 hours.

• Most visibility generated in

Switzerland, through multi-channel

broadcasting on SRG channels.

SPONSORSHIP IMPRESSIONS

• 32.8 billion sponsorship impressions

generated through live coverage.

• Germany & Austria account for most

sponsorship impressions.

QI MEDIA VALUE

• More than €134M out of the total €172M was generated during live

broadcasts (78%).

• Naming partner Audi generated a QI media value of € 59,8M, whereas

Longines generated €54,5M.


TV COVERAGE TREND

2’722 2’990 3’321

2’736 2’977

3’131

54’633

61’754

71’123

57’369 62’254 64’301

-10’000

10’000

30’000

50’000

70’000

90’000

110’000

0

2’000

4’000

6’000

8’000

10’000

12’000

14’000

2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

Broadcast Time (h) Audience (M) Media Impact (M)

YEAR-ON-YEAR DEVELOPMENT

• Broadcast time reached an all-time high in the season 2018/19, thanks to

an increase of broadcasts on Eurosport, while national broadcasters

declined in broadcast time.

• After a decline in the season 2016/17, a steady increase of the media

impact continues until the current season 2018/19.

• Cumulative audience develops in a similar way as the media impact, the

value of 2018/19 almost reaching the peak registered in 2015/16.

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports


MARKET RANKING – EVENT IMPRESSIONS (M)

MANAGEMENT SUMMARY Media Monitoring

• Unlike in the last seasons, live coverage of the world cup final

drew the highest audience of all world cup stages.

• Germany, as in previous years, leads by far the table in term of

media impact – mostly due to its sheer size. Compared to

2017/18 the media impact decreased by approx. 1.300 M event

impressions.

• The media impact of Austria shows almost no changes, while

nearly all other countries increased their media impact compared

to the previous season.

• Media impact along the season peaks one first time around

calendar week 51, reaching the highest point around Wengen,

Cortina and Kitzbühel in the second half of January.

18’023

12’722

6’029

5’954

4’671

2’698

2’092

1’729

1’383

1’209

1’155

1’103

1’055

924

679

673

650

532

509

152

151

136

72

0

Germany

Austria

Italy

Switzerland

Sweden

Norway

Slovenia

Finland

Slovakia

France

Poland

Croatia

Czech Republic

USA

China

Russia

Bulgaria

United Kingdom

Netherlands

Spain

Japan

Canada

Denmark

South Korea

LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE (M)

35.23

26.28 24.59 22.82 21.91

Soldeu Zagreb Kitzbuehel Wengen Adelboden

2.593

2.500

1.488

5.130

1.603

1.644

1.767

1.039

1.406

2.559

864

1.221

1.318

273

124

814

1.219

641

909

721

214

75

596

3

BROADCASTS


Copyright ©2019 The Nielsen Company. Confidential and proprietary. 10

Media Monitoring

MANAGEMENT SUMMARY

CHANNEL RANKING BY BROADCAST TIME (TOP 5) (hh:mm:ss)

CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) (M)

WORLD CUP EVENT IMPRESSIONS TREND (M)

380:38:04

360:36:25

300:04:22

299:36:42

293:48:20

EurosportFrance (FRA)

ORF Sport+(AUT)

Eurosport IT(ITA)

Eurosport Spain(ESP)

Eurosport 2 UK(UK)

61’754 71’123

57’369 62’254 64’301

2014/15 2015/16 2016/17 2017/18 2018/19

11’814.41

8’207.44

6’526.91

4’328.74

4’264.23

ORF 1 (AUT)

ZDF (GER)

ARD (GER)

SRF 2 (CH)

Rai Sport (ITA)


• Austrian channel ORF Sport+ was unlike previous seasons not

the channel with the broadest coverage anymore. Although the

channel aired only 5 hour less than 2017/18.

• ORF 1 is once again the channel with the highest media impact,

with a 3.5% increase in event impressions, clearly indicating an

unprecedented enthusiasm of Austrians for Alpine Skiing and

especially men’s races.

• The French Eurosport feed conquered first place by an increase

of broadcast hours in the amount of 24 hours, its media impact

being almost inexistent though.

• German channel ARD lost nearly half of its event impressions,

while ZDF filled this gap by increasing its event impressions by

approx. 2.300 M.

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RESULT PRESENTATION • Media Monitoring

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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE

AUDIENCE* BROADCAST TIME

ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS

(#) (M) (hh:mm:ss) (hh:mm:ss) (M)

Austria 2.500 411,82 1031:12:43 799:08:36 12.722,24

Bulgaria 1.219 63,26 762:45:32 644:19:24 650,45

Canada 75 3,95 14:09:37 12:01:20 136,44

China 124 41,34 72:48:31 69:05:05 678,78

Croatia 1.221 83,88 606:59:05 530:59:41 1.102,77

Czech Republic 1.318 126,69 624:42:07 553:47:38 1.054,88

Denmark 596 5,02 392:12:43 352:27:09 72,07

Finland 1.039 76,78 576:19:37 519:50:55 1.729,03

France 2.559 230,76 696:51:51 639:21:23 1.209,41

Germany 2.593 794,85 550:16:10 464:44:53 18.022,76

Italy 1.488 360,52 741:13:23 641:30:46 6.028,92

Japan 214 0,85 382:46:32 211:31:30 151,39

Netherlands 909 43,26 534:58:14 481:22:35 508,88


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 1.644 150,56 558:52:54 482:34:18 2.698,02

Poland 864 56,37 533:17:15 481:42:13 1.154,54

Russia 814 8,17 532:41:34 481:27:38 672,53

Slovakia 1.406 107,62 584:07:15 520:16:18 1.382,82

Slovenia 1.767 81,62 706:50:54 613:45:27 2.091,57

South Korea 3 0,35 00:01:21 00:01:17 0,32

Spain 721 16,75 563:50:37 455:14:23 152,07

Sweden 1.603 222,98 612:29:18 539:58:59 4.671,29

Switzerland 5.130 179,02 1197:35:22 1040:26:32 5.954,27

United Kingdom 641 24,96 525:13:24 477:02:52 531,84

United States 273 39,64 274:54:24 220:50:17 923,52

TOTAL 30.721 3.131,04 13077:10:22 11233:31:08 64.300,82


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Austria 1.626 303,73 572:38:00 435:28:06 8.035,08

Bulgaria 848 57,06 491:28:13 413:20:02 422,65

Canada 43 2,12 7:01:15 6:08:58 77,37

China 43 26,61 21:27:10 20:14:41 229,81

Croatia 746 63,78 343:06:59 294:46:36 820,50

Czech Republic 698 49,77 330:29:19 293:28:45 390,99

Denmark 304 2,31 207:29:52 185:29:27 37,56

Finland 546 49,36 301:35:56 269:47:36 988,05

France 1.687 171,52 365:57:06 337:46:26 735,56

Germany 1.656 549,44 291:19:13 243:49:33 10.356,77

Italy 848 223,74 391:04:12 333:13:00 3.344,05

Japan 212 0,84 379:09:02 209:21:30 149,80

Netherlands 502 27,77 283:54:36 255:11:28 276,69


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 1.193 121,65 315:01:50 265:29:08 1.768,28

Poland 467 34,66 293:11:20 263:25:11 624,08

Russia 432 3,95 292:47:53 263:18:25 361,79

Slovakia 636 36,78 296:35:57 266:34:19 194,17

Slovenia 987 48,72 375:14:29 323:13:50 1.056,09

South Korea 1 0 0:00:27 0:00:27 0,00

Spain 414 11,19 324:48:48 254:53:01 86,25

Sweden 858 131,6 320:54:00 280:44:36 2.460,53

Switzerland 3.364 123 631:49:46 548:52:22 3.675,23

United Kingdom 371 12,72 311:03:44 283:12:15 362,89

United States 127 3,44 137:26:34 111:00:26 297,93

TOTAL 18.609 2.055,77 7285:35:40 6158:50:10 36.752,13


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Austria 1.273 210,09 450:39:42 357:21:31 4.645,33

Bulgaria 542 12,36 261:59:18 223:53:11 223,89

Canada 50 2,84 7:07:24 5:51:42 58,97

China 79 19,9 50:52:13 48:23:26 444,15

Croatia 591 37,76 262:22:07 235:08:05 282,17

Czech Republic 777 99,56 287:54:05 254:33:58 663,04

Denmark 291 3,73 181:48:37 164:27:55 34,15

Finland 520 36,76 267:54:07 244:00:30 734,01

France 1.540 101,49 327:16:07 298:22:04 471,09

Germany 1.405 385,86 253:50:18 216:19:43 7.661,62

Italy 792 171,56 346:54:53 305:58:36 2.665,24

Japan 2 0,01 3:37:30 2:10:00 1,59

Netherlands 419 20,5 244:28:40 220:17:52 229,07


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By Country

MEDIA MONITORING

COUNTRY

NUMBER OF

BROADCASTS

CUMULATIVE


ACTUAL PLAYING

TIME

EVENT

IMPRESSIONS


Norway 612 45,49 239:19:28 212:56:49 912,20

Poland 400 25,95 233:47:38 212:32:07 526,25

Russia 377 4,42 233:35:24 212:24:17 308,21

Slovakia 881 91,07 281:12:13 247:56:15 1.187,71

Slovenia 1.067 54,79 328:56:06 288:18:11 1.030,17

South Korea 2 0,35 0:00:54 0:00:50 0,32

Spain 353 8,58 236:32:20 198:01:42 65,25

Sweden 918 141,51 284:33:24 253:08:44 2.171,72

Switzerland 3.097 91,91 556:21:15 484:01:35 2.235,79

United Kingdom 270 18,86 208:38:02 188:49:44 167,01

United States 151 37,36 129:27:50 103:35:51 619,83

TOTAL 16.409 1.622,72 5679:09:34 4978:34:39 27.338,78


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18

794.85

411.82

360.52

179.02

222.98

150.56

81.62

876.32

362.87

375.94

152.29

167.40

155.38

62.21

2019/18 2017/18

18’022.76

12’722.24

6’028.92

5’954.27

4’671.29

2’698.02

2’091.57

19’385.94

12’271.73

6’100.23

5’443.52

4’833.79

2’839.91

1’817.40

2018/19 2017/18

550:16:10

1031:12:43

741:13:23

1197:35:22

612:29:18

558:52:54

706:50:54

530:31:58

960:03:16

728:50:18

1067:44:35

541:14:58

517:44:50

670:26:36

Germany

Austria

Italy

Switzerland

Sweden

Norway

Slovenia

2018/19 2017/18

TV Media Evaluation - Audi FIS Ski World Cup 2018/19

By Country Trend (Top 7 by Event Impressions 2018/19)

MEDIA MONITORING

BROADCAST TIME (hh:mm:ss)

EVENT IMPRESSIONS (M)

CUMULATIVE AUDIENCE (M)

MEDIA IMPACT

TREND


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

(M) (hh:mm:ss) (M) (M) (hh:mm:ss) (M)

COUNTRY

Austria 411,82 1031:12:43 12.722,24 362,87 960:03:16 12.271,73

Bulgaria 63,26 762:45:32 650,45 22,46 696:33:48 535,18

Canada 3,95 14:09:37 136,44 4,88 11:10:25 102,07

China 41,34 72:48:31 678,78 59,05 119:43:00 744,96

Croatia 83,88 606:59:05 1.102,77 77,31 552:02:00 946,08

Czech Republic 126,69 624:42:07 1.054,88 81,07 496:31:57 508,86

Denmark 5,02 392:12:43 72,07 8,79 344:39:58 79,37

Finland 76,78 576:19:37 1.729,03 31,89 921:49:42 393,59

France 230,76 696:51:51 1.209,41 190,65 677:07:43 1.081,18

Germany 794,85 550:16:10 18.022,76 876,32 530:31:58 19.385,94

Italy 360,52 741:13:23 6.028,92 375,94 728:50:18 6.100,23

Japan 0,85 382:46:32 151,39 8,95 434:55:36 138,03

Netherlands 43,26 534:58:14 508,88 44,79 460:19:15 441,41

2018/19 2017/18


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 150,56 558:52:54 2.698,02 155,38 517:44:50 2.839,91

Poland 56,37 533:17:15 1.154,54 39,70 469:47:31 1.150,10

Russia 8,17 532:41:34 672,53 23,09 470:56:09 705,15

Slovakia 107,62 584:07:15 1.382,82 77,35 506:22:54 780,42

Slovenia 81,62 706:50:54 2.091,57 62,21 670:26:36 1.817,40

South Korea 0,35 00:01:21 0,32 18,01 0:48:55 24,06

Spain 16,75 563:50:37 152,07 9,89 479:55:20 159,84

Sweden 222,98 612:29:18 4.671,29 167,40 541:14:58 4.833,79

Switzerland 179,02 1197:35:22 5.954,27 152,29 1067:44:35 5.443,52

United Kingdom 24,96 525:13:24 531,84 19,50 475:34:41 886,58

United States 39,64 274:54:24 923,52 106,73 295:11:18 884,90

TOTAL 3.131,04 13077:10:22 64.300,82 2.976,51 12430:06:45 62.254,33

2018/19 2017/18


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Austria 303,73 572:38:00 8.035,08 267,30 469:55:21 7.429,15

Bulgaria 57,06 491:28:13 422,65 15,97 370:05:25 299,43

Canada 2,12 7:01:15 77,37 3,57 6:49:55 56,70

China 26,61 21:27:10 229,81 32,48 71:02:34 456,84

Croatia 63,78 343:06:59 820,50 58,33 271:59:33 616,10

Czech Republic 49,77 330:29:19 390,99 42,58 223:51:52 306,98

Denmark 2,31 207:29:52 37,56 5,75 159:04:50 37,72

Finland 49,36 301:35:56 988,05 25,97 467:21:47 216,83

France 171,52 365:57:06 735,56 127,45 351:45:28 603,79

Germany 549,44 291:19:13 10.356,77 583,89 264:33:36 10.930,08

Italy 223,74 391:04:12 3.344,05 123,69 342:18:38 2.945,02

Japan 0,84 379:09:02 149,80 6,23 431:50:53 128,92

Netherlands 27,77 283:54:36 276,69 29,19 214:52:54 246,08

2018/19 2017/18


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 121,65 315:01:50 1.768,28 126,28 241:39:16 1.956,88

Poland 34,66 293:11:20 624,08 22,24 207:29:04 611,55

Russia 3,95 292:47:53 361,79 16,18 208:41:50 387,83

Slovakia 36,78 296:35:57 194,17 27,24 210:42:20 157,05

Slovenia 48,72 375:14:29 1.056,09 38,11 309:33:39 949,47

South Korea 0 0:00:27 0,00 5,12 0:33:29 10,98

Spain 11,19 324:48:48 86,25 5,79 183:01:07 78,98

Sweden 131,6 320:54:00 2.460,53 89,39 243:13:47 2.424,03

Switzerland 123 631:49:46 3.675,23 99,42 544:08:45 3.140,72

United Kingdom 12,72 311:03:44 362,89 15,04 227:00:48 537,71

USA 3,44 137:26:34 297,93 17,34 149:20:10 370,23

TOTAL 2.055,77 7285:35:40 36.752,13 1.784,54 6170:57:02 34.899,09

2018/19 2017/18


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Austria 210,09 450:39:42 4.645,33 184,32 483:16:03 4.804,55

Bulgaria 12,36 261:59:18 223,89 14,69 315:27:29 231,19

Canada 2,84 7:07:24 58,97 3,00 4:20:29 45,37

China 19,9 50:52:13 444,15 28,33 48:38:07 286,95

Croatia 37,76 262:22:07 282,17 44,11 268:12:28 329,30

Czech Republic 99,56 287:54:05 663,04 54,37 264:42:57 198,21

Denmark 3,73 181:48:37 34,15 6,34 184:53:23 41,60

Finland 36,76 267:54:07 734,01 12,02 437:11:56 172,88

France 101,49 327:16:07 471,09 110,63 321:37:11 475,72

Germany 385,86 253:50:18 7.661,62 455,00 262:06:56 8.313,70

Italy 171,56 346:54:53 2.665,24 297,60 373:20:08 3.139,95

Japan 0,01 3:37:30 1,59 2,82 3:04:44 9,11

Netherlands 20,5 244:28:40 229,07 27,31 238:57:21 194,25

2018/19 2017/18


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By Country Trend

MEDIA MONITORING

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS

CUMULATIVE

AUDIENCE*

BROADCAST

TIME

EVENT

IMPRESSIONS


COUNTRY

Norway 45,49 239:19:28 912,20 52,51 270:15:07 858,85

Poland 25,95 233:47:38 526,25 26,46 254:22:05 510,07

Russia 4,42 233:35:24 308,21 9,62 254:17:57 300,23

Slovakia 91,07 281:12:13 1.187,71 69,80 287:41:42 619,13

Slovenia 54,79 328:56:06 1.030,17 40,73 346:54:34 859,65

South Korea 0,35 0:00:54 0,32 12,93 0:15:26 13,08

Spain 8,58 236:32:20 65,25 4,84 287:23:09 80,08

Sweden 141,51 284:33:24 2.171,72 116,13 286:58:17 2.346,09

Switzerland 91,91 556:21:15 2.235,79 96,43 515:26:38 2.292,17

United Kingdom 18,86 208:38:02 167,01 13,47 240:39:19 345,26

USA 37,36 129:27:50 619,83 92,15 138:55:07 508,40

TOTAL 1.622,72 5679:09:34 27.338,78 1.775,59 6088:58:33 26.975,81

2018/19 2017/18


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By Channel (Top 10)

MEDIA MONITORING

380:38:04

380:38:04

360:36:25

300:04:22

300:04:22

300:04:22

299:36:42

293:48:20

281:10:24

281:10:24

Eurosport France (FRA)

Eurosport France (CH)

ORF Sport +

Eurosport IT (CRO)

Eurosport IT (ITA)

Eurosport IT (SLO)

Eurosport Spain (ESP)

Eurosport 2 UK (UK)

Eurosport CZ (CZ)

Eurosport CZ (SVK) 1’646

1’860

2’051

2’628

3’979

4’264

4’329

6’527

8’207

11’814

YLE 2 (FIN)

RTV SLO 2 (SLO)

NRK 1 (NOR)

Eurosport DE (GER)

SVT 1 (SWE)

Rai Sport (ITA)

SRF 2 (SUI)

ARD (GER)

ZDF (GER)

ORF 1 (AUT)



24% OF

TOTAL

74% OF

TOTAL

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26

714

903

962

1’358

1’539

1’866

1’895

2’972

3’197

4’258

NRK 1 (NOR)

RTV SLO 2 (SLO)

Dvojka (SVK)

Eurosport DE (GER)

SRF 2 (CH)

SVT 1 (SWE)

Rai Sport (ITA)

ZDF (GER)

ARD (GER)

ORF 1 (AUT)

TV Media Evaluation - Audi FIS Ski World Cup 2018/19

By Channel (Top 10)

MEDIA MONITORING

209:53:55

203:17:25

202:36:43

202:36:43

174:40:26

171:12:08

161:31:54

156:21:24

154:25:22

154:25:22

BNT 3 (BUL)

ORF Sport+ (AUT)



J Sports 1 (JAP)

Eurosport 2 UK (UK)

Eurosport 2 ES (ESP)


Eurosport IT (CRO)

Eurosport IT (ITA)



25% OF

TOTAL 76% OF

TOTAL

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By Channel (Top 10)

MEDIA MONITORING

176:05:07

176:05:07

155:16:28

145:39:00

145:39:00

145:39:00

142:05:02

134:38:50

134:38:50

134:33:02



ORF Sport+ (AUT)

Eurosport IT (CRO)

Eurosport IT (ITA)

Eurosport IT (SLO)


Eurosport SE (SWE)

Eurosport FI (FIN)

Eurosport 2 France (FRA) 714

903

962

1’358

1’539

1’866

1’895

2’972

3’197

4’258

NRK 1 (NOR)

RTV SLO 2 (SLO)

Dvojka (SVK)

Eurosport DE (GER)

SRF 2 (CH)

SVT 1 (SWE)

Rai Sport (ITA)

ZDF (GER)

ARD (GER)

ORF 1 (AUT)



72% OF

TOTAL

26% OF

TOTAL

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MEDIA MONITORING By Programme Type


58.12

388.76

461.34

63.59

403.13

1’592.44

71.24

92.42

8462:57:02

3655:55:20

249:54:22

249:44:02

198:36:47

135:49:14

94:28:55

29:44:40

Sport (relive)

Sport (live)

Sport (magazine)

Sport (delayed)

Sport (moderation)

News

Sport (highlights)

Magazine



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31.09

236.75

33.82

330.09

304.52

1’013.43

42.81

63.27

4759:28:24

1980:44:36

155:09:36

145:34:50

110:03:15

72:50:05

52:28:43

09:16:10

Sport (relive)

Sport (live)

Sport (delayed)

Sport (magazine)

Sport (moderation)

News

Sport (highlights)

Magazine



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30.89

182.01

247.89

31.10

213.87

832.14

43.68

41.14

3634:04:53

1636:25:58

103:46:38

93:20:01

87:07:15

62:14:25

41:41:55

20:28:30

Sport (relive)

Sport (live)

Sport (magazine)

Sport (delayed)

Sport (moderation)

News

Sport (highlights)

Magazine



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Comparison of Genders

MEDIA MONITORING

55.7%

55.7%

57.2%

43.4%

44.0%

42.5%

Broadcast Time

Audience

Media Impact

TOTAL

13.077 hours

3.689 M viewers

64.301 M impressions

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Coverage Trend by Week

MEDIA MONITORING



00:00:00

200:00:00

400:00:00

600:00:00

800:00:00

1000:00:00

43 44 46 47 48 49 50 51 52 1 2 3 4 5 6 8 9 10 11 12

Men Ladies

0

1’000

2’000

3’000

4’000

5’000

43 44 46 47 48 49 50 51 52 1 2 3 4 5 6 8 9 10 11 12

Men Ladies

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Season Comparison by Event Impression

MEDIA MONITORING

1’019

5’783

17’722

23’320

5’339

9’511

922 3’849

15’684

29’654

2’435

9’710

Oktober November Dezember Januar Februar März

Saison 2018/19

Saison 2017/18

OLYMPIA BREAK

WORLD CHAMPIONSHIPS

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Copyright ©2019 The Nielsen Company. Confidential and proprietary.

Please note that this report is subject to copyright agreements. All rights are reserved by Nielsen Deutschland GmbH. In particular, copyright is reserved for the investigation design together with expert evaluations and assessment of the results,

which are the intellectual property of Nielsen Deutschland GmbH. If it is intended that this study in full or excerpt will be published, prior written consent is required from the proprietors, Nielsen Deutschland GmbH.

Whilst proper due care and diligence has been taken in the preparation of this document, Nielsen Deutschland GmbH cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage caused as a

result of using information or recommendations contained within this document.

Apart from that our General Terms and Conditions, status as of June 2016 shall apply. Available at http://nielsensports.com/de/agb/

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