1 1 !© www.themarketingevolutionst.com!

MARKETERS should adopt & avoid!

ATTRIBUTES

Presented By: Heather Meza!

!Inspired by THE LEGO MOVIE!

All images, references, etc. are copyright, trademarked, and owned by LEGO & respective authors/sources!

evolved

2 2 !© www.themarketingevolutionst.com!

ADOPT THESE TRAITS:!

(c) www.TheMarketingEvolutionist.com | All images, references, etc are copyright, trademarked, and owned by LEGO & respective authors/sources!

3 3 !© www.themarketingevolutionst.com!

Strategic!Vitruvius!

Define and document your vision!

Focus on outcomes, not just tasks!

Know why and what it will take to win!

4 4 !© www.themarketingevolutionst.com!

Experimental!Wyldstyle!

Have an informed hypothesis and test it!

Leverage insights to optimize and iterate!

Courageously fail forward!

5 5 !© www.themarketingevolutionst.com!

Resourceful!Batman/!

Bruce Wayne!

Always be prepared, be agile!

Put your money where your mouth is!

Innovate to differentiate!

6 6 !© www.themarketingevolutionst.com!

Emotional!Unikitty!

Have empathy for people!

Connect in a genuine way!

Embrace your personality!

7 7 !© www.themarketingevolutionst.com!

Trustworthy!Benny!

Listen and validate before taking action!

Do what you say, and own what you’ve done!

Be there when you are needed!

8 8 !© www.themarketingevolutionst.com!

Creative!MetalBeard!

Buck the status quo!

Get scrappy, be passionate, and make it happen!

Innovate for function, not fame!

9 9 !© www.themarketingevolutionst.com!

AVOID BEING LIKE ONE OF THESE GUYS!!

(c) www.TheMarketingEvolutionist.com | All images, references, etc are copyright, trademarked, and owned by LEGO & respective authors/sources!

10 10 !© www.themarketingevolutionst.com!

A Perfectionist!

President Business!

DON’T put process before people!

DON’T value activities over results!

DON’T assume you know it all!

11 11 !© www.themarketingevolutionst.com!

A Bully!

Bad Cop!

DON’T use shame as an incentive!

DON’T reward culture-killing behaviors!

DON’T posture or withhold information!

12 12 !© www.themarketingevolutionst.com!

A Conformist!

Robo Fed!

DON’T get distracted by un-insightful data!

DON’T hyper-fixate on consistency and scale!

DON’T operate in un-connected silos !

13 13 !© www.themarketingevolutionst.com!

A Narcissist!

El Macho Wrestler!

DON’T ignore feedback!

DON’T get distracted by shiny objects!

DON’T make it all about you!

14 14 !© www.themarketingevolutionst.com!

Everything is AWESOME!!

(c) www.TheMarketingEvolutionist.com | All images, references, etc are copyright, trademarked, and owned by LEGO & respective authors/sources!

Because...

REMEMBER:

15 15 !© www.themarketingevolutionst.com!

YOU are The Special!!

Thank you

PLEASE Follow Me:!@HeatherMeza!

(c) www.TheMarketingEvolutionist.com | All images, references, etc are copyright, trademarked, and owned by LEGO & respective authors/sources!

Visit our blog!