Attensity - Do What I Mean, Not What I Say
-
Upload
attensity -
Category
Data & Analytics
-
view
172 -
download
1
description
Transcript of Attensity - Do What I Mean, Not What I Say
“Do What I Mean, Not What I Say!”
Jessica Perri Director of Linguistic Technology [email protected]
All Rights Reserved. 2
Computers and the discourse problem
» Entities that make up our world
» Who did what to whom
» Context and common sense
» Seeing the forest AND the trees
All Rights Reserved. 3
“apple”
The forest and the trees
The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate
@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB
Buy Apple iPhone 6 Plus 128gb: PROMO: BUY 2 GET 1 FREE + FREE SHIPPING
#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android
When are Apple going to make iPhones battery life better?
Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.
Well done Apple. Awesome job! #superb!
Its best to invest in companies you love and can't live without (Apple)
I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!
I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)
#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android
All Rights Reserved. 4
Real world modeling: encyclopedias, ontologies and more
All Rights Reserved. 5
Domain disambiguation
Fiona Apple
“apple”
All Rights Reserved. 6
The forest and the trees
The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate
@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB
Buy Apple iPhone 6 Plus 128gb: PROMO: BUY 2 GET 1 FREE + FREE SHIPPING
#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android
When are Apple going to make iPhones battery life better?
Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.
Well done Apple. Awesome job! #superb!
Its best to invest in companies you love and can't live without (Apple)
I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!
I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)
#cheap #best #price #iphone #galaxy #lumia #blackberry #sprint t-moble at&t #verizon #apple #android
“apple”
All Rights Reserved. 7
The impacts of spam
All Rights Reserved. 8
The forest and the trees
The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate
@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB
When are Apple going to make iPhones battery life better?
Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.
Well done Apple. Awesome job! #superb!
Its best to invest in companies you love and can't live without (Apple)
I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!
I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)
“apple”
All Rights Reserved. 9
From structure to meaning
All Rights Reserved. 10
Enhanced Extraction Precision: “Voice”
» Teases out subtleties of meaning:
– No voice: Verizon is resolving the problem.
– Past: Verizon resolved the problem.
– Command: Close my account now!
– Recur: This is the third time I’ve bought a new
phone.
– Conditional: I will cancel my account if you don’t
respond.
» Leverages linguistic variation:
– I have never reset my password.
– No fees were assessed.
– Customer was unhappy.
– Battery stopped charging.
All Rights Reserved. 11
Uncommon sense: a study in sentiment
» Nuance
– I just can’t wait until the iphone 6 comes
out. (positive)
– He has to wait until it’s released on DVD.
(neutral)
– She said she won’t wait until customer
service replies. (negative)
» Idioms - greater than the sum of their parts
– Last straw (negative)
– Good heavens (neutral)
– Killing two birds with one stone (positive)
» Slanguage
– We be eatin pie tonite. ヾ(⌐■_■)ノ♪
(positive)
– RT: #love it @bieber #not (negative)
All Rights Reserved. 12
“apple”
The forest and the trees
When are Apple going to make iPhones battery life better?
Nobody cares if the Apple CEO is gay. I tell you what people care about. Their terrible battery life on their Iphone.
Well done Apple. Awesome job! #superb!
Its best to invest in companies you love and can't live without (Apple)
I'm hoping Apple announces a new iMac at its event this morning. I would like to get myself one. Can't wait to watch!
I’ve used Apple Pay twice now, and both times it was magical. I love when Apple drags the world forward with it (kicking and screaming)
The #apple iPhone 6+ 'BendGate' Is Already Out of Control http://ow.ly/DavCS : VIA @mashable #iphone #bendgate
@apple iPhone 6 + review: "A very difficult device to fault" http://owl.li/D1srB
Thank you.