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Beauty Meets Brains: Attensity Analyze 6.0 presentation
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Transcript of Beauty Meets Brains: Attensity Analyze 6.0 presentation
Beauty Meets Brains: Attensity Analyze 6.0 Leverage Customer Conversations as a Business Asset
Manya Mayes
Director of Advanced Analytics
28 July 2011
Know what your customers say - anywhere, any time
Our Mission
10+ years of experience in Text Analytics
7 patents in natural language processing
350+ installations worldwide
World’s largest NLP development group
Business user applications for multi-channel customer analytics and engagement
Help the world’s leading brands
Leverage customer conversations as a business asset. No matter where they take place: social media • blogs • surveys • call center notes • review sites • emails • more
100+ OOB Reports and Dashboards
Improved Ad-Hoc Exploration Environment and New Wizard
Advanced Analytics
Portability
Building on our advanced NLP
Industry solutions
Social slanguage
New voices
Announcing…..Attensity Analyze Version 6.0 – Beta 5/2011, GA 8/2011
Ad Hoc Reporting Wizard
Attensity Analyze v6.0 – Anatomy of a Dashboard
Dashboard Tabs
Filters
Report
Report
Report
Images
Dashboard “Sentiment Overview Dashboard”
Hierarchical Point of View… Dashboard* Consists of (n) Dashboard Tabs Consists of (n) Filters and Reports*
* saveable objects
Exploration is a Matter of Using A Wizard
Different ways for initiating the process to create a new dashboard.
This will display the last 10 Dashboards that were used by this user
This will display up to 10 Dashboard templates which can be used as a launching point to then further customize as desired
Step 1 – Name Your Dashboard
Step 2 – Pick Your Data Set(s)
Step 3 – Pick An Out of the Box Category Set (by Industry)
Step 4 - Choose a Report Template
Templates provided
Step 4 - 100’s of Reports to Choose From
List of Report Templates within the Net Promoter Group of reports. Icon represents the chart type along with a detailed description of the report’s content. Click on a report to add it to the My Reports list.
Two options for configuring the layout of your Dashboard based upon selected reports and filters…
Step 6 - Layout Your Dashboard
Choose desired template and reports and filters will automatically be organized for you within the dashboard
Step 6 - Pick From Dashboard Templates
Executive Overview
Sentiment Overview
Compliments-Complaints
Net Promoter
Customer Profile
Themes
Data Profile
A360 Social Media
Categorization Assistant
Dashboard Templates
The Completed Dashboard
Click here to switch from Edit Mode to View Mode – which is how business users would typically interact with the Dashboard
Click this arrow to hide the Primary Modules Menu and maximize Dashboard real-estate
Becomes a Part of a Suite of Dashboards
Go Back
New additions to our historic semantic strengths
Combination of automated classification, targeted extraction and Exhaustive Extraction™ for 32 languages: English, German, French, Spanish, Arabic, Chinese…
Smart Phrases
Know when 2=2 and when 2=to/too
Idiom Handling
“They are really on the ball.”
OOB understanding of new sub-concepts:
Participants (Consumer terms, Staff terms, and Manager terms),
Communication (Positive Communication, Negative Communication, Neutral Communication, Communication Channel
Transactional (Apply or Sign-up, Purchase, Sales, Return/Replace, and Shipping)
I have an Apple iPhone 3GS that my mom bought me. I just added a handful of new contacts and for some reason, the new contacts are on the phone, but not in Outlook. I’m really, really mad at this point. I’ve tried calling both Apple and Microsoft several times, but no one has helped me yet. If someone doesn’t call me back, I’m going to throw it away and cancel my service. Entities (brands, people, locations, times, products…) Demographic information Events and relationships Voices (past, negation, augmented, again…) Sentiment (extreme positive, positive, negative, extreme negative) Suggestions Intent (to purchase, to leave)
Three new Voice Tag Dimensions
Triples Dimension Group Triple Voice
Fact Dimension Group Fact Voice
Dataset Dimension Group Voice
Four New Voice Tags
Command [cmd] – “Send me a voucher”
Suggestion [suggest] – “It would be nice if you sent rebates to your loyal customers”
Request [req] – “I wish you would give me a coupon”
Past [past] – “I used to be a fan”
Semantic Analysis
All triples that contain the negation [not] voice tag
Hotspots Dashboard (Under Construction)
Compares satisfaction across
conversation channels
Multi-Channel Analytics
Categorization Assistant Dashboard
(Under Construction) Drill further into issues to
understand root cause…
Find Issues That Impact Customer Engagement Channels
Significant?
Hotspots Dashboard (Under Construction)
Track real-time HOT SPOTS across
channels – including Twitter
Hot Spots, Emerging Problems
Categorization Assistant Dashboard
(Under Construction)
Drill into top issues Understand what customers like…
Drill Down Into Issues Root Cause, Connect Back to Customers & Products
Categorization Assistant Dashboard
(Under Construction)
Watch issues over time and
understand magnitude…
Monitor Trends over Time
Categorization Assistant Dashboard
(Under Construction) Longitudinally understand
issues..
Visually Compare Dimensions
Facebook Analytics
Connect natively with Facebook
Retrieve posts from a Facebook profile
Auto Detect Only Posts By Owner
Search within Facebook posts
Facebook Extraction Results
To Order Attensity Analyze v6.0
Contact Attensity Support
888-850-2889
Questions?
Contact Attensity Support or
Manya Mayes– [email protected]
Thank you!
Contact: [email protected]
Twitter: @ManyaMayes
LinkedIn: http://www.linkedin.com/in/manyamayes
Additional slides…
Attensity v6.0 Certified Platforms
Application Server - Operating Systems
Windows 7/2008
Linux: Red Hat Enterprise Linux (RHEL) 5, Suse Linux Enterprise Server(SLES) 11 (64 bit only)
Attensity Data Grid – Operating Systems
Linux: RHEL 5, SLES 11
Supported Reporting Repository Databases
MySQL 5.1.+ (does not include MySQL6)
MSSQLServer 2008
Oracle 11g
Teradata v12, v13
Browser
IE7, IE8, IE9
Mozilla Firefox v4
Safari 5
Requires Adobe Flash Player 10.3 or greater
o Users o Folders o Category Sets o External Links o Saved Queries/Alerts o Extract Configurations o Dataset Definitions o Category Rules o Document Tags
Migrate Do Not Migrate
o Teapots o Custom Views o Extract Schedule o Saved Documents o Query Export Configurations o Text Search Index – recreated
during extract process
Upgrades require re-extraction of data
Reporting Repository new table – Hotspot Results
Analyze Repository contains many new tables and fields
Migrate many Analyze v5.2, v5.3, or v5.5 settings
Migrating to v6.0
Attensity Analyze V6.0 – Knowledge Transfer and Training Resources
This Overview Session recording
On-line Help
On-line Help Videos (Help Analyze Module Analyze Videos) ** New **
V6.0 Training Curriculum
Portability Enhancements
It is easier to share Attensity insights with colleagues than ever before with the
following options:
Export as a Spreadsheet – exports each report in the current Tab as a separate Excel worksheet. You can also export the content of individual reports to Excel.
Send to Attensity and non-Attensity users
Choose from a variety of formats for the e-mail attachment including PDF, Excel spreadsheet, or Interactive Portable SWF file either in HTML (viewable in browser) or embedded into a powerpoint slide.
Portable SWF – Download an either as HTML or embedded in a powerpoint slide
Schedule (Admin only)
Can schedule the automated e-mailing of Dashboard to colleagues
Supported scheduled e-mail attachments include Excel spreadsheet or Portable SWF file
Emailing as a PDF is planned for a post 6.0 release