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The segment thats growing at the mostsignificant rate is Multimedia in schools

Growing middle class is able to pay better forstudent friendly solutions

GROWTH DRIVER: URGENT NEED FOR HIGH

QUALITY EDUCATION SYSTEMS ANDINFRASTRUCTURE FOR COMPETING IN AKNOWLEDGE BASED GLOBAL ECONOMY

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Highest Growth predicted in the Multimedia inSchool segment, Books segment shows onlymarginal growth

Source: Market Sources and Technopak

Analysis

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Data clearly proves the market potential of this segment

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Spending on education was the biggestsingle monthly outlay after food andgroceries, underscoring the extent ofthe focus on learning among not just

the countrys elite but its middle classtoo.

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Solutions

Digital

Content Based

Curriculum

Content Based

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Educomp- Market Leader with8000 schools

Smart Class

HCL Digischool

Pearson DigitALly

NIIT NIIT Guru

Mexus Iken Library

Next Education Teachnext

S. Chand Houghton Mifflin Destination Success

Estimated market penetration so far: Approx 11000 schools

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X seed by Idiscoveri- Market leader with 700schools

Chrysallis by EZ Vidya- approx 250 schools

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Activ Teach by Pearson

http://www.youtube.com/watch?v=rJsFtHgUy_g

Launched in Nov 2011, hence untested as yet

Aggressive marketing team

http://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_g

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Interactive

Boards&

projector

Networking

KC PCs,CPUs,UPS

Educo

mp

Smart

Class

No Teach

erResources

Yes Yes Yes Yes Yes Yes Smart

classonline

HCL Digischool

No No Yes Yes Yes Yes Yes Yes ERP,LanguageLabsICT Labs

Pearson

DigiClassSolution

No No Yes Yes Yes Yes Yes Yes DigitALly-teachingtool

Classteacher

CLS e-books

Lessonbuilde

r

Integrated with digital resources Yes Yes Integratedwith Labs

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Interactive

Boards&

projector

Networking

KC PCs,CPUs,UPS

Idiscoveri

Xceed

Yes Yes Yes Yes Yes Yes Yes AssessmentTools

EZ

Vidya

Chrys

alis

Yes Yes Digital hardware not known Yes Yes Upto

class6

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Smart Class Market leader inDigital content

LargestRepository ofcontent

Huge Marketingteam of approx

450 Classroom

TransformationSystem

Caters to allboards

Not aligned totextbooks

Not able toclearlydemonstrateimprovement of

learning

New entrants in themarket havecreated a price war

Upgrade totextbooks

X seed Market leader incurriculum

content Extremely good

service Able to

demonstrateimprovement oflearning

Very good wordof mouth

Digital content ismostly based on

videos and noton animations

Promoter drivenfunding, hence

unable to reachscale

Difficult toconvince schools totake up thesolution

Tie up with adigital content

provider

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Per Student charges Rs 100 to 120 permonth

Rs 100 to 120 permonth

Average number ofstudents per school

From Pre Nursery toClass 12, hence about1500

From Nursery to class7, hence about 900

Estimated per schoolrevenue

18 lakhs 12 lakhs