Competition analysis of Competition analysis of the World Triathlon Seriesthe World Triathlon Seriesthe World Triathlon Seriesthe World Triathlon Series

Science + triathlonScience + triathlon2013 World Conference2013 World Conference

MagglingenMagglingen, 7, 7thth FebruaryFebruarygg ggg g yy

AgendaAgenda

• Looking back

gg

• Looking back…facts and figures

• The present time…The present time…Rules, policies and procedures

• The future…e utu ePlans in progress

HistoryHistoryyy

1989 ITU Triathlon World Championships1989 ITU Triathlon World Championships

(Avignon, France)

1991 ITU Triathlon World Cup series

(11 events, in 7 countries, in 4 continents)

1995 First draft legal ITU event

(Cancun, Mexico, elites)

IOC DECISION

2005

( , , )

ITU World Championships in Asia

(Gamagori Japan)

2006

(Gamagori, Japan)

ITU World Cup in Africa

(Richards Bay South Africa)

2009

(Richards Bay, South Africa)

ITU World Championship Series

(8 t i 4 diff t ti t )(8 events in 4 different continents)

ITU World Triathlon SeriesITU World Triathlon Series

• Best Olympic distance triathletesy p

H d t h d titi• Head to head competitions

• Iconic cities – iconic locations

• Mass participation event

• Live TV broadcast• Live TV broadcast

NumberNumber of of eventsevents

18

20

14

16

10

12# of events

# of countries

6

8

# of countries

# of new events

2

4

0

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

List of WTS List of WTS citiescities 20092009--20132013

HamburgLondon

Stockholm

Tongyeong

Yokohama

HamburgKitzbuhel

MadridBudapest

Washington

London

SeoulBeijingLausanne

San Diego

Gold Coast

Auckland

Sydney

Gold Coast

NumberNumber of of participatingparticipating NFsNFs ((eliteelite))p p gp p g (( ))

70

60

50

40World Cup

WTS

20

30WTS

Grand Final

10

20

0

2005 2006 2007 2008 2009 2010 2011 20122005 2006 2007 2008 2009 2010 2011 2012

NumberNumber of of eliteelite athletesathletes

2500

20002000

1500All 3 level

World Cup

1000WTS

Grand Final

500

0

2005 2006 2007 2008 2009 2010 2011 20122005 2006 2007 2008 2009 2010 2011 2012

NumberNumber of of eliteelite athletesathletes onon WTSWTS

820

800

760

780

740

760

WTS

720

WTS

680

700

660

680

2005 2006 2007 2008 2009 2010 2011 20122005 2006 2007 2008 2009 2010 2011 2012

StandardizedStandardized LookLook and and FeelFeel

GrowingGrowing TV TV coveragecoveragegg gg

D ti (i h )TV Contacts (in million)

1000

1200917

1045

Duration (in hours)

5000

6000

4592

5429

( )

400

600

800

350

556

2000

3000

4000

2027 2264

0

200

2009 2010 2011 20120

1000

2009 2010 2011 2012

250

Audience (in million)

207

150

200

10889

189207

0

50

100

2009 2010 2011 20122009 2010 2011 2012

ParticipationParticipationpp

Spectators

2'000'000

13880001560000

1'000'000

1'500'000

879000728400

1388000

0

500'000

Age Groupers02009 2010 2011 2012

40'00030358

Age Groupers

20'000

30'00020377 21280

2756930358

0

10'000

2009 2010 2011 2012

AgendaAgenda

• Looking back…

gg

Looking back…facts and figures

• The present time…The present time…Rules, policies and procedures

• The future…e utu ePlans in progress

Bidding processBidding process

• Conditions available on triathlon.org

• Joint approach by ITU and Upsolut

• Calendar coordination (blocked dates)

M lti t• Multi-year agreements

• Continental distributionContinental distribution

• Climate issues

• Logical order for travel

• Pairing with World Cups

Calendar structureCalendar structure

• 7 or 8 series event + Grand Final

• +50% + Grand Final to count

• Season from April to September

W ld C b f / ft• World Cup season before/after

• 1/3 Sprint vs 2/3 Olympic1/3 Sprint vs. 2/3 Olympic

• 2 weeks after Sprint

• 3 weeks after Olympic

• Mixed Team integration

Athletes’ servicesAthletes’ services

• Quota of 65/gender for Series events

• Quota of 75/gender for Grand Final

• Maximum athlete quota per NF: 6

• Qualification, invitations

• Airport pick up top 10 accom• Airport pick-up, top 10 accom.

• Prize money increasePrize money increase

• Anti-doping control

Technical conditionsTechnical conditions

• City centre events

• 1 lap = 750m, 5km, 2,5km

• Technical challanges, hills

Fi d k d h d l TV (!)• Fixed weekend schedule – TV (!)

• Pre-race course accessibilitiesPre race course accessibilities

AgendaAgenda

• Looking back…

gg

Looking back…facts and figures

• The present time…The present time…Rules, policies and procedures

• The future…e utu ePlans in progress

LookingLooking forwardforward……gg

• Increasing interest + Olympic cities –consideration of 9 + 1 events

Fi d k d /• Fixed weekends /

long term contracts

• Rotating location of the Grand Final– series/non-series eventsseries/non series events

• Integration of Mixed Team qualification

Q lifi i b d ITU• Qualification based on ITU Points List (all ITU events)

LookingLooking forwardforward……gg

• Courses with special profile:

Kitzbuhel, Auckland, etc.

I d b f bik d l• Increased number of bike and run laps: eg. 8 -> 9 or 10 (OD bike)

• Main event of Olympic qualification– IOC (Mixed Relay)IOC (Mixed Relay)

• Keep ratio between Sprint and p pOlympic distance

Growing length of schedule• Growing length of scheduleof the GF

LookingLooking forwardforward……gg

• Evaluation of increasing specatorg pexperience (TV and on-site)

P t ti l i t d ti f tti th• Potential introduction of getting theseries leader(s) highlighted

• Increase prize money – depth vs. top teartop tear

• Growing paratriathlon elementg p– considered as elite

Thank you y

for your attention!for your attention!