The Annex at Atlantic Gardens A Special Project for Mark Morris Dance Center

curated by Alexandro Pacheco

Sunday 4 August 13

MARK MORRIS DANCE GROUP

Since 1980, the Mark Morris Dance Group (MMDG) has inspired audiences with innovative dance, music and opera productions of the highest quality. With the Mark Morris Dance Center in the Brooklyn neighborhood of Fort Greene, MMDG also serves as an important cultural resource for the community, engaging people of all ages and abilities to experience the grace and power of human interaction.

In an effort to expand the reach of the Mark Morris Dance Center in Brooklyn during the economic downturn, the Mark Morris Dance Group decided to look at empty retail spaces as potential advertising/marketing locations.

Sunday 4 August 13

ATLANTIC GARDENS

The Atlantic Gardens Development in the adjacent Brooklyn neighborhood of carroll gardens consists of six historically preserved buildings and a garden space accessed through the buildings' ground floors.

A winner in the Mixed Use category at the 2009 Building Brooklyn Awards, Atlantic Gardens still had two empty retail spaces when MMDG proposed it fill one of them with a variety of marketing materials to promote the company to passersby.

Sunday 4 August 13

THE PIECESTHE FINAL APPROVED DETAILS

1) Exhibition by photo-journalist Katsuyoshi Tanaka on walls, courtesy of MMDG Archives

2) Costume on mannequin and costume sketches by Elizabeth Kurtzman, courtesy of MMDG Archives

3) 47” HD monitor placed at front window facing Atlantic Avenue (30-second Promotional Video; Dance Center in Brooklyn TV special on continuous loop).

4) Colorful signage designed and printed in-house to cover top and side windows of storefront

5) MMDG and Mark Morris Dance Center marketing materials distributed

6) The MMDG Neighborhood Ambassador program* was created to assist with security and questions

ADDITIONAL NEEDS:

ADVERTISING: in-house printing of posters by MMDG (Graphics created by Alex Pacheco), posters displayed at Dance Center to promote ‘The Annex’, website and e-blasts

MATERIALS: Brochures and information on The Mark Morris Dance Group and The School at The Mark Morris Dance Center; Details on the Photography exhibit and its photographer, details on costume displayed

VOLUNTEERS: To cover the staffing needs at ‘The Annex’ volunteers were recruited from the Friends of MMDG database and asked to commit two of the three shifts a week for the duration of the project. A manual and training seminar was to *MMDG Neighborhood Ambassadors

A/V: The large screen High-Definition television to display Dance Center documentary 24-hours a day was procured with a letter of intent and one-page proposal on the project to neighbors, PC Richards which graciously loaned MMDG an open-box floor model. MMDG eventually purchased the television for the dance center at cost. MMDG supplied a DVD player.

Sunday 4 August 13

Atlantic Gardens, 535 Atlantic Avenue

Open Tuesdays, Thursdays and Saturdays, 11am-4pmJuly 6 - September 12, 2009

Sunday 4 August 13

535 Atlantic Avenue, Interior

Sunday 4 August 13

535 Atlantic Avenue, Exterior

Sunday 4 August 13

Original Project Contacts

MARK MORRIS DANCE GROUP 3 Lafayette Avenue, Brooklyn, NY

T: 718.624.8400 www.mmdg.org

ATLANTIC GARDENSBarbara (Bobbi) Koz Paley

Art Assets LLC, 425 E 58th St, NYC T: 212.333.4747x228 C: 917.913.0012

Barbara.paley@artassets.com

Photography Exhibit by Katsuyoshi Tanakakatsu@katsuyoshitanaka.com

Costume from Mark Morris’ Four Saints In Three Actswww.mmdg.org/4saints

Sunday 4 August 13