Athens co creation workshop
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![Page 1: Athens co creation workshop](https://reader034.fdocuments.net/reader034/viewer/2022051412/54bfc9134a795969098b45b7/html5/thumbnails/1.jpg)
Athens Co-Creation Workshop
Co-Creating Cities as Platforms
for Experience Based
Innovation
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a form of marketing strategy that emphasizes the generation and ongoing realization of
mutual firm-customer value
Co-Creation
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Co-Creation
It differs from the
traditionalactive firm - passive consumer market construct of the
past.
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Innovation
Creativity
Knowledge
Adoptability
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Problem
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Lack of innovation
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One’s ability to generate innovative ideasis not merely a function of the mind, but also afunction of behaviors.
If we can change our behaviors, we can
improve our creative impact.
- Clayton Christensen
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Association
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• creativity
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YQuestioning
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Observing
There are three kinds of men.
The one that learns by reading.
The few who learn by observation.
The rest of them have to pee on the electricfence for themselves.
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Experimenting
10000 Ways that don’t work
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Networking
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Startups&
Universities
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Why startups?Piv
oti
ng
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Your customers
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Feed back loop
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Why Universities?
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It's happening all around you. Theyaren't coming. They're already here
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Athens Startup Weekend University
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Embrace the swarm
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Volontueer
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NEXT
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Swarm financing
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Innovation through experimentation
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there falls a shadow between
conceptionand creation
execution!