2012

Highlights

Austin Technology Council

WHERE LEADERS

UNITE

Austin Technology Council

Dear Friends:

2012 was another banner year for ATC’s expanding community. As the Central Texas tech story continues to gain resonance, our outreach and advocacy efforts were greatly strengthened by ATC member accomplishments. Rising interest in tech’s role in our community and the regional economy continues to improve the position of Central Texas tech, ATC, and our member brands.

We all overwhelmingly agree: our community is unique, our intentions united in making Austin a top-tier market for tech. If there is one area for improvement, it is to leverage a more cohesive approach to making Austin #1. ATC focused in 2012 on forging new partnerships to effectively expand the strategic reach of your leadership. Engine Advocacy and the City of Austin are just two examples but represent the important connectivity you have set as a priority.

Over the course of the year, ATC members earned unique access to Austin’s most admired icons: SXSW Interactive and Trade Show, Gibson guitar, Formula One, and, FunFunFun Fest. And we introduced an Austin first: a membership campaign that centered on Hopdoddy’s Classic with Cheese.

2013 brings several new initiatives that will drive Austin tech’s continued leadership: • An aggressive data collection strategy to reframe and articulate perspectives

on the profile and strength of our ecosystem.• The creation of task forces to leverage the influence and engagement of our

tech leaders and create performance expectations to increase access to technical talent and capital.

• Ample and inclusive discussion about the vision for tech in Central Texas.• Continued development of the ATC Community Foundation to lead regional

STEM priorities.

In preparation for 2013, I am pleased to share this ATC 2012 Highlights report. The following pages outline the accomplishments we’ve made toward growing the Central Texas tech sector and strengthening Austin’s tech – and your – brand.

We encourage you, as always, to provide direct feedback about the direction and focus of the organization, appreciate your support of our efforts on your behalf, and look forward to a busy but focused 2013!

Julie HulsPresidentAustin Technology Council

Austin Technology Council

ATC VISION & MISSION Drive Central Texas technology leadership by providing a united industry voice focused on optimizing growth in the fastest-growing and most influential jobs sector in Texas. Drive growth by executing on industry determined initiatives that increase access to technical talent and capital, and more efficiently connect Central Texas resources responsible for supporting our region’s vibrant entrepreneurial scene.

DATA COLLECTION HIGHLIGHTS

Research and analysis are key to positioning our market in an increasingly competitive environment. In 2012, our executive members and partners provided input and analysis to develop a shared understanding of the global market and our path forward in it.

Jobs and WagesATC introduced national baseline research on tech jobs and wages to the Central Texas market. The research, sponsored by ATC partner Engine Advocacy and prepared by the Bay Area Council Economic Institute, highlighted a

ATC IT/ High Tech CEOs Say:• 60% think talent issues have

limited their organization's productivity and efficiency

• 71% believe there is a talent shortage in Austin

• 70.8% recruit local talent

ATC Life Sciences CEOS Say:• 61% of Life Sciences companies

are generating revenue• 72% Life Sciences companies

have fewer than 50 employees• 82% are privately held• 65% are currently pursuing

Government Loans/ Grants/ Incentives.

Life Science Statewide SurveyIn an effort spearheaded by ATC, 11 organizations from regions across Texas partnered to administer the 2012 Texas Life Science Survey. Forging a collaborative ecosystem for life sciences is a shared vision for organizational leaders responsible for promoting the survey in their individual regions. The project’s mission was to for the first time ever capture a real-time snapshot of the state of the life sciences industry in Texas as a whole and to set the stage for a big-picture strategy for supporting the growth of the sector.

strong national tech sector and an Austin/Central Texas growth corridor while indicating that there will be increasing competition among regions moving forward.

Ecosystem StrengtheningTo showcase community commitment to innovation and startups, ATC hosted a series of panels at Austin City Hall during Austin Startup week. The ATC led panel, Startup Priorities: Policy vs. Pitch, introduced Austin startups to ATC partner Engine Advocacy and ATC founders and funders from MapMyFitness, SocialWare, DFJ Mercury, and the Central Texas Angel Network.

MEMBER DRIVEN VALUE

ATC members set the priorities and tone for our mission and accomplishments.

Member PrioritiesIn direct response to ATC’s 2011 CEO poll, ATC launched a college recruiting service. Founded by college recruiting personnel from the high-tech startup community in Austin, the people behind the ATC College Recruiting Service have college recruiting experience that built multiple startups into industry leaders.

Austin Technology Council

“Austin has two key features that give us a clear competitive advantage: We have an exceptionally open and collaborative and supportive business climate. We also have an extensive group of seasoned leaders who want to help grow and mentor the next generation of leaders.” Julie Huls, President, ATCForbes.com

Funders & Founders at Austin City Hall

“ATC means growth - for CEOs, for their companies, and for Central Texas." Manoj Saxena, General Manager

AccessIn a first ever partnership for both groups, SXSW partnered with ATC to offer reduced, all access rates and free trade show passes for ATC members. This significantly increased the voice of Austin tech at this global congress, allowing ATC members to connect with over 25,000 tech visionaries and over 300 businesses.

Tech Community LeadershipATC moderated the at capacity SXSW panel, Investments in Austin Technology. Speakers from G51, Silverton Partners, Angel Network and Austin Ventures

gave insight on who is investing, what they’re investing in, and why our region is attracting so much attention.

National VisibilityATC was featured in Forbes in August and October, promoting industry assets and strengthening the Central Texas technology brand .

EDUCATIONAL FORUMS, GLOBAL EXPERTS

ATC gathered tech leaders and visionaries from our community and around the world to explore topics that impact our regional efforts. These events curate insight and shape ATC’s voice and objectives.

CEO SummitThe CEO Summit is ATC’s signature annual event. In May, ATC hosted over 150 C-level industry leaders to collaborate and

strategize on “The Future of Tech in Central Texas.” The 2nd annual event allowed tech leaders to voice challenges and discuss solutions to strengthen the tech ecosystem in a closed environment. Attending CEOs, investors and visionary leaders identified recruitment, outsourcing and capital as priorities.

Austin Technology Council

Bob Metcalfe

Gathering of regional CIOs

Critical Mass• 21% attendance

increase• 52 Leadership Events• 49 CEO speakers

(IT/ High Tech)• 12 CEO panelists

(Life Sciences)• 17 Investor panelists• 12 CIO/CTO speakers• 1,155 Attendees• 0ver 200 member

brands

ATC CEO Summit Startup ShowdownTo promote local innovation, the Startup Showdown launched at this year’s CEO Summit. Six participants, selected by ATC’s Board of Directors, were invited to pitch their businesses toSummit attendees. Pitched products were judged by attending VCs including Insight Venture Partners, NEA, DFJ Mercury and Silverton Partners. The Austin software startup, Toopher, won the Startup Showdownafter an entertaining presentation on the company’s secure platform designed to stop online fraud and Identity theft. Toopher has since secured Series A funding.

C-level forums and Breakthrough Series These forums connect our executive community and explores best practice and shared issues in a confidential environment. 2012 speakers included John Arrow, Mutual Mobile; Cotter Cunningham, Whaleshark Media; Jeffrey Dachis, Dachis Group; Paul Lammers, Mirna Therapeutics; Manoj Saxena, IBM Watson Solutions and many, many more.

“ATC is the most relevant network and community of senior technology professionals Austin has to offer. A great place to meet everyone you need in order to stay current and connected.” Rob Donnelly. Corrie Donnelly Investment Group

Austin Technology Council

COMMUNITY DEVELOPMENT

Today’s competitive pursuit for ideas, capital and talent requires an engaged, diverse community. ATC strengthened key relationships and began to establish community expectations over the past year.

ATC Life Science GroupTo more effectively serve this dynamic sector of our industry, ATC established a working group focused specifically on Life Science issues.

Austin Medical SchoolATC’s Life Science Group joined regional leaders in support of the Austin Medical School. Approved in November, ATC looks forward to supporting an internationally recognized and locally beneficial teaching hospital in Austin.

Technology Education LabsTo develop a key market differential, ATC partnered with the City of Austin to

“Austin’s tech community is determined to create a new, distinct, and competitive tech ecosystem. Collaborating with ATC on understanding and implementing key market differentials is a great example of commitment, innovation, and leadership.” Kevin Callahan, Co-founderMapMyFitness

FUEL at The Ginger Man

strengthen, integrate, and leverage Austin’s technology ecosystem. The Labs are a series of community development and education Initiatives developed with the City and executed by ATC members and other senior tech voices.

Austin Startup WeekATC welcomed entrepreneurs from around the country by partnering with Engine Advocacy, Google, and ASW for a series of panels with ATC founders and funders followed

by a FUEL happy hour at the Ginger Man. These events provided ATC members a first glance at nascent brands interested in Austin.

ATC Community FoundationThe Foundation was created in direct response to member interest in providing a sustained impact on STEM programs. The Foundation will educate, inspire and lead the next generation of innovators toward the skills required by employers.

Formula 1 and Circuit of the AmericasAs a member of the COTA Host Committee, ATC guided tech engagement and access during the inaugural 2012 Formula 1 US Grand Prix at Austin’s own Circuit of the Americas. COTA events will provide new vision and visibility for Austin tech.

2012 Visionary Sponsors• City of Austin• CyrusOne• Oracle• TriNet• UK Trade & Investment• Wortham Insurance & Risk

Management• Vinson & Elkins LLP

2012 Industry Sponsors • AMD• Calavista Software• Google• HomeAway• Oury Clark• Presidio• Resident Realty• Samsung

2012 Program Sponsors • Baker Botts • Bridgepoint Consulting, LLC• Ernst & Young• FrankfurtRheinMain• Hilton• Magrabbit• Maxwell Locke & Ritter LLP• Northside Advisors• PMB Helin Donovan, LLP• UBS• UT Master of Science and

Technology Commercialization• Wells Fargo Bank, Inc.

Community Partners • Austin Startup Week• ATI• Boca Communications• Capital Factory• Circuit of the Americas• Cross Systems Consulting• Central Texas Angel Network• Engine Advocacy• Laura Beck• Startup Austin• SXSW Interactive

Acknowledgements & Appreciation

THANK YOU!

Board of Directors• John Arrow, CEO, Mutual Mobile• Lynn Atchison, CFO, Homeaway• Adam Berman, CEO, TVA Medical• Susanne Bowen, CEO, PeopleAdmin• Rod Favaron, CEO, Spredfast• Manoj Saxena, GM, IBM Watson Solutions• Mark McClain, CEO, SailPoint Technologies• Dennis McWilliams, CEO, Apollo Endosurgery• Gary Sabins, CEO, Spinal Restoration, Inc.

Executive Committee• Chairman, Joel Trammell, CEO, Cache IQ• Secretary, Milam Foster Newby

Partner, Vinson & Elkins• President, Julie Huls, President

Austin Technology Council • Treasurer, Patti Soch, CFO, Gazzang, Inc.• Michael Raiford, Senior Director, Samsung• Isaac Barchas, Managing Director, ATI

Advisory Board• Rob Bridges, Managing Director, Wortham• Steve Cohen, TriNet• Kevin Timmons, CyrusOne

Team • Julie Huls, President • Grover Bynum, Senior Advisor• Katy Dunlap, Data +Sales Manager • Valerie Cason, Marketing + Events Manager• Amy Segal, Bookkeeping

Special thanks to…Hugh ForrestThe Honorable Mike MartinezMike McGearyBob MetcalfeThe Honorable Laura Morrison