Mobile print taga atc 2012 final

ANNUAL TAGA CONFERENCE

2012Does Print Complement

Mobile Computing?

Uyttendaele & Gehman

ANNUAL TAGA CONFERENCE 2012

Functional Areas Printing from mobile devices Marketing applications Photo products Commercial printing


Questions

Is mobile print useful? Will it be more or less useful in the future? Are these applications novelties? Do applications make money for those

deploying them?


Questions

Do mobile applications result in net new printing occurring?

Do they in some way prevent print from losing market share to e-delivery?

Who are consumers of mobile print?


Printing from Mobile DevicesPrinting documents from a post-pc device like a smartphone or a tablet to a network- or cloud-connected output device


Local Network Printing

Apple AirPrint, Google Cloud Print and HP ePrint Print a Boarding Pass? Print to your photo printer from a tablet? Does internet capability sell HP

printers? Consumables?


Printing to the cloud

Services like Google Cloud Print, Printme, PrinterOn Too much of a hassle to print

boarding passes Printing when you are visiting someone’s

office? Printing documents by a Print Service

Provider


Marketing Applications

QR Codes While 88% of smartphones have cameras,

apparently only about 13% have software installed to allow them to read QR Codes.

Marketers need to create truly compelling campaigns



Non-code Recognition methods that do not require a

code Google Goggles “should” do this “someday”,

“Might” be built into Android OS Using a smart phone to point at a print piece

and receive info may continue. Seventeen Magazine August 2012 edition



Augmented Reality Aurasma (HP/Autonomy)

Voice Recognition – Speaking Words to Siri (Voice Response Ads)


Photo Apple Cards Sincerely

Postagram, Popbooth, Dotti Also work with Quiption, Waddle, Picsicle, ShipMate, Filtermania,

Interlacer, Lonely Planet, I Am Awesome, Pregnancy Progress, Pic Collage, Color Effects, Storyboarder, and Path

Gopostal Postcardontherun Touchnote Pixyme – adds personalization

Instagram has 27… no, 50… no, 80+ million users!


Commercial Printing

What needs does a buyer have for mobile print?

Does a commercial printer need a mobile app?

Web2Print applications Storefront/Catalog Re-ordering


Commercial Printing

Wrap it with technology Expose your capability with APIs Applications will change


Who are the Consumers?

Countries where print is growing, relevant Developing countries where people are more

likely to have a cell phone than a PC Brazil, Mexico, other Latin America India, China?


Trends

Mobile is exploding Facebook appx 500M

mobile users


Trends

iPhone– > 1 billion, 37 million new in Q4 2011

Not to mention iPads- about 50 million will be sold in 2012


Trends

Google Android – 300 480 million units, 850,000 1.3m activations per day Including Amazon Kindle Fire? Apps ecosystem a focus for Google Only recently got Chrome browser Nexus 7 tablet, a winner


Trends

“Think mobile first” Increasingly, applications are being developed

for mobile, then for the desktop browsers Focus on what the user really needs Critical to get the user experience right Employ mobile device features


Mobile = Social

How is print social? Does a printer need to have a social

strategy? Print is local, social is local? Is Print Personalization dead? Gamification?


Summary

Print can complement mobile But not necessarily the way it is today

Mobile and print combination more relevant in developing countries

Mobile print taga atc 2012 final

Technology

Transcript of Mobile print taga atc 2012 final