“At Olive Garden, we promise that when you're here you're family”
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“At Olive Garden, we promise that when you're here you're family”
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Transcript of “At Olive Garden, we promise that when you're here you're family”
“At Olive Garden, we promise that when you're here you're family”
Front Façade
Inside View
Mission statement
Company Summary
Overview of products “P”
Overview of promotion “P”
Overview of Place “P”
Overview of Price “P”
Careers or People “P”
Target Market
Product Mix:
All different products that a company makes or sells.
Product Line:
A group of closely related products manufactured or sold by a business.
Special:
⁻Soups and Salads⁻Entrees⁻Desserts
Lunch:
⁻Appetizers $5.00-10.00⁻Soups and Salads
⁻Grilled Sandwiches⁻Pizza
Dinner:⁻Appetizers
⁻Soups and Salads⁻Pizzas
⁻Classic recipes⁻Beef and pork⁻Filled Pastas
⁻Chicken and Seafood
Kid’s Menu:⁻Macaroni and Cheese
⁻Cheese Ravioli⁻Chicken Fingers
⁻Cheese or Pepperoni Pizza⁻Pasta
⁻Chicken⁻Fish and Seafood
Desserts:⁻Tiramisu
⁻White chocolate Raspberry cheese cake
⁻Lemon crème cake⁻Black tie mousse cake⁻Triple chocolate strata
⁻Zepoli⁻Warm apple crostata
⁻Dolcini
Beverages:
⁻Non-Alcoholic Beverages⁻Specialty Cocktails
⁻Wines⁻Beer
Olive Garden Prices:
• Bruschetta: $6.65• Shrimp Scampi Frita: $8.65• Caprese Flatbread: $6.95
Distribution Intensity:
• Retailer
Product Depth:
The Items offered within a product line.
SpecialsExample of
Product Depth
Product Width:
The different product lines.
Example of Width:
Desserts BeveragesSpecials Lunch DinnerKid’s Menu
Direct Competitors:
• Carrabba’s • Sammios• Maggiano’s Little Italy
Indirect Competitors:
• Food Lion Grocers • Bahama Breeze• Smokey Bones
Promotion:
• To advertise a product or service
5 P’s of Marketing:• Product- Food(Pasta, Pizza,
Lasagna)• Price- (Reasonable to mid way
price)• Promotion- Discounts on gift
cards and printable coupons• Physical Distribution- Supplier,
manufacturer, wholesaler, retailer, customer
People- Middle class, “Everyone”
Resources:
http://www.businesstoolchest.com/articles/data/20040220194417.shtml
http://easybib.com/http://www.wikinvest.com/stock/Buffalo_Wild_Wings_(BWLD
)http://www.olivegarden.com/
http://bethscoupondeals.blogspot.com/2011/09/olive-garden-promotions-and-specials.html
Stephanie Van Pelt Demetrius Leach
Sonia Lopez
