AsusTek Tech Arete Sponsorship & Marketing Proposal

8/8/2019 AsusTek Tech Arete Sponsorship & Marketing Proposal

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T

Tech Ar

national

Engineer

2010

Jugaade Street Smaof Engineeri

`

8th 9th October, 201

te is the annual Technical Festival of MGMs CET w

scale inviting participation and viewership from ma

ing Institutes all over India.

Mahatma Gandhi Mission

College of Engineering & Tecwww.mgmmumbai.ac.in

t wayng

0

ich is conducted on a

ny premier

nology


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July 14, 2010 [SPONSORSHIP AND MARKETING PROPOSAL]

MGMs College of Engineering and Technology 2

Introduction:

Tech Arte is to be held on 8th & 9th October, 2010 and is formulated under this yearsdistinctive theme ofJUGAAD the Street Smart way of Engineering, which we believe will

diversify young minds to go out of the books and innovate, overcoming resource constraints.

Improvising on the current technology to overcome adverse conditions is undoubtedly the need

of the hour.

It gives us immense pleasure to lay before you the aspects & potentials of the festival so that you

can partner or support the cause by being associated with Tech Arte.

The Institution:

The institution with 25 years of dignified past, to match up to the creative and all-round

development of its students organizes Arte. It is the trademarked annual festival of MGMCETs

Navi Mumbai campus which heads three festivals:

Action Arte promising excellence in sports.

Fun Arte for cultural extravaganza.

Tech Arte to satiate the technological and creative urge of students.

The geographic location of the college, located at the junction of NH-4 (Mumbai-Pune

Expressway) and the Sion - Panvel Highway with a campus of over 8 hectares provides forample space and opportunities to the organizers and the partners. Over 8000 people visit the

multi utility campus everyday (has a General Hospital with one medical college & 4 other major

educational institutes) which provides a large scale opportunity for advertisements and public

reach.

Our Vision:

Technology creates progressive society and with 45,000 technocrats alone in the EducationCorridor (Thane to Pune), we desire to create a platform for them to come together and showcase

their talents.

Confident by

Over 1500 students participated in the previous University-level Tech Arte(Academic Year 2009-10)

Increasing demand for a bigger platform Silver Jubilee of our Institute

We believe Tech Arte is well positioned to consider an expansion plan and build itself national

to elicit responses from not only students but also from the technical and non technical teaching

faculty members.


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The Event:

Spread over 2 days or 48 hours of unending technical exposure, Tech Arte 2010 will host

plethora of events, exhibitions, lectures and shows for the palate of every technically inclinedperson. For the technically nave we have a fun rail waiting to churn the coal and burp out

surprises.

Core technical events on the national level would include Jugaad oriented variants of Robotics,

National level paper/project presentations, Quizzes, Creative Designing (Poster/Web), Chemicalsynthesis, Biotechnology principles and Green engineering. It also includes various adjoining

events in the non-technical category like Games - On-line and On-campus along with a series of

workshops, lectures and exhibitions.

Tech Arte thus promises to be a platform for over 3000 students participating in about 35 events

(at national & local level) and an even higher number of viewers.

The support ofASUS is considered key to this vision and we believe it is partnership that you

value.

Ours is an event that promotes development and innovation of issues at the grass root level andpartnering with us would help foster the corporate social responsibilities of your company.

Key components of our proposal to ASUS:

The name of the festival would change from Tech Arte 2010 to ASUS presents TechArte 2010.

Mention ofASUS name/logo on all fest banners, posters, letterheads, signage,certificates, T-shirts and event venues henceforth.

Sponsor name/logo on all media advertisements and pre-event promotion.

Advertisement air balloon (8ft) bearing ASUS name/logo to be put up on college buildingfor 7 days of the festival week.

Rights to use the event for product sampling.

One event designed forASUS to be headed and collaborated by the company officials.(Would help generate smart solutions for current issues faced by the company.)

Product exhibition space at a strategic location around the venue. ASUS name/logo on festival website/blogs/social networking profiles/software for the

current year and as previous sponsor for the next year.

There will be a speech by the S.P of the company at the opening ceremony.


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ASUS Investment:

We are confident that these sponsorship opportunities would create thousands of impressions for

the company and many positive mentions in the local and national media. In addition to theseopportunities we believe the sales ofASUS would increase in proportion with the exposure it

receives. Also, ASUS benefits by identifying itself as a socially active and talent orientedcompany by partnering with Students events.

In exchange of the above detailed opportunities we expect ASUS to consider an investment ofthe maximum possible sum that will be required to generate prizes for the participants and

thereby promote innovation and talent.

Please find attachments for further details stating following information:

About the Institution.

The festival Tech Arte.

Marketing Prospects.

Sponsorship Opportunities.

All queries are welcome & appreciated. We expect a positive response & privilege of association

in near future.

Thanks in anticipation.

If you feel your organization can help us realize this vision of creating a platform for Smart Engineering

by helping us promote this event to a wider audience or by sponsoring the event, kindly contact us by

the ways given below

Name: Mr. Aakash Bansal Name: Mr.Sreejith Menon

E-mail:[email protected] Email: [email protected]

Telephone: +91 9920893079 Telephone: +91-9320473440
mailto:[email protected]:[email protected]:[email protected]


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July 14, 2010 [S

Maha

College of E

The institution is situated in

Maharashtra (Thane to Pune). L

Panvel Highway, MGMCET has

The college holds degree cours

graduate & PHD level. The instthe All India Council for Tech

of India. The ISO 9001:2000 ce

apart from other disciplines like

built up area of 60,000.00 sq.m.

ONSORSHIP AND MARKETING PROPOSAL]

MGMs College of Engineering and Tec

ma Gandhi Missions

ngineering and TechnoNavi Mumbai, Maharashtra

Navi Mumbai at the centre of the Educat

ocated on the junction of Mumbai-Pune Expre

a campus of over 8 hectares.

s on 7 core branches of Engineering at unde

itute is affiliated to the University of Mumbaiical Education (AICTE), a statutory body of

rtified institute has a 4 storied building for en

Medical College, Dental College, MBA Colleg

nology 5

logy

ion Corridor of

ssway and Sion-

r-graduate, post-

and approved bythe Government

ineering courses

e etc with a total


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OUR VISION:

To develop substantial global standards in the field

of technology and strive towards making Navi

Mumbai the Educational Hub of India.

OUR ACTION:

Endeavoring to enrich students with the multidisciplinary

knowledge of engineering principles to create an

intellectually stimulating environment & develop strongrelationships with the outside competitive world.

Considering the amount of people involved in the education process in the corridor spanning

Thane to Pune alone, MGMCET has been a pioneer in bringing together influential minds and

creating a Forum of Technology Educationists consisting of premier Educational institutions

and Technology companies.

Facts:

College strength: 2500 students at UG & PG level

The campus has one of the most sought-after General Hospital and super specialty health

centre in Navi Mumbai along with the following colleges Physiotherapy, Dental,

Medical, Nursing and Management.

Close proximity from Panvel, Khandeshwar and Mansarovar railway stations on the

Harbour line of Mumbai local trains. On-campus hostel for students, staff and resident doctors.

The college has tied up with IBM as the Student Excellence centre.

Eminent General hospital, Central library, super specialty clinic, bank and security

services on campus.


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July 14, 2010 [S

Tech Arte is the annual technic

young engineers to foster theiraspect of creating & developing

This two day event involves mis

Organized by the student & teac

groups like the IEEE.



l festival of MGMs CET, Kamothe. It serves

skills. It aims at enhancing their interest levelew technology and services.

cellaneous formal & informal activities at inter

her council of MGMCET, it is supported by o

nology 7

platform for the

in the practical

-collegiate level.

her international


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Tech Arte2010-11

This time the event is being held at the national level, eliciting response from students notpertaining just to the engineering/science background but also from non-science backgrounds

(Commerce & Arts) welcoming pure-talent to flow from all directions!

The event will see its duration from 8th

to the 9th

of October, 2010 at the MGMs College of

Engineering & Technology, Navi Mumbai campus.

Event overlook:

Major events from over 7 core branches of engineering will be broadly categorized under four

broad divisions:

Hardware

Software

Gaming

Online-events.

Some of the traditional technical events been planned are

Robotics

Paper Presentation

Industry Defined problems Open Hardware

Coding/ Debugging

LAN Gaming

Model Designing

Green technology ideas etc

All planned events are being redesigned with unique parameters. They encourage participants

to espouse innovative thinking and overcome harsh constraints.

Informative workshops Lectures

Exhibitions will comprise of the learning/socializing aspect of the event.

The above events would be supported by the number of non technical events that help develop

personality, team spirit and leadership qualities.


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Theme for the fest:

The theme of Tech Arte 2010 is JUGAAD - the Street Smart way of Engineering.

Definition

Jugaad, a Hindi term, doesnt exist in the English dictionary but its use and references can be found

widespread in both eastern and the western worlds, present and medieval society. A recent Harvard

Business Review statesJugaadas overcoming harsh constraints by improvising an effective solution

using limited resources; we call it the art of Creative Improvisation - within a framework of deep

knowledge and experience.

Explanation

Breaking the terms and jargons into laymans language, Jugaad simply defines the actions one needs to

take when resources decimate but the demand persists. Under such circumstances the existing models

and technologies fail or prove efficient. The solution? Jugaad. Yes, the age old method of improvising on

existing technology to overcome unprecedented situations.

What did McCormickdo when the situation of scarce food supply aroused in the late 1800? He

improvised on the existing technology to invent the Mechanical Grain Reaper. What did Sir James Watt

do when asked to pump millions of gallons of water in medieval Europe? He improved on the existing

Atmospheric Steam Engine to invent the condenser for Watt Steam Engines. From the old days to the

modern India, Jugaad has been one of the promoting factors for major start-ups both in technology and

business.

A classic Example?In the towns on Punjab, even currently runs a public transport vehicle called Jugaad!

However strange the name might sound, it beholds a strong and inspiring history; the tractor lookalike

getting its name from the fact that it was made completely out of improvisation. How? A water pump

used in farms was smartly modified to power the wheel train.

** Image courtesywww.en.wikipedia.org. Only for representative purpose.
http://www.en.wikipedia.org/http://www.en.wikipedia.org/


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Why Jugaad?

We believe that for the Developing India, Jugaad is the need of the hour. History suggests that almost

every technology being used currently has at some point of its development experienced Jugaad.

Case Studies:

We lack infrastructure and technology to generate enough power but the demand for it is

increasing exponentially. What is needed is some Jugaad to come out with a more efficient

region-specific power generation technology.

Gas and petroleum resources are reducing but the demand for Petrol has gone up. The hour

calls for some Jugaad to convert the IC engines to Hybrids and Battery powered Motors

economically.

Open spaces have virtually been crossed out of our maps but the need to accommodate the

increasing population remains. Urgently needed is some street smart engineering to

accommodate maximum possible population within minimum possible surface area.

Basically, we at Tech Arte 2010 wish to instill into the minds of young engineers the need to think

smartly and develop technologies that benefit the masses. The human mind works the fastest when its

invoked and by cutting down on resources and means, yet demanding comparable outputs, we test its

ultimate talent innovation.

The Tagline?

Jugaad means to improvise and produce favorable outcomes in tough situations. Though the idea seems

clear and inspiring, one wonders what path has to be followed to efficiently and successfully achieveimprovisation?

Different success stories of people depict different ways in which this idea was implemented. But closer

review of these sagas reveals that until a certain stage of development, every innovation carves a

common path, particularly, the start.

Every technology expert would more or less agree on the fact that to innovate one must think out of the

book. To jump out of the instruction manuals and put on Einsteins Cap. In our words, to be smart, street

smart! We say the opposite of being Textbook is being Street Smartand being street smart is the way to

think ahead of the nerds and succeed. And so comes the tagline for our theme, a call for being Smart

The Street Smart Way of Engineering

P.S. For the cinematically inclined, we consider Mr. Aamir Khans character of Rancho in the movie 3

Idiots an ideal portrayal of a street smart engineer!

(Although we do not intend to relate the idea to every scene depicted in the movie on fictional terms.)


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Previous Success

Tech Arte 2009-10

Held on:

26th

& 27th

February, 2010 at the MGMs college of Engineering & Technology, Navi Mumbai

campus.

Events conducted:

Over 30 technical & in-formal events for all branches of Engineering Chemical, Civil,

Electronics & Telecommunication, Computer Science, Information Technology & Bio-medical

department.

In addition, dynamic workshops like Model Rocketry, Free and Open Source Software,

Robotics with seminar conducted by IIT-Mumbai researchers on Aerodynamics enjoyed

success.

Marketing Success:


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July 14, 2010 [S

Though the event was orparticipants was experien

20 engineering colleges fof the biggest in the circl

Posters and brochures seimpressions opportunity

Festival website attractedimpressions for sponsor l

Web analysis shows mornetworking sites.

Festival banner put up ou4000 visitors each day en

Festival banner put up on

Media partners:

Air media: Radio Mirchi Print media: The Times Electronic media: Drishti



anized at a University-level, a decent footfall o

ced.

om Mumbai University participated in the eve

.t to every engineering college in Mumbai, prov

o sponsors and good ROI.

500 unique visitors during the festival week, a

ogo/name.

than 200 mentions of Tech Arte in blogs and

tside campus gate had possible impressions fro

tering the campus during the festival.

14m service road opposite NH-4, viewable to c

98.3 FM.

f Navi Mumbai, Hindustan Times, Loksatta an

, a local news channel.

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f around 1500

t making it one

iding huge

ain providing

Social

an average

ars passing by.

Prahar CCD.


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July 14, 2010 [S

Mark

Previous fest analysis anthe festival as participant

Crowd Demography:With over 15 national events

engineering under-graduates

nation-wide is expected.

In addition, Commerce & Ar

Professors & lecturers partici

Presentation.

Publicity vistas:

o Festival posters withand 35 colleges nati

o Banners and signagesponsor name/logo.

o Advertisement ballobuilding with sponso

and Mumbai-Pune E

.

o Posters, banners to bpremier eatery oppo

o Sponsor name/logoincluding letterheads



eting Prospects 2010-11

early response shows an expected footfall of a

.

& 30 others planned, response from engineerin

from most of the neighboring colleges of Mum

s crowd to be attracted to national level gaming

pation open for national level events like Techn

sponsor name/logo to be sent to around 50 coll

nwide.

s to be put throughout the MGM Navi Mumbai

n to be displayed on college

r name/logo viewable from NH4

xpressway and JNPT Highway

e put up outside Mc Donalds, a

ite the campus.

n all festival related documents

, receipts, circulars, signages.

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ove 3500 for

& non-

ai University &

events.

ical Paper

ges in Mumbai

campus bearing


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July 14, 2010 [S

o Event schedule put bo Live feed of events t

name/logo

o Mention of sponsorthe festival website

have a hyperlink to t

website. Individual p

sponsor.

o All online promotiomentions, social net

profiles to have spon

towards the buildup

o Name/logo to be retwebsite for 2011-12

o Sponsor volunteers tand/or PR events.

o Rights for product so Availability of stalls

connection.

o Exhibition space insio Pre-fest publicity in

o Facility to provide dcollection as per spo

during event registra

online and on desk.

o Auditorium seat-bacT-shirts, certificates,

envelopes, IDs to h

name/logo.



e put up inside the venue to have sponsor name

o be relayed on large screen at strategic location

ame/logo on

ith facility to

he sponsor

age for title

s, blog

orking

sor name/logo

o the festival.

ined on the

as previous sponsors.

o be given 15 minutes of PA time on campus fo

mpling inside the campus during the event.

at premium locations with advertisement space

de campus for title sponsor for product advertis

electronic and air media to have sponsor mentio

tabase

sors request

tion both

s, volunteer

cash

ve sponsor

nology 14

logo.

to have sponsor

advertisement

and electric

ement.

n.


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July 14, 2010 [S

Location of college:

o Located at 5km froMGMCET has more

o Lies along the only rBangalore.

o Placed in the closeHighway it serves as

o With a high-grade musing the campus es

o Other crowd pullingDental & Manageme

One of the most successfMcDonalds, Kamothe is

opportunity to enhance th

1500 people (per day) w

students & other general

MGM is a proud memberpremier colleges and Tec

this community is Dr.Ch

o This means that MGcolleges of Navi Mu

o Apart from colleges,DirectI are a part of

training the aspiring

the experience of ser



Kharghar, the upscale residential node of the

than 13 engineering colleges within 30km.

oad way leading to major cities of Pune, Goa, L

roximity of NH- 4, Mumbai Pune expressway,

a vantage point from publicity & advertising vi

edical hospital in the campus, the number of ge

alates at least by 4200 people per day.

beneficiaries: Renowned medical college; Phys

nt hubs.

lly running food outlets, located on the neck of

cross the road from the institution. This is no l

e brand equity since the area is a stop-over poin

ich include corporate, industrialists, company p

crowd.

of the Forum of Technology Educationists c

companies in Mumbai. One of the pioneers in

lpa Lingam, Principal, MGMs CET, Navi Mu

s CET, Kamothe is successfully linked with

bai, Thane & Mumbai region.

companies like IBM, Cyberoam, Microtechn

the venture of maintaining a positive spiral bou

engineers at par the market level & then providi

ving these tech giants.

nology 15

illennium City,

onavala and

and the JNPT

ewpoint.

eral people

iotherapy,

NH-4,

ss an

t for more than

rofessionals,

nsisting of

the formation of

bai.

he over 20

logy and

d way of

ng them with


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Media Partner

Exclusive rights to cover the entire event.

Rights for commercial use of select festival images/recordings/quotes in future.

All media mentions to have sponsor name/logo.

Name/logo on festival website for the current and next year.

Name/logo on festival poster and related documents.

Brochures and teasers used in fest publicity to have sponsor name/logo.

Food & Beverage Partner

Exclusive rights for food and beverage stalls on campus during the event.

Adequate space with infrastructural support for stall setup.

Sponsor name/logo on festival website for current and next years.

Sponsor name/logo on festival poster and related documents.

Website Partner Exclusive advertisement space for sponsor on festival website front-page.

Sponsor name/logo with link to sponsor website on the sponsors page of festival

website.

Name/logo on festival poster/banners and related documents.

Rights for database collection/ opinion polls for sponsor through festival website.

Adequate space for sponsor banners on campus during event.

Fun Partner

Exclusive rights for managing/ customizing non technical events in the festival. Non technical events can have sponsor goody bags and vouchers for product

sampling.

Adequate space for sponsor banners/stalls at event locations.

Sponsor name/logo on festival website for current and next years.

Name/logo on festival posters, banners and related documents.

Stalls

Adequate space with infrastructural support for setting up stalls inside campus.

Rights for product sampling during the festival.

Name/logo on festival website for the current year.

Live feed Partner

Exclusive rights for advertisement during live feed of events on campus.

Large screen for live feed to have sponsor name/logo

Name /logo on festival website for current and next years.


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Postal Address

Tech Arte

MGMs College of Engineering and Technology

Junction NH4 - Sion Panvel Highway

Kamothe, Navi Mumbai 410209

Email

[email protected]

[email protected]

Website

www.tech.mgmarete.com

Phone

Aakash Bansal Surya Sharma Devina Sharma

Technical Secretary Marketing Representative Marketing Representative

9920893079 9920482321 9819930888
mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.tech.mgmarete.com/http://www.tech.mgmarete.com/http://www.tech.mgmarete.com/mailto:[email protected]:[email protected]

AsusTek Tech Arete Sponsorship & Marketing Proposal

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