Last update: 2014.3.3

Zhao Wenbin Chen Cheng Wu Tianyi Xu Yihua Zhu Ruoyu Zuo Xingyuan

Target Market• Mainland students who will come to Hong Kong for

undergraduate/postgraduate studies.

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Problem definition Every year, lots of Mainland China students apply for the universities in Hong Kong. After receiving the admission, many of them are faced with the problem of finding roommates to share an apartment in Hong Kong as universities dormitories are quite limited and the cost of house rent in Hong Kong is pretty high.

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Problem definition

Small private room and limited public space can easily lead to strained relationship between roommates. If roommates don’t fit each other well, conflicts may happens. And it will greatly influence their life-quality and study conditions.

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Project objective This project aims at helping Mainland China students find suitable roommates according to their personality, life style and other daily issues. We hope we can create a platform to facilitate the roommate-matching process and help these students prepare themselves well before going to Hong Kong.

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User segmentation• After doing user research, we found that user behavior

varies according to the starting time he/she decides to find a roommate/ house. So we concluded 5 typical user types by the starting time.

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From Feb

From May

From Jun

From Jul

From Aug

Deadline: Sep

5 Types of Persona

Wendy

Eric

Monica Mary

Lenard

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Wendy

“I received my offer very early (January, 2013 ). So I have abundant of time to find a roommate. Since I’m not hurry, I can take my time to join different QQ groups and Douban groups to meet my future schoolmates or classmates. I also leave my personal information on Gter.com so other students can contact me directly. I want to make friends first. Given a time I can find the one that fit me well. Then I can consider she to be my roommates.”

2014 CUHK MA in Art

Starting time: Feb

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I get connected to a CUHK student who is going to graduate this year, and I decided to take over her apartment. Since the apartment do not require full year payments, I paid 1 month rent first as earnest money in May, and decided to sign the apartment in July.

Roommate relationship matters a lot to my life quality in Hong Kong. Since I already got the apartment, I have plenty of time to choose a good roommate.

I post detailed information about the apartment and also my requirements of the roommates on Geter.com. I left my email and QQ to let people contact me.

Monica

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2014 CUHK MA in Communication

Starting time: May

I start to find roommates in early June like many students else. My buddy in high school has already be my first roommate. Both of us are easy-going, we just want to find other two friendly guys. I love to plan. As there still plenty of time, we would like to go to Hong Kong in mid June to find an ideal flat ourselves. So we wish our future roommates can go with us together then we can make a quick decision. I post our plan on Gter and QQ groups hoping to get some one’s reply.

Eric

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2014 PolyU Master of Engineering

Starting time: Jun

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2014 HKBU Master of Language

Starting time: Jul

I am lucky enough to find two roommates and a desired apartment through social media and forum in July. It seems that after viewing the house and paying the rental, everything will be settled. Unfortunately, one of my roommates stands me up and leave without any message. I try to connect but cannot reach her. I feel annoyed, sad and anxious. Considering the annual rental fee is a big deal of money, I need to find another roommate to sign the apartment ASAP.

Mary

“I kind of have procrastination.I receive my offer very early (late December, 2012), but I did not look for roommates or apartment until August. I am now quite worried about that. Now my only wish is to find a place to live and several roommates that are OK to live with. ”

Lenard

2014 HKUST Master of Material Science

Starting time: Aug

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Target user for Roomie v1.0

• Since this website will launch on Apr, we mainly focus on students who ready to find roommates before/ on Apr.

• Early adopters: like Wendy and Monica

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Wendy

Monica

Customer journey of Lenard--before

Early August

Mid August

Late August Before school attendance

Control

Realized it was time to look for roommates and apartment but have no idea where to find them.

Mood: relaxed and happy

Cannot find a roommate or an apartment himself online or offline due to the late timing.

Mood: a litter anxious but still have slow moves.

Ask for help from friends and relatives

Mood: anxious

Find three locals and have no other choices.

Mood: happy

Customer journey of Lenard--after

Early June Mid June Late June July Mid July

When it is about the time to look for apartment, the app will push info. to remind him.He may have realized to look for roommates in the early June.Mood: happy and relaxed

Find roommates on Roomie.

Or ignore the info.

Go to see the apartment found on Roomie together with roommates. Sign the contract.

Or still do not take actions.

Enjoy the summer holiday.

Or find it is a little late to find a ideal roommate.

Enjoy the summer holiday.

Look for roommates on Roomie and join people who have already have the apartment. Have the choice of selecting roommates even it is very late.

Storyboard

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Wireframe-home page

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2×2 matrix: time spend VS. money spend

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2×2 matrix: informative VS. social

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Free user

Advertiser and marketer

Pay user

Same-side network effects

Same-side network effects

Website, App, Wechat

Ads page

Website, App, Wechat

Fundamental service

Display ADs

Premium service

Platform development

Data center operations

management

Student Union

University

Agencies

Data processor

Content provider

Roomie platform

Website

Product development

General administration

Web hosting cost Free AD revenue

Payment revenue

Business model

Thank you!

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