Are you paying attention?

Assignment 2 - by Johanna HampusA Crash Course on Creativity, Stanford

INSIGHTSCollected from 6 different shops in and

around Zurich, Switzerland

Authentic Experiences

If the shops are representing products from a specific country or region, it's important to give the customer an authentic experience as soon as they walk through the

door, i.e. by having a native shop assistant, regional music and fragrance as well as the way you display products and

include original artifacts.

Doors matter

Automatic doors are more frequently used by supermarkets and convenience stores. Manual doors on

the other hand immediately gives the shop more of a personal feel and uniqueness. First impressions matter!

Maximize spaces

There are clever ways to display products in small places and there are cluttered ways to display products in small places. White spaces with a high source of natural light

lends itself to this easier. Consider displaying less products or introduce mirrors.

OPPORTUNITIESTo be used by any retail outlet

QR Codes

Introduce corresponding QR codes for each one of your products. Why? The customer can easily find out more about the product, price, designer, matching options by

using his/her own smartphone or a special device provided by the shop.

Interactive Mirrors

Each shop that I visited had at least one mirror and most shops used more than three mirrors. To provide more value for the customer, shops could install interactive

mirrors where customers could capture shots of themselves or products and immediately upload to various

sharing services to get feedback from friends or for later reference/review.

Highlight Products

All shops used some technique to make certain products stand out, some were innovative and others were not.

There are still a million ways to innovatively draw customers' attention to particular products and this area

could definitely be expanded.