Assignment 17 - Pitch

Vincent Davenport and Liam Buckland

Vincent’s Pitch

Artist Options• Frank Ocean - RnB as well as Rap. Quite upbeat tunes which differ

from time to slower songs. Image is popular towards ages 16-24, therefore is ideal for us as we are in that age range and can relate. Style is more independent or niche image

• Ed Sheeran - Main Genre is acoustic and quite slow pace, however his joint ventures with other artists is a combination of house and acoustic. Similar target audience (16-24), therefore we know what that age group may like. Ed Sheeran is quite mainstream but a very basic image.

• Justin Bieber - Very mainstream, recently making songs which are quite upbeat and urban. A style which both Liam & I can relate to with regards to ideas. His image is a very fashionable type, wearing niche high end clothing brands.

LostFrank Ocean

Adventure based video. Master shot will be of a world map, showing animations of different cities where the artist has travellled. The shots will zoom in on those

cities and shots and miss en scene of the artist, stereotypes in those cities e.g. Paris eiffel tower and baguette. The creativity will be behind the mise-en-

scene, we wont actually be able to go to those cities but with a good setting and mise -en scene we can try to

recreate the city.

This is appealing towards target audience as from our research, viewers like a unique music video which isn’t

just someone showing off their talents. Some sort of creative storyline or way of representing things.

IssueMain issue will be the use of mise-en-scene

and trying to re create these cities. To get a clearerunderstanding, here is where the inspiring idea

came from.

Adventure Of A Lifetime

ColdplayVideos master shot will be of Liam walking down the street with his iPhone scrolling

through his Facebook photos. Similar to the _____ music video but put in a context for this

generation. Sliding through photos which portray the lifestyle and beautiful scenes of life

Lam has lived through from a child.Concept challenges the creativity, as well as

the effects used for the phone.Suitable for the genre and song as the lyrics will be heavily linked with the visual images.

Inspiration

Dark TimesWeeknd Ft Ed Sheeran

This Idea will be in black and white. Suits the mood and feeling of the song as well as artist image. Narrative

representation of a married couple. The start will consist of Liam walking down the streets, with blood all over himself which starts the enigma. As he gets further down, things

happen on the street which give him flashbacks to the happy life him and his wife had. Throughout the video shows his frustration, the song dark times will lead the viewers to

believe he killed her but in reality he’s the one who’s slowly walking dying coz he’s been just been stabbed.

The constant drum beat will be parallel to effects and images used to challenge creativity. The enigma and

storyline also challenges the creativity.Suitable for the genre as its quite dark and the storyline is a

dark horror.

Inspiration

SorryJustin Bieber

Consist of Liam and his Dance partner dancing, performance shots of liam singing. Storyline which shows Liam being a pimp and girls abusing him for

being a player. A lot of effects will go into play, helps endorse the Justin Bieber style.

Level of creativity will be challenged by the effects used and how it connotes feelings and helps the

viewers understand what is going on.Appealing towards audience as from our feedback we found out that a solo male artist is appealing due to a lot of natural talent which stands them out from the

rest of the singers.

IssueMain issue is finding female actors as well

as a female dance partner for theshots showing off the artists talents.

Liam’s Pitch

Artist Options• James Bay – Acoustic and has very narrative/ performance based music videos. Slow

pace moving songs that relate to some audiences, ranged from 18-24 (females) those of which have had more experience in life in terms of love and loss (not suited to younger audiences). His USP would be hard to reinterpret seeing as he has long hair and hat, an image he always uses for photo’s and music videos. He is independent and his performance style is true to his music/lyrics.

• Ed Sheeran – Acoustic and slow paced- romantic and true to his relationships/ love life. His image/USP is his ginger hair, something again hard to reinterpret, but it is quite basic and me and Vincent should be able to create our own image/style. Although his music is mainly slow paced, he combines with other artists like Rudimental and The Weekend, creating house-acoustic music (generally faster paced music). Target audience of 16-24, which is youthful, and audience that me and Vincent would have an idea of how to please/ make interested. Very mainstream.

• Justin Bieber – Pop genre, mainstream artist with upbeat songs that audiences of 18-24 would dance to/ listen to. He has a style the majority of teens that are male would strive to follow including a good fashion sense and popularity. Me and Vincent can create our own USP for Bieber’s songs fairly easily, as pop genres don’t tend to have weird, niche images.

Dark Times By The Weekend ft Ed Sheeranhttps://www.youtube.com/watch?v=HdI_Uk6CYNk

Performance/ Narrative based.

Story- breakup (she’s cheated) and getting rid of all pictures etc of relationship. Emotional, and should make the viewer relate to it in an affectionate way. Based in house setting/ some street setting e.g. walking down street past dark/ graphiti’d areas which would be symbolic to the ‘Dark’ part of the song.

Performance- Me dancing with a dark background/ theme, with some silhouetting shots to add to effect(dance studio space or in house), cutting to the performance which would be choreographed to the dynamics of the song and the feel/mood/tone it creates. The dance part is what the character is feeling in his head, and how sinister the relationship was leading to the effect the breakup has on him.

IssuesThere are not many issues with this particular song as there is no orig-inal music video so any idea we have wont lead to copyright issues etc.

InspirationSia’s Elastic Heart- in terms of performance style and camera shotsfor dance.

Love YourselfBy Justin Bieber

https://www.youtube.com/watch?v=oyEuk8j8imI

Performance/ Narrative

Story- Contemplating self and relationship. Flashbacks to good times vs bad times.

Performance- Dance, but would be hard to choreograph due to similarities in the official video.Perform to camera to portray dejected emotions.

IssuesThe video has similar con-cepts we want to illustrate to the audience- dance based videowith similar theme of love and loss and finding a female character to play joint pro-tagonist.

Inspiration

From the video itself and othervideos that contain relationships. E.g. Taylor Swift’s videos although fe-male, similar concepts.

Eyes Shut By Years And Years

https://www.youtube.com/watch?v=wf_ySBlZjKw

Performance/ Narrative

Story- Bullying at school and protagonist is felt sympathy from audience as he doesn’t retaliate. Having problems at home. Message is for anti-bullying.

Performance- Dance, the thoughts in the protagonists head and how he’s reacting to the bullying.

Issues

Need actors to play the part of bullies truthfully to enhance the videos impact on audience.

Inspiration With A Piece of Chalk, al-though not a music video, ex-presses areal message to audiences through dance.