Assignment 15: Primary & Secondary research

Topic/question: Is social media an integral part of our lives OR will social media change the world?

Chelsea Fashole-LukeRosalin Zein

Russ Monocillo Marisha Inoke

CHELSEAAudience – Research

Some Statistics

Source: http://www.statisticbrain.com/social-networking-statistics/

18-24 year olds who use social media

Chelsea

A Norwegian Study.. (Hilsen and Helvik)

Younger:• “popular notion of younger social

network users as careless and eager to express themselves”

• “informants under 25 used social media to organise and plan their lives, for example by inviting people to parties and by making dinner appointments”

• “The young users used Facebook to coordinate how their spare time was going to be spent”

Chelsea

Source: http://sciencenordic.com/young-and-old-use-social-media-surprisingly-different-reasons

Older:• “older users are generally seen as

more restrained. – ‘pretty much the opposite’”

• “people in the 40-or-older group primarily used social networks such as Facebook to show their friends what they were doing and what they cared about”

• “older informants spent more time on social media in their spare time than the younger users”

Hilsen stresses that their sample was too small to make broad generalisations on how different generations use social media. But the study’s surprising findings might indicate a trend where younger users are becoming bored with social media.

continued..• “A British survey conducted in

2010 and 2011 by Gartner Inc. shows signs of a “social media fatigue” for some users”

Chelsea

• 6,295 respondents between the ages of 13 and 74

• “The trend shows some social media fatigue among early adopters,” says Brian Blau - Research Director at Gartner Inc.

• The young users in Hilsen’s study belong to the so-called Net Generation – people who grew up with internet access – and most of the early adopters of social media came from this population.

Source: http://sciencenordic.com/young-and-old-use-social-media-surprisingly-different-reasons

• “I’ve been on the internet since 1998,” said a 24-year-old informant in Hilsen’s study. “I’ve grown up there.”

StatisticsChelsea

Source: http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

StatisticsChelsea

Source: http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

Chelsea

Source: http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy

YouTube VideosMarc Maron: The Social Media Generation Animated• http://www.youtube.com/watch?v=LGU8yjjJXD8

• Some youtube videos I found quite interesting about the ‘social media generation’

Social Media Generation• http://www.youtube.com/watch?v=soHW05MTc

Us

Chelsea

Mobile Social MediaChelsea

Sources: • wikipedia.org• http://mashable.com/

2010/02/12/social-media-mobile/

CHELSEAAudience (users, generations etc.)– Resource checklist

Types Of Research UsedY N Type of Resource How did you use this

resource (brief bullet points)

XWikipedia

Xarticles on line

Xnewspaper articles

Xyoutube videos

Xinformation from various textbooks

Xperiodicals (library)

Xbooks (library or bought)

Xvimeo videos

XTED videos

Chelsea

continued..Y N Type of Resource How did you use this

resource (brief bullet points)

X slideshare presentations

X blogs

X social media such as twitter

X pinterest

X Media Magazine articles

X in-person interview with expert

X phone interview with expert

X in-person interview with public

X in-person interview with expert

X other: ________________________

X other: ________________________

Chelsea

ROSALINCulture and globalisation –Secondary Research

Ted Talks – Clay Shirky

http://www.ted.com/speakers/clay_shirky.html

Clay Shirky: How the Internet will (one day) transform government

Clay Shirky: How social media can make history

Clay Shirky is a social media theorist who argues that social media can be used to make history.

He has loads of exciting examples of the way in which social media has battled censorship and has helped to change our lives.

Rosalin

Ted Talks – Clay Shirky

How social media can make history:Some things I learnt were –• Social media has created ‘The largest increase in

expressive capability’ – Clay Shirky.• ‘The internet becomes the mode of carriage for all

other media’ – Clay Shirky.• The audience have become producers – not just

consumers – technological convergence allows you to consume and produce at the same time.

• Example: The earthquake in china – the people in china were reporting the news before any of the TV news stations were – not just to China but worldwide. There was a global response within hours and donation sites had been set up within half a day.

• ‘Media is global, social, ubiquitous and cheap’ – Clay Shirky.

• The audience is no longer disconnected from each other.

• Social media enables dialogue between society.

Rosalin

Newspaper articles – Global Culture

Source -http://www.huffingtonpost.com/the-chopra-well/social-media-brain_b_3009102.html

This article argues that in society today media has a powerful role in global politics and culture – and that this influence will continue to grow. It states that culture not only influences media, but the opposite is also true.

‘This may be a healthy evolution or a destructive one’.

Click here to watch this clip

Rosalin

Online Articles – Popular culture

http://www.rethinkingschools.org/publication/rpcm/rpcm_intro.shtml

What Is the Relationship Between Popular Culture and Media?

Whereas media of previous generations may have referred to newspapers, magazines, and books, today’s media include an explosion of online/global networking systems (Twitter, Facebook, Bebo, YouTube), as well as a music culture that has moved beyond musical exchange to include the marketing and selling of culture, lifestyle, and products.

Many movies (especially those targeting young audiences) are released not simply as movies, but rather as carefully orchestrated campaigns of online, print, television promotions, soundtracks, clothing lines, toys, keychains—and in the case of Hannah Montana, even shoelaces and granola bars.

Youth live in an increasingly complex world that holds potential for increasing participation and citizenship via mediated culture (such as blogging and global networking) as well as increasing vulnerability to corporate maneuvering such as “embedded marketing.”

Rosalin

Online Articles - Globalization

Source : http://www.carolinamatos.com/globalization-and-the-mass-media/

What I learnt:The mass media facilitates culture exchange, through new technologies, film and music.

Before the 1990’s the mainstream media was mostly national and since then most communications has been global.

Globalization – worldwide integration and development.

This globalization means that the mainstream media can reach an even wider audience.

The mass media is reinforcing American culture and this is due to the dominance of Hollywood films.

Rosalin

Online articles – Globalisation cont

What I learnt:Globalization theorists: Held – noted that global communication media have facilitated the emergence of cultural cosmopolitanism.

Global cosmopolitanism is a subset of a cosmopolitan ideal, and one that can be found resident as an emerging identity formation on the Internet. A 'global' cosmopolitan is an individual adept at navigating freely within cyberspace, and in doing so understands and can operate successfully, within various global perspectives and among intercultural communicative preferences

Source : http://en.wikipedia.org/wiki/Global_cosmopolitanism

McLuhan – The rise of new communications has created a ‘global village’ which forges new communities and creates international understanding between people.

Rosalin

Online articles – Popular Culture

Source : http://online.wsj.com/news/articles/SB10001424127887324412604578515702548585058

In this article, there was an interview with the producer of TV shows such as ‘Pretty Little Liars’ and ‘Ravenswood’.

Rosalin

Blogs

http://www.jeffbullas.com/2012/02/06/10-ways-social-media-is-transforming-our-world/

10 Ways social media is transforming our world.

Rosalin

Blogs

Source : http://williamsmedia.wordpress.com/2011/03/14/has-social-media%E2%80%99s-impact-on-culture-been-positive/

What I learnt:Has social medias impact on culture been positive?

Some people see social media as a waste of time – some people see it as an opportunity to reach out to friends and family members they may not see on a regular basis.

Rose – ‘ Social media simultaneously draws us nearer and distances us’

It allows us to connect with people all around the world.

Social media has also changed business and how they reach consumers.

Some negative aspects – miss information/ gossipCyber bullying.

Rosalin

Online Articles - Globalization

Source : http://www.beingjrridinger.com/business-building/how-does-social-media-reflect-our-globalized-culture/

Rosalin

Media MagazineSocial Networking and Citizen Journalism:• In the past the news was only reported by

professional news crews but now anyone who has access to a camera phone has the ability to record and upload to the internet within minutes.

• ‘In the past dictatorships could set about murdering their own people, knowing that the world could not see’

• News organisations now scour online clips for footage of events that they had been unable to cover because it either happened too fast or their crew members had been denied access.

• The problem with using these clips is that they might have been faked or is not actually the event it claims it is.

• Early example of citizen journalism – 7/7 bombings where footage was shot by the survivors.

• Social networking ‘gives a voice to ordinary people trapped in the middle of tragic events’

• ‘Social networks have acted as tools, enabling something for which there was already the desire’

Rosalin

YouTube Video

Click here to watch a video on the social media revolution

ROSALIN Culture and globalisation – Primary research

Interview through Yahoo!Answers

Interview through TumblrQuestions & Answers:

1) Do you think social media has impacted on our culture?

Yes, by taking over conversations and such that you would normally have face to face.

2) Has social media created a global culture?Certainly not, although its woking towards that goal. There are simply too many people and customs to achieve that

3) Do you think social media is an integral part of our lives?Yes, seeing as many teenagers cant live 2 minutes without it, and its used for anything and everything.

Interview through Tumblr

ROSALIN Culture and globalisation – Resource checklist

Resource ChecklistY N Type of Resource How did you use this resource (brief bullet points)

x Wikipedia

x articles on line

xnewspaper articles

xyoutube videos

xinformation from various textbooks

xperiodicals (library)

xbooks (library or bought)

xvimeo videos

xTED videos

xslideshare presentations

Resource Checklist Y N Type of Resource How did you use this

resource (brief bullet points)

x blogs I read some blog posts about social media and prints screened it

x social media such as twitter

x pinterest

x Media Magazine articles I read an article and worte some things I found interesting.

x in-person interview with expert

x phone interview with expert

x in-person interview with public

x in-person interview with expert

x other: _questions on yahoo___________

I put questions on Yahoo answers and

Russ - RelationshipsAnd

Health/ safety

“Social media plays a heavy role in our daily lives, since I was born at a time where technology wasn’t as developed as it was now, I have come to adapt to it. Sometimes I feel as if most of my personal life is spent online i.e interacting with friends, contacting family overseas and using online as a main server for education”.

– Russvictoria

Statement

Primary research

• Insert audio link or audio

• How has social media had an effect on your family?

Interviewer – Russ Monocillo Interviewee - Trevor Owens

Interview

Public interviews via internet

I asked users online on their views whether social media is an integral part of our lives or will social media change the world.

Secondary research

http://tinyurl.com/l6qetoc

• On observing a subject watching "The Real Housewives of Atlanta" a show where it focuses around six women going about their lifestyles. The primary focus of this show is to dramatize their relationships, work ethic and home living for entertainment.

• After watching half a season's worth the subject has a more independent focused attitude she is also reflecting habits of extreme opinions and speech habits from the show.

The real housewives of Atlanta

http://tinyurl.com/o42b2h8

• Diet is an impending factor in our lives and is often portrayed in various ways amongst advertisements or even subliminally in the background of movie scenes, photography and through reviews.

• An entire television station is dedicated as called "The Food Network" where another subjects motivations and hobbies have been shaped to revolve around cooking. The subjects daily life now consists of watching the Food Network while cooking various dishes presented.

The food network

http://tinyurl.com/mrv5mts

Commercials will reassure a product with someone most people can relate to, and for the United States’ Subway’s deli sandwich franchises icon Jared Fogle presented his story about losing 90kg with his daily routine of eating Subway caused a huge boom in fast food purchases and relatively took hold of people's diets.

Influences on Health and Safety

http://tinyurl.com/mzt6r6o

It's a pretty well known that the outfits and attire desired from media or even a social context can influence someone's choices on what to wear and even afflict negative thoughts on what the body should be. A controversial hash-tag is ‘thinsperation’ amongst Tumblr where it promotes pro- anorexia like images when searched for.

Effects on teenage girls

• A common repeated image was posted of people lying down on random nooks and crannies. Generally as the image got more popular through social sites and even the news, it became more widespread and people desired to do it. The pictures would become a bit more extreme, people would plank from bridge, buildings and various elevated places that become more and more of a health risk.

http://tinyurl.com/kfhyhl9

Health and Safety: risks

Links•Source Content

•http://amr.aom.org/content/23/1/14.short

•http://opportunityagenda.org/negative_influence_reality_tv_teenage_girls

•http://pegasus.cc.ucf.edu/~smathews/negative.html

•Social Network Perspectives

•Time consumption through online relationship

•Structure on interest in online dating

Videos•Source Content

•http://www.ted.com/talks/sherry_turkle_alone_together.html

•http://www.youtube.com/watch?v=LSVENVUyPts

• Online Relationships and communication VS Real World

• UCLA Psychology Lecture about Online Relationships

MARISHA Identity – Secondary Research

What is Identity?

●'Identity' is the fact of being who or what person or thing is.

●It is the characteristics determining who a person is.

●Identity is more than just a person's name.

●Identity also includes our character and behavioral attributes.

Example of ‘My Identity’

About me boxIn this box you have a description of yourself such as age and where you

live.

LinksThese links are for when followers

want to message me or go through my archives.

The contentsWhat I reblog and blog attracts a

certain type of followers

Social media and identity.

●Social media channels allow human beings to sort themselves into groups and factions seamlessly, and maintain intimate relationships at greater distances than ever before.

http://mashable.com/2011/09/01/social-media-identities/

Social media and identity.

●Social media users understand that concept intuitively, and segment their relationships accordingly.●For instance, you are not the same person at work as you are among friends on a Friday night.●the way we present ourselves to others is constantly shifting based on whom we are talking to, and why.

http://mashable.com/2011/09/01/social-media-identities/

Youtube videos on social media and Identity

●http://www.youtube.com/watch?v=7cd0VTn_czk

●http://www.youtube.com/watch?v=WRiGZJQZ_X4

The argument

Positive:

●People who share similar interests with you on social networks are able to interact with you.

●It's the easiest and simplest way to interact with people you know and also interact with strangers.

●Identity helps also with people who have a business and want people to know about it.

Negatives:

●Your display picture can be deceiving (e.g. Catfish).

●People's idenitities like photos and videos being used to advertised for dating sites (invasion of privacy).

● humans tend to represent themselves differently on the Internet than in the physical world

●"By using a computer, criminals have no borders, can access more victims and recycled stolen identities.''

Is social networking redefining identity?

●smart phones is changing the way we relate to others because of technological convergence, we can do everything on a smart phone.

●It is very likely that someone with no online persona will be regarded as unusual or even suspicious.

“the perpetual presence of the smartphone impacts on our patterns of attention – we’re always on ‘standby’, ready to be interrupted”

http://www.rsablogs.org.uk/2013/socialbrain/social-networking-redefining-identity/

Social media platforms targets

●Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network.

● Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.●Source: http://socialmediatoday.com/iesmark/1827571/surprising-identity-each-social-network

Micro-blogging platform suchAs twitter have 16% out of …Who earn less than $30,000A year. This is because theMajority of people on twitterAre teenagers and people inTheir mid 20's.

Tumblr users are mostly targettedTo younger people. Less peopleWho earn from $30,000 - $75,000.

Facebook is a social networing siteAnd is most successful one. It has73% of its users earning $75,000And over. A reason for this isBecause most people are onFacebook and it is another way toTarget future consumers forCompanies who want sell and getTheir business flourishing.

Technological convergence

●With technological convergence, you could update your twitter when watching a new film, or upload a picture to instagram when purchasing a hot chocolate at starbucks.

●Smart phones that have the ability to update your social medias when you're on the go are vital for our every day lives.

Primary research

Public Interviews (done online):

Is social media an integral part of our lives OR will social media change the

world?

Public interview

Resource ChecklistY N Type of Resource How did you use this resource (brief bullet points)

Wikipedia

articles on line

newspaper articles

youtube videos

information from various textbooks

periodicals (library)

books (library or bought)

vimeo videos

TED videos

slideshare presentations

Resource Checklist Y N Type of Resource How did you use this resource

(brief bullet points)

blogs

social media such as twitter

pinterest

Media Magazine articles

in-person interview with expert

phone interview with expert

in-person interview with public

in-person interview with expert

other: ________________________

other: ________________________

The end.