Smart Social Media Marketing for You!

The New Client• Well versed in online research• Prefers visual stories over text• Wants facts over selling points• Connected• Doesn’t trust advertising• Trusts opinions by word-of-mouth over marketing

messages, and has access to it• Needs immediate call to action• Expects immediate response• Wants to be engaged and have a say• Wants to know all facts, and make educated

decisions• Accesses non-traditional media as much as

traditional news outlets, if not more

A New Approach to Marketing

• Inform & educate – don’t sell

• Develop visual messages

• Ask opinions and suggestions

• Build a system of quick response

• Enable online word-of-mouth

• Capture interest and commitment immediately

How Can We Do That?

Social Media Marketing

What is Social Media?

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.

Social media can take many different forms, including text, images, audio, and video.

Source: Wikipedia

Over 47 million members in over 200 countries

Over 500 million members across the world

Every minute, 13 hours of video is uploaded to YouTube.

Source: guardian.co.uk

If Facebook were a country, it would be the third most populated in the world

Guess which segment is the fastest growing on Facebook…….

Did you guess between 15 and 30 years old?

Women between 45 and 55

World’s Second Most Popular Search Engine

Who’s On Social Media?

• Realtors®• Brokers• Consumers• Realtor ® Associations

• Vendors• Neighbors• Media Representatives• Industry Professionals

Many you know, and those you want to get to know

1. Sphere of Influence

2. Word of Mouth

3. Free or Inexpensive

4. Networking and Support

5. Feedback & Opinions

6. Be the News Source

7. Avoid Out of Sight, Out of Mind

8. Professional Connections

9. Monitor & Interact

10. Publicity through Non-Traditional Media

Available Social Media Platforms

Social Media

Communication

BlogsSocial

NetworkingMicro-

Blogging

Multimedia

Photo Sharing Video Sharing Presentations

What’s a Blog and Why Should I have One?

• No (or at least little) HTML knowledge required• Online News Center• Enable Subscription to News• Easy to distribute links on other platforms

Message Approach

Platform Approach

Syndication Link

Platform Approach

www.stagedhomes.com/blog

Platform Approach

www.stagedhomes.com/blog

Platform Approach

Platform Approach

Platform Approach

Platform Approach

Syndication Link

Integrated Approach to Social Media: Treat every platform as your first handshake with a potential customer

Facebook Profile Vs. Page

Your Facebook profile allows you to access profiles of Facebook friends

A Facebook page doesn’t.

Facebook Vs. LinkedIn

Professional Vs. Personal

Reasons for Failure With Social Media

• Nobody knows you’re on social media platforms• Unable to convert visitors and fans to clients• Lack of strategic approach to support business goals• Too promotional• Not responsive enough

Brand Integrity

Social Media =

Virtual Cocktail Party

Choose Your Content CarefullyAvoid content through which consumers and other professionals may obtain a negative perception of you.

Opinions – Politics – Religion – Online Groups and Associations – Humor – Pictures

Guilty by Association

Your Online Content May Last Forever

Social Media Marketing 101

Always Ask:

Would you be comfortable with your blog post published on the front page of the New York Times?

Social Media Time Management1. Set Goals, and Enter to Execute2. Define the Purpose of Your Networks3. Limit Your Time4. Be a Resource, Not a Chatterbox5. Publish Once, Appear Everywhere6. Allow Readers to Subscribe to New Blog

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