ASB Brochure2014

8/10/2019 ASB Brochure2014

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When we study in a college, striving to become a doctor, a

lawyer or an engineer, that is education for a living. On the

other hand, education for life requires an understanding

of the essential principles of spirituality; it is about gaining

a deeper understanding of the world, our minds, our

emotions and ourselves. We all know that the real goal of

education is not to create people who understand only the

language of technology; the main purpose of education

should be to impart a culture of the heart, a culture based

on spiritual values.

Communication through technology has made the world

a small place yet there is so much of a division. Todays

world needs people who express goodness in their words

and in actions with which the darkness prevailing in

todays society will be dispelled and the light of peace and

non-violence will once again illuminate this earth. Let us

work together towards this goal.

Sri Mata Amritanandamayi Devi

Chancellor, Amrita Vishwa Vidyapeetham

Chancellors Message

There are two types of education,

education for living

and education for life.

1

Excerpts from the key note address delivered by Amma during

the closing plenary session of the World Parliament of Religions

held at Barcelona, Spain.


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Contents

Message from the Dean : 03

Amrita University : 04

Amrita School of Business : 07

The ASB Offering : 09

The ASB Campuses : 10

The ASB Faculty : 13

Our Global Footprints : 14

The ASBians : 16Pedagogy : 20

Curriculum : 21

MBA Course Structure : 22

The Campus : 24

The ASB Clubs & Committees : 27

Summer Placements : 32

Final Placements : 34

Our Recruiters : 36

Faculty Proles : 38

The ASB Faculty Initiatives : 56

Honours & Achievements : 57

Industry Interface at ASB : 60

Mata Amritanandamayi Math : 62

Admission Process : 66

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Message from the Dean

Secure knowledge, skills and values

to face the challenges of sustainable

global business with condence

The Amrita School of Business has more than eighteen years

experience in offering quality management education and is

pleased to have hundreds of its graduates contributing richly to

managerial excellence in global business.

The MBA and MBA-MS programs of the school offer you a

great opportunity for acquiring superior capabilities and multi-

dimensional skills needed for sustainable global business. For the

potential manager and leader, the programs provide knowledge

and skills for effective and inclusive decision-making while creating

an awareness of the critical need for ethical conduct and socialresponsibility in business.

The schools outstanding faculty with qualications from prominent

global institutions is committed to serving you well. They will be

with you every step of the way in your transformation into informed

professionals.

I encourage you to join us and secure a strong and durable

foundation for value-creating activities in business.

Best Wishes.

3

Dr. V.S. Somanath

Ph.D. (New York University)

Dean, Amrita School of Business


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Dr. P. Venkat Rangan

Vice Chancellor

Prof. C. Parameswaran

Director, Corporate Relations

Amrita Vishwa Vidyapeetham

Amrita Vishwa Vidyapeetham (Amrita University) celebrates a milestone; the rst decade of service to society and

humanity. Under AMMAs inspiring and motivating leadership and direction as Chancellor of the University, AMRITA

University is marching forward towards higher goals and accomplishments and scaling great heights of excellence.

AMRITA educational Institutions provide a holistic approach to Education for Life and Education for Living.

The University provides the best education in terms of academic excellence, facilities, ambience, pedagogy and

infrastructure. The education one receives at AMRITA inculcates both values and virtues, while instilling the essential

principles of spirituality. An education which caters to both the external and internal, to both the head and the heart,

one which creates an atmosphere to help students understand that serving the society with a seless attitude is

also of paramount importance.

All the students of Amrita University have ample opportunities for orientation in Yoga, Meditation and Cultural

Education. The students have demonstrated their social commitment and community engagement by participating

in disaster relief and rehabilitation activities after the Gujarat Earthquake in 2001; Tsunami relief operations in Tamil

Nadu and Kerala in 2005-2006, ood relief operations in Bihar in 2009 and Karnataka in 2010. AMRITA students in

all campuses have played an active role in the Amala Bharatham - Clean India awareness drive and campaigns in

their communities, notably in the cleaning of the Sabarimala pilgrimage site before and after the pilgrimage seasonfor the last three years.

4

Academic ProgrammesAmrita Vishwa Vidyapeetham was conferred the

University status under Section 3 of UGC Act

1956 by the Government of India in 2003. With

campuses at Coimbatore, Amritapuri, Kochi,

Bengaluru and Mysore, Amrita University is

emerging as one of the fastest growing institutions

of higher learning in the country. The University,

which is managed by Mata Amritanandamayi Math,

offers over 150 undergraduate, postgraduate and

doctoral programmes in Engineering, Business,

Medicine, Dentistry, Pharmacy, Nursing, Journalism,

Biotechnology, Information Technology, Arts and

Sciences, Health Sciences, Teacher Education,

Microbiology, Hospital Management, Visual Media

Studies, Mass Communication, Social Work,

Nanosciences and Ayurveda.


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Recognitions and National RankingsBased on the evaluation of all the campuses

and programmes by a peer review committee,

the University has been accredited by NationalAssessment and Accreditation Council (NAAC) with

A grade, which is the highest possible grade.

AMRITA Vishwa Vidyapeetham has also been ranked

in the ivy league of Indian universities along with the

top institutions in India like Indian Institute of Science,

Bangalore, Tata Institute of Fundamental Research

(TIFR), Mumbai etc. in the 2009 review of Deemed

Universities constituted by the Ministry of Human

Resource Development (MHRD) of the Government

of India. AMRITA is placed in Category 1 - the highest

category - in this review conducted by a high power

committee (Tandon Committee) consisting of reputedacademicians.

Faculty and StudentsAMRITA started off in November 1994, as a School of

Engineering in an obscure village called Ettimadai, at

the foothills of Bouluvanpatty ranges of the Western

Ghats in Coimbatore district of Tamil Nadu, with 120

students and 13 faculty members.

Today, AMRITA Vishwa Vidyapeetham University

spread over ve campuses in three different States of

India has a student population of around 17,000 andfaculty strength of 2000, conducting over 150 UG, PG

and Doctoral programmes. Presently, there are over

600 Ph.D/DM holders as faculty in the University,

which is perhaps the best among Private Universities

in India. The staff-student ratio in the University, which

is about 1:8, is one of the best in the country. The

University today is having a total land area of about

1000 acres and built-up area of about 8 million square

feet.

Research AccomplishmentsRight from inception, research has been a mission

critical activity at AMRITA University. The research

activities at AMRITA are directed towards societal,

humanitarian and community development and

relief. Many centres of excellence have been

started in cutting-edge areas like Nanosciences

& Molecular Medicine, E-learning, Haptics,

Biostatistics, Biomedical Engineering, Environmental

Sciences, Virtual Labs, Wireless Sensor Networks,

Computational Engineering & Networking, Cyber

Security, Cancer, Educational Technologies, etc. with

the support of major national laboratories, industryleaders and agencies like TIFAC, DST, ICMR, ISRO,

DRDO, DBT, DIT, DRDO, Microsoft, Hewlett Packard,

Media Lab Asia, Infosys, MDS Pharma, Biocon etc.

AMRITA is also a partner in the Indian Governments

Ministry of Human Resource Developments

National Mission for Education using Information

and Communication Technology (ICT) for various

national projects in haptics, virtual labs, Educational

Resource Planning, Natural Language Processing

and interactive E-learning systems along with Indian

Institutes of Technologies and Indian Institute of

Science.The faculty of AMRITA has published more than 150

books, 300 book chapters and 3000 research papers

in reputed international and national journals in the

past ten years.

AMRITA has attracted grants from various

Governmental and private funding agencies to the

tune of more than Rs. 200 crores in the past ten years.

AMRITA has also bagged or led fty major patents

and inventions in the past few years which include

Adaptive and Automatic Insulin Pump, Wireless

Telematics, Virtual Private Network (VPN), Amrita

Hospital Information System (AHIS) etc.

AMRITA has developed a unique E-learning system,

A-VIEW, Amrita Virtual Interactive E-Learning World,

which is a cutting-edge video conferencing software,

customized explicitly for Universities. This system

is the preferred system for this National Mission for

Education using ICT of the Government of India and

is being currently deployed at 600 universities and all

colleges across India free of cost. Other research and

development accomplishments include an adaptive

insulin pump for the benet of diabetes patients,

which will be at a fraction of the cost of similar devices;

innovative product development in photovoltaics and

storage devices using nanomaterials, which are

primarily aimed at solving energy problems; low-

power wearable wireless ECG monitoring device; low

cost wearable safety device for women; Indias rst-

ever Wireless Sensor Network system for predicting

landslides at Munnar in Idukki district in Kerala etc.


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My two years stay at Amrita had been literally life

changing and dening. There is something for everyone

out there. The ambiance and environment fosters

creativity, the warmth of the professors and their personal

touch leaves a lasting impact, the rules and regulation

(though painful) when understood in its true sense would

help one sail through the drudgery of the corporate world

and there is ample opportunity for those interested minds

to pursue their interests in elds of astronomy, music,

photography by being a part of those clubs.

I keep asking myself, Is Amrita different from any other

B School? The answer is an emphatic YES and a NO.

It is the same in the sense that it offers quality, best in

class Management education and it is different in the

avor that it adds to ones character and belief system.

Its been almost nine years and I strongly feel that the

lessons that I have learnt both in class and outside

(mostly outside for me) are growing within me, its like a

seed that is sown and it takes time to germinate and grow

to a fully blossoming tree.

Is AMRITAdierent fromany other B-School ?

Sandeep P.R., MBA 2005

Assistant Vice President

HSBC

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lead


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In the brief span of a decade and a half since its founding, ASB has

built a formidable reputation for itself and its graduates as a Business

School with sound foundations; with a commitment to excellence; and a

demonstrated ability to initiate, innovate, and lead.

The presence of outstanding faculty who have come from some of the

best institutions in the world inculcate in the students traits of observation,

internalization and adoption of leadership qualities. Students are tacitly

taught to appreciate and practice unconventionality, divergent thinking

and meticulous action. Even from day one, the Amrita culture strongly

emphasizes anchoring oneself to principles and values. ASBians are

taught not only to manage themselves and their organizations, but to be

responsive to the needs of others. ASBians know that ability can take

one to the top but it takes character to stay there.

Unsurprisingly, ASBians are excellent team players, and chart their own

path to excellence in a range of top notch corporates across the world. In

tune with these global times, you will encounter ASB alumni across the

world- in places such as Austin, Boston, Dubai, Durban, Hanover, Hong

Kong, London, Melbourne, New York, Sharjah, Shanghai, Singapore,

Stockholm, Sydney, Toronto and Zurich.

An institution with strong values and deep commitment, ASB has grown

over the years like a banyan tree with its dedicated faculty as its core

and its eager students as its expanding roots. Every passing year has

made it stronger and its existence more celebrated. This brochure is a

brief journey into an institution dedicated to value-based excellence, and

an invitation to an education that prepares you not only for a career but

also for life.

AMR

ITA

SCHOOL

OF

BUSINESS

An Education for Life

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The MBA Batch of 2014-2016

Figure 1 Educational Qualication of Students

Figure 2: Intended Specializations at Commencement of MBA

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Delivering Genuine Value

Master of Business Administration

The MBA programme at Amrita School of Business

was established in 1996. The programme

offers an opportunity to have dual specialization

from Finance, Human Resource Management,

Information Systems, Marketing and Operations

Management areas. The programme laysemphasis on contemporary knowledge and

competencies, and provides opportunities for

experiential learning and community engagement.

The annual intake is 300 students across four

campuses Amritapuri (Kollam), Bengaluru,

Coimbatore and Kochi.

Ph. D. in Management

In an era where knowledge creation and applied

research are being acknowledged as the basis

for development and growth of society, Amrita

School of Business is positioning itself in the

forefront, being one of the few B-Schools in thecountry, where a rigorous Doctoral Programme

in Management is offered. The part-time Doctoral

Programme was stated in 2009 with a view to

encourage aspiring scholars to take up research.

The doctoral programme at ASB is especially

meant for working professionals and scholars,

as its exible structure allows them to continue

working while pursuing their Ph.D. In addition

to ASBs excellent full time faculty, the Doctoral

courses are taught by eminent visiting faculty from

some of the worlds best regarded Management

Institutes. The interest areas of the current

scholars include Business Strategy, Innovation,

Social Media Marketing, Logistics and Supply

Chains, Energy, Sustainable Development, Micro

Finance, SME, Organizational Design, Corporate

Governance and CSR. Presently there are 40

Scholars enrolled in the programme, who are at

different stages of their research..

MBA-MS in Management : Business

Analytics & Systems and EMBA-MS in

Management

Amrita University offers a full time two-year

MBA-MS programme and an Executive MBA

programme at the Bengaluru Campus. The

international twinning programme is offered in

collaboration with the top-rated University at

Buffalo (SUNY), New York State, USA. Thisunique programme offers an MBA degree from

Amrita University and Master of Science (MS) in

Management Sciences (Business Analytics) and

Systems from the University at Buffalo, New York,

USA. A highlight of the programme is a 3-4week

visit by the students to the University at Buffalo

(SUNY) and highly qualied faculty members from

the University of Buffalo (SUNY) visiting Bengaluru

campus to teach the MS courses.

THE

ASB

OFFERIN

GS

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The ASB Campuses

AMRITAPURI

BENGALURU

The Amritapuri campus is located in the picturesque village of Vallikavu in Kollam, across the beautiful backwaters of

Kerala. The campus with its proximity to the headquarters of the Mata Amritanandamayi Math benets signicantly

from the graceful presence of AMMA. This setting helps in greater appreciation of personal and corporate values

among the students.

Amrita University and University at Buffalo, New York (SUNY) jointly offers two year full-time post-graduate twinningprogramme in Business Management at Bengaluru campus. A part time two-year Executive-MBA Programme is

also offered for the benet of working professionals. The MBA-MS degree involves an MBA degree from Amrita

University and the Master of Science degree in Management Sciences (Business Analytics) and Systems from

the University at Buffalo, New York. This international Collaborative programme brings in the nest faculty from

University at Buffalo to teach MS courses at Bengaluru campus. The students enrolled in this programme gain real

time International Exposure during their brief visit to the campus of School of Management, University at Buffalo

(SUNY).

10

Dr. V.S. Somanath

Dean

Prof. Manoj P.

Chairperson


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COIMBATORE

KOCHI

ASB Coimbatore is the agship campus for ASBs MBA programme and also its part-time Ph.D. programme.

Situated in the foothills of the Western Ghats in a spectacular and serene four hundred acres, the campus provides

an ideal atmosphere for learning. ASB has been consistently placed in the list of top B-Schools in the country.

Strategically located in the commercial capital of Kerala, the Kochi campus is blessed with excellent social and

educational infrastructure, ideal for holistic learning and professional development. Continuous interaction with the

vibrant business community of this fast growing city of India, provides an excellent opportunity for our students to

develop practical insights from the world of business.

11

Dr. Raghu Raman

Chairperson

Prof. Sunanda Muralidharan

Chairperson


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inspire

I have had the pleasure

of learning from the

best of the teachers

and with passionateand enthusiastic

students.

Jaya Lekshmy Venugopal, MBA 2009

Manager HR,Tata Steel

I have had the pleasure of learning from the best

of teachers and with passionate and enthusiastic

students. I never stopped working, reading, thinking,

and writing...and enjoying every minute. But, its thepeople at ASB- the faculty and your fellow students

- that make the difference.

The exceptional aspect of ASB is the high degree

of access one has to this dedicated and engaging

faculty who make sure that you are always on

track. They have high expectations and give you

every opportunity to meet those expectations.

Quite simply, being at ASB gave me the opportunity

to work with people who are a true inspiration

to me and who helped me achieve my goal of

getting accepted into an HR role in one of the bestcompanies in the country. I will continue to build on

that solid foundation wherever life takes me.

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The ASB Faculty

The ASB faculty have an outstanding pedigree

The ASB faculty brings with them a rich blend of academic rigor and corporate experience. They are from some

of the best institutions in the world such as Berkeley, Kellogg, LSE, Stern NYU, Stirling, Texas-Austin, Cornel,IIMs, IITs, JNU, ICAI, XLRI etc. Their rich subject knowledge and vast experience gained from a wide spectrum

of organizations such as BHEL, Biocon, Coca-Cola, ESAB, ICICI Bank, Philips, Ponds, SAIL, TISCO enable ASB

faculty to provide a strong foundation in management.

ASB faculty contributes actively in knowledge creation and applied research. Apart from their teaching activities,

faculty nd themselves involved in publishing papers in leading journals and conferences, organizing research

seminars and conferences and reviewing articles for reputed journals and conferences.

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This is year 2014, and I am 32yrs old. And if

someone asks me which phase of my life so far

Ive cherished the most, my answer will be - my

2yrs at ASB. I still remember when I had rst

visited Ettimadai for my interviews, and the

minute Id entered the building, I knew I was

home. ASB, its faculty, and my peers, became

my foster family within weeks of having stepped

inside. The pristine campus, the intellectual yet

humble faculty, the amazing library, the yummy

hostel food, the group assignments... the list is

endless. If I could I surely would like to re-livethose 2yrs of my life all over again. Ive made

some of my dearest friends at ASB, and my

learnings from the campus (both, intellectual &

spiritual) have made me the person I am today.

Proud to be a part of the ASB fraternity!

Lalita Dhanvada, MBA 2004

Risk Operations Analyst Google

If I could I surely would

like to re-live those 2yrs ofmy life all over again.

n

urture

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exp

lore

Anup Menon, MBA 2007

Senior Manager

Business Development - Professional Stafng

Randstad India

...I realize that my time at ASB has had an inuence

on the decision being made. That is what ASB has

done for me. It has taught me to think from my heart.

I do not know if an institute can teach you how to be

successful, but ASB sure can nurture some emotions

inside you that can shape success coming out of

hard work and sincerity. I had the good fortune to

learn from some amazingly gifted people who made

us believe in ourselves to take on the world. Time

spent interacting with them taught me more than

time spent inside the classrooms. That is what ASB

campus enables - sowing the seeds of intellectually

stimulating relationships that assume a life as you go

through your two years and thereafter too.

At work, every time

I take a decision

from the heart...

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I feel really fortunate to have studied atASB and be part of the Amrita family. I

learned a lot, not only in terms of technical

skills, but also how to live a good and

happy life from the ASB faculty and

students. For that (and many other things),

I am very grateful to the faculty at ASB as

well as my fellow classmates and friends.

I have fond memories of my two years on

the ASB campus and really cherish my

time there.

Nemit Shrof f, MBA 2005

Assistant Professor of Accounting in MIT.

d

isc

ove

r

18

I am very grateful to

the faculty at ASB


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inn

ova

te

Sourabh Deshpande, MBA 2007

Consultant, Enterprise Strategy

Microsoft, India

One of my juniors came up with this song - ASB, the

place to be. I really love the song as it portrays the

true feeling that any ASBian would have. I feel proud

of having got a chance of studying in ASB. Since my

schools days, I never focused on studies. To me,

studying meant only mugging up lengthy chaptersto be able to answer some text book questions and

reiterating them in answer sheets better than any

other classmate.

ASB opened a whole new world for me. The

professors here have oceans of knowledge and

excellent experience that help students to relate

the theory to practical life. I remember having some

HBR Cases in multiple classes where we discussed

the same case from Marketing point of view, from

Operations Management point of view and also

the Project Financing way. I never studied better in

my life but the two years of MBA at ASB. And thiswas only because I could relate the theory to how

companies implemented them in practice. Thanks

to my professors who made learning a wholesome

approach and a cherishing experience.

ASB opened

a whole new world

for me.

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Culture is the undercurrent of norms and values that

build up over time as people work together, solve

problems, and confront challenges. The ASB culture

exhorts its family members to constantly develop new

skills and attitudes, the capacity for learning to cope

with a challenging world. Learning as a way of life is

clearly embedded in the daily routine of every inmate

of the campus. The uniqueness lies in the difference

in the learning modes, the formal as well as the subtle

ways we imbibe lessons. From the very rst day,

the budding manager is absorbed into a whirlwind

of knowledge, by way of the regular subjects, the dailyclasses, and, of course, the indispensable Economic

Times. Breaks from lectures and seminars see student

groups scattered across the campus scripting role-plays,

planning new product launches, analyzing nancial

statements, or deeply immersed in the business case

study that is the avour of the day.

The ASB approach to pedagogy offers its faculty

immense exibility in course design and encourages

them to push the frontiers. Thus, in addition to the class

work and case studies, our courses have featured

the use of movies and satellite based video lectures,

immersive eld exercises, live industry Market Research

projects, NGO collaborations, management games,

video based assignments, reective writing exercises,

book reviews, business model innovation challenges,

buisness simulation games like CAPSTONE, TED talks,

interactions with corporate, and a deepening integration

of e-learning through online platforms such as Moodle.Similarly, ASB is a global University Academic Partner

of SAP and SAP is a part of the MBA curriculum and is

used in the ERP course extensively.

In the end it is all about doing what it takes to inspire a

life long learning and at ASB you will truly get an MBA

education that is benchmarked with the global best.

Unni Kr ishnan, MBA 2006

GM, Marketing & Trade Shopper Marketing

WOOX Innovations (Licensee of Philips NV)

...are applicable in whatsoever

streams of Business (rather Life).

I have personally experienced the

depth of these sessions-be it in theRural Distribution expansion project

of Colgate in the interiors of Andhra

Pradesh or in Negotiations of the

prestigious Airport project of Gurgaon

for Philips. This great business

curriculum is a beautiful blend of the

Marketing principles of Philips Kotler

& the principles of business ethics,

learned through the experience of

Enron, yes here the emphasis is

learning.

Pedago

gy

I can vouch

for the fact that

our classroom

sessions...

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Explorations in Excellence


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The ASB curriculum is globally benchmarked against the best and the course work is rigourous. The MBA course

curriculum has been designed and is continuously ne-tuned to keep abreast with the changing global business

scenario. What sets it apart is the degree of curricular innovation as the faculty consistently seek to push the

boundaries of learning.

The emphasis on innovation is invariably encountered in the course offerings. There are a wide variety of new

and innovative courses - Business across Cultures, Business Development, Innovation Management, Leadership

Models, Negotiations, Management of the Self for Success and Happiness, Social Entrepreneurship - to name a

few, and these are often supplemented by colloquia from experienced industry professionals, entrepreneurs, and

our alumni. Faculty are very accessible and the students are increasingly encouraged to take up research projects

and think beyond the regular curriculum.

The premier business schools around the world have woken up to the need of including values in the curriculum.

ASB has been a pioneer in this concept. ASB since its inception, had a course on Self Awareness and PersonalGrowth to help prepare the students to meet lifes challenges. ASB believes in imparting an education for life along

with an education for a living. As a step in this direction, the course Self Awareness and Personal Growth has been

made an integral part of the curriculum for both years. This course provides an opportunity for holistic learning. It

also involves the practice of yoga and meditation to help the students tide over the requirements of the demanding

course. In addition, Managerial Values and Business Ethics is taught as a core course in the second year. The

emphasis on values extends much beyond the formal coursework - it is reected in almost every choice.

A Globally Benchmarked Education

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Curriculum


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MBA Course Structure

TRIMESTER - I

Business Communication

Economic Analysis : Micro Level

Financial Accounting

Organisational Behaviour I

Marketing Management I

Quantitative Methods for Management I

Self Awareness and Personal Growth I**

TRIMESTER II

Economic Analysis Macro Level

Financial Management

Fundamentals of Information Technology and

Excel VBA Programming

Marketing Management II

Organisational Behaviour - II

Production and Operations Management - I

Self Awareness and Personal Growth -I**

Corporate Skills**

TRIMESTER III

Cost Management

Human Resource Management

Management Information System

Research Methodology

Production and Operations Management II

Quantitative Methods for Management II

Self Awareness and Personal Growth -I**

Corporate Skills**

TRIMESTER - IV

Managerial Values & Business Ethics

Strategic Management

Self Awareness and Personal Growth -II**

Corporate Skills

TRIMESTER V

FEconomic Environment and Policy

International Business

Self Awareness and Personal Growth -II**

Masters Thesis -I

TRIMESTER VI

Legal Aspects of Business

Environmental Management & Sustainable

Development

Self Awareness and Personal Growth II**

Masters Thesis II

GENERAL MANAGEMENT *

Cross-Cultural Management

Management of Self for Successand Happiness

Management Beyond Prot

Managerial Applications of

System Dynamics

Innovation

Enterprise Resource Planning

Entrepreneurship & Social

Business

*List of electives is tentative and

subject to change

**Single Credit

OPERATIONS MANAGEMENT*

Business Analytics and Predictive

Modeling

Customer Analytics

Logistics and Supply Chain

Management

Manufacturing Systems

Product Design and Development

Production Planning and Control

Project Management

Services Operations Management

Total Quality Management

INFORMATION SYSTEMS*

Business Intelligence

E-Commerce

IT Business Analysis

IT Infrastructure Management

Software Engineering

Software Project Management

Information Assurance and IT

Services Management

HUMAN RESOURCE

MANAGEMENT*

Compensation and Reward

Management

Employee Selection and

Succession Management

Industrial Relations

International HRM

Leadership Skills

Learning and Development

Management of Global Diversity

Managing Negotiation

Organization Change and

Development

Performance Management and

Compensation

Strategic Human Resource

Management

ELECTIVES

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FINANCE*

Commercial Bank Management

Corporate Taxation & Planning

Financial Derivatives

Financial Markets and Institutions

Financial Modeling

International Financial

Management

Investment Analysis and Portfolio

Management

Project Appraisal and Financing

Risk Management and Insurance

Working Capital Management

Public Finance

Applied Econometrics

MS from SUNY at Buffalo, USA

Analysis Modeling and Design

Contract Relationships and

Management

Enterprise Models


Global Marketing

Information Assurance

International Law and IP

Management

ITES Project and Change

Management

Services Quality Management

Strategy and Policy of ITES Firms

Seminar on Work Life Balance

MARKETING*

B2B Marketing

Basics of Digital Marketing

Consumer Behaviour

Customer Relationship

Management

Experiential Marketing

Integrated Marketing and

Communications

Marketing Analytics

Retail Management

Sales and Distribution

Management

Services Marketing

Strategic Brand Management

Strategic Marketing Management

Strategic Media Planning

*List of electives is tentative and

subject to change

**Single Credit

Executive MBA

Managerial Economics

Principles of Operations

Management

ITES Project and ChangeManagement

Global Marketing


Business Analytics

Organizational Behaviour &

Leadership

Strategic Marketing

Services Quality Management

Enterprise Models

Strategy and Policy of ITES Firms

Cost Management

Human Resource Management

Analysis Modeling and Design

Information Assurance

Contracts and Relationship

Management

Financial Management

International Business, Law & IPManagement

Seminar on Work Life Balance

Bitupan Baruah, MBA 2008

Marketing Manager

ICICI Prudential Life Insurance Co. Ltd.

I am a happy individual

not only career wise but also in life.

I owe a lot to this campus. It has completely changed me as a person.

It has given one great thing which has completely changed my life

-CONFIDENCE. This is the place where I discovered most of my talentsand could identify what I am good at. ASB has changed the way I look

at my career and life. Today when I look back I can say that courses like

SAPG and MSSH have really changed the way I look at life. It has helped

me immensely at my present job as even under tremendous pressure, I

can manage to see the brighter side and enjoy what I am doing. It has

also helped me to be satised and happy in what I am doing right now.

Today after more than 5 yrs since I passed out of ASB, I am a happy

individual not only career wise but also in life. I joined ASB to make my

career but it has also made my life.

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A Living Inspiration

A 400-acre hillside campus with breathtaking view

of the Western Ghats looming in the morning mist,

the majestic Elephant peak lit up by ashes of

lightning Quite unlike a picture that any B-School

would normally paint.

With hills enveloping the campus on the three

sides, nature adorns herself at her best with mist-

covered mountains and lush green ora. The

peaceful environment stimulates learning

and creates an atmosphere where students

can achieve focus in their academic work and at

the same time live in close companionship with

nature. The sight of a ock of parrots taking off

from a bush or peacocks dancing to the sound of

thunder makes one hold ones breath and stand

in awe. Away from the pollution and bustle of city

life, the environment friendly campus is a townshipin itself with over 4000 students and is ideally

equipped with the best in modern infrastructure

and amenities.

The campus practices water harvesting, EM based

efuent/food waste management, drip-irrigation

and reforestation programmes.

The one-of-a-kind e-learning studio enables

satellite based live multi- way classroom delivery

across the different Amrita campuses. The campus

provides for outdoor sports with two cricket

pitches, four tennis courts, a football ground, avolleyball court, a basketball court and indoor

games like carrom, table tennis and chess. Also

provided is a modern multi station gymnasium

and table tennis/badminton courts. The Amrita

library is a knowledge repository with its wide

selection of books, periodicals, journals-both

Indian and international, audio- video material and

electronic databases such as EBSCO, Capitaline

and IBID. Amritas digital library, Vidya, a virtual

treasure chest of infotainment, is one of the

premier digital libraries in the country today. The

computer labs are well equipped with the latesttechnology and networking solutions. At the end

of a long, challenging day, students retire to the

peace and quiet of their own single rooms - rooms

with a phenomenal view of the distant mountains,

and the natural beauty which is so unique to our

campus. That solitude and tranquility is the key

that opens portals of an inexhaustible energy and

creativity.

TheCampus

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This is not just another University, but a very high-quality,

world-class University, focusing on technology and research,

dealing with very concrete issues which have immediate

applications

Muhammad Yunus

Nobel Laureate

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Lungs full of fresh air; heart full of sunshine is a regular affair at Amrita School of Business

in Ettimadai, Coimbatore. Surrounded by a necklace of green mountains with ice creamcloud tips, college life becomes a prolonged hillside holiday that is every student, thinker,

writer and photographers paradise.

The impeccable planning that went into the construction of the university is noteworthy.

The clean roads with herbal plants and trees along the sides, the constant chirps of little,

grey birds, the religious tilling of mud ants bring one into the zone of intellectual thought.

The sustainable architecture of the buildings makes them, environment friendly and long

lasting. The classrooms are naturally lit during the days, numerous well-planned rooms for

conferences and even the sewage water gets recycled for the lawn grass and trees.

Everything for life is available inside the campus: great food for the tummy and thought,

conducive environment for learning, laboratories, libraries and innovation hubs for the

dynamic minds and most importantly, world-class faculty to guide students into the

distinctive paths of excellence. Two years of vigorous activities balanced with work and

fun will transform personalities and uplift minds. Life is denitely good at Amrita School of

Business.

S. Vijayalakshmi

MBA - II year

Get educated at a paradise


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The ASB Clubs and Committees

ClubsAll the ASB campuses have vibrant and lively clubs which make

life at campus ever so engaging and fun.

ASB, a melting pot of different cultures and a synergistic blend of minds and emotions, helps create a

platform for extricating and expressing talents of students through cultural festivals, forum meets, competitions,sports and games, all organized by the students themselves through the different discipline - specic forums

and event related committees.

Yi Net

An initiative of CII, Yi attempts to

inuence, inspire and connect the youth

in a movement to build Brand India- by

means of conducting socially productiveprojects. Yi Net of ASB Coimbatore came

into being in December 2008. Since its

inception, it has been a great platform for

MBA students to hone their abilities and

skills in organizing and managing several

activities like business conferences, skill

development initiatives and social events.

Awaaz - the Clarion Call for Change is

an annual event which is a national level

symposium organized by Yi Net at ASB.

Handiques

To promote and maintain the rich cultural legacy

of Handicrafts in India, MBA students from ASB,

Amritapuri formed HANDIQUES, an Ecommerce

website to market and sell their product. The main

intention of this venture is to bridge the gap between

rural quality handicraft producers and the global market

using modern marketing strategies. This venture also

helps to prevent the exploitation of the artisans by the

middle-men.

Marcedos

ASB Bangalores Marketing Club which is the hub of all

marketing related developments around the world and

discussion activities.

Anuva

ASB Bangalores Human Resources Club which brings

together the HR visionaries of tomorrow to discuss

serious issues that are plaguing the corporate.

Ethos

ASB Bangalores Operations Club conducts workshops

to educate the members about various operational

concepts around the world. The student members of the

club are today Six Sigma white belt holders. Ethos has

also launched its own magazine which displays several

operations related articles by students.

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Nature Club

Amrita has always had campuses which are

closest to nature. A lot is done to conserve

Mother Nature like water harvesting, EM based

efuent/food waste treatment, drip-irrigation and

reforestation programs. ASB Coimbatores Nature

Club adds fuel to this endeavour and organizestrekking and tree planting events to get closer to

Mother Nature.

Cybertone

ASB Kochis Systems Club has created an online

platform called LOG ASB so that students can

actively take part in the network and communicate.

Dhanam

Kochis Finance forum facilitates exchange

of nance related knowledge through mock

share trading, colloquiums, case studies, group

discussions etc.

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EXPLOREM

Kochis Marketing forum aims to open up the creative minds of students by promoting an active discussion of the

latest concepts and techniques in marketing. The forum encourages the students to apply themselves and connect

to real world scenarios using business games and other simulations.

OMKARA

Omkara comprises the entire gamut of internal events organized by the students across the year. The Omkara

committee of ASB, Kochi takes the initiative in coordinating competitions, games, sports events and festival

celebrations.

Student Committees

Placecom

All ASB Campuses have Placement Committees - which take care of students summer and nal placements and

Alumni Committees which interact with alumni of ASB and keep them informed about the latest developments in

the ASB fraternity. The alumni act as mentors for the current batch of students and guide them through their career

formation process

Festcom

Republic Day, Independence Day and other festivals such as Holi, Diwali, Dussera, Onam and Gokulashtami- everyfestival is celebrated on campus in style. Students and faculty share lighter moments and work together in creating a

truly festive atmosphere on these occasions. The Festival committee makes these wonderful celebrations possible.

Team Colloquia

Working tirelessly throughout the year, this is the student led team that is the window to the external world for ASB

students. Its principal activity is to bring eminent personalities from business, civil society, and the academia to the

ASB campuses. It is an immense learning experience in planning, business communication, logistics and service

management, and building enduring relationships.


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Pragati is the annual national-level business festival

hosted by Amrita School of Business, Coimbatore.

A host of management games in the domains of

Marketing, Finance, HR, Operations and Systems are

offered by 6 student forums: BIZIT (systems forum),

Fortune (nance forum), GenM (Marketing forum),Jagriti(meta-growth forum), Ozone (Operations forum)

and Relations(HR forum). These management games

are crafted in consultation with faculty members, thus

beneting from their wide experience and deep wisdom.

Year-on-year, Pragati has proven its mettle by attracting

participation from many leading schools of management

across our country, participants challenging each other

in all domains and aspiring for the grand Championship

award. Pragati is not just a management festival, but

for the students of ASB, it has always been a live lab

for experiments. It is a knowledge-share platform

where business students not just compete but network,collaborate and co-create ideas.

Pragati 2014, the 17th edition, saw around 300

participants from 30 fellow top-tier management schools.

The key factor for the steadily growing reception is the

immersive experience that the games offer. The fest

was a raging success with its innovation through digital

engagement.

The soul and theme of Pragati 2014 was Business

Beyond Prots. The Social responsibility of Business,

said the Nobel laureate Milton Friedman is to increase

its prots. Friedman had put forth this argument in 1970

and times have clearly changed. The shift in perspective

that doing good can mean doing well is becomingever more evident by the day. Thought leaders such

as Michael Porter and Mark Kramer are championing

concepts such as Shared Value, as an effect of this

business evolution. Social responsibility has now

become a strategic direction. As businesses think

Smarter Planet, Shared Planet and Ecomagination,

the question Pragati 2014 put forth was this are you

a part of the purpose driven future businesses? Mr.

Kiran Khalap, Co- Founder and Managing Director of

Chlorophyll , the presiding guest of honour inspired

everyone with his thought provoking talk to explore and

expand the notion of Business Beyond Prots.

Pragati offers a compelling platform to see if future

leaders can walk the talk, by imagining, crafting and

delivering a grand convergence for business students.

The baton is passed on to the incoming batch every

year and Pragati has grown bigger and better over

years. It is a spectacular managerial learning beyond

the classroom and the lessons learnt are treasured

forever by the students.

Pragati The Pride of ASB, Coimbatore

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Outreach programs : Participated in social outreach program by

Kellogs Akshayapatra CSR activity in government schools in

Bangalore

The Amala Bharatham Campaign initiated by Chancellor Amma in

2010 was showcased to all participants. Leading up to the fest,

a clean-up campaign where the students and faculty undertook

a clean-up drive from the college premises to the gate of Wipro

Technologies.

KochiASTHRA - Social Innovation Conclave

Amrita School of Business at Kochi organized the third edition of its

annual B-fest ASTHRA on 24thand 25thof January, 2014 with the

theme Social Innovation. The centerpiece of the event was the

Social Innovation Conclave, which hosted distinguished speakers

from industry and academia.

Delivering his keynote address, Dr. Rajiv Khosla,Director of

Research Center for Computers, Communications and Social

Innovation, Faculty of Business, Economics, Law, La Trobe

Business School, Melbourne, Australia, spoke on social innovation

driven sustainable society. Shri Rajeev Mukundan, Head,

Sales and Solution, Insurance Analysis, TCS, highlighted the

pressing importance of corporate transition from corporate social

responsibility to social innovation. The other eminent speakers in

the conclave included Shri. Korath V Mathew, Sr. State Projects

Coordinator, UIDAI,Shri. K Paul Thomas, Chairman and Managing

Director of ESAF Micronance, Smt. Tanie Thomas, District

Coordinator, Kudumbashree and many others.

Mr. Biju Varghese, who provided a new ray of hope for the

physically challenged by innovating a retro tted car, thus givingthem mobility and independence was honored during the event.

This was followed by an array of business events and games. Over

25 colleges from various parts of the country participated in these

events.

Students Social Responsibility Forum Sahayak This forum at

Kochi works towards creating awareness among the student

community of their social responsibilities and provides the students,

faculty and staff an opportunity to participate in various social

service activities.

SPANDANA Family Food Kit Project of Amrita School of Business,

Kochi helps in providing food and other essential supplies to theunderprivileged in and around the campus on a regular basis. Our

students also help in mobilizing funds to support toilet construction

in the tribal areas of Wayanad district so as to improve their public

hygiene and sanitation. The rst year MBA students celebrated

their Diwali 14 with the inmates of the Relief Centre for Destitutes

run by the Corporation of Cochin. Students are actively involved

in organizing Incredible Talents- the Annual Day function of

Sampoorna School for children with special needs.


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The ASB Summer Projects 2014

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An Excellent

Value Proposition

resting on 4 pillars

A study on the Service Quality of Pantaloons RetailIndiaatPantaloons Retail India Ltd.

Customer perception & ways to increase the salesof modern Atta bread at Hindustan UnileverLimited

Internal Controls atPepsico

Inventory Management at Apollo Tyres Capability development and to study the incentives

and the effect of the sales training program atGodrej

Research on Telecommunication at VodafoneLtd.

Business development atHCL Infosystems Ltd.

Kinley water management at Hindustan CocaCola Pvt. Ltd.

Offshoring in Europe market atL&T Infotech

Market mapping and activation for Caprese handbagsatVIP Indust ries

Customer preference and Competitor analysis forHonda Mobilio atHonda Cars India Limited

Retail Operations and Promotional Strategies atReliance Retail

Sales and Distribution atITC Ltd.

Finding opportunities and barriers to entry insoftware companies in Bangalore atWRIGLEY

Ways to reduce the cost of funds for micro nanceinstitutions atReserve Bank of India

Marketing of Car loans and Home loans at State

Bank of India

Post Implementation Review of KPIs in CapitalProjects & Schemes atTata Steel Ltd.

Employee Engagement for IT Employees atCognizant

Effectiveness of Induction Training in LCV

Marketing department atAshok Leyland Auditing and Revamping of Maruti Suzuki

Gurgaons Trainee Assessment Diary at MarutiSuzuki India Limited

A study on the journey of Vodafone ZOOZOO atOgilvy & Mather

Market potential of Berger Paints Silk Brand inKollam district at Berger Paints India Ltd.

Event effectiveness at Chennai at HyundaiMotors India Ltd.

Study of Budgetary Policies and Procedures inIndian Oil Corporation Limited - An Analytical study

atIndian Oil Corporation Ltd. Analyzing the potential of new destinations for the

AirAsia India in the existing route map atAi r Asia

A study on Employee Engagement atBritanniaIndustries Limited

Revising & Redesigning Standard OperatingProcedures and Layout along with SCM Study atSaint-Gobain Glass India Ltd.

Market Mapping Of Samsung In Rural Gurgaon atSamsung India

Abil ity: Our students are capable, hardworking and committed with respect to summer projects or for that matter,

any assignment entrusted to them.At ti tude: Our students bring to their summer projects, a positive and never die

attitude Training: Rigorous Pre-Internship Training from Faculty Mentorship: Mentorship by Faculty, Alumni andCorporate project guide

Summer ProjectsA GlimpseThe summer of 2014 saw ASB students involved in wide range of live projects across the country. Some of them

are given below:

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Summer Placement


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Final

Placements2014

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Final PlacementIn order to fulll the career

aspirations of the students, it was

found necessary for them to have

expert assistance in specic areas,

beyond their regular academictraining.

Corporate and Industry Relations

(CIR) was established with the prime

motive of transforming every student

into a globally accepted professional,

together with high human values and

life skills to face the never ending

challenges of life. The University

management has demonstrated its

commitment to lead this important

function by positioning a senior

Director to head CIR. CIR functionsencompass seven key areas:

Learning & Development, Corporate

Relations, Career Facilitation,

Entrepreneurship Development,

Alumni Networking, Corporate

Communication and Corporate

Training.

In order to benet all sections of

students across the University, CIR

has centres in all the Campuses,

replicating the form and function

of the main centre, with necessary

modications incorporated to meet

the varying nature of programmes

offered at such locations. CIR

conducts sessions on soft skills to

make the students for placement

ready. ASB continues to have

100 % placements in some of the

best known MNCs and Indian

Corporations.

2014 saw 102 companies hiring

ASB students for placements

and 229 students getting placed.

The salaries offered in 2014 have

shown signicant growth over the

previous year. The average salary

(CTC) offered was INR 5.10 lakhs

per annum, the highest being INR

20.75 lakhs per annum. The batch

of 2012 - 2014 have been placed in

diverse and high-quality professional

organisations.

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Dr. AMALENDU JYOTISHI- Professor, Adjunct Faculty - University at Buffalo, The State University of

New York, Chairperson - Ph.D. Program & Research

Ph. D. (Economics from Institute for Social and Economic Change, Bengaluru University)He has a Ph.D. in Economics from Institute for Social and Economic Change, Bangalore. Prior to joining

ASB, he has worked in OHIO University-Christ College Academy and in Gujarat Institute of Development

Research. In recent past his research focus is on environmental issues including iron smelting and

deforestation, informal gold mining, and climate change vulnerability. He has published his research

ideas in journals, book, edited volumes and working papers. Besides, he has presented several papers

in International and National level conferences and has been acting as reviewer for several acclaimed

journals in the areas of economics, management and other social sciences. He is the coordinator of

Asian Initiative on Legal Pluralism since 2012. Amalendu has been collaborating in research projects

supported by organizations like Swedish International Development Agency (SIDA), World Bank,

International Water Management Institute (IWMI), Oxfam (GB) Trust, Aga Khan Rural Support Program

(India), Australian Research Council (ARC), South Asian Network for Environment and Development

Economics (SANDEE).

Areas of Interest: New Institutional Economics, Ecological Economics, Micro and Macro Economics,

Economic Policies, Econometrics.

[email protected]

Prof.AVINASH SHIVDAS- Assistant Professor

BE (Marathwada University, Maharashtra ), MBA (Amrita School of Business), Currently pursuing Ph.D.

at ASB

Started his career as Manager in Sales (Small and Medium Enterprise Division) in ICICI Bank Ltd. Was

responsible for the Liability Product Business for certain major branches in Hyderabad. Then he moved

to Reliance Consumer Finance as Manager in Sales (Small and Medium Enterprise Division) for the

Asset Products. He was associated in setting up this company in Hyderabad. He was also responsible

for setting up the channels as well as motivating them to meet business goals. Worked with HDFC Bank

Ltd as a Relationship Manager (Small and Medium Enterprise Division) for Working Capital Finance. He

was responsible for handling a portfolio of Rs 45 Crores consisting of over 30 SME clients. Generating

new avenues for business was an additional part of his portfolio. He is currently with ASB Amritapuri with

a goal of creating young managers with sharp business acumen necessary to meet the challenges of

current corporate world.

Areas of Interest: Frugal Innovation, Marketing Strategy, Sales and Distribution Management, B2B

Sales strategy.

[email protected]

Dr. BALASUBRAMANIAN P.- Associate Professor

M.A., M.Phil., Ph.D. (Jawaharlal Nehru University)

Seventeen years of experience in teaching and research and two years of Industrial experience.Teaches Core courses in Economics and Elective Courses in Finance like Financial Derivatives,

Financial Modeling and Valuation in the MBA Programme and Behavioural Economics for PhD Scholars.

Published in academic journals such as Vision, MDI Journal and International Conference proceedings.

Helped to organize rehabilitation activities for tsunami victims, focusing on education, counseling and

support of children. Currently Chairperson Student Welfare, Coimbatore Campus.

Areas of Interest: Behavioural Economics in particular, Experimental economics, and Application of

event studies in economics and nance.

[email protected]

Faculty Proles - Full Time

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Prof.BHAWANA JAIN- Assistant Professor

B.Com.(Hons.) (Delhi University), CA(ICAI), CPA(USA), Currently pursuing Ph.D. at ASB

More than 5 years of teaching at ASB, 8 years of industry experience involving 4 years of practice as a

Chartered Accountant, 2 years with Dhabriya Agglomerates Pvt Limited and 2 years with Cyber Media

(India) Limited

Areas of Interest:Earnings Management, Family Business, Accounting, Taxation, Financial Management

and Corporate [email protected]

Dr. DEEPAK GUPTA- Professor

B.Tech. (IITD), PGDM (IIMC), M.A. Economics (UC Berkeley), M.Sc Marketing (UC Berkeley), Ph.D. (UC

Berkeley)

More than fteen years of combined teaching and research experience at ASB and at UC Berkeley as a

graduate student, where he earned separate masters degrees in Economics and Marketing Science, and

an interdisciplinary Ph.D. degree focused on skilled migration.

Worked with Ponds India Ltd prior to Ph.D. Teaches courses at the intersection of marketing and

economics in both the MBA and the Ph.D. program.

Areas of Interest: Globalization & skilled migration, innovation & value creation, higher education &

pedagogy, behavioural decision making, and modelling consumer choice behaviour

[email protected]

Dr. DEEPIKA M. G.- Associate Professor, Adjunct Faculty - University at Buffalo, The State University

of New York

Ph. D. (Economics from Institute for Social and Economic Change, Bengaluru University)

Has a decade long experience of teaching in different Business Schools in the areas of Managerial

economics, Macroeconomics, Economic Policy, Marketing research and Research Methods at Post

graduate and Ph.D. levels. As a researcher, she has published research papers in the area of Economics

and Management and has also developed and published pedagogical cases in the areas of management.

She has presented research papers in national and international conferences in areas pertaining to

International trade and WTO, Agricultural economics, Micronance and other areas of economics andmanagement. She has undertaken consulting research assignments through projects funded by Tata

Trust and Ministry of Commerce in the recent years.

Areas of Interest: Microeconomics, Macroeconomics, Economic Policy Environment, Marketing

Research, Agriculture Economics, International Trade and WTO, Micronance.

[email protected]

Mr.GOPIKUMAR V.- Faculty Associate

B. Tech. (Mechanical Engg), PGDM (Operations), CFA (ICFAI), UGC - NET, Currently pursuing Ph.D. at

ASB

10 years of industry experience and 2 year of teaching experience. He has worked with companies like

Crompton Greaves Ltd, HDFC Bank Ltd and Tata Capital Ltd before moving into academia. Workedwith Rajagiri Centre for Business Studies, Cochin as an Assistant Professor for over a year. He is also a

resource person for Indian Institute of Banking and Finance.

Areas of Interest: Financial Derivatives and Risk Management, Commercial Banking, Investment

Analysis, Excel based Financial Modelling.

[email protected]

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Mr.GYANENDRA SINGH SISODIA- Faculty Associate

M.Sc., MBA, Currently pursuing Ph.D. at ASB, ongoing Erasmus Mundus doctoral research fellow at

University of Porto

8 years of experience in teaching, research and industry. Currently, pursuing Ph.D. with ASB. Earlier to

joining Amrita, had been working for BIT Mesra Ranchi, RMSI Pvt. Ltd., and had been a visiting faculty

to Banaras Hindu University and Jammu University. Worked extensively on the DST sponsored project

Establishment of District NRDMS Centre of Ranchi, Jharkhand & Creation of Geospatial Databasefor the Development of Spatial Decision Support System. Awarded Erasmus Mundus scholarship by

European commission for doctoral research in Europe.

Areas of Interest: Renewable energy investments and marketing, Renewable energy business

modeling, Renewable energy project evaluation for business risks and policies.

[email protected]

Dr. HARDIK VACHHRAJANI- Associate Professor

Ph.D. in Management (SVKMs NMIMS University, Mumbai), MBA (Saurashtra University, Rajkot)

He holds his Post Doctoral Fellowship from University of Bologna. He is Six Sigma Green Belt,

NASSCOM Certied BPO Quality Analyst and former examiner for Ramkrishna Bajaj National Quality

Award applicants (Indian clone of Baldrige Awards).He holds twelve years of consulting, training and

research experience in the eld of quality and innovation management across South Asia, Middle East

and East Africa. He has served 200 SMEs as a consultant, and has mentored entrepreneurs / owner

managers / start ups / professionals across the hierarchies and industries.He is credited with several

publications in national and international journals. He is empaneled reviewer as well as holds editorial

responsibilities for leading journals and conferences. He has received research grants from agencies like

Swiss National Science Foundation (2008), European Commission (2013,2010) and CSaRO, Deakin

University (2013,12).

Areas of Interest: Innovation, Quality Management, Entrepreneurship, Small & Medium Enterprises

(SMEs)

[email protected]

Prof.HEMAMALA K.- Assistant Professor

B.E. (PSG Tech), MBA (BSMED), M.Phil. (BSMED), MFT (PCU), Currently pursuing Ph.D. at ASB.

Been teaching, undertaking consultancy assignments and training for the last 20 years, after a short stintin industry. Held administrative positions in educational institutes. Previously worked with CK Institute of

Management, Coimbatore as Assistant Dean - Academics. Participated in a Faculty Training Program

at IIM- A. Recipient of Rotary International Cultural Ambassadorial Scholarship, Best Paper - Early

OperationsTrack in 7th Doctoral Colloquium at Indian Institute of Management Ahmedabad (IIM - A),

2013, First Prize in CIIs Case Writing Competition for Teachers, 2012.

Areas of Interest:Production and Operations Management, and Supply Chain Management.

[email protected]

Mr.JEAYARAM SUBRAMANIAN- Faculty Associate

B.Tech. (Electrical & Electronics, Anna University Chennai), MBA (HR & Marketing, Amrita School of

Business), Currently pursuing Ph.D. at ASB

started his career with M/s Info Edge (I) Ltd, which is a conglomerate with various business units such asNaukri.com, 99acres.com, Jeevansathi.com, etc. He was a part of the 99acres.com team, in Chennai for

6 months, prior to joining Amrita School of Business. He was into Corporate Sales, handling the existing

piece of business, worth INR 20 lacs. As an aspirant in taking up Research in the eld of Management, he

joined Amrita by October 2012 and currently pursuing Ph.D. at Amrita. Apart from this, he is a professional

classical singer and a trained musician for the past 16 years, won two state awards in Bhajan Singing, a

couple of realty shows in prominent television channels and also currently performing concerts.

Areas of Interest: Human Resources Management, Human Resources Planning , Strategic &

International HRM.

[email protected]

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Mr.MAHESHWAR PRATAP- Faculty Associate

MBA (ASB), B.Sc. (Biotechnology), Currently pursuing Ph.D. at ASB

An operations enthusiast with nearly three years of experience across industry verticals like Retail and

Pharmaceuticals. An MBA in operations from Amrita School of Business, Maheshwar started his career

with retail operations at Pantaloon Retail India Ltd. - Indias largest retailer. He joins ASB after a nearly

two year stint with Indias pharmaceutical major, Biocon Limited. In his role at Biocon, he was actively

involved in coordination of activities related to development, industrialization and commercialization ofnovel bio-medical devices into emerging and regulated markets.

Areas of Interest: Project Management, Supply Chain Management, ERP

[email protected]

Prof.MANOJ P.- Chairperson - Bengaluru Campus

B.Eng. (Nanyang Technological University, Singapore), MS in Info Systems, NTU, MBA (University of

Surrey, UK), Currently pursuing Ph.D. at ASB

Joined Amrita University in 2007 after fteen years of international work experience, where he headed

the International Initiatives Ofce from Coimbatore. He was educated in Singapore where he majored in

Electrical and Electronics Engineering from Nanyang Technological University. He completed his Masters

in Information Studies, majoring in Information Systems from NTU and has an MBA in IT Management

from University of Surrey, UK. He was a Naval Ofcer in the Singapore Navy for thirteen years where

he specialized in Electronic Warfare and, in the rank of Captain. He took voluntary retirement in 2000 to

pursue a career in IT and worked in an International law rm as an IT Manager. He then moved onto be

the Singapore Country Manager for Softbridge Solutions, an IT service provider with ofces in Japan,

Singapore and India. Subsequently he left Singapore and moved to Australia where he worked as an IT

Security Analyst in Sydney. Prof. Manoj has a keen interest in IT Security and is a Certied Information

Systems Auditor (CISA). He is presently pursuing his Ph.D. in Disaster Management at Amrita University.

Areas of Interest: IT Security Audit, Information Management, Project Management, International

Business

[email protected]

Dr. MRIDULA SAHAY- Associate Professor

Ph.D. (Mgmt), Post Doctorate (Mgmt, Australia), Endeavour Research Fellow, Australia

Has 22 years experience in teaching, research, consultancy & training. She has published and presentedaround 60 papers in national/international conferences and seminars. 7 edited and 1 compiled books are

in her credit. She has awarded with Bharat Jyoti Award along with Certicate of Excellence from India

International Friendship society in 2012 and also conferred with the Best Citizens of India Award 2012

from International Publishing House.

Areas of In terest:Strategic Management, Strategy and Policy Planning, Corporate Governance, Higher

Education, System dynamics Modeling

[email protected]

Dr. V. MURALE- Assistant Professor

MBA., M.Phil. (Bharthiar Univerity), Ph.D. (Anna University Chennai) Post Doctoral Fellow Swiss

Government Excellence Scholarahip Progamme/ESKAS (USI Lugano,Switzerland).

He brings in Nine years of experience in Academics, Research and in corporate training. Prior tojoining ASB he had been associated with various leading B-schools such as IBS Hyderabad, SCMS

Cochin and Karunya University. He was a resource person for many of the MDP programs organized

at IBS Hyderabad and has conducted training sessions for executives of ICICI, HSBC and GE Capital

on the topic Understanding Employee Behavior. In 2014,He was awarded with the prestigious Swiss

Government Excellence Scholarship(ESKAS Scholarship)for carrying out his post doctoral research in

the area of methodological rigor in theory building by applying qualiatative methods at universit della

Svizzera Italiana(USI,Lugano). He has extensively published articles in National and International journal

and presented papers in conferences such as Academy of Mangement Afliate IAMConference held at

IIM Ahemedabad and CERE conference held at IIM Indore.

Areas of Interest: Intellectual Capital, Social Network Analysis, Qualitative research and Epistemological

and Ontological Dimensions in Management Research

[email protected]

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Dr. NEERPAL RATHI- Assistant Professor

Post-Doc (Incheon National University, South Korea, pursuing), Ph.D. (IIT Roorkee), M.A. (Psychology),

PGDIC

Currently, he is also associated with College of Business Administration, Incheon National University, South

Korea, where he is engaged in his Post-doctoral research and teaching. Prior to joining Amrita University,

he had worked with Indian Institute of Management Ahmedabad and Banasthali University, Jaipur. He

had passed National Eligibility Test (NET) in Psychology, conducted by University Grants Commission(UGC). Dr. Rathi is a keen researcher and has published several papers in various international and

national journals, including Personnel Review; Vikalpa; Equality, Diversity, and Inclusion; and Journal

of Human Resources in Hospitality and Tourism. He has also presented 20 research papers in various

national and international conferences in India and abroad.

Areas of Interest: Emotions at workplace, Quality of work life, Employee health and well-being, and

Organizational effectiveness.

[email protected]

Dr. POOJA SHARMA- Assistant Professor, Adjunct Faculty- University at Buffalo, The State University

of New York

Ph.D. (Faculty of Management Studies, Udaipur, Mohanlal Sukhadia University, Rajasthan), MBA (FMS,

JRN Rajasthan Vidyapeeth (Deemed) University, Udaipur.)

Dr. Pooja Sharma has nine years of experience in Teaching and Industry. She holds Ph.D. Degree

from Faculty of Management studies (FMS) Rajasthan awarded in the year 2005. Her doctoral thesis

was on Patterns of Advertising on Television: An Empirical study. She has worked at ICICI Bank Ltd.

Retail Assets department for 2 years in Udaipur, Rajasthan. She has taught at different Business school

in Bangalore before joining Amrita School of Business in the year 2009. She is an Adjunct Faculty at

University at Buffalo, (UB) The State University of New York. Her teaching interests are in the areas of

Marketing Management, Strategic Brand Management, Consumer Behavior, Advertising Management,

Integrated Marketing Management (IMC), and Rural Marketing. She has published research papers in

national and international peer reviewed journals. She has also written book reviews and case studies,

and contributed articles to newspapers.

Areas of Interest: Marketing Management, Strategic Brand Management, Advertising Management,

Consumer Behavior, Integrated Marketing Management (IMC), Business Communication and RetailManagement.

[email protected]

Dr. PRIYA GUPTA- Assistant Professor

Ph.D. (Sociology from Institute for Social and Economic Change, Bengaluru)

Has received ICSSR Fellowship for pursuing her Ph.D. research. She is qualied in University Grants

Commission National Eligibility Test for Lectureship. She has attended several workshops and

conferences including the prestigious International Sociological Association (ISA) XVll World Congress of

Sociology (July 11-17, 2010) in Gothenburg, Sweden where she presented her paper entitled, Disasters

and vulnerability, survival and resilience of two village communities in coastal Orissa, India,. She has

also presented research papers in many other national and international seminars and conferences.Areas of Interest: Disaster Management, Sociology of Communities, Sociology of Environment,

Organizational Studies and Organizational Behaviour and Human Resource Management, Leadership,

Industrial Relation and Labour laws, and Labour research.

[email protected]


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Dr. RAGHU RAMAN- Chairperson - Coimbatore

Ph.D. (Amrita University), MBA (UC Berkeley), MCA (Jawaharlal Nehru University)

Dr. Ramans main research focus is in the areas of Diffusion of ICT Innovations in socio-technical systems,

eGovernance, Big Data Analytics in Education and Health, Social Network Analysis and Virtual Interactive

learning environments. Dr. Raman established the Center for Research in Advanced Technologies for

Education (CREATE), an affordable and accessible educational technology initiative with over $4.6m

in research funding and has over 45 related publications. As an Entrepreneur-in-Residence at NECResearch Labs, he raised over $16.5m in VC funding for an Intelligent Video surveillance startup. As

Executive Director at Informix/IBM, he provided leadership for product development group in the area

of Massively Parallel Database systems. For over ve years, as CEO of Amrita Technologies, a high

technology healthcare start up, Dr. Raman provided leadership that lead to a patented and CCHIT

certied Electronic Medical Record (EMR) system with a global customer base. He is the recipient of

President of India Gold medal for his Undergraduate education at University of Delhi. He serves as an

Advisory Editor for the Journal of Educational Technology & Society; as Member Standing Committee,

National Mission on Education through ICT (NMEICT); as Member, National Resource Group for ICT

in School Education and is the immediate past chair of IEEE Education Society Chapter, IEEE India

Council.

Areas of Interest: Diffusion of Innovations, Big Data Analytics, Social Network analysis, Virtual

Interactive Learning

[email protected]

Prof.RAJIV NAIR- Assistant Professor

MBA (University of Stirling, Scotland), MSc (London School of Economics), CIMA (Chartered Institute of

Management Accountants)

An accomplished professional with over 20 years of international experience at senior management

levels in blue chip multi-national companies such as Unilever, Fonterra, Coca-Cola, Dubai Properties and

Etisalat. His career in the UK, the Middle East, Africa and Asia has exposed him to a gamut of corporate

functions from IT and ERP implementation to budgeting and general management. He has a strong

background in budgetary process controls with an outstanding history of managing various projects from

initial conception, through development to implementation. Skilled at strategic management in diverse

industries he is a strong communicator with the ability to ensure execution of time bound deliverables

and a proven ability to build and lead highly efcient teams.Areas of Interest:Cost controls, Financial analysis, General management and Corporate culture.

[email protected]

Dr. RAJIV PRASAD- Associate Professor

B.A. (Hons, Patna University), MBA (IRMA, Anand), FPM (IIM C)

Has over eighteen years of industry, teaching and research experience. Has been with ASB for the

last seven years. Teaches numerous courses in the OB area such as Organizational Behaviour,

Business Ethics, Leadership Skills, Self Management, Theories of Personality etc. at our MBA and

the Ph.D. Programs. Conducts training sessions on topics such as individual and team motivation,

leadership, organization culture, and work-life balance. Has conducted numerous Training Sessions

for organizations such as PGCIL, ESIC etc. He is also an academic consultant to Vancouver, Canada

based Commonwealth of Learning and developed the Course Material for the Business Ethics coursetaught in their EMBA program which is administered in several member countries of the Commonwealth.

Was invited to teach the Business Ethics course as a visiting faculty at IIM Kozhikode in the y ear

2007. Currently working on several projects in the areas of motivation, leadership, group and team

behavior, business ethics pedagogy and its practice, organizational culture and self-management. Is

also working upon a theory of personality based upon the studies conducted during doctoral work in the

area of happiness and its impact upon the workplace dynamics.

Areas of Interest: Humanistic Psychology and Positive Organizational Behavior; Leadership and its

relation to Organization Culture; Spirituality at the Workplace; and Business Ethics.

[email protected]

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Dr. R. RANI GEETHA PRIYADARSHINI- Associate Professor

MBA, M.Phil., Ph.D. (BSMED, Bharathiar University)

Recipient of Ramaswamy P Aiyer Best Young Teacher Award instituted by Association of Indian

Management Schools (AIMS), awardee of All India Council for Technical Education (AICTE)s Young

Teacher Career Award, CII Industrial Fellowship Award and CII Best Yi Net Mentor Award. She is a

qualied award assessor for CII EXIM Bank Award for Business Excellence and a qualied psychometrician

(Thomas International, UK). She has been a consultant to TV Sundaram Group of companies, WiproTechnologies and Larsen & Toubro and has had academic associations with PSG College of Technology,

University of Toledo and San Diego State University, USA.

Areas of Interest: Organization Development, Performance Management, Competency Mapping and

developing Assessment Centers, Organizational Effectiveness of MSMEs.

[email protected]

Ms.REMYA V. MENON- Faculty Associate

MBA (ASB), B.A. (Economics), Currently pursuing Ph.D. at ASB

Started her careerwith the banking industry and worked for around 3 years with HDFC Bank and HSBC

Bank. Subsequently, she was associatedwith the Corporate and Industrial Relations (CIR) unit at the

Amritapuri campus of AMRITA and worked as a Soft-Skills Trainer and Placement Manager for over 3

years. Prior to joining ASB in 2012, she had a short stint with the Marketing Department of Amrita Institute

of Medical Sciences and Research Centre, Kochi.

Areas of Interest:Digital Marketing, Services Marketing, Rural Marketing

[email protected]

Prof.SANDHYA G. - Assistant Professor

PGDM (ASB), B.Com., Currently pursuing Ph.D. at ASB

Has over 5 years of experience in academics with Amrita School of Business. She has been a Branch

Manager and Key Accounts Executive with AFL Pvt. Ltd. (Logistics Division) for over four years and

worked as an Administrative Ofcer with a private concern for three years. Before moving into academics

she had a short stint as a counselor and trainer at Heromindmine Institute, a soft skills and corporate

training institute.Areas of Interest: Consumer Behavior, Customer Relationship Management, Marketing Research,

Services Marketing, Green Marketing.

[email protected]

Dr. SANGEETHA GUNASEKAR- Assistant Professor

Ph.D. (Indira Gandhi Institute of Development Research, Mumbai)

A gold medallist in her graduation and post graduation, she has received her doctoral degree from Indira

Gandhi Institute of Development Research, Mumbai. prior to joining here, she was teaching at XLRI,

Jamshedpur, KPR School of Business, Coimbatore along with teaching as visiting faculty at various

institutions including Loyola Institute of Business Administration, Chennai, PSG Institute of Management,

Coimbatore, AEGIS Global Academy, Coimbatore. She has also worked in the industry as manager-administration for over two years. She also has to her credit adapted the book Basic Econometrics: 4th

edition (2007) by Damodar N Gujarati and 5th edition (2011) to Indian audiences. Her research experience

includes work done at Hong Kong Polytechnic University, UNDP and the Department of Economic

Affairs, Government of India, for Indian Chamber of Commerce and Industry, Coimbatore. Presently she

is working (with Ms. So Dinesh) on a funded project for NSE- IGIDR Corporate Governance Initiative.

Areas of Interest: Econometric applications, reforms in transition economies and economics of

institutions.

[email protected]

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Dr. SANJAY BANERJI- Professor Emeritus

B.Sc. (Engg.), Fellow (IIM-C), UNDP Fellow (Kellogg School of Management)

Founder Director / former Dean of Amrita School of Business. Earlier, worked in Hindustan Steel Ltd/

SAIL and Management Development Institute (MDI), Gurgaon.

Life Member of Coimbatore Management Association. Senior Member, American Society for Quality

(ASQ), Certied Quality Engineer-ASQ, 1993-96. Lead Assessor certication from Victoria Group, U.K.

UNDP Fellow at Kellogg School of Management, Fall 1993, Visiting Professor at Malardalen UniversitySweden, as a part of EUREKA program. Currently leading AACSB accreditation at Coimbatore.

Areas of Interest: Project Management, Quality Management, Supply Chain Management and ERP &

Management, Business Ethics, Environmental Management and Sustainable Development.

[email protected]

Prof.SHOBHANA MADHAVAN- Associate Professor

B.E.(Delhi College of Engineering), PGDM ( IIM-Ahmedabad), M.P.S. (Cornell University, USA), Currently

pursuing Ph.D. at Deakin University

Ten years of teaching experience and ten years of international development consultancy experience.

Worked as a consultant in national parks in countries such as Madagascar, Vietnam, and Lao PDR.

Consulted for organizations such as WWF-Indochina, Asian Development Bank, Cornell Institute of Food,

Agricultural and Development, and GFA Terra Systems-Germany. Author of Cross-cultural Management

Concepts and Cases (2011) published by Oxford University Press which won the Indian Society for

Training and Development (ISTD) Best Book Award in 2013.

Areas of Interest:Cross-cultural Management, Social Marketing, Social Entrepreneurship.

[email protected]

Prof.SHRIKANT G. KULKARNI- Professor

BE (Metallurgy) from VNIT Nagpur (1972), PGDBM from XLRI Jamshedpur (1979), Submitted Ph.D.

Thesis at Nagpur University

Eight years of research and production experience in TISCO and TRF Jamshedpur, followed by eighteen

years experience in sales and marketing at senior managerial positions with reputed organisations like

Philips India, ESAB India, and Advani Oerlikon Ltd in different locations in India. Was trained in sales

and marketing in ESAB AB in Sweden and Germany. Sixteen years of teaching experience at Amrita.Chairperson of ASB, Coimbatore from April 2011 to June 2014.

Areas of Interest: S

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