When we study in a college, striving to become a doctor, a lawyer or an engineer, that is education for a living. On the other hand, education for life requires an understanding of the essential principles of spirituality; it is about gaining a deeper understanding of the world, our minds, our emotions and ourselves. We all know that the real goal of education is not to create people who understand only the language of technology; the main purpose of education should be to impart a culture of the heart, a culture based on spiritual values.

Communication through technology has made the world a small place yet there is so much of a division. Today’s world needs people who express goodness in their words and in actions with which the darkness prevailing in today’s society will be dispelled and the light of peace and non-violence will once again illuminate this earth. Let us work together towards this goal.

Excerpts from the key note address delivered by Amma during the closing plenary session of the World Parliament of Religions held at Barcelona, Spain.

Sri Mata Amritanandamayi DeviChancellor, Amrita Vishwa Vidyapeetham

Chancellor’s Message

There are two types of education, education for living

and education for life.

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Aum Amriteshwaryai Namah I am highly pleased to welcome you to the hallowed portals of Amrita Vishwa Vidyapeetham. Amrita Vishwa Vidyapeetham is a beautiful expression of AMMA’s Infinite Compassion for enlightening the Humanity. Drawing its inspiration, guidance, nourishment, energy, and resource directly from AMMA, Amrita Vishwa Vidyapeetham has grown into a dynamic, 5-campus, multi-disciplinary University with over 14 schools, 150 academic programs (undergraduate, postgraduate, and doctoral), 2000 faculty, and 17000 students (www.amrita.edu), all united in their mission towards solving the monumental scientific and societal challenges being faced by the world today. AMRITA offers wide ranging disciplines: Business and Management, Engineering, Medicine and Healthcare, Biotechnology, Nanotechnology, Arts and Science, Education, Media/Communication, etc. We also have postgraduate, doctoral, and advanced research programs, many of which are being offered in close collaboration and inter-disciplinary partnerships with some of the foremost universities of international repute from United States of America, Europe, Japan, and Australia.

Amrita Vishwa Vidyapeetham is setting new heights on what such a university ought to be. We have assembled some of the most well known academicians, doctors, engineers, entrepreneurs, executives, inventors, philanthropists, researchers, and scientists to guide us in this noble endeavor. We are creating unique one-of-their-kind centers in leadership - that synergistically combines the best of management, engineering, medicine, media/communication, selfless service, healthy and yogic living, and spirituality, with the goal of producing leaders for our nation and the world. All of this under the world-wide embraces of our immensely compassionate and all knowing Divine Mother, AMMA.

This year, Amritavarsham 60 (http://www.amritavarsham.org/60/) is a very auspicious and blessed year for all of us. Wide ranging humanitarian relief initiatives of national and international scale are being launched by our Sri Mata Amritanandamayi Math. The 101 villages adoption and development scheme stands out as the largest and the most significant initiative. These villages will become live-in-labs for our students, faculty, and researchers to contribute towards solving real problems of the people and society. I would like to take this opportunity to encourage all of you to actively participate in the village development program.

Once again, it gives us great pleasure to affectionately welcome you all to Amrita Vishwa Vidyapeetham, a fast emerging world-class university.

With very best wishes,Dr. P. Venkat Rangan, Ph.D. (UC, Berkeley)Vice Chancellor, Amrita Vishwa Vidyapeetham

Message from Vice Chancellor

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We welcome your consideration of the Amrita School of Business for your MBA.

Effective decision-making in business today demands a multi-faceted foundation. As an MBA aspirant seeking to acquire cutting-edge knowledge and effective multi-dimensional skills for durable success in global business today, your choice of a B-school is a critical decision. The Amrita School of Business, with eighteen years experience in management education, delivers an effective value-oriented curriculum through an outstanding faculty group, several with terminal degrees from top global universities.

You may select between the MBA program offered at our Amritapuri, Coimbatore and Kochi campuses or the international dual degree MBA-MS program offered at our Bangalore campus, with the MS degree awarded by the University at Buffalo, State University of New York, USA.

In two years time, we will be most pleased to have you join our confident alumni group, involved in value creating activities globally with much regard for inclusiveness, society and the environment.

Join Amrita and begin to build capabilities for sustainable global business.

Best Wishes,Dr. V. S. SomanathDean, Amrita School of Business

Message from Dean

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Amrita Vishwa VidyapeethamAmrita Vishwa Vidyapeetham (Amrita University) was conferred the “University” status under “Section 3 of UGC Act 1956” by the Government of India in 2003. With headquarters at Coimbatore and campuses at Amritapuri, Bengaluru, Kochi and Mysore, Amrita University is emerging as one of the fastest growing institutions of higher learning in the country. Conceived, established and supervised by Mata Amritanandamayi Math (MAM) and nurtured under the loving guidance of our Chancellor Mata Amritanandamayi Devi, the University, while offering quality and world class education, provides a conducive environment to students to inculcate rich personal and human values. The University’s core mission of providing value-based education and attention to the holistic all round development of each student springs from its founder’s philosophy that “Education is for life and not only for a living”.

Amrita University offers over 150 undergraduate, postgraduate and doctoral programmes in Engineering, Business, Medicine, Dentistry, Pharmacy, Nursing, Journalism, Biotechnology, Information Technology, Arts and Sciences, Health Sciences, Teacher Education, Microbiology, Hospital Management, Visual Media Studies, Mass Communication, Social Work, Nanosciences and Ayurveda.

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The University consists of the following constituent schools:

• Amrita School of Engineering - Amritapuri, Coimbatore, Bengaluru

• Amrita School of Business

• Amrita School of Medicine, Kochi

• Amrita School of Dentistry, Kochi

• Amrita School of Ayurveda, Amritapuri

• Amrita School of Biotechnology, Amritapuri

• Amrita College of Nursing, Kochi

• Amrita School of Pharmacy, Kochi

• Amrita School of Arts & Sciences - Amritapuri, Kochi, Mysore

• Amrita School of Education, Mysore

Amrita University has been accredited by National Assessment and Accreditation Council (NAAC) with ‘A’ grade. AMRITA Vishwa Vidyapeetham has also been ranked in the ivy league of Indian universities along with the top institutions in India such as Indian Institute of Science, Bangalore, Tata Institute of Fundamental Research (TIFR), Mumbai etc. in the 2009 review of Deemed Universities constituted by the Ministry of Human Resource Development (MHRD) of the Government of India. AMRITA is placed in Category 1 in this review, which is popularly known as the Tandon Committee report conducted by a high power committee consisting of reputed academicians.

Driven by commitment to excel, Amrita University is emerging as a pioneering research university educating a new generation of scientists, engineers, managers, doctors, media professionals and leaders with character.

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Amrita School of Business (ASB) has emerged as one of the many different ways that Amma’s vision has unfolded in serving humanity. The school transforms students into able professionals and well groomed human beings by imparting contemporary knowledge and skills in management and nurturing in them a strong sense of responsibility for the environment and society.

In a brief span of over a decade and a half since its inception, ASB has built a reputation for developing competent management graduates who lead, innovate and inspire in their workplace. The highly qualified faculty at ASB imparts a

curriculum that encourages critical thinking and experiential learning. Students are exposed to highly regarded values and ideals that are essential for responding to societal needs.

Empowered by such values, ASB graduates find themselves excelling in the global workplace. Our alumni have established a prominent presence in many reputed firms across countries such as Australia, Canada, China, France, Germany, Hong Kong, Japan, Singapore, South Africa, Sweden, Switzerland, UAE, UK and USA.

ASB has marked an impressive growth over the years, given its dedicated faculty, committed students and an involved alumni network.

Amrita School of Business

A great place to pursue cutting edge management education, nurture core human values, refine employability skills and acquire the right attitude.

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International AlliancesAmrita Vishwa Vidyapeetham engages in meaningful partnership with top-notch universities of the world for various academic and research pursuits which promotes faculty and student exchange initiatives, collaborative academic programmes, cross-continental research projects and setting up of centers of excellence.

Amrita has alliances with some of the top ranking American universities which includes, Harvard, Purdue, State University of New York (SUNY) at Buffalo, Yale, Princeton, Columbia, Berkeley, Michigan, Maryland, University of California etc., and many European Universities such as Vrije University Netherlands; Politechnic University of Catalonia, Spain; EVRY, France; Barcelona Tech, Spain; University of Milan; University of Twente; Technical University of Munich; University of Groningen; Uppsala University; Royal Institute of Technology; KTH-Stockholm Sweden; University of Montpellier, France etc. Active research collaborations have been established with some of the best research universities including Columbia University, New York University, UC Riverside and University of Binghamton.

This interaction with international universities has led to the establishment of the Dual Degree Management program with the University at

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Buffalo, State University of New York as well as exchange programs with Marymount University, University of New Mexico and the University of California - Davis, to name a few. Many of the world’s leading experts from these universities regularly visit Amrita to give lectures and conduct workshops.

Extensive faculty and student exchange initiatives through Erasmus Mundus programme of the European Commission is also underway. More than 150 faculty and students from AMRITA have been deputed to various European universities in United Kingdom, Ireland, Italy, Sweden, Germany, Finland, Bulgaria and Netherlands for academic and research assignments in the last few years with full financial assistance. Amrita completed a major European Commission funded project which resulted in the development of India’s first Wireless Sensor Network system for landslide detection.

Recently, Amrita School of Business (ASB) has tied up with Deakin University, Australia to set up a Research Hub, to engage in joint research projects, student and faculty exchange programs as well as to organize workshops and conferences. ASB also has international tie ups with University at Buffalo (SUNY), Marymount University, University of Trento and Telecom Ecole de Management.

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ASB Offerings

Master of Business Administration (MBA)The MBA Programme at Amrita School of Business was established in 1996. The program offers an opportunity to have dual specializations in Finance, Human Resource Management, Information Systems, Marketing and Operations Management. The programme lays emphasis on contemporary knowledge and competencies, and provides opportunities for experiential learning and community engagement. The annual intake is 300 students across four campuses - Amritapuri (Kollam), Bengaluru, Coimbatore and Kochi.

Delivering Genuine Value

Ph.D in ManagementIn an era where knowledge creation and applied research are being acknowledged as the basis for development and growth of society, Amrita School of Business is positioning itself in the forefront, being one of the few B-Schools in the country, where a rigorous Doctoral Program in Management is offered. The part time Doctoral Program was started in 2009 with a view to encourage aspiring scholars to take up research. The doctoral program at ASB is especially meant for working professionals and scholars, as its flexible structure allows them to continue working

while pursuing their PhD. In addition to ASB’s excellent full time faculty, the Doctoral courses are taught by eminent visiting faculty from some of the world’s best regarded management institutes and centers for excellence in India. The interest areas of the current scholars include Business Strategy, Innovation, Social Media Marketing, Logistics and Supply Chains, Energy, Sustainable Development, Micro Finance, SME, Organizational Design, Corporate Governance and CSR. Presently there are forty scholars enrolled in the program, who are at different stages of their research.

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“The uniqueness of the MBA-MS dual degree program is many fold apart from the few obvious ones. The MS courses mainly deal with strategy, development and analytics which is a must-have for any manager in today’s competitive world. Thus the MBA and the MS program go hand in hand. The Bengaluru campus houses a cozy atmosphere and students become one close-knit family – encouraging healthy competition, learning to work in multi-faceted teams and leading initiatives. One of the most enlightening highlights of the program is the “unlearning and learning” period at University of Buffalo (UB), State University of New York (SUNY). Not only were the students exposed to an entirely different pedagogy but the stint at UB also taught us the importance of working in diverse conditions and groups, working with deadlines and exams that give us every kind of advantage while being the most challenging. This educational modality helped us to think better and faster even in our MBA courses, making our presentations and answers smarter and more strategic.”

Ms. Vidyalakshmi Nair , MBA – MS Student, Bengaluru Campus

MBA-MS & EMBA-MS in ManagementAmrita University offers a full time two-year MBA-MS programme and an Executive MBA programme at the Bengaluru campus. The international twinning programme is offered in collaboration with the top-rated University at Buffalo (SUNY), New York State, USA. This unique programme offers an MBA degree from Amrita University and Master of Science (MS) in Management Sciences (Business Analytics) and Systems from the University at Buffalo, New York, USA. A highlight of the programme is a 3-4 week visit by the students to the University at Buffalo (SUNY). Highly qualified faculty from the University at Buffalo (SUNY) visit the Bengaluru campus to teach the MS courses.

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The Amritapuri campus is located at Vallikavu in Kollam District, Kerala close to beautiful backwaters. The campus with its proximity to the headquarters of the Mata Amritanandamayi Math benefits significantly from the graceful presence of AMMA. This setting helps in greater appreciation of personal and corporate values among the students.

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Amrita University and University of Buffalo, New York (SUNY) jointly offer two year full-time post-graduate twinning programme in Business Management at the Bengaluru campus. A part time two year Executive - MBA programme is offered for the benefit of working professionals. The MBA-MS degree involves an MBA degree from Amrita University and the Master of Science degree in Management Sciences (Business Analytics) and Systems from the University at Buffalo, New York. This international collaborative program brings in the finest faculty from University at Buffalo to teach MS courses at the Bengaluru campus. The students enrolled in this program gain real time ‘international exposure’ during their brief visit to the campus of School of Management, University at Buffalo (SUNY).

Dr. V.S. SomanathDean

Prof. Manoj P.ChairpersonASB Brochure 201412

Situated in the foothills of the Western Ghats in a spectacular and serene four hundred acre campus is the flagship campus for ASB’s MBA programme and also its part time PhD programme. The campus provides an ideal atmosphere for learning. In its 18th year of existence, the Coimbatore campus has set high standards. Over the years, ASB has been consistently placed in list of top B-Schools in the country.

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Kochi, the business capital of Kerala, is an ideal location for a Business School. Located about 120 kms from Amritapuri, the International headquarters of the Mata Amritanandamayi Math, the campus provides an excellent ambience for learning. The location of the B-School, which is in the vicinity of the business community, helps the students gain exposure to practical realities of the business and the corporate world.

Prof. Shrikant KulkarniChairperson

Prof. Sunanda MuralidharanChairperson ASB Brochure 2014 13

ASB FacultyThe ASB faculty brings with them a rich blend of academic rigor and corporate experience. They are from some of the best institutions in the world such as Berkeley, Cornell, ICAI, IIMs, IITs, JNU, Kellogg, LSE, Stern NYU, Stirling, Texas-Austin, XLRI, etc. Their rich subject knowledge and vast experience gained from a wide spectrum of organizations such as, BHEL, Biocon, Coca Cola, ESAB, ICICI Bank, Philips, Ponds, SAIL, TISCO, enable ASB faculty to provide a strong foundation in management.

ASB faculty contribute actively in knowledge creation and applied research. Apart from their teaching activities, ASB faculty find themselves involved in publishing papers in leading journals and conferences, organizing research seminars and conferences, and reviewing articles for reputed journals and conferences. Th

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Dr. AmAlenDu Jyotishi - Associate Professor, Adjunct Faculty - University at Buffalo, The State University of New York, Chairperson - PhD Program & ResearchPh. D. (Economics from Institute for Social and Economic Change, Bengaluru University)Dr. Amalendu Jyotishi is an Associate Professor Chairperson of PhD Program at Amrita School of Business (ASB). He has a PhD degree in Economics from Institute for Social and Economic Change, Bangalore through the Bangalore University where he worked on the ecological economic issues of swidden agricultural systems. Prior to joining ASB, he has worked in OHIO University-Christ College Academy and in Gujarat Institute of Development Research as an Assistant Professor. His research work cover a wide range of issues relating to institutional economics aspects of indigenous community, water markets, forestry, inland fisheries and livelihood issues in varied ecosystems. In recent past he has been working on the issues relating to iron smelting and deforestation, informal gold mining. He has published his research ideas in journals, book, edited volumes and working papers. Besides, he has presented several papers in International and National level seminars and has been acting as reviewer for several acclaimed journals in the areas of economics, management and other social sciences. He is one of the core research members of ‘Asian Initiative on Legal Pluralism’ and was elected as the coordinator of the group in the year 2012. Dr. Jyotishi has collaborated in research projects supported by organizations like Swedish International Development Agency, World Bank, International Water Management Institute, Oxfam (GB) Trust, Aga Khan Rural Support Program (India). He is also the recipient of Sir Ratan Tata Trust Fellowship through Institute for Social and Economic Change, Bangalore. Presently at ASB, he is the Chairperson of the PhD Program and Research and teaches in the area of Economics.Areas of interest: New Institutional Economics, Ecological Economics, Micro and Macro Economics, Economic Policies, Econometrics.amalendu_jyotishi@blr.amrita.edu

Prof. AvinAsh shivDAs - Assistant Professor B. E. (Marathwada University, Maharashtra), MBA (Amrita School of Business, Coimbatore), Pursuing Ph.D (Amrita University)Started his career as Manager in Sales (Small and Medium Enterprise Division) in ICICI Bank Ltd. Was responsible for the Liability Product Business for certain major branches in Hyderabad. Then he moved to Reliance Consumer Finance as Manager in Sales (Small and Medium Enterprise Division) for the Asset Products. He was associated in setting up this company in Hyderabad. He was also responsible for setting up the channels as well as motivating them to meet business goals. Worked with HDFC Bank Ltd as a Relationship Manager (Small and Medium Enterprise Division) for Working Capital Finance. He was responsible for handling a portfolio of Rs 45 Crores consisting of over 30 SME clients. Generating new avenues for business was an additional part of his portfolio.Areas of interest: Frugal Innovation, Marketing Strategy, Sales and Distribution Management, B2B Sales Strategy.avinash_shivdas@am.amrita.edu

Faculty Profiles - Full Time

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Dr. BAlAsuBrAmAniAn P. - Associate ProfessorM.A., M.Phil., Ph.D. (Jawaharlal Nehru University)Sixteen years of experience in teaching and research and two years of industrial experience. Teaches core courses in economics and elective courses in finance like financial derivatives, financial modeling and valuation in the MBA programme and behavioral economics for PhD scholars. Published in academic journals such as Vision, MDI Journal and international conference proceedings. Helped to organize rehabilitation activities for tsunami victims, focusing on education, counseling and support of children. Currently Chairperson Student Welfare, Coimbatore campus.Areas of interest:Behavioral Economics in particular, experimental economics, and application of event studies in economics and finance.bala@amrita.edu

Prof. BhAwAnA JAin - Assistant ProfessorB.Com (Hons) (Delhi Univ.), ACA, CPA (USA)Seven years of experience in industry, four years with Cyber Media (India) Limited and Dhabriya Agglomerates (P) Limited and three years in private practice as a consultant. Four years into teaching and research at Amrita School of Business.Areas of interest: Financial Accounting, Financial Management, Financial Statement Analysis, Earnings managementj_bhawana@cb.amrita.edu

Dr. DeePAk GuPtA - ProfessorB. Tech. (IIT-D), PGDM (IIM-C), MS (Marketing, UC Berkeley), MA (Economics, UC Berkeley), Ph.D. (UC Berkeley)Has been teaching at the Amrita School of Business for the past eight years as a core member of the Marketing faculty. Has largely taught courses that lie at the intersection of economics and marketing. Has also been involved with ASB’s University alliance with SAP and has earned a SAP BPERP certification. Has done extensive teaching at ASB’s Management Development Programs and as invited faculty for different external programs. Currently also teaches in ASB’s doctoral program, and facilitates the student-industry interaction. Prior to ASB has had more than 10 years of combined teaching and research experience at UC Berkeley where he earned Masters degrees in Economics, Marketing Science, and an interdisciplinary Ph. D. in Economics, Sociology and Education. Industry experience was with Ponds India Ltd. where he worked for around three years as Area Sales Manager.Areas of interest: Innovation, Entrepreneurship, Globalization & Skilled Migration, Knowledge Management, Higher Education Research, Social Media & Marketing Research, and Business Intelligence.g_deepak@cb.amrita.edu

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Dr. DeePikA m. G. - Assistant Professor, Adjunct Faculty - University at Buffalo, The State University of New YorkPh. D. (Economics from Institute for Social and Economic Change, Bengaluru University)Dr. Deepika M. G. is Assistant Professor and PGP Chairperson at Amrita School of Business, Amrita University, Bangalore. She holds a Ph.D. in Economics from Institute for Social and Economic Change, Bangalore. She has a decade long experience of teaching in different Business Schools in the areas of Managerial economics, Macroeconomics, Economic Policy, Marketing research and Research Methods at Post graduate and Ph.D. levels. As a researcher, she has published research papers in the area of Economics and Management and has also developed and published pedagogical cases in the areas of management. She has presented research papers in national and international conferences in areas pertaining to International trade and WTO, Agricultural economics, Microfinance and other areas of economics and management. She has undertaken consulting research assignments through projects funded by Tata Trust and Ministry of Commerce in the recent years. Areas of interest: Microeconomics, Macroeconomics, Economic Policy Environment, Marketing Research, Agriculture Economics, International Trade and WTO, Microfinance.mg_deepika@blr.amrita.edu

Prof. GoPikumAr v. - Faculty AssociateB. Tech (Mechanical Engg, GEC Thrissur), PGDM (Amrita School of Business, Coimbatore), CFA (ICFAI), UGC - NET, Currently pursuing Ph.D. (ASB) 10 years of industry experience and 1 year of teaching experience. He has worked with companies like Crompton Greaves Ltd, HDFC Bank Ltd and Tata Capital Ltd before moving into academia. Worked with Rajagiri Centre for Business Studies, Cochin as an Assistant Professor for over an year. He is also a resource person for Indian Institute of Banking and Finance. Areas of interest: Financial Derivatives and Risk Management, Commercial Banking, Investment Analysis, Excel based Financial Modelling. v_gopikumar@asb.kochi.amrita.edu

Prof. GyAnenDrA sinGh sisoDiA - Faculty AssociateMasters in Geoinformatics, Pursuing Ph.D.Seven years of experience in teaching, research and industry. Currently pursuing PhD from ASB. Prior to joining Amrita, had been working for BIT Mesra Ranchi, RMSI Pvt. Ltd., and had been a Visiting Faculty to Banaras Hindu University and Jammu University. He has worked extensively on the DST sponsored project “Establishment of District NRDMS Centre of Ranchi, Jharkhand & Creation of Geospatial Database for the Development of Spatial Decision Support System”.Areas of interest: Green Marketing, Environment Management, GeoMarketing, Green Consumerismss_gyanendra@cb.amrita.edu

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Dr. hArDik vAchhrAJAni - Associate Professor Post Doctoral Fellowship (University of Bologna, Italy), PhD in Management (NMIMS, Mumbai), MBA (Saurashtra University, Rajkot)Dr. Hardik Vachhrajani is National Productivity Council approved ‘A’ Grade Lean Management Consultant. He is Certified Six Sigma Green Belt and NASSCOM Certified BPO Quality Analyst. He has served as examiner for Ramkrishna Bajaj National Quality Award applicants (Indian clone of Baldrige Awards). He holds decade strong consulting, training and research experience in the field of quality and innovation management across South Asia, Middle East and East Africa. He has served more than 200 small and medium enterprises (SMEs) and startups as consultant, and has personally trained more than 1000 entrepreneurs / owner managers / professionals across the hierarchies and industries. He has experience in identifying, designing and executing various programs revolving around the needs of the SMEs. He is credited with several publications in national and international journals. He holds various journal and conference editorial responsibilities. He recently served as guest reviewer for prestigious ‘Creativity and Innovation Journal’ published by Wiley (2013). Dr. Hardik has received various research grants from agencies like Swiss National Science Foundation (2008), European Commission (2010, 2013), and Deakin University, Australia (2012). He has won best paper awards from ISME, Bangalore and Quality Council of India for his paper on crowdsourcing (2010) and from Gujarat Technological University for his work on ethics (2012).Areas of interest: Innovation, Quality Management, Entrepreneurship, SMEs, Regional Development through Innovation and Clusters.hardikv@am.amrita.edu

Prof. hemAmAlA k. - Assistant ProfessorB.E (PSG College of Tech), MBA (BSMED), M.Phil (BSMED). MFT (PCU); Currently pursuing Ph.D. at ASB.Holds over 16 years of teaching experience in various management institutes. Has done many consultancy assignments for companies like ITC-LTPD, PRICOL, Texmo pumps, Roots Industries Ltd., Symrise India Pte Ltd., etc. Recipient of Cultural ambassadorial scholarship of Rotary International, trained from IIM-A on management teaching.Areas of interest: Production and Operations Management, and Supply Chain Management.k_hemamala@cb.amrita.edu

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Prof. JeAyArAm suBrAmAniAn - Faculty AssociateB.Tech (Electrical & Electronics, Anna University – Chennai), MBA (HR & Marketing, Amrita School of Business)Jeayaram started his career with M/s Info Edge (I) Ltd, which is a conglomerate with various business units such as Naukri.com, 99acres.com, Jeevansathi.com, etc. He was a part of the 99acres.com team, in Chennai for 6 months, prior to joining Amrita School of Business. He was into Corporate Sales, handling the existing piece of business, worth INR 20 lacs. As an aspirant in taking up Research in the field of Management, he joined Amrita by October 2012 and currently pursuing PhD at Amrita. Apart from this, he is a professional classical singer and a trained musician for the past 16 years, won two state awards in Bhajan Singing, a couple of realty shows in prominent television channels and also currently performing concerts.Areas of interest: Human Resources Management, Human Resources Planning, Strategic & International HRMjeayaram@am.amrita.edu

Prof. mAheshwAr PrAtAP - Faculty AssociateMBA (ASB), B.Sc. (Biotechnology)Maheshwar Pratap is an operations enthusiast with nearly three years of experience across industry verticals like Retail and Pharmaceuticals. An MBA in operations from Amrita School of Business, Maheshwar started his career with retail operations at Pantaloon Retail India Ltd. - India’s largest retailer. He joins ASB after a nearly two year stint with India’s pharmaceutical major, Biocon Limited. In his role at Biocon, he was actively involved in coordination of activities related to development, industrialization and commercialization of novel bio-medical devices into emerging and regulated markets. Maheshwar enjoys reading, traveling and photography in his free time.Areas of interest: Project Management, Supply Chain Management, ERPmaheshwarp@am.amrita.edu

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Prof. mAnoJ P. - Chairperson - Bengaluru CampusB.Eng (Nanyang Technological University, Singapore), MS in Info Systems, NTU, MBA (University of Surrey, UK)Prof. Manoj P. joined Amrita University in 2007 after fifteen years of international work experience, where he headed the International Initiatives Office from Coimbatore. He was educated in Singapore where he majored in Electrical and Electronics Engineering from Nanyang Technological University. He completed his Masters in Information Studies, majoring in Information Systems from NTU and has an MBA in IT Management from University of Surrey, UK. He was a Naval Officer in the Singapore Navy for thirteen years where he specialized in Electronic Warfare and, in the rank of Captain. He took voluntary retirement in 2000 to pursue a career in IT and worked in an International law firm as an IT Manager. He then moved onto be the Singapore Country Manager for Softbridge Solutions, an IT service provider with offices in Japan, Singapore and India. Subsequently he left Singapore and moved to Australia where he worked as an IT Security Analyst in Sydney. Prof. Manoj has a keen interest in IT Security and is a Certified Information Systems Auditor (CISA). He is presently pursuing his Ph.D. in Disaster Management at Amrita University.Areas of interest: IT Security Audit, Information Management, Project Management, International Businessmanoj@amrita.edu

Prof. mAntu kumAr mAhAlik - Faculty AssociatePh.D. in Economics (Department of Humanities and Social Sciences, Indian Institute of Technology (IIT), Madras), M.Phil. in Applied Economics (Centre for Development Studies, Affiliated to JNU, New Delhi), M.A. in Economics (Central University of Hyderabad, Hyderabad)Prof. Mahalik submitted his Ph.D. Thesis (Economics) at the Department of Humanities and Social Sciences, IIT Madras. Soon after the submission of his thesis, he joined Amrita School of Business, Amritapuri Campus as a Faculty Associate in the Economics area. He has published his research ideas in book, edited volumes and International Journals such as The Journal of Real Estate Finance and Economics, International Economic Journal, Journal of Economic Policy Reform and Journal of Advances in Management Research. Besides, he has presented several papers in International seminars in countries like Greece and Australia. Areas of interest: Macroeconomics, Applied Econometrics, Real Estate Market, Market Microstructure, and International Finance and teaching interest lies in the areas of Microeconomics, Macroeconomics, Public Finance, International Finance, Applied Econometrics and Research Methodology.mantukumarm@am.amrita.edu

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Dr. mriDulA sAhAy - Associate ProfessorEndeavour Research Fellow, Australia, Ph.D. (Management, U.P. Technical University, Lucknow, Post doctorate (Management), Bond University, AustraliaDr. Mridula Sahay is an Associate Professor at Amrita School of Business, Amrita University, Coimbatore. Dr. Sahay obtained her Ph.D. in Management from U.P. Technical University, Lucknow, Uttar Pradesh, India and Post Doctorate in Management from Bond University Australia with an Endeavour Research Fellowship of the Australian Government. She also has a PG Diploma in Computer Science & Application from Indian Institute of Computer Management, Ahmedabad, India. She has to her credit 50 publications in national/ international journal and conferences and has edited/compiled 8 books. She has completed many consultancy assignments for universities, banks, LIC and other public sectors organizations. She has also conducted MDPs and FDP. Dr. Sahay has completed AICTE sponsored research project on Higher Education. She has received Bharat Jyoti Award and the Best citizen of India Award in 2012. She is a regional secretary of the System Dynamics Society of India and an associated with a number of professional bodies, both national and international. Areas of interest: Strategic Management, Blue Ocean Strategy, Business Dynamics Modelling, Long Range Planning Corporate Governance, Project Management, TQM, Operations Strategy, Higher Education. s_mridula@cb.amrita.edu

Dr. v. murAle - Assistant Professor (SG) MBA., M.Phil. (Bharthiar Univerity), Ph.D. (Anna University Chennai)Dr. V. Murale has completed his MBA and M. Phil from Bharathiar University and PhD from Anna University Chennai. He brings in Nine years of experience in Academics, Research and in corporate training. Prior to joining ASB he had been associated with various leading B-schools such as IBS Hyderabad, SCMS Cochin and Karunya University. He was a resource person for many of the MDP programs organized at IBS Hyderabad and has conducted training sessions for executives of ICICI, HSBC and GE Capital on the topic ‘Understanding Employee Behavior’. He has extensively published articles in National and International journals. Areas of interest: Human Capital, Intellectual Capital, Knowledge Network Analysis, Case Study Researchv_murale@asb.kochi.amrita.edu

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Dr. neerPAl rAthi - Assistant Professor Ph.D in Organizational Behaviour (IIT Roorkee), PGDIC (Institute for Psychotherapy and Management Sciences-Mumbai)Dr. Rathi has worked with Indian Institute of Management Ahmedabad and Banasthali University, Rajasthan before joining Amrita School of Business. Dr. Rathi has published several papers in various national and international journals and contributed chapters in books published by Macmillan Publishers, New Delhi. He has also presented research papers in various national and international conferences held in different institutes in India and abroad like IIT Kanpur, IIM Kozhikode, IIM Bangalore, The Hong Kong Polytechnic University, Hong Kong etc., to name a few.Areas of interest: Emotions in the Workplace, Leadership and Team Building, Interpersonal Skills, and Organizational Development.r_neerpal@cb.amrita.edu Dr. PooJA shArmA - Assistant Professor, Adjunct Faculty- University at Buffalo, The State University of New YorkPh.D. (Faculty of Management Studies, Udaipur, Mohanlal Sukhadia University, Rajasthan), MBA (FMS, JRN Rajasthan Vidyapeeth (Deemed) University, Udaipur.)Dr. Pooja Sharma has nine years of experience in Teaching and Industry. She holds Ph.D Degree from Faculty of Management studies (FMS) Rajasthan awarded in the year 2005. Her doctoral thesis was on “Patterns of Advertising on Television: An Empirical study”. She has worked at ICICI Bank Ltd. Retail Assets department for 2 years in Udaipur, Rajasthan. She has taught at different Business school in Bangalore before joining Amrita School of Business in the year 2009. She is an Adjunct Faculty at University at Buffalo, (UB) The State University of New York. Her teaching interests are in the areas of Marketing Management, Strategic Brand Management, Consumer Behavior, Advertising Management, Integrated Marketing Management (IMC), and Rural Marketing. She has published research papers in national and international peer reviewed journals. She has also written book reviews and case studies, and contributed articles to newspapers.Areas of interest: Marketing Management, Strategic Brand Management, Advertising Management, Consumer Behavior, Integrated Marketing Management (IMC), Business Communication and Retail Management. pooja_sharma@blr.amrita.edu

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Dr. PriyA GuPtA - Assistant Professor (SG)Ph. D. (Sociology from Institute for Social and Economic Change, Bengaluru)Dr. Priya Gupta has received her Ph. D. in Sociology (2013) from the Institute for Social and Economic Change, Bangalore, and University of Mysore. She has received ICSSR Fellowship for pursuing her Ph. D. research. She is qualified in University Grants Commission National Eligibility Test for Lectureship. She has attended several workshops and conferences including the prestigious International Sociological Association (ISA) XVll World Congress of Sociology (July 11-17, 2010) in Gothenburg, Sweden where she presented her paper entitled, ‘Disasters and vulnerability, survival and resilience of two village communities in coastal Orissa, India,’. She has also presented research papers in many other national and international seminars and conferences.Areas of interest: Disaster Management, Sociology of Communities, Sociology of Environment, Organizational Studies and Organizational Behaviour and Human Resource Management, Leadership, Industrial Relation and Labour laws, and Labour research.g_priya@blr.amrita.edu

Prof. rAJiv nAir - Assistant ProfessorMBA (University of Stirling, Scotland), MSc (London School of Economics), CIMA (Chartered Institute of Management Accountants)Twenty three years of industry experience in the UK and the Middle East with blue chip multi-national companies such as Unilever, Fonterra, Coca-Cola, Dubai Properties and Etisalat. He started his career with Unilever after completing his MBA in Finance from the University of Stirling in Scotland and MSc in Analysis, Design and Implementation of Information Systems from the London School of Economics. His career has exposed him to a gamut of corporate functions from IT and ERP implementation to Financial and General Management. His areas of experience include cost management, budgetary procedures & controls, ERP implementation and MIS.Areas of interest: Cost controls, Financial analysis, General management and Corporate culture.rajivnair@am.amrita.edu

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Dr. rAJiv PrAsAD - Associate ProfessorB.A. (Hons, Patna University), MBA (IRMA, Anand), FPM (IIM C)Dr. Rajiv Prasad has over seventeen years of industry, teaching and research experience. Has been with ASB for the last six years. Teaches numerous courses in the OB area such as Organizational Behaviour, Business Ethics, Leadership Skills, Self Management, Theories of Personality etc. at our MBA and the PhD Programs. Conducts training sessions on topics such as individual and team motivation, leadership, organization culture, and work-life balance. Has conducted numerous Training Sessions for organizations such as PGCIL, ESIC etc. He is also an academic consultant to Vancouver, Canada based Commonwealth of Learning and developed the Course Material for the Business Ethics course taught in their EMBA programme which is administered in several member countries of the Commonwealth. Was invited to teach the Business Ethics course as a visiting faculty at IIM Kozhikode in the year 2007. Currently working on several projects in the areas of motivation, leadership, group and team behaviour, business ethics – pedagogy and its practice, organizational culture and self-management. Is also working upon a theory of personality based upon the studies conducted during doctoral work in the area of ‘happiness’ and its impact upon the workplace dynamics.Areas of interest: Humanistic Psychology and Positive Organizational Behavior; Leadership and its relation to Organization Culture; Spirituality at the Workplace; and Business Ethics.r_prasad@cb.amrita.edu

Dr. r. rAni GeethA PriyADArshini - Associate Professor MBA, M Phil, Ph.D. (BSMED, Bharathiar University) Seventeen years of teaching, research and consulting experience. Recipient of ‘Ramaswamy P Aiyer Best Young Teacher Award’ instituted by Association of Indian Management Schools (AIMS), awardee of All India Council for Technical Education (AICTE)’s Young Teacher Career Award, CII (Confederation of Indian Industry) Industrial Fellowship Award and CII Young Indians Net “Best Yi Net Mentor Award”. Publications in refereed journals like Management and Labor Studies, South Asian Journal of Management, Journal of Social and Management Sciences, Indian Journal of Training and Development and Indian Journal of Technical Education. She is a Qualified award assessor for CII EXIM Bank Award for Business Excellence and a certified psychometrician (Thomas International UK). She has been a consultant to TV Sundaram Group of companies and Wipro Technologies in the area of Organization Development and HRD and has had academic associations with PSG College of Technology, University of Toledo and San Diego State University, USA.Areas of interest: Organization Development, Performance Management, Competency Mapping and developing Assessment Centers, Organizational Effectiveness of MSMEs,rg_priyadarshini@cb.amrita.edu

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Prof. remyA v. menon - Faculty AssociateMBA (ASB), B.A. (Economics)Remya is a Faculty Associate in the area of Marketing at Amrita School of Business, Kochi campus. She started her career with the banking industry and worked for around 3 years with HDFC Bank and HSBC Bank. Subsequently, she was associated with the Corporate and Industrial Relations (CIR) unit at the Amritapuri campus of AMRITA and worked as a Soft-Skills Trainer and Placement Manager for over 3 years. Prior to joining ASB in 2012, she had a short stint with the Marketing Department of Amrita Institute of Medical Sciences and Research Centre, Kochi.Areas of interest: Digital Marketing, Services Marketing, Rural Marketingm_remya@asb.kochi.amrita.edu

Prof. sAnDhyA G. - Faculty Associate MBA (ASB), B.Com. Sandhya G. is a Faculty Associate in the area of Marketing at Amrita School of Business, Kochi campus. She has over 4 years of experience in academics with Amrita School of Business. She has been a Branch Manager and Key Accounts Executive with AFL Pvt. Ltd. (Logistics Division) for over four years and worked as an Administrative Officer with a private concern for three years. Before moving into academics she had a short stint as a counselor and trainer at Heromindmine Institute, a soft skills and corporate training institute.Areas of interest: Consumer Behavior, Customer Relationship Management, Marketing Research, Services Marketing, Green Marketing. g_sandhya@asb.kochi.amrita.edu

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Dr. sAnGeethA GunAsekAr - Assistant ProfessorPh.D. (Indira Gandhi Institute of Development Research, Mumbai)A gold medallist in her graduation and post graduation, she has received her doctoral degree from Indira Gandhi Institute of Development Research, Mumbai. She started her teaching career at XLRI, Jamshedpur after which she moved base to be with her family at Coimbatore. She was a faculty member at KPR School of Business along with teaching as visiting faculty at various institutions including Loyola Institute of Business Administration, Chennai, PSG Institute of Management, Coimbatore, AEGIS Global Academy, Coimbatore. She has also worked in the industry as manager-administration for over two years. Her areas of interest include econometric applications, reforms in transition economies and economics of institutions. She has actively participated in workshops on law and economics and has presented papers in national and international conferences. She also has to her credit adapted the book ‘Basic Econometrics’: 4th edition (2007) by Damodar N Gujarati and 5th edition (2011) to Indian audiences. Her research experience includes work done at Hong Kong Polytechnic University, Hong Kong, study on Jharkhand State as part of a project sponsored by UNDP and the Department of Economic Affairs, Government of India and independent consultancy project on ‘Coimbatore-2025’ for Indian Chamber of Commerce and Industry, Coimbatore.g_sangeetha@cb.amrita.edu

Dr. sAnJAy BAnerJi - Professor EmeritusB.Sc. (Engg.), Fellow (IIM-C), UNDP Fellow (Kellogg School of Management)Founder Director / former Dean of Amrita School of Business. Earlier, worked in Hindustan Steel Ltd/SAIL and Management Development Institute (MDI), Gurgaon. Founder of the Gurgaon Quality Forum. External examiner for PhD at IIT Kanpur, Sagar University and for Master Programs of School of Planning and Architecture, New Delhi, IGNOU, New Delhi. PhD guide for Bharathiar University. PhD examiner Mother Teressa University. Designed and conducted MDPs for many PSUs and private companies. Invited to chair/speak in many forums in India. Member of Board of Studies of Universities and Autonomous Management Institutes, Life Member of Coimbatore Management Association. Senior Member, American Society for Quality (ASQ), Certified Quality Engineer-ASQ, 1993-96. Lead Assessor certification from Victoria Group, U.K. Trained by SAP Labs in BPI-1 and GBI. UNDP Fellow at Kellogg School of Management, Fall 1993, Assurance of Learning seminar of AACSB, Singapore, Visiting Professor at Malardalen University Sweden, as a part of EUREKA program. Currently leading AACSB accreditation process at Coimbatore.Areas of interest: Project Management, Quality Management, Supply Chain Management and ERP & Management, Business Ethics, Environmental Management and Sustainable Development.s_banerji@amrita.edu

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Prof. shoBhAnA mADhAvAn - Associate ProfessorB.E.(Delhi College of Engineering), PGDM ( IIM-Ahmedabad), M.P.S (Cornell University, USA)Worked as an international development consultant in national parks and nature reserves in countries such as Madagascar, Vietnam, and Lao PDR for ten years from 1994-2004. The organizations worked for included WWF-Indochina, Asian Development Bank, Cornell Institute of Food, Agricultural and Development, and GFA Terra Systems-Germany. Areas of expertise were project design and implementation, monitoring and evaluation systems, impact assessment, and training. Worked in India with the Aga Khan Rural Support Programme, Gujarat , CASAD (Maharashtra), and UNDP-TIPS (New Delhi). Teaching at Amrita School of Business since 2004. Author of Cross-cultural Management – Concepts and Cases (2011) published by Oxford University Press. Currently pursuing a PhD in the field of International Management at Deakin University, Australia. Areas of interest: Nonprofit Management, International Management, Cross-cultural Management. m_shobhana@cb.amrita.edu

Prof. shrikAnt G. kulkArni - Professor, Chairperson – Coimbatore CampusBE (Metallurgy) from VNIT Nagpur (1972), PGDBM from XLRI Jamshedpur (1979)Eight years of research and production experience in TISCO and TRF Jamshedpur, followed by eighteen years of experience in sales and marketing at senior managerial positions with reputed organizations like Philips India, ESAB India, and Advani Oerlikon Ltd in different locations in India. Was trained in sales and marketing in ESAB AB in Sweden and Germany. Fifteen years of teaching experience at Amrita. Adjunct Assistant Professor, School of Management, University at Buffalo, New York, and Member of Board of Studies in Business Management in Amrita Vishwa Vidyapeetham. He has guided more than 200 MBA students in Summer Projects in the Marketing area.Areas of interest: B2B Marketing, Consumer Behaviour, Strategic Marketing Management, Product Policy and Brand Management, Sales and Distribution Management, and Retail Management.sg_kulkarni@cb.amrita.edu

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Prof. shwetA PremAnAnDAn - Faculty AssociateB.E. (Gujarat University), MBA(Amrita Vishwa Vidyapeetham) , Currently pursuing PhD with Amrita School of Business. One year of Industry Experience in YASH Technologies Pvt. Ltd as a Market Research Analyst. Three years of teaching Experience in Amrita School of Business in the field of Information Systems. She is currently pursuing her PhD with Amrita School of Business.Areas of interest: Information Systems, Business Intelligence, Business Analytics, Cloud Computing, Social Intelligencep_shweta@cb.amrita.edu

Prof. smithA nAir - Faculty AssociatePGDM (Finance), B.Com (Actuarial Science) Faculty Associate in the area of Finance with 9 years of industry experience mainly across Finance & Accounts, Risk Management and Compliance in Banking and Insurance sectors with companies like Reliance Capital and Dhanlaxmi Bank. Areas of interest: Commercial Banking, Insurance, Risk Management, Corporate Governance, Strategic Managementn_smitha@asb.kochi.amrita.edu

Prof. sofi Dinesh k. G. - Faculty Associate MBA (Sambalpur University with the University Gold medal in Marketing), B.Sc (Gangadhar Meher, Sambalpur)Presently pursuing her PhD at Amrita School of Business, she started her career as a faculty for Spoken English and IELTS training in Coimbatore. Sofi was also involved in training Japanese students in enhancing their English language communication skills at KGISL Coimbatore. Joined Amrita School of Business after being in the medical transcription industry as MT and proofer for 4 years. She plans to pursue her research interests in Corporate Governance reforms and its impact on performance of SOEs in India in the years to come. Currently she is engaged in an NSE funded research project on Corporate Governance with her PhD supervisor.Areas of interest: Business Communication, Consumer Behavior, Services Marketing, Retail Marketing.sofidinesh@am.amrita.edu

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Dr. v. s. somAnAth - Professor, Dean - ManagementMBA (New York University), M. Phil (New York University), Ph.D. (New York University)Thirty four years of academic experience, including twenty three years abroad, teaching at universities such as Hong Kong University of Science and Technology, New York University, Oklahoma City University, Pace University, San Francisco State University and University of San Francisco. Has also taught in academic programs in Canada, China, Japan, Malaysia and Singapore. Has published in recognized US academic journals such as the Journal of International Business Studies, Journal of International Money and Finance and the Journal of International Financial Markets, Institutions and Money. Worked briefly for the United Nations (Center for Transnational Corporations) in New York.Areas of interest: International Financesomanath@amrita.edu

Prof. soni vivek - Faculty AssociateB.Tech (EEE, Amrita School of Engineering), MBA (Amrita School of Business)With the passion for teaching and research Soni started her career with Amrita School of Business, Amritapuri and is also now pursuing her PhD in the area of Marketing. She has actively participated in large seva activities of Mata Amritanandamayi Math and the Amrita University. She was the Master of the Seminar at the International Conference on Enhanced Education ’12 by AMMACHI LABS.Areas of Interest: Business Communication, Marketing Communication, Green Marketingsonivivek@am.amrita.edu

Prof. souGAtA rAy - Assistant ProfessorM.A. (Economics), PGDM (ASB) Four years of teaching experience at ASB, Amritapuri and seven and half years in Industry. Worked with companies such as Peerless Securities Ltd, Apeejay Securities Pvt Ltd, IL&FS Investsmart Securities Ltd in the area retail broking branch operations; depositary operations; branch development; franchisee development; sales and distribution of retail debt products, equity and mutual fund units. Areas of interest: Micro Economics, Macro Economics, Investments, Financial Derivatives and Microfinance.sougataray@am.amrita.edu

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Dr. suDhAkAr menon AchAth - ProfessorB.E. (EEE, REC-Trichy), MS(Econ, Texas-Austin) , MA(Math., Texas-Austin), Fellow (IIM-B)Dr. Achath has eleven years of experience in industry, and twenty-five years in teaching and doctoral and post-doctoral research in India and abroad. He started his career as a commissioning engineer in industrial automation and process control systems in Bharat Heavy Electrical Ltd., Bengaluru, in collaboration with Siemens, West Germany, and then moved to an academic career with Xavier Institute of Management, Bhuwaneswar, and the University of Texas at Austin. In 1982, Dr. Achath received two awards in commissioning of steel rolling mills while in BHEL. He has consulted with Rourkela steel plant and Vishakapatnam steel project on HR related issues of plan modernization. He is credited with publications in national & international journals, conference proceedings. Dr. Achath is a member of the APICS, CEA, EurOMA, Econometric Society, the Indian Econometric Society, INFORMS, POMS, SOM-India and Society of Computational Economics. He teaches core and elective courses in operations management, quantitative methods and business analytics. In 2009, Dr. Achath received the 17th Dewang Mehta Award for best teacher in operations management. He is a rank holder in the 1996 entrance examination to Sainik School. He received the AIMS International Distinguished Service Award in 2010. His current research is in stochastic optimization, applied optimal control, and solution using barrier function and interior point methods. His other interests include carnatic music and classical jazz.Areas of interest: Supply Chain Management, Analytics, Computational Economics & Finance and Application, Stochastic Programming, Optimal Control, FOSSs_achath@cb.amrita.edu

Prof. sunAnDA murAliDhArAn - Associate Professor, Chairperson- Kochi CampusMBA (CUSAT)Sunanda Muralidharan is an Associate Professor in the area of Finance and the Chairperson of the Amrita University’s MBA Program at its Kochi Campus, Kerala. She has over 27 years of experience in industry and academics and has been with Amrita University since 2000. In the industry, she has been actively involved in project consultancy, including project monitoring, and rehabilitation of sick units. She was the financial consultant for some major projects including the Cochin International Airport project during her employment with Kerala Industrial and Technical Consultancy Organization Ltd. (KITCO). She has a keen interest in capital markets and has headed the capital market operations of a financial services company as Assistant Vice President. With over 19years of teaching experience, she has also developed study material in her areas of interest, which have been published by ICFAI and NCDEX.Areas of interest: Corporate Finance - Valuation, Corporate and Financial Restructuring, Project Finance and Appraisal, Financial Markets.m_sunanda@cb.amrita.edu

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Prof. sunil PuliyAkot - Assistant ProfessorPGDRM (IRMA), M.Com (University of Calicut)Fifteen years of industry experience before moving into teaching in the year 2006. Was working with GCMMF Ltd., as Asst. Manager and Head, Branch Accounting Division and as Regional Head, Retail Banking, ICICI Bank. Broad areas of work experience include accounting and control, accounting systems development and implementation; business development for financial distribution and investment advisory services; customer acquisition, customer service and branch banking operations of retail banking.Areas of interest: Financial Economics, Financial Crisis, Market Failure, Bank Distress, Micro finance, s_puliyakot@cb.amrita.edu

Prof. suresh m. - Assistant ProfessorM.E., Ph.D.(IIT B)Dr. Suresh M. is an enthusiastic, dedicated teacher who thrives on the intellectual challenge of keeping a step ahead of highly motivated students. He has over eight years of experience in industry (operations and projects). He holds a PhD in Project Management from the Indian Institute of Technology Bombay and Masters in Industrial Engineering from PSG College of Technology, Coimbatore, India. Before Joining Amrita School of Business, he has been working as Corporate Trainer in the area of Project Management at Larsen & Toubro Limited. During his tenure at L&T, he has trained 1000’s of project executives in the area of project management. He is trained and interested to teach in the areas of Project Management, Supply Chain Management, Production and Operations Management, Production Planning and Control, etc. His research mainly focuses on Construction Project Management, Operations Management and Decision Sciences. He has several international publications on his credit in areas related to Project Management.Areas of interest: Project Management, Supply Chain Management, Production and Operations Management, Production Planning and Control, Decision Sciences.m_suresh@cb.amrita.edu

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Dr. sushAntA kumAr mAhAPAtrA - Associate ProfessorPost Doctoral Fellow - European Commission (University of Bologna, Italy), Ph.D (Economics, Madras Institute of Development Studies through University of Madras), M.Phil., M.A. (Economics, Sambalpur University)Dr. Mahapatra has a PhD degree in Economics from Madras Institute of Development Studies, Chennai through the University of Madras. Prior to joining ASB, he has worked in NABARD-BIRD (Bankers Institute of Rural Development) as Senior Researcher at the Centre for Micro Finance (CMF) and subsequently at Centre for Insurance and Risk Management (CIRM) at Institute for Financial Management and Research (IFMR), Chennai. He has collaborated in research projects supported by organizations like ILO Geneva, CARE Foundation, Harvard School of Public Health, Rashtriya Swasthya Bima Yojna (RSBY), Sir Ratan Tata Trust, Ministry of Rural Development Govt of India, SBI and NABARD. He has worked as a Consultant to Japan International Co-operation Agency (JICA) through Institute for Social and Economic Change, Bangalore. He has previously worked as a Senior Scientist within a multi-disciplinary team at JRD Tata Ecotechnology Centre, M.S. Swaminathan Research Foundation Chennai. He has published his research ideas in Books, journals, edited volumes and working papers. Besides, he has presented several papers in International and National level seminars and acted as reviewer for several journals. He is the recipient of prestigious Malcolm Elizabeth Adiseshiah Doctoral Merit Fellowship from Madras Institute of Development Studies, Chennai. Recently he has received the prestigious European Commission Post-Doctoral Scholarship Erasmus Mundus India4EU II Programme. At ASB, he teaches in Master and Doctoral Programme and guides PhD scholars in the area of Economics and Environment. Areas of interest: Micro and Macro Economics, International Economics/Relations, Environmental Management and Sustainable Development, New Institutional Economics, Governance, Economic Policies, Micro finance and Micro insurance, Natural Resource Management and livelihoods, Research Methodologysushanta_mahapatra@asb.kochi.amrita.edu

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Prof. c. s. uDhAyAkumAr - Associate ProfessorM.A. (Sociology), M.Sc. (Yoga), T.C.Y. (Kaivalyadhama), P.G. Dip. (Yoga), P. G. Dip. (Guidance and Counselling), Dip. (Saiva Siddhaantham), Cert. (Indian Psychology)38 years of varied teaching experience. Publications include a) two-volume compilation titled ‘Beyond Personality-Collected Works on Self Awareness and Personal Growth’ b) ‘Useful Guidelines of Yoga Practices’; also written articles for Indian Express. Presented and read papers on topics like yoga, values, spirituality and personal growth in various international and national conferences and seminars in the country. Presently working on two books on yoga and allied sciences. Was facilitator and consultant for Yoga Education, Stress Management and Personal Growth programmes for organizations like Madras Port Trust, National Institute of Port Management, IOB Staff College, LIC Zonal Training Centre, Tube Products of India, TI Cycles of India, Carborundum Universal Ltd., Rane (I) Ltd., Ponds (I) Ltd., Tata Consultancy Services, Chennai, New India Assurance, Clarke School for the mentally challenged, K.J.Hospitals, BPL Sanyo, Palakkad Management Association, INS Agrani Naval Academy, Coimbatore etc. Was also closely associated with the Krishnamurti Foundation India (KFI) and was with their new education schools both in Varanasi and Chennai for a number of years. He started his teaching career in the art and science of Yoga and Yoga Therapy in the year 1976 when he joined YOGA ACADEMY, an offshoot of the Swami Sivananda Vedanta Yoga Centre, founded by Swami Vishnudevananda, one of the chief disciples of Swami Sivananda of the Divine Life Society, Rishikesh and under the tutelage and affectionate guidance of the late Dr.B.V.Reddy. He had his vocational education and higher studies in Yoga, Yoga Therapy and allied subjects in Kaivalyadhama, Lonavla, Pune and also in KYM Institute of Yoga Studies, Chennai, under the guidance of Sri T.K.V. Desikachar, son of the legendary Mysore T. Krishnamacharya. He was the Founder-Director of ‘YOGAKSHETHRAM-Foundation for Yoga Studies’ in Chennai before joining the Amrita family as a full-time faculty in 1996. Areas of interest: Yoga Education, Self-Awareness and Personal Growth, Spirituality, Integral Studies, Cultural Education etc.cs_udhay@cb.amrita.edu

Prof. vAnDAnA m. - Faculty AssociatePGDM (HRM and Marketing, ASB), BA (M.G. University)Faculty Associate in the HRM area with industry experience in training and development and general HR functions at IBS Software Services, Trivandrum and Nature Soft Pvt. Ltd., Chennai. Associated with ASB Kochi as Visiting Faculty (OB and HRM) from 2009 to 2013. Currently pursuing PhD with Amrita School of Business, Coimbatore.Areas of interest: Training and Development, Organization Behaviour, Leadership, HRM and Communicationm_vandana@asb.kochi.amrita.edu

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Dr. vivek menon - Associate ProfessorB.E. (CSE, ASE-Bharathiar), PGDM (ASB), Ph.D. (Computer Science, AMRITA), CISATwelve years of teaching and research experience. Visiting Research Scientist at the Center for Unified Biometrics and Sensors (CUBS), Dept. of CSE, State University of New York (SUNY) at Buffalo from 2007-09. His ongoing collaborative research on smart environments with SUNY at Buffalo has been featured in prestigious international journals and conference proceedings published by the IEEE, Springer-Verlag and Elsevier. Presented research papers at international conferences and workshops held at St. Louis, Liverpool and Seoul. A Cisco Certified Network Associate and Cisco Certified Academy Instructor (CCNA, CCAI) during 2002-05; he is currently a Certified Information Systems Auditor (CISA). Senior Member of IEEE and Senior Member of ACM; Member of ISACA, AIS and CSI. Joined AMRITA in 2001. Currently on a deputation to Kochi campus since 2009. Areas of interest: Cyber Physical Systems, Smart Environments, Business Intelligence, Cloud Computing, Object Oriented Systems, IT Strategyvivek_menon@cb.amrita.edu

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Part time facultyDr. o. s. DeePA GoPAkumAr - Assistant Professor (SG), Amrita School of Engineering, Coimbatore. Ph.D. in Statistics (Bharathiar University), M.Phil (Bharathiar University), M.Sc. (Madras University)Deepa was first rank holder in M.Sc. and has more than 17 years of teaching experience in UG and PG courses. She was with Bharathiar University before she moved on to Amrita University.Areas of interest: Statistical Quality Control, Statistical modeling, Bioinformatics and Data Mining os_dmenon@cb.amrita.edu

Prof. JAy misrA B.S., M.S. (Engg., Pittsburgh), MBA (Harvard) Taught at Stanford Business School’s MBA program for 5 years, guest lectured at Harvard Business School, and more than two decades of teaching experience at Amrita and various universities. Has held senior management positions, including being Managing Director for George Soros, Vice President at Capital Group, and marketing management roles at Intel and IBM. Published 2 books “Business Telecommunications” and “Business Telematics”. Supervised cases written at Stanford and Harvard.Areas of interest: Entrepreneurship, Growth Strategies.jay@amrita.edu

Dr. (col.) P. n. kumAr - Professor, Dept of CSE, Amrita School of Engineering, CoimbatorePh.D., M.Tech (IIT K), FIE, FIETEDr. (Colonel) P.N. Kumar is an alumnus of National Defence Academy Pune, IIT Kanpur and Defence Services Staff College Wellington. He has 25 years of service in Defence with vast experience in Software Project Management, Technology Management in a Telecommunication and IT environment and Training. Projects executed include a War Gaming Model for Airborne operations, Decision Support System for career management of officers of Army and Y2K projects at Defence HQ. He was Head of Dept at Military College of Electronics and Mechanical Engg, Secunderabad and Faculty in College of Military Engg, Pune. He was a visiting professor at Army War College Mhow, Defence Services Staff College Wellington and Institute of Armament Technology Pune. Served as GM (Technical) of Defence Forces at Ladakh (J&K), Assistant Military Secretary (Automation) at Defence HQ, New Delhi and Head Technical Wing for Parachute Brigade of Indian Army. Currently Professor, Dept of CSE at Amrita School of Engineering and Visiting Professor at Amrita School of Business at Coimbatore, Bengaluru and Kochi. He is an adjunct faculty of State University of New York, Buffalo. Chairman Board of Studies for the Undergraduate and Post Graduate Programs in Amrita Vishwa Vidyapeetham and former Chairperson of the Dept of CSE at Amrita School of Engineering, Coimbatore.Areas of interest: Agent Based Modeling of Financial Marketspn_kumar@cb.amrita.edu

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Prof. PrAshAnt r. nAir - Vice-Chairman - Dept of IT, Amrita School of Engineering, CoimbatoreBE (ECE), PGDM (ASB-C), MIETE, MCSI, MIEEE, MISTEFourteen years of teaching, research, training, consultancy and academic administration experience in the Information Technology department at Amrita School of Engineering, Coimbatore. A rank holder from the third batch of Amrita School of Business, Coimbatore. Has taught in academic programs in USA and Europe at University of California, San Diego and Sofia University, Bulgaria as an Erasmus Mundus fellow. Has 25 publications in reputed journals, books and conferences. Is on the program committee of over 60 international conferences including the IADIS WWW/Internet conference and editorial board of 3 international journals including CSI Transactions on ICT, a Springer Journal. Awards won include IEEE Education Society Chapter Achievement Award (2013), ASDF Award for Best Academic Administrator (2012) and Computer Society of India (CSI) Academic Excellence award (2011). Is holding several leadership roles in professional bodies and industry associations. Positions currently held include National Vice-Chair, IEEE Education Society; National Student Activity Chair of IEEE Computer Society; Member of National Student Committee & Tamil Nadu State Student Coordinator of CSI; Treasurer of Institution of Electronics and Telecommunication Engineers (IETE) Tamil Nadu region and Member of the ICT panel of Confederation of Indian Industry (CII). As Secretary of CSI Coimbatore chapter during the period 2010-2012, he was instrumental in winning best regional chapter for Coimbatore and best CSI student branch in India for Amrita School of Engineering for both the years. Has the distinction of organizing the top 4 student events in India of 4 major professional bodies, namely IEEE, CSI, IETE and ACM viz. IEEE All India Student Congress (AISC) 2013, 29th CSI National Student Convention (NSC) 2013 - oldest computer science student conference in India, IETE National Technical Paper Contest 2012 and regional contest of ACM International Collegiate Programming Contest (ICPC) Asia Pacific region in 2006, 2010, 2011 and 2012. Other major events organized including one of the top engineering techfests in India - Anokha 2012, 2011; Network Forensics tutorial of international conference, IFIP Networking 2010 at IIT Madras and one of the first cloud conferences in India in 2009 along with IBM. Was a member of the Indian delegation to ACM ICPC World Championship of Programming at Orlando in 2011, which made a formal bid for India to host this world championship for the first time. Is on the management team of Amrita Technology Business Incubator (TBI) and has been serving Amrita University as the Vice-Chairman for Accreditation & Quality Assurance, since 2008. Areas of interest: Enterprise Computing, ICT tools for Supply Chain Management, Cyber Security and Software Engineeringprashant@amrita.edu

Prof. J. shri krishnAn - Senior Faculty, ICTS, Amrita Vishwa VidyapeethamB.Sc., MCA, DCPA (National Computing Centre, UK) PGDCSTwelve years of experience in academia. Interest areas include Object Oriented Software Engineering, Object Oriented Modeling using Design Patterns, Software Project Management, Database Management Systems, Enterprise Computing, Infusing Technology in Education, E-Commerce, ERP, SAP.j_shrikrishnan@cb.amrita.edu

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Dr. shyAm nAth - Adjunct ProfessorM. A. (Economics), Ph. D. (Economics of Taxation), PDF Maxwell School, Syracuse University (New York, USA)Over 30 years of teaching experience at University level in India and abroad. 20 years of active participation in consultancy and research for national and regional governments and international agencies (UNDP, UNCDF, The World Bank, UNU/WIDER, USAID, UNRISD, ECA, AERC, Commonwealth Secretariat). Has published research articles in international journals, books and national and international consultancy reports which include reports for Ministry of Finance, Government of India. Dr. Shyam Nath co-edited a book (jointly with Dr. John L. Roberts of Commonwealth Secretariat and Dr. Yeti Nisha Madhoo of University of Mauritius), titled “Saving Small Developing Island States: Environmental and Natural Resource Challenges”, which was published by Commonwealth Secretariat, London and released in 2012 at a function jointly organized by the Indian Ocean Commission and European Union in Mauritius. A monograph prepared by him (co-authored by Dr Yeti Nisha Madhoo, University of Mauritius) titled ‘Ethnicity, Development and Social Policy’, was recently published by United Nations Research Institute of Social Development, Geneva (Switzerland) in 2013.Areas of interest: Environmental and Natural Resource Economics, Sustainable Economic Development, Public Finance and Policy.shyamnath@am.amrita.edu

Prof. m. sreevAlsAn - Head - ICTS, Amrita Vishwa Vidyapeetham B.Com., MBA (MKU), CCNA More than twenty years of Experience in IT field. Has designed and led the team to network over 2000 PC campus network at Amrita Vishwa Vidyapeetham and the E-Learning infrastructure. Involved with leading IT-enabling projects of the University. Areas of interest: Computer Networks and Security, OS, Systems Administration, IT Infrastructure Design and Implementation.sree@amrita.edu

Prof. vAiDyAnAthAn s. B. Tech. (Chemical Engineering, IIT Kharagpur), PGDM (IIM Ahmedabad) Eleven years of industry experience in FMCG and IT, working with MNC’s such as Coca Cola and Adidas, and Indian IT companies such as HCL and UST Global. Areas of experience include Operations, Sales & Distribution, Marketing, Business Development. Functional experience includes leadership roles and working closely with senior management on pricing models, profitability analysis and contract negotiations.Areas of interest: Quantitative Methods in Management, Operations Research, Statistical Methods in Data Analysisvaidyanathan@am.amrita.edu

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Visiting Faculty

Aaditya Vidyarthi B.E., MBA Business Consultative Sales Management

Abhijath V. B.Tech(Hons.), PGDM Service Operations Management, Project Management, Advanced Quality Planning and Management, Quantitative Methods in Management, Production & Operations Management, ERP

Anand Menon MBA Sales and Distribution Management, Marketing Management - II

Anantha Narayanan B.Sc(Engg), DMS, MIMA, MIIPE Product Design & Development, Logistics and Supply Chain Management

Anuradha R. MBA, M.Phil Financial Accounting

Archana Subhash M.Sc., MBA Business Communication

Balagopal P. K. Ph.D Commercial Bank Management

Balaji Chetlur B.Sc, M.A., FPM IIM-A Performance Management

Banumurthy N.R.* Ph.D. Econometrics*

Bhaskaran K.L. PGDM Logistics and Supply Chain Management

Bhumika Gupta* Ph.D. Human Resource Management*

Biresh Sahoo* Ph.D. Advanced Micro Economics*

Chandra Sekhar B Com, FCA Financial Accounting

Chandrasekhar M.K. B.Com, PG Diploma in Marketing Experiential Marketing & Sales

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D.D. Roy* Ph.D. Research Methodology-III*, Psychographic Analysis and Market Segmentation*

Dharmaraj Navaneetha Krishnan M.Tech., Ph.D. Financial Risk Management

Ganesan V.S. MA, LLB, LLM Industrial Relations, Legal Aspects of Business

Ganesan* Ph.D. General Management & Strategy*

George Joseph Kalayil MBA Retail Management

Gita Srivatsan FCA Working Capital Management

Joy Chakrabarthi M.A (Political Science) Strategic Brand Management

Jyothinath Ganguly B.E., MS Strategic Management, Taking Innovations to IT Markets

Kameswaran S. M.Com, CA International Finance Management, Corporate Taxation

Kaushik Gopalan B.Com, PGDM Retention Management

Kumar Ramamurthy MBA Project Appraisal and Financing

Madhuri Menon M.A (Social Work, TISS), Competency and Capability Building PG Dip. In Planning

Mala Ramanathan* Ph.D. Research Methodology-II*

Menon N.R. M.Com, Ph.D. Self awareness & Personal Growth

Pampa Mukherjee* Ph.D. Advanced Qualitative Methods*

Prakash V. MPA, Ph.D. Industrial Relations, Talent Management

Pramod Kulkarni M.Sc., PGDM Management Beyond Profits

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Prasannavadanan Thampi M.Sc., CAIIB, MBA Customer Relationship Management

Rajagopalan S. MMS Business Development

Rajesh Madhavan B.Com, PGDCM, MBA Investment Analysis and Portfolio Management

Ram Bishu* B.Tech., MBA., MS, Ph.D. Business Analytics, Quality and E-commerce*, Design of Experiments*

Ramasubbu T. K. B.E (Hons) Mech, MBA (Marketing) Strategic Sourcing

Ramesh K. MA, MICA Strategic Media Planning

Ramnarayanan Viswanath Master of Science & Technology, Supply Chain Management MBA, CPIM (APICS, USA), PMP

Ravichandra T. M.Tech., Ph.D. Strategic Human Resource Management

Rema Vishwanathan MBA Rural Marketing

Rishiraj Dasgupta B.E., PGDM Financial Management, Project Appraisal and Finance, Financial Modelling, Cost Management, Advanced Financial Management

Sandeep Rambhatla B.E., MBA, Six Sigma certified Business Process Management

Satheesh Krishnamoorthy. MBA Strategic Brand Management, Marketing Management II

Sheela Prasad LLB (Bachelor of Law) Legal Aspects of Business

Shijith Nambiar B.E., MBA, APICS, CPIM Lean Management, Manufacturing Planning and Control in Supply Chains, Business Process Re-engineering

Shriram Y. K. B.Tech, PGDM Human Resource Management

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Siddhartha Saxena MBA, M.Sc. Industrial Relations

Subramanian M.A.,Ph.D. Business Communication

Sudhanshu Kumar* Ph.D. Time Series Analysis*

Sukumaran B. BAL, M.Sc., CIIB.,CAIIB, Financial Accounting, Cost Management Cost Accountant

Suma James MSW Personality Development

Sumeet Bahl B.E, MBA e-Commerce

Sunil Kumar P. LLM Legal Aspects of Business

Suresh A. MBA Integrated Marketing Communications

Sushila Hariharan MBA Consumer and Retail Banking

Swami Krishnan Venkatesh Ph.D. Strategy and Policy, Quantitative Methods for Management Bhagvath

Udaya Mishra* Ph.D. Research Methodology-II*

Unmesh Vakil MA (Statistics), MMS (Finance) Merchant Banking and Financial Services

Vatsal Singh* Ph.D. Human Resource Development in Knowledge Economy*, Learning Innovation and Entrepreneurship*

Vijayaraghavan S.V. ACA, PGDM (IIM-B) Strategic Financial Management

Vishwanathan P.K. Ph.D. Environmental Management & Sustainable Development

(* PhD program faculty/courses)

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Faculty and staff at ASB are encouraged to advance their knowledge and equip themselves with latest skills relevant to the current business scenarios. This in turn benefits the students as they get exposed to the latest trends and techniques in the business world, well before they graduate.

Faculty Development Programmes (FDP) and research seminars are regularly organized at ASB to help faculty widen their knowledge base and enhance their pedagogical and research skills. Some of the FDP’s and research seminars conducted at ASB include: ‘Sustainability through Social Entrepreneurship’ by Dr. Harry Hummels, Professor of Ethics, Organisations and Society at Maastricht University and Managing Director at SNS Impact Investing; ‘Academic Writing and Publication – Understanding Basic and Significant Issues’ by Dr. Neharika Vohra (Professor, IIM Ahmedabad); ‘Evaluating the Internationalization of Emerging Market Multinationals: Role of Managerial Intentionality’ by Prof. Raveendra Chittoor, Assisant Professor (Strategy), ISB Hyderabad; ‘Indian Manufacturing: Jobless Growth During the 2000s’ by Dr. Jayan Jose Thomas, Assistant Professor, IIT Delhi; ‘Case Study Workshop’ by Dr. Nagendra V. Chowdary, Centre Director and Associate VP, Aegis Global Academy, Coimbatore and Founding Head and Former Dean of IBS Case Development Centre; ‘The

Non-Sustainable = Enjoyable Intuition: Potential Negative Effects of Sustainability on Enjoyment Inference’ by Anupama Sukhu, PhD student and Teaching Assistant in the Consumer Sciences area at Ohio State University, USA; ‘Soft Skills Workshop’ by Ms. Manisha Lewis, Chief Training Officer for Corporate and Industry Relations at Amrita Vishwa Vidyapeetham University, Amritapuri Campus. In addition to the external experts, ASB faculty also present research findings as part of the monthly research seminar series.

ASB faculty and students were actively involved in organizing ‘SAMYOGA’ - an India Platform Research Matchmaking event held at the Bengaluru campus, which aimed to connect Indian researchers with European Researchers across all disciplines.

Following the success of the International Conference on “Sustainable Development and Governance: Building Commerce and Communities” jointly organized by Amrita School of Business and Deakin University, Australia in December 2012 at the Coimbatore campus, Amrita School of Business and Deakin University, Australia jointly organized a two-day International Symposium on Corporate Social Responsibility (IS-CSR), focusing on the themes of sustainability, governance and effective outcomes in December 2013 at the Bengaluru campus.

ASB Faculty Initiatives

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Dr. Amalendu Jyotishi (with co-author Jyothi S.) won the best paper award for their paper on “Sustaining the Profits: A panel Data and Technical Efficiency analysis of Economic Sustainability” during the International Conference on Creating a Sustainable Business: Managerial Implications and Challenges (ICSBMC-12) organised by Jaipuria Institute Management, Jaipur in December 2012.

Dr. Amalendu Jyotishi and Dr. sushanta mahapatra (with Prof. Maarten Bavinck) edited the proceedings of the International Conference and Workshop on “Legal Pluralism in Natural Resource Management” organized at Amrita School of Business (ASB) in December 2012 -- “Legal Pluralism in Natural Resource Management: South and Southeast Asian Perspective”, Excel Publishers, New Delhi, 2012.

Dr. Amalendu Jyotishi undertook a Project from International Water Management Institute (IWMI) on “Urban Agriculture: A Sustainable Solution to Alleviating Urban

Poverty, Addressing the Food Crisis, and Adapting to Climate Change: A Study of Bengaluru”, implemented by the RUAF Foundation, with financial support from the World Bank for the study period 2010-2011.

Dr. hardik vachhrajani (with co-author K. Mandalia) received the Best Research Paper Award for their paper on “Factors Affecting Sales Ethics in Life Insurance Sector of India: A Critical Review of Literature” at the 3rd International Conference on Business Ethics, Governance and Sustainable Enterprises organized by Gujarat Technological University (GTU) in February 2013.

Dr. hardik vachhrajani, who visited the University of Bologna, Italy as a post-doctoral fellow from 2010 to 2011, re-visited the university as visiting academic in Novermber 2013 (both visits under the prestigious Erasmus Mundus fellowship). Dr. Vachhrajani also visited the Deakin University, Australia as a visiting academic to pursue collaborative research projects in the area of Innovations in SMEs.

Faculty honors and Achievements

Dr. Neerpal Rathi receiving ‘Young Researcher Award’

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Dr. hardik vachhrajani was invited to be a member of the final judging panel for an international youth event – ‘Challenge:Future Make.it.Work’ Competition held at IEDC-Bled School of Management, Slovenia in September 2013. During the summit, he also addressed a roundtable on ‘The Poverty and Youth: How new leaders will put the poverty into museums?’

Prof. Jeayaram subramaniam and Dr. hardik vachhrajani presented a case study titled “Do SME’s innovate?”, and won the runners up award at the International Case Competition conducted by ICBM School of Business Excellence at Hyderabad in November 2013. This case has also been accepted for publication in “UDAAN” - Journal of Business Management published by the organizer.

Dr. mridula sahay was appointed as an Editor for the following journals -- Journal of Business and Management Sciences, American Journal of Rural Development, American Journal of Educational Research. She is also on the editorial board of International Journal of Applied Science & Engineering.

Dr. neerpal rathi won the ‘Young Researcher Award’ during the 4th International Research Symposium in Service Management-4 (IRSSM 4) held at Kerala in July 2013.

Dr. Pooja sharma presented a research paper titled “Building an Effective Supply Chain Model for Kirana Stores in India through MFI Intermediation: A Market Potential Analysis” at the 2nd International Workshop on Inclusive Finance: Making Finance and Insurance Markets Work for the Poor conducted by XLRI Jamshedpur in September 2013.

Dr. Pooja sharma presented a research paper titled “Marketers Are Finding New Strategy through Innovative Marketing Communications, Will Consumer respond? An Empirical Study” at the International Conference Convergence 2013 “Role of

Innovation in Business” at IFIM Bangalore in May 2013. The Conference was organized by IFIM & Academic Partners included University of Applied Sciences, Lubeck- Germany and Virginia Commonwealth University (VCU).

Dr. Priya Gupta presented a paper titled “Vulnerability among communities facing Natural Disasters: A study on Coastal Odisha India” at 4th International Geography Congress held by PG department of Utkal University, Vani Vihar, Bhubaneswar, Odisha with Focal theme: Coastal Zone Management: Issues and Challenges in January 2013.

Dr. Priya Gupta presented a paper titled “Managing Attrition in Retail sector” at the 3rd National Conference on Human resource Management (NCHRM 2013) held at New Delhi by Management Development Research Foundation, New Delhi in April 2013.

Dr. rani Geetha Priyadarshini, was awarded the ‘Dewang Mehta Best Teacher Award for Teaching Excellence in the HR area’ by the Dewang Mehta Foundation Trust in October 2012.

Dr. sangeetha Gunasekar and Prof. Sofi Dinesh are currently working on a project titled “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India” funded by the National Stock Exchange of India (NSE) and the Indira Gandhi Institute of Development Research (IGIDR), Mumbai under the NSE-IGIDR Corporate Governance Research Initiative since October 2013.

Prof sougata ray is currently pursuing his research on ‘Issues related to Multiple Borrowing in Microfinance Sector in India’ at School of Economics, University of Porto, Portugal under the Doctoral Exchange Scholarship of Erasmus Mundus India4EU II Project.

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Dr. Bhima swathi of Coimbatore campus represented India as a student facilitator at the annual Asia Pacific Area Conference (APAC) of the European Society for Opinion, Marketing and Research (ESOMAR) organized in Ho Chi Minh City, Vietnam from April 7-9, 2013.

rahul raj, shivangini Agrawal, chaitanya udyavar and swagat narayanan of Amritapuri campus won the BEST MANAGEMENT TEAM prize at SIMTHESIS 2012, a national level B-Fest conducted by Saintgits Institute of Management.

ravi teja and rakesh kumar of Amritapuri campus won the second prize in the IT Strategy game - Vaibhava which was a conducted as a part of Aegle 2012, a national level B-Fest by Albertian Institute of Management, Kochi.

rakesh solanki and nisha nair of Bengaluru campus (joint work with Dr. Amalendu Jyotishi) presented a paper “A study of

factors at Bank-level affecting the Non-performing assets of the Banks”, at BA Conference, organized by Great Lakes Institute of Management, Chennai from December 22-23, 2012.

rohini m and neekita hari of Bengaluru campus (joint work with Dr. Amalendu Jyotishi) presented a paper “Impact of Macroeconomic Variables on Stock Market Indices Value: A Cross Country Indices Study”, at NCETB 2013, organized by Department of Management Studies, Christ University, Bengaluru from January 28 - 29, 2013.

sachidanandham l. of Kochi campus won the fifth place in Nissan Student Brand Manager Contest 2012.

Amrutham Babu, Bhavya m., hima sudarsan and Pritika r of Kochi campus won 1st prize in “Theories and HR games” as part of Daksh 2013, a national level B-Fest conducted by De-Paul School of Management, Angamaly, Kerala.

Student honors and Achievements

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Learning at ASB is a combination of different teaching methodologies and comprises of class lectures, case discussions, seminars, presentations, group activities, management games, role plays, field projects, industry visits, reflective writing exercises, book reviews and video reviews. Regular colloquia offered by industry experts connect students to the relevance of linking business practice to theory. Business simulations using CAPSTONE provides our students a comprehensive immersion experience in the competitive and complex world of business and the opportunity to experience managing a complete business.

A typical student day consists of at least three classroom sessions of seventy five

minutes duration, one hour of hands-on experience with computer based exercises and at least two hours of course preparatory work (both individually and in groups); thus requiring on an average, 10 – 12 hours of total work each day.

After the end of first year of the MBA programme, students undertake a compulsory 8-week summer project with an organization. This summer placement provides them an opportunity to understand and experience the corporate world first hand and prepares them for their final placement.

Students are sensitized to societal concerns through regular opportunities for selfless service at the University and the community.

Pedagogy

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CurriculumThe ASB curriculum is globally benchmarked against the best. The curriculum is continuously fine-tuned to reflect the changes in the global business environment.

The corporate world has moved beyond the traditional profit consideration to include a greater appreciation for values and ethics in the workplace. Top CEOs have recognized that success in business without values is not real success. A key differentiating aspect of the Amrita MBA program is its focus on values at the work place and the larger responsibility of corporates to society and the environment. ASB has been a pioneer for the introduction of Ethics in the curriculum. With the goal of imparting an education for life along with an education for living, two unique courses - ‘Self-Awareness and Personal Growth’ and ‘Managerial Values and Business Ethics’- have been a regular feature at ASB.

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Curriculum at a Glance

trimester - i

Business Communication

Financial Accounting

Fundamentals of Information Technology and Excel VBA Programming

Micro Economics

Marketing Management - I

Organisational Behaviour - I

Self Awareness and Personal Growth**

trimester – ii

Financial Management

Macro Economics

Marketing Management - II

Organisational Behaviour - II

Production & Operations Management - I

Quantitative Methods for Management - I

Self Awareness and Personal Growth*

Corporate Skills - I**

trimester – iii

Cost Management

Human Resource Management

Management Information Systems

Marketing Research

Production & Operations Management - II

Quantitative Methods for Management - II

Self Awareness and Personal Growth**

Corporate Skills - II**

seconD yeAr core suBJects

Economic Environment and Policy

Environmental Management and Sustainable Development

International Business

Legal Aspects of Business

Managerial Values and Business Ethics

Strategic Management

Corporate Skills - III**

electives

GenerAl mAnAGement *

Business Across Cultures

Entrepreneurship

Enterprise Resource Planning

Innovation Management

Management Beyond Profit

Management of Self for Success and Happiness

Managerial Applications of System Dynamics

*List of electives is tentative and subject to change

**Single Credit

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finAnce*

Commercial Bank Management

Coporate Taxation

Financial Derivatives

Financial Markets and Institutions

Financial Modeling

Financial Statement Analysis

International Finance

Investment Analysis and Portfolio Management

Project Appraisal and Financing

Strategic Financial Management

Working Capital Management

humAn resource mAnAGement*

Cross Cultural Management

Industrial Relations

International Human Resource Management

Leadership: Models, Theories and Practices

Managing Negotiations

Organization Development

Performance Management and Compensation

Talent Acquisition and Development

Strategic Human Resource Management

mArketinG*

B2B Marketing

Business Development

Consumer Behaviour

Customer Relationship Management

Digital Marketing

Experiential Marketing

Geo Marketing

Industrial Marketing

Integrated Marketing Communications

Marketing Implementation

Product Policy and Brand Management

Retail Marketing

Rural Marketing

Sales and Distribution Management

Services Marketing

Strategic Brand Management

Strategic Marketing Management

Strategic Media Planning

oPerAtions mAnAGement*

Business Analytics & Predictive Modeling

Enterprise Resourcing Planning

Lean Management

Logistics and Supply Chain Management

Total Quality Management

Manufacturing Systems

Product Design and Development

Project Management

Service Operations Management

Strategic Sourcing

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informAtion systems*

Business Intelligence

Decision Support Systems

E-Commerce

Global Software Project Management

Information Assurance and IT Services Management

IT Business Analysis

IT Infrastructure Management

IT Governance, Risk and Compliance

Object Oriented Analysis and Design

Software Engineering

Software Project Management

Strategic IT Management

Taking Innovations to IT Markets

*List of electives is tentative and subject to change

ms from suny at Buffalo, usA

Analysis Modeling and Design

Contract Relationships and Management

Enterprise Models

Financial Accounting

Global Marketing

Information Assurance

International Law and IP Management

ITES Project and Change Management

Services Quality Management

Strategy and Policy of ITES Firms

Seminar on Work Life Balance

executive mBA

Managerial Economics

Principles of Operations Management

ITES Project and Change Management

Global Marketing

Financial Accounting

Business Analytics

Organizational Behaviour & Leadership

Strategic Marketing

Services Quality Management

Enterprise Models

Strategy and Policy of ITES Firms

Cost Management

Human Resource Management

Analysis Modeling and Design

Information Assurance

Contracts and Relationship Management

Financial Management

International Business, Law & IP Management

Seminar on Work Life Balance

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The Campus

The environment friendly Coimbatore campus nurtures water harvesting, EM based effluent/food waste treatment, drip-irrigation and afforestation programmes to ensure it oneness with nature. With over 5000 students, the campus is a township in itself, ideally equipped with the best of modern infrastructure and amenities.

A state-of-the-art e-learning studio enables satellite as well as internet-based live streaming of lectures and talks across the different Amrita campuses using A-VIEW (Amrita Virtual Interactive e-Learning World) platform, an award winning multi-modal, multimedia e-learning platform that provides an immersive e-learning experience (almost as good as a real classroom experience) developed in-house by Amrita e-Learning Research Lab based out of our Amritapuri Campus.

In addition to well-equipped gymnasiums, the campus provides excellent facilities for outdoor sport activities such as cricket, football, tennis, hockey, volleyball, basketball and indoor sports such as shuttle badminton and table tennis to name a few. The Coimbatore campus has an Olympics-size swimming pool with world class facilities, capable of hosting State, National and International swimming competitions.

Ensconced by mist-covered mountains and lush green flora, the sylvan rich Coimbatore campus provides a unique pollution free environment, far away from the hustle and bustle of the city - a perfect ambience to focus on academics.

A living inspiration

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With its wide selection of titles that includes books, periodicals, journals in print and electronic format (both Indian and International), audio- video material and leading databases, ASB has one of the best management libraries in India. This includes access to premier resources such as EBSCO, Proquest, Capitaline, CRISIL, CMIE, IBID, Prowess, CTR Library of tax cases and journal databases such as Science Direct, J-Gate, Sage, etc. The computer labs are well equipped with the latest technology and networking solutions.

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Life at ASB is exciting and invigorating; hectic class schedules, assignment submission deadlines, presentations, colloquia, industrial visits – the list goes on. In addition to academic activities, ASB provides ample opportunities via multiple avenues and platforms for the holistic development of an individual. The intra-ASB cultural fests -- UTSAV at Coimbatore, YUV-TARANG at Amritapuri, ENVISAGE at Bengaluru, OMKARA at Kochi provide endless opportunities for students to showcase their talent and be at their creative best. They serve as an ultimate source of fun and excitement in the college with the students effectively managing their classes and other academic assignments in between these events. The intercollegiate B-Fests: PRAGATI at Coimbatore, ASTHRA at Kochi, AYKYA at Bengaluru – and VIDYUT, the multi-fest at Amritapuri takes this learning to a different level as they unearth and harness the managerial talents and skills of these would-be-managers.

The ASB Clubs and CommitteesAt ASB you can find students from diverse cultural backgrounds and various geographical locations across India. One gets a taste of cultural diversity of India at ASB through cultural festivals, forum meets, competitions, sports and games.

life at ASB

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Yi NetAn initiative of CII, Yi attempts to influence, inspire and connect the youth in a movement to build Brand India- by means of conducting socially productive projects. Yi Net of ASB Coimbatore came into being in December 2008. Since its inception, it has been a great platform for MBA students to hone their abilities and skills in organizing and managing several activities such as business conferences, skill development initiatives and social events. Awaaz - the Clarion Call for Change is an annual event which is a national level symposium organized by Yi Net at ASB.

ClubsAll the ASB campuses have vibrant and lively clubs which make the learning experience fun filled and life at campus joyful. Some of the clubs and forums are

ANUVAHuman Resources Club at Bengaluru which brings together the HR visionaries of tomorrow to discuss serious issues that are plaguing the corporate.

Big Cat TheatersBig Cat Theaters is a movie club at Amritapuri campus. Movies, with management lessons ingrained in it are screened for the students to watch, observe and learn.

DhANAMKochi’s Finance forum facilitates exchange of finance related knowledge through mock share trading, colloquiums, case studies, group discussions etc.

EThOSBengaluru’s Operations Club conducts workshops to educate the members about various operational concepts around the world.

Six Sigma white belt certification is encouraged and most of the members are certified. Ethos has also launched its own magazine which displays several operations related articles by students.

EXPlOrE’M Kochi’s Marketing forum aims to open up the creative minds of students by promoting an active discussion of the latest concepts and techniques in marketing. The forum encourages the students to apply themselves and connect to real world scenarios using business games and other simulations.

FOrTUNEFinance Forum at Coimbatore providing opportunities to obtain insights into the latest developments in the areas of finance and banking.

JAGRITIAn association for self-awareness and personal growth at Coimbatore campus which conducts spiritual discourses, lectures and workshops presented by eminent persons and also trips to places of cultural and historical importance

MArCEDOSMarketing Club at Bengaluru which is the hub of activities related to the latest marketing concepts and trends.

MArKETrEX - Celebrating MarketingThe true potential of any MBA is highlighted only in the “do as you learn” approach. This sums up the whole idea behind MARKETREX, the marketing club at ASB Coimbatore. It is a congregation of creative minds that blend energy, passion and enthusiasm in the pursuit of marketing and related areas.

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NATUrE ClUBThe Coimbatore campus features rain water harvesting, EM based effluent/food waste treatment, drip-irrigation and afforestation programs. The Nature Club at Coimbatore organizes trekking and tree planting events to help students, staff and faculty to connect with Mother Nature better.

OZONE The Operations forum at Coimbatore and Kochi provides a platform for students to have an in depth understanding of the latest Operations concepts that drives business today. Field trips, games, quizzes and workshops are regularly conducted to keep everyone updated on the latest trends in this area.

rElATIONS The HR forums at Coimbatore and Kochi aims to help students by giving them the edge, helping them know themselves and their competencies better through thought-provoking and fun-filled games that evoke curiosity, stimulate the mind and kindle their passion to achieve their goals.

SYSTEMS FOrUMAn assemblage of tech-savvy aspirants who pool in to keep pace with the emerging and fast changing technologies. The members of the forum regularly meet to share their experiences and debate on various trends related to the field of systems and technology

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Students Social responsibility ForumThis forum at Kochi works towards creating awareness among the student community of their social responsibilities and provides the students, faculty and staff an opportunity to participate in various social service activities.

Student Committees Alumni CommitteeThe Alumni Committee interacts with alumni of ASB and keeps them informed about the latest developments in ASB. Regular alumni meets and camps are organized on campus and at various locations. The alumni play an active role in mentoring the students and guiding them through their career formation process.

FestComRepublic Day, Independence Day and festivals such as Holi, Diwali, Dussera, Onam and Gokulashtami are celebrated on campus in style. A truly festive atmosphere is created by this committee on such occasions.

PlaceComAll campuses have Placement Committees - which helps in coordinating students’ summer and final placements.

Team ColloquiaWith the goal of connecting students with eminent personalities from business, civil society, and academia, Team Colloquia helps in organizing colloquia on campus. The planning and coordination involved in this regular activity provides its members an immense learning experience.

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CoimbatorePrAGATIThe most awaited event of Amrita School of Business, Coimbatore - PRAGATI was held from February 1-2, 2013. This was one such event, which symbolized the power of synergy. Uniqueness, being the key element behind the success of PRAGATI every year, this edition of PRAGATI scaled greater heights by inducing the Indian (ness) in us through the theme ‘Indovation’.

The term Indovation (an abbreviation of ‘Indian innovation’) was coined in February 2009 by Navi Radjou, the Executive Director of the Centre for India & Global Business (CIGB) at the Judge Business School, University of Cambridge. With the growing population of India, and the diverse kinds of markets which exist in our country, the world is waking up to the fact of the change arising within India. Corporates around the world are increasingly interested to be a part of this potential innovation boom.

This much awaited event started off in grand style and over 250 students from 25 colleges participated in PRAGATI 2013. Mr. K Ravi, CFO, Roots Industries Limited, Coimbatore inaugurated

the event and talked about the importance of team spirit and participation.

Various games were organized under different forums – TNT, Indegenus (GenM, Marketing), Loot-the-money-bin (Fortune, Finance), Padmavyuha, Avant Grde (Relations, HR), Silver Screen, Frugal (Ozone, Operations), Da Vinci Code, Trojan Horse (BizIT, IT), B-Plan, Bquiz (Jagriti), were organized and saw enthusiastic participation from the participants.

Mr. Nagarajan, AGM, Indian Overseas Bank, Regional Office, Coimbatore was the Chief Guest for the closing ceremony and gave away the prizes.

Manipal Institute of Management won the overall championship of PRAGATI 2013 and “Padmavyuha” an HR event by “Relations” forum won the best game award of PRAGATI 2013.

The event was a great success and brought out the team spirit in us. It was an opportunity for us to apply the concepts we learnt in the class – teamwork, decision making, fire-fighting, negotiation, optimal use of the resources, etc.

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AmritapuriVidyut 2013 – A Multi-Fest at Amritapuri CampusVidyut is a national level multi-fest (technology and business) jointly organized by the schools of Amritapuri campus. The management section of the fest is designed and organized by the MBA students. The event saw the participation from various schools across the state. The main event was the selection of the best CEO where participants were tested on negotiation skills, team management and interpersonal relations, stress handling capability and scenario planning.

‘Yuv Tarang’ – ASB Cultural FestBorn from a notion to create new rhythms in ASB, ‘Yuv Tarang’ emerged as an epitome of both management skills and talents. The two day intra-ASB cultural fest set the stage for an exciting display of talents and provided the students a chance to showcase their talents in extra-curricular activities along with their ability to organize and manage events. Various stage and non-stage events were conducted, which gave an array of opportunities for students who had an inclination towards enumerating stories, writing poems, cooking, dance, music, photography, and face painting. An important lesson ‘Participation mattered more than winning’ was imbibed by all the students during this program. ‘Yuv Tarang’ was a memorable event that symbolized the unity of the Amrita fraternity.

AMMA’s Birthday Celebrations Proximity to the headquarters of Mata Amritanandamayi Math exposes the students to the nuances of managing mega events. AMMA’s birthday celebration, which is held during the month of September every year, is a mega international event where the students interact with people from various walks of life across the globe. Over the last few years, the MBA students at Amritapuri and Kochi were involved in the overall management of the special invitees, interviewing attendees from various walks of life (including special invitees) and capturing their experiences around AMMA. This interaction with people was an eye-opener for many students. AMMA’s birthday celebration also provided the students a chance to test and experiment some of the principles and concepts of project management and event management they had learnt in the classroom.

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BengaluruBengaluru debuts with AYKYABengaluru campus in partnership with the Department of Management Sciences, University at Buffalo (SUNY) organized a national-level management fest, AYKYA, from March 1-2, 2013. The word AYKYA refers to unity or harmony in Sanskrit. Riding on the Aesop wisdom of “United we stand; Divided we fall”, the core theme of the premier edition of AYKYA was ‘Integrating Society, Imparting Awareness’, so as to generate creative solutions to real life problems concerning society today. AYKYA provided a platform to acquire and learn new skills, brush up their technical expertise, connect with industry leaders, and network with like-minded individuals from campuses across India. Principles of urban waste management were successfully integrated into the events as part of this maiden edition.

The Amala Bharatham Campaign initiated by Chancellor Amma in 2010 was showcased to all participants. Leading up to the fest, a clean-up campaign was organized on February 24, 2013 where the students and faculty undertook a clean-up drive from the college premises to the gate of Wipro Technologies.

The B-Fest saw participation from over 500 students who represented over 20 colleges from various parts of India. They competed in about 20 different events that represented the various management specializations of

Marketing, HR, Finance and Operations. Chakravyuh quiz contest, Click-O-Graphy online photography competition, Bid 2 Win that simulated the ambience of an IPL auction proved to be highly popular. Pitch Shot, the business plan pitching event was conducted in association with Amrita Technology Business Incubator.

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KochiASTHRA 2013 - ‘Colors of Leadership’The Amrita School of Business at Kochi organized the second edition of its annual B-fest ASTHRA during January 7-8, 2013 with the theme ‘Colors of Leadership’. The highlight of this fest was the Leadership Summit that saw participation from over 50 delegates who represented different firms from across the country. As the signature event of the fest, the Leadership Summit provided a platform for students and delegates to listen to prominent leaders from different streams of the society. Inaugurating the Leadership Summit, Honorable Speaker of Kerala Legislative Assembly, Mr. G. Karthikeyan, quoted Amma’s example, as the ideal leader and stressed on the need for building and acquiring trust as one of the main factors to be a successful leader. The other prominent leaders who addressed this summit included Shri. K. Jayakumar, Vice-Chancellor, Malayalam University and Former Chief Secretary, Government of Kerala, Dr. Debashis Chatterjee, Director, Indian Institute of Management, Kozhikode, and Shri. Kochouseph Chittilappilly, Founder and Chairman & Managing Director, V-Guard Industries Ltd.

Over 200 students from all over the country participated in a variety of management events designed and organized by the

students at Kochi. ASTHRA effectively served as an arena where the business minds of tomorrow got to showcase their talents with different management games such as ReDefine - The Marketing Game, O - range - The HR Game, Silver Bots - Systems Game, Blue Logic - Operations Game, Green Bull - Finance Game, Black Mine - Business Quiz, SPEKTRA - Best Management, Purple Sun - Business Plan, White Stroke - Auction Game.

Along with the fun of learning through these games, to double the energy level, RANGAT – a cultural extravaganza added to the glitz of the event.

As a prelude to the B-Fest, an ASTHRA Road rally aimed at spreading awareness on the laws of the country and ethics was jointly organized by Amrita School of Business and the Lawyers Arts and Recreation Club (LARC), of the Kerala High Court Advocates association on November 26th 2012 - Indian Law Day. The rally was flagged off by Retd. Justice V.R. Krishna Iyer and culminated at the Kerala High Court premises where the students, staff and faculty were administered an oath on Law Abidance by Justice Thottathil B. Radhakrishnan. Ernakulam District Judge Hariprasad spoke on the challenges and problems faced by the Legal System.

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Corporate and Industry relations (CIr)In a multi-campus, multi-disciplinary university like Amrita Vishwa Vidyapeetham, the students have many options to choose from, in terms of programmes, courses and specializations. In order to cater to the requirements of students from diverse disciplines for building competencies in domain areas as well as in life skills, and to play a vital role in the fulfillment of their dreams and aspirations, the university has established a dedicated centre, namely, Corporate and Industry Relations (CIR) at its headquarters in Coimbatore, with branches in the other four campuses.

CIR’s mission is: “To facilitate holistic career development of students through comprehensive and systematic training on Life Skills and build competence in core areas through innovative practical applications”. The CIR logo embodies its motto – “YogahaKarmasuKaushalam”, which translates from Sanskrit into the following - work done to perfection is indeed yoga. (Srimad Bhagavad Gita - Chapter 2, Verse 50).

The big team comprises counsellors and trainers who are experts in their domains and have vast experience in industry. For smooth and effective functioning, CIR has been divided into seven key areas: Learning and Development, Corporate Relations, Career Facilitation, Entrepreneurship Development, Alumni Networking, Corporate Communication and Corporate Training. Each vertical has its role clearly defined and is responsible for strategic planning and execution. A feedback system helps to measure the effectiveness and impact. The ultimate measure is the quality of achievement and satisfaction of stakeholders, especially the students.

CIR has been organizing Learning and Development sessions in the three major areas of Life Skills training – Quantitative Aptitude, Verbal and Communication Skills and Soft Skills. A major milestone for Learning and Development was the introduction of the credit system in the Corporate Skills course for the MBA students from the academic year 2013 – 2014. In addition to the Life Skills training, industry-specific core competency training is also provided to students in their domain areas, enabling them to correlate theoretical knowledge with practical applications. Training programmes for various competitive examinations are facilitated by CIR with the help of experts in the respective areas. Courses in foreign languages like German, French and Japanese are provided in order to empower students to take up global careers. The central theme of training is the overall development of the students’ personality, with necessary emphasis on communication skills and reasoning abilities. To have a real-life experience, mock

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interviews and group discussions are conducted with internal and external experts on the panel. Tests are administered frequently to simulate corporate testing processes in intensity, variety and content. This ensures that there are no surprises when the students undergo the company placement process. The efficacy of this approach has been borne out by the placement record and subsequent feedback from employers.

The Corporate Relations function is all-encompassing as it has to serve varying needs of multiple disciplines of the University. CIR has been able to establish excellent rapport with senior officials of industry, through regular visits and other means of communication. Relentless efforts in this direction have paid rich dividends in many areas like industry participation in curriculum development, faculty development, seminars, colloquia, national and international conferences, contests, summer training, internships and projects, as well as MoUs with companies. CIR has signed many Memoranda of Understanding (MoUs) with the corporate sector that are beneficial to students, faculty, the University and the industry. The University’s close relationship with the corporate world has benefited students and faculty in terms of exposure to industry best practices and widening horizons.

Career facilitation, popularly known as Placement, has always been a key result area at Amrita. The standing and visibility of the University and the quality of alumni have prompted past recruiters to vie with each other for early slots of recruitment. Concerted efforts have been made to give ample opportunities to students to find careers in their respective branches, specializations and domains. Major global companies regularly visit Amrita to meet their talent needs. What is most satisfying to faculty and management is the feedback from employers regarding significant contributions made by the alumni in their domain areas, the positive influence of their personal behaviour on their colleagues and their attitude towards the profession. It is a reflection of the assimilation by the students of the richness of academic ambience and the value system that Amrita has always been providing to them during their academic life.

Entrepreneurship development is yet another key area. To infuse entrepreneurial spirit among youngsters who dare to innovate and initiate, Amrita Centre for Entrepreneurship (ACE) has been established. The objective of ACE includes the design, development and execution of high impact entrepreneurship programmes to create opportunities for Amrita students at local and national levels. ACE aims at forming student clubs in each campus to promote entrepreneurship. The vision is to develop the capacity of ACE to run a mature set of entrepreneurship development programmes over the next 3 to 5 years.

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Another area that has recently assumed great importance is that of Corporate Communication. This function is being undertaken by CIR with the sole objective of creating visibility in print and electronic media through regular write-ups like features, event reports, etc. In addition, this vertical also prepares advertisements and advertorials for various programmes for the entire university as well as for various vacancy positions. This arm is also responsible for creating brochures and other collaterals.

The alumni of an institution are its flag-bearers. Their character, personality, achievement and recognition add great value to the positioning of the alma mater as a prestigious educational brand producing high quality professionals. The stronger the network of alumni, the greater is the impact. Additionally, the sense of belonging and identity is enhanced and this has a positive outcome when senior batch alumni return to the campus to deliver guest lectures, provide mentoring, participate in campus placement process, etc. With the above in mind, CIR has initiated a focused effort to strengthen the alumni (called ‘Amritians’) network.

In order to meet the growing demands of the corporate world for upgrading the skills of employees, especially at the managerial level, CIR has evolved specific corporate training programmes covering areas like leadership development, organizational development, change management, stress management, organizational transformation, emotional intelligence, coaching for performance, etc. Organizations have come forward to avail of this service from our experts at CIR. This kind of engagement helps in the recognition of Amrita as a centre of multidisciplinary excellence in the eyes of the corporate world.

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PlacementsThe efforts put in to support the placement preparation of ASB students have shown in the rapidly increasing placement profile of ASB graduates in the recent years. ASB continues to have 100% placements in some of the best known MNCs and Indian corporates offering attractive job roles and compensation.

This year we saw 105 companies visiting ASB for placements and 200 students were placed. The salaries offered in 2012-2013 have shown significant growth over the previous year. The average salary (CTC) offered was INR 5.01 lakhs per annum, the highest being INR 20.75 lakhs per annum. The batch of 2011 - 2013 have been placed in high-quality, diverse and professional organizations including but not limited to Cognizant Technology Solutions, KhimjiRamdas, Payoda Technologies, Tata Consultancy Services, UAE Exchange - Dubai, Qatar UAE Exchange, Colgate Palmolive, Johnson & Johnson, Mahindra & Mahindra, HCL Infosystems, Mother Dairy, L & T Infotech, Bharti Airtel, Idea Cellular, etc.

companies visiting campus: By sector

students Placed: By Domain

FMCG

BFSI

Consumer Durables

IT / IT - BPO

Manufacturing

Consulting

TelecomRetail

Infrastructure

Services

Others

Marketing

Finance

HR

Operations

Systems

1%

46%

28%

13%

12%

21%5%

28%

9%8%

8%

2%1%

6%

3%

9%

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Summer PlacementsAt Amrita School of Business we believe in Good Summer Placement performance leading to Good Final Placement. Summer placements are given equal if not more importance than final placements. Apart from facilitating in final placements, CIR works closely with Corporates, faculty and Alumni to obtain summer placements for the first year students.

The summer projects immediately follow the first year’s coursework for a period of 8 weeks commencing mid-April. ASB places a great deal of importance on the summer project experience of students. The first year curriculum incorporates a comprehensive training targeted towards preparing them for summer projects. A dual mentorship involving faculty and alumni, has consistently reaped positive feedback on our students from the industry.

In the final analysis, a genuine attempt is made to provide the students with real work life experience during the summer internship in order to equip them with the demands of the Corporate.

The summer of 2013 saw ASB students involved in a wide range of live projects across the country. More than 145 of India’s best companies offered a host of challenging projects across different disciplines. An indicative list of summer projects and the companies is provided :

FMCG

BFSI

Infrastructure

Telecom

Media

Services

Consulting

Automobiles

Others

Manufacturing

IT

Retail

13%

20%

7%4%8%

9%

19%

6%3% 3% 4%

4%

summer Placement: sectorwise Breakup

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Topic Company

Emerging Trends in Design Engineering Field Harita Techserv Ltd.

Secondary Research: Global opportunities in the Automotive Embedded TATA Elxsi Systems Market

An analysis on effective software product marketing and to devise a Business TCS, Kochi plan for a SaaS Model

A Study on customer perception on commercial Banks and the scope of ING Vysya Bank opening a new branch at Alwaye

Preparing a Strategic Target Market for a Professional Services Firm Deloitte Touche Tohmatsu Pvt. Ltd.

Marketing in ONGC and Cost analysis of ONGC operations Oil and Natural Gas Corporation.

Credit Analysis of Corporate Loan Applicants South Indian Bank

Developing competency matrices for the Lower and the Middle level Indian Oil Corporation. Management, Identifying the competency gaps and creating training modules for those gaps

Evaluation and enhancement of employee referral program Ford Motors

Foreign exchange Business- Costing Analysis and Recommendations for Thomas Cook India Ltd. effective business Acquisition and Retention for Thomas Cook branch

Margin Funding and its Operations: The Back end Mechanism - An Industry Hedge Equities Pvt. Ltd analysis with respect to Hedge Finance Department

Training needs analysis to identify the individual training requirements HCL Infosystems Ltd.

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99 Acres (Info Edge India Ltd.)

Abiba Systems Pvt. Ltd.

AFL Dachser Pvt. Ltd.

Amba Research (I) Pvt. Ltd.

American Express

ANSR Source India Pvt. Ltd.

Antal International Ltd.

Arohana Dairy Private Ltd.

Ashok Leyland

Asian Paints Limited

Axis Bank Ltd.

Bajaj Allianz General Insurance Co Ltd.

Bajaj Capital Ltd.

Bajaj Finance Ltd.

Bajaj Finserv Ltd.

Bank of Baroda

BASIX

Berger Paints India Ltd.

Beroe Inc

Bharat Forge

Bharat Petroleum

Bharti Airtel Ltd. - TN & Kerala Region

Bin Dasmal Group - Dubai

Birla Sun Life Insurance

Biz Sciences

Blue Ocean Market Intelligence

Blue Star

Bosch India

BOSE

Café Coffee Day Ltd.

Canara Robeco

Career Launcher

Castrol India Ltd.

CAT Products & Services

Cavinkare

Changepond Technologies Limited

Cholamandalam Investment & Finance Company Ltd.

Circor Technologies

Citi Bank

City Union Bank Ltd.

CMA CGM Shipping India Pvt. Ltd.

Cognizant Technology Solutions

Colgate Palmolive

Consul Consolidated Pvt. Ltd.

Crisil(Irevna)

Deloitte Consulting (I) Pvt. Ltd.

Dexterity

Dhanlaxmi Bank

Ecomzera Online Services Pvt. Ltd.

Ericsson - Kuwait

Ernst & Young

Essilor

Faber - Castell

Federal Bank

Fenesta

Financial Software Systems (P) Ltd.

Focus Academy for Career Enhancement (FACE)

Ford India Pvt. Ltd.

Forus

Fresh & Honest Café Ltd.

Future Generali India Life Insurance Company Ltd.

Future Group

Gifting India

Glaxo Smith Kline Consumer Care

Globals ITeS Pvt. Ltd.

GMMCO

Godrej

GoFrugal Technologies Pvt. Ltd.

GroupM

Havells India Ltd.

HCL Infosystems Ltd.

HDBF Services

HDFC Asset Management Company Ltd.

HDFC Bank

HDFC Limited

Heritage

Hidesign India Pvt. Ltd.

Hiland Realty Pvt. Ltd.

Hindustan Coca Cola Beverages Pvt. Ltd.

Hindustan Times

HSIL Limited

IBM

IBS Software Services Pvt. Ltd.

ICICI Bank Ltd.

ICICI Prudential AMC

ICICI Securities Ltd.

IDBI Bank

Idea Cellular Ltd. - Kerala & TN

Our Past recruiters

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Region

iDiscoveri

Ikya Human Capital Solutions Pvt. Ltd.

Inautix Technologies India Pvt. Ltd.

India First Life Insurance Company Ltd.

India Infoline

India Infoline Finance Ltd. (IIFL)

Indiamart

Indian Bank

Indian Oil Corporation Ltd.

IndusInd Bank Ltd.

Infosys Technologies Ltd.

ITC Limited

Jamboree Education Pvt. Ltd.

Johnson & Johnson

Jones Lang Lasalle

Kadence International

Karur Vysya Bank

Khazana Jewellery Pvt. Ltd.

Khimji Ramdas - P & G Division - Oman

Kotak Life Insurance

Kotak Mahindra Bank Ltd.

KPMG

L & T Infotech

Lister Technologies

Madras Cements Ltd.

Mafoi Randstad India Ltd.

Mahindra & Mahindra

Mahindra Finance

Marico Industries Ltd.

Maruti Suzuki India Ltd.

Maveric Systems Ltd.

Medical Resources India Pvt. Ltd.

Mother Dairy Fruit & Vegetable Pvt. Ltd.

MphasiS

MRF Limited

Mytrah Energy (I) Ltd.

Naukri.com

Nestle India Ltd.

Netpace Inc

NewAgeSys Solutions (P) Ltd.

Nomura

NSH

NTT Data Global Delivery Services Ltd.

OMD

OMNEX

Oracle

Payoda

Philips Electronics

Preethi Kitchen Appliances Pvt. Ltd.

Punjab National Bank - Metlife India Insurance

Qatar - UAE Exchange

Ramco Systems Ltd.

Rane

Real Talent Engineering Ltd.

Reckitt Benckiser

Redington India Limited

Reliance Money

Robert Bosch Engineering and Business Solutions Ltd.

Royal Bank of Scotland

SBI General Insurance

Shoppers Stop Ltd.

Soliton Technologies Pvt. Ltd.

South Indian Bank Ltd.

Sundaram BNP Paribas

Sundaram Finance Ltd.

Sunlux Technologies

Suntec Business Solutions

TAFE Ltd.

Tally Solutions

TATA Communications

Tata Consultancy Services Pvt. Ltd.

TATA Motors

TATA Steel

TCS eServe

The Leela Group

Thomas Cook

Time Analytics

Titan Industries Limited

TVS Electronics

UAE Exchange - Dubai

Union Bank of India

Varyant Operations & Technology Co. Pvt. Ltd. (V-OPT)

Videocon Industries Ltd.

Vodafone - TN & Kerala Region

WaterHealth (I) Pvt. Ltd.

Wipro BPO

Wipro Consulting Services

Wipro Infotech

Wrigley

Writer Corporation

Zoho Corporation Pvt. Ltd.

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Alumni SpeakAlumni are our ambassadors to the external world. Sixteen batches of our past students have grown phenomenally in their career and some of the students from recent batches are on their path to successful career. Some of our alumni have also started on their own and now are successful entrepreneurs.

Jitesh mukunDAn (Class of 1998)Vice-President, J.P. Morgan, Bangalore

“My two year stint with ASB was a very enriching experience. The management programme is broad-based and specialized in business education, which helped me to counter the conflicting situations in the business environment with elan and confidence. It has helped me to develop the basics of business methodology with integrity wherein I am able to apply the same in the day to day transactions and thereby leading an effective and qualitative performance. ASB has led the foundation of the ethics in management that has helped me build blocks of practical experiences which continues till date. Am grateful to the entire team of ASB for providing me such a wonderful opportunity to be a part of the first batch of ASB, Coimbatore.”

rAJ J. kuruP (Class of 1999)Director, Business Development

Australia South Zensar Technologies Ltd, “ASB has been a turning point in my life. Two years at ASB has transformed me as an individual and as a professional. The stint has given me a lot of confidence and knowledge to rub shoulders with the best in the industry, and to work for some of the finest companies in the world. Adaptability to changing work environments and the ability to tackle demanding situations are two of the exemplary by-products of the tough, modern and innovative curriculum at ASB”.

BABuJi nAtArAJAn (Class of 1999)Consultant, Karya Technologies, USA

“Looking back, joining Amrita was easy, but leaving was tough. The incredible wealth of intellectual and infrastructural resources at Amrita enlightened learning and made the two years of life over there a unique experience. The strength of the concepts and the emphasis on application goes a long way across boundaries. I used the reading materials as reference for my research (Masters in Industrial/ Organizational Psychology in the US). The best part of the program is the diversity of students. The group was so diverse in all aspects and due to the exposure I was easily able to adapt to the international scenario both in academics and in the business environment. In short, it was great experience in all aspects”

rAJeev G. kAimAl (Class of 1999)Vice President - Strategy, IFMR Trust

The success of any business depends on the quality of its people and the ethical practices it follows. Believe me, these are two things that I learned at Amrita which has helped me to grow in this field, and I’ve been passing on the same learning to my subordinates as well.

honey krishnAn P. (Class of 2000)Project Manager, Dell Services, Bengaluru

“Excellent infrastructure and well qualified faculty were the prime reasons that prompted me to do my PGDM with Amrita. I had no

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idea about the changes that this serene campus, its wonderful inmates and the holistic life could bring to my personality. By the time I completed the course, I could feel the difference. Even now, after decade in the industry I feel the difference from MBA’s form other schools. Whenever asked, on choosing the right business school, my bet is on Amrita School of Business, because MBA is not about learning from books. It’s the education that you get in those two years you have spent on campus, an environment which prepares you to face the Corporate world. From the day one, one continues to grow faster and higher under its top quality faculty, value based education and the divine grace of Amma”.

AnuPAm rAJ GAutAm (Class of 2001)Engagement Lead - Global Consulting Practice,

Tata Consultancy Services, Mumbai“During my corporate tenure of 10+ years, people have always asked me from where have I graduated. And I have said proudly, ASB. Most of the time they are taken by surprise. ASB has given me confidence, and backed by solid academic foundation, to compete and excel under difficult and challenging business environments. A perfect blend of IQ, EQ and attitude is necessary to develop into successful business managers and ASB with its value based management education is the right place to nurture them.”

visAlAkshi krishnAn (Class of 2001) Johnson & Johnson, Canada

I am so proud to have completed my PGDBM from an Institution like Amrita (2001 batch). Industry experience of 8+ years over-seas has taught me that success in job/work is about continuous learning & passion & love for what you do. An educational institution that makes a difference is the one that teaches not only the “what”, but also the “how”. That I believe is the spirit of

management education at Amrita. I recently had the great opportunity of visiting the campus after 10 years. I was struck with awe at the campus & the state of the art facilities. The developments & the growth within few years are incredible. Looking back, I believe that the education from Amrita is not only text book learning but it teaches a way of life. It moulds professionals with great value systems to succeed in all facets of life.

AnithA G (Class of 2003)Human Resources, Apple Inc., Austin, Texas

All I would like to say is that, my education in Amrita gave me all the confidence to face all these exams and interviews with utmost confidence. My first interview was with an Insurance company and there, the branch president mentioned that I was the first Indian he had ever interviewed and also that I was more confident and fluent than most others. After 3 rounds of interviews I was offered the job. The importance of value was another edge I had over others; I am so grateful to all at ASB, who helped me out in my education and personality building, without which I will not be in such a position today”.

Jiten sAnGhvi (Class of 2003),Manager, Deloitte

“In modern day organizations the expectations from employees go well past hard work and honesty into areas like emotional intelligence, gender sensitivity so on and so forth. ASB has provided me with strong foundation in ethics, independence and cultural diversity. The education system at ASB and the professors have helped shape my approach to these aspects at an early stage. This strong foundation continues to anchor my growth in a professional environment.”

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Industry InterfaceIndustry interface is an important lifeline for any business school and Amrita provides its students multiple opportunities to experience and learn from the practical wisdom of experts from industry and academia. Industry interaction is organized by Team Colloquia and CII-Yi Net.

ASB – Team Colloquia regularly organizes colloquiums and workshops by a galaxy of professionals from industry, academia and society, who share their experiences and wisdom with our budding managers. Some of the prominent speakers who addressed our students include Nobel Laureate Dr. Rajendra Kumar Pachauri, Chairperson of Intergovernmental Panel on Climate Change on Green Campus Initiative (via A-VIEW), Mr. B. Suryanarayanan, Director, Sales – South Asia, Intel on Inside Intel, Mr. P.S.N.V. Narasimham, Exec. Vice President, Microland on Strategic HR Management, Mr. Joseph Korah, Director and Center Head – Cochin, Cognizant Technology Solutions on 10 Important Lessons in Management, Dr. P.K.C. Bose, Global Manager-Business Communication, Saertex Pvt Ltd. on Managing Business, Mr. K.M. Subhash, Founder of Trinity Mobility, Bangalore on The Innovation State of Mind, Mr. Rajesh Nahar, CEO, CBazaar on Opportunities in E-Commerce, Mr. Andrine Mendiz, CEO, SaltMangoTree CMC on Digital Marketing Tools and Techniques, Mr. Amit Agnihotri, Chairman, MBA Universe, New Delhi on Beyond MBA, Mr. Sanjit Ravi, AGM, ICICI Bank on Managing the transition from Campus to Corporate, Mr. M. K. Krishnamoorthy

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Regional Manager (Results and Market Development Wing), The Times of India, Kochi on Importance of Media, Ms. Madhuri Menon, HR Consultant and Former Vice President (Human Capital), IFMR Trust on HR - Future and Challenges, Prof. Stanley Nollen, McDonough School of Business, Georgetown University on Indian Software Industry, Dr. Paul Couchman, Head of the School of Management and Marketing at Deakin University, Australia on Entrepreneurship in Natural Resources, Dr. Neharika Vohra, Professor, IIM Ahmedabad on Skills for Managers in the 21st Century, Ms. Brenda Roberts, Executive Director, Center for Living In Harmony on Role of Spirituality in Business and Methods of Implementation, Mr. Deigo Guidi, Director and Founder Irribizia Consulting on Social Innovation and Sustainability, Mr. Matti Rajakyla, Olympian Swimmer, Swim Through a Swimmer’s Life, Squadron Leader (Rtd) Unni Nair on Experience: The Joy of Life.

In addition to the regular colloquia conducted on campuses, ASB initiated a distinguished lecture series with speakers from USA addressing the students across all the 4 campuses via the A-VIEW

platform. The distinguished speakers include Prof. Anantha Sethuraman, CEO, DFMSim, California on Product Marketing, Prof. Swaminathan Natarajan, Executive Director, Chase Wealth Management Technology group, J.P. Morgan, New York on Excel VBA Programming, Prof. Santhosh Nair, Strategic Vendor Manager and Mobile Operations Manager - Corporate Engineering, Google, California on Negotiations, Devashree Saha, Senior Policy Analyst and Associate Fellow, Brookings Institution Metropolitan Policy Program, Washington D.C. on Microeconomics, Prof. Harish Sharma, Co-Founder at ravaani, LLC, Texas on IT Strategy, Prof. Sunny (Santosh) Kumar, Sales Director, Accenture, Chicago on Sales and Distribution Management, Prof. Gopi Kallayil, Chief Evangelist, Brand Marketing, Google, California on Brand Marketing, Prof. Anand Patwardhan, Professor, School of Public Policy at the University of Maryland, College Park, MD on ‘Sustainability and Development’, Prof. Jairo Hirata Prado (Lokesh), Regional Quality Launch Manager, GM on Manufacturing Quality System.

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The Mata Amritanandamayi Math (MAM) is a registered Public Charitable Trust dedicated to serving humanity without distinction of nationality, caste, race or religion. The Math has its International Headquarters at Amritapuri, Kollam, Kerala (India) with a global presence. Mata Amritanandamayi Math has numerous philanthropic activities and institutions that reflect AMMA’s message of love and compassion. AMMA’s charities are globally known as Embracing the World.

UN recognitions for MAMThe Economic and Social Council (ECOSOC) of the United Nations (UN) has given the distinguished award of Special UN consultative status to Mata Amritanandamayi Math in 2005. Subsequently in 2008, the UN Department of Public Information (DPI) has awarded associate status to the Mata Amritanandamayi Math. MAM joins a list of 17 organizations that have been conferred both honors in India in the past 3 decades. MAM is the only organization among that list of 17 that has a wide variety of charitable projects in India, and in many of the countries around the world, including USA. This DPI associate status allows the Math to convey issues of concern around the world to senior officials within the United Nations. Along with its international charitable arm, Embracing the World (ETW) charities, the math has engaged in disaster relief activities and rehabilitation to the tune of $ 60 million in India, USA, Japan, Sri Lanka, Haiti, Kenya etc since 2004. Since 1998, $ 70 million has also been provided in healthcare charity.

AMMA’s International recognition & AcclaimSatguru Sri Mata Amritanandamayi Devi (AMMA) has given darshan to over 33 million people across the world and has been invited to address global fora.

• 1993, Chicago - AMMA spoke at the World Parliament of Religions

• 1995, New York - AMMA addressed the Interfaith Celebration , 50th Anniversary of UN

• 2000, New York - AMMA delivered the keynote address at the Millennium Peace Summit - UN General Assembly

• 2002, Geneva - AMMA delivered the keynote address at the Global Peace Initiative of Women Religious & Spiritual Leaders at UN

• 2003, Kochi - AMMA’s 50th Birthday Celebrations over 50,00,000 people including representatives from 191 countries, prayed for world peace and harmony

• 2004, Barcelona - AMMA delivered the keynote address at the Closing Plenary Session of the World Parliament of Religions

• 2005, Cannes - A film on AMMA ‘Darshan - The Embrace’ by Jan Kounen was screened at Cannes Film Festival

• 2006, New York - AMMA was presented with the Interfaith Centre of NY 4th Annual James Parks Morton Interfaith Award after speaking on the topic ‘Understanding and Collaboration between Religions’

• 2010, Buffalo, New York - AMMA was conferred Honorary Doctorate in Humane Letters by the State University of New York (SUNY).

• 2012, Shanghai - AMMA spoke on “Co-existence and Engagement Between Cultures” for the conference on “Harmony through Diversity and Dialogue” at UN Summit, Shanghai, China

Mata Amritanandamayi Math

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Disaster reliefMAM has undertaken a number of relief and rehabilitation programs in India and abroad. Since 2004, over $ 60 million have been spent on disaster relief activities by AMMA’s charities all over the world -- Uttarakhand Floods (2013), Landslides in Kerala (2013), Japan Earthquake/Tsunami (2011), Karnataka and Andhra Pradesh (2010), Haiti Earthquake (2010), Bihar Floods (2008), Kashmir Earthquake (2005), Hurricane Katrina and Rita (2005), Mumbai Floods (2005), School fire in Tamil Nadu (2004), Tsunami (2004), Earthquake in Gujarat (2001) and Latur (1992), etc.

humanitarian ActivitiesAmrita self-reliant villages (Amrita serve) - Village adoption program with the goal of helping them establish the required infrastructure to become self-reliant role-model villages for the country. Launched during AMMA’s 60th Birthday celebrations in September, 2013, currently 101 villages have been selected across the country.

Amala Bharatam - Massive public cleanliness drive launched in 2010 to create social awareness of humanity’s debt to our beautiful earth and nature. More than 1000 clean-up drives have been undertaken all over the country.

Amrita sree: Free vocational training to 6000 Women Self-Help Groups (SHG) consisting of over 100,000 women from impoverished agricultural families with start-up capital to begin small home-based businesses post-training.

vidyamritam: Full scholarships to around 50,000 children (ages 10 to 15) of people living below the poverty line, including children of farmer suicide victims

Amrita kuteeram: Free housing scheme launched in 1996, with over 45,000 houses built to date all over the country

Amrita nidhi: Monthly Pension scheme for destitute women launched in 1998, with over 69,000 beneficiaries today.

Amrita niketan: An orphanage located at Parippalli, Kollam, Kerala caring for five hundred children from the most disadvantaged sections of society, mainly from tribal areas.

Anbu illam: Care Home for Senior Citizens at Sivakasi.

2012, AMMA Speaking at UN Summit - Shanghai, China.

Consoling Tsunami affected

Amrita SREE

2010, AMMA being conferred honorary doctorate at

State University of New York

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mass wedding ceremony for the poor: Initiated in 2003, project helps couples who cannot afford a proper wedding. Over 1200 marriages have been conducted for impoverished couples including Tsunami victims.

Amrita keerthi Award: Instituted in the year 2001 to recognize and commemorate the outstanding contribution to Indian Culture, Vedic Tradition and Sanathana Dharma.

AyuDh (Amrita yuva Dharma Dhara): The Math’s initiative for youth that promotes satsangs, social service activities, yoga and meditation.

Green friends: Established for the preservation and protection of the environment, Green Friends instills love and reverence for Mother Nature.

free meal scheme: The Math feeds over 10 million poor and under-privileged people every year.

mothers kitchen: In USA, AMMAs’ devotees run Mothers’ Kitchen in 40 cities, providing over 40,000 meals for the homeless each year

Amrita Aranya Jeevanam: Indigenous People’s Project for all-round upliftment of adivasis/tribals. This project provides vocational training and means for livelihood in addition to providing educational and health facility.

legal Aid: Inspired by AMMA, more than 1000 lawyers from all over India have pledged to give free counseling to the poor.

Educational• Amrita Vidyalayam Schools – More than 60 schools across the country

• MAM Industrial Training Centre for the youth, Kollam, Kerala

• Amrita Speech and Hearing Improvement School (ASHIS) for children, Thrissur, Kerala

• Amrita School for Visual Media Studies, Thiruvananthapuram, Kerala

• Amrita Shilpa Kalakshetra- Extension Centre for artisan development in woodcarving and handicrafts, Thiruvananthapuram, Kerala

• Amrita Institute for differently abled, Kozhikode: A school and therapy centre for the mentally challenged.

• Vocational Training: Institute of People’s Education (sponsored by Government of India)

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Amrita Institute of Medical Sciences (AIMS), Kochi, Kerala is a 1500-bed, super specialty hospital with 800 full time doctors, 4500 employees that offers international quality medical care at affordable/subsidized rates. This has become one of the best hospitals in Asia with many firsts to its credit in facilities and patient care and offers free and partly subsidized services to the poor and needy. AIMS’ extensive infrastructure comprises 60 departments, 24 modern operating theatres, 210 Well-equipped Intensive Care beds, a reference diagnostic clinical laboratory, including advanced Molecular Biology and Cytogenetics Labs, a state-of-the-art Diagnostic Imaging Centre, Medical, Dental, Nursing, Nanosciences & Pharmacy Colleges and Research Facilities. Patient care is enhanced by a fully computerized and networked Hospital Information

System and a fully digitized Radiology Department. The hospital was inaugurated by the then Prime Minister of India, Shri Atal Bihari Vajpayee on 17 May, 1998. Since inception in 1998, over 8 million patients have been treated of which 2.6 million received completely free treatment, Over $ 70 million have been spent on conducting free/subsidized surgeries, free medical camps and other charitable activities in the healthcare domain since 1998. Over 6 lakhs outpatients and 50,000 inpatients are being treated every year. The Hospital also houses the health sciences campus of Amrita University. Other healthcare facilities of MAM include Amrita Kripa Charitable Hospitals, Kollam and Kalpetta, Amrita Kripasagar Hospital, Mumbai, Amrita Ayurvedic Clinic, Kollam and Amrita AIDS Care Centre, Thiruvananthapuram. Free medical camps conducted at ashram centres throughout India.

Spiritual• Ashram headquartered at Amritapuri, Kollam with 23 Mata Amritanandamayi Math

(MAM) Centres in India. (Website of the Math: www.amritapuri.org) • MAM Centres in 40 countries.• 20 Brahmasthanam Temples throughout India and in Mauritius.• IAM (Integrated Amrita Meditation) Technique – taught free of charge nationally and

internationally.• Amrita Kutumbams – a focused group of house-holders for enabling them to practice

AMMA’s teachings in their life and to bring up their children in a value oriented life.• AMMA’s teaching are made available in books, tapes, CDs, in more than 40 Indian

and international languages.• ‘Matruvani’, monthly magazine published in 8 Indian and 7 foreign languages, now

one of the largest spiritual magazines in terms of circulation all over the world

• ‘Immortal Bliss’, quarterly magazine, published in English.

health

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Admission ProcessEligibility for MBA Programme @ AmritaThe minimum qualification required to apply for admission to the MBA Program is a Bachelor’s Degree (10+2+3 years of education)

Criterion AMRITAPURI BENGALURU COIMBATORE KOCHI MBA-MS

10th Min 50% Min 50% Min 50% Min 50%

12th Min 50% Min 50% Min 50% Min 50%

Degree Min 50% Min 50% Min 50% Min 50%

Entrance Test (any one)

CAT ü ü ü ü

MAT ü ü NA ü

GMAT ü ü ü ü

GRE ü ü ü ü

XAT ü ü ü ü

IBT-TOEFL* NA ü(Min 79) NA NA

*TOEFL score required only at the time of admission

• Degree in any discipline which is recognized by the Association of Indian Universities

• Those appearing for the final year of the Bachelor’s degree examinations may also apply subject to completing their examinations and viva-voce, if any, before 30th June 2014.

• Such candidates are advised to produce a letter from their college Principal/Head of Institution stating the examination dates, at the time of personal interview and/or admissions.

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• Consolidated marks sheets must be furnished before Oct 31, 2014.

• Degree certificates to be furnished by Dec 31, 2014.

• If an admitted student fails to meet the eligibility criteria, he/she will be required to withdraw from the programme.

• For the MBA – MS program jointly offered by Amrita and the University at Buffalo (SUNY) at Bengaluru, a minimum IBT - TOEFL score of 79 is necessary.

• NRI and students of foreign origin are required to take the GMAT test (a maximum of five percent NRI and /or foreign candidates may be admitted through GMAT with a minimum score of 550). The completed application form is to be sent to - The Director - Corporate and Industry Relations, Amrita Vishwa Vidyapeetham, Amritanagar P.O., Coimbatore, India.

• Candidates with appropriate industry experience will be for admissions. Their work experience will be given due weightage (the stature of the company, the work profile and period of employment will be taken into consideration)

SelectionNames of candidates who are short-listed will be posted on our website,: www.amrita.edu/asb. A personal interview (PI) is expected to be held around the third week of March 2014. Interviews will be held at Amritapuri, Ahmedabad, Bengaluru, Bhubaneswar, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and New Delhi. The date and venue of the interview will be intimated to the shortlisted candidates by email and post/courier. Selected candidates are required to pay the first installment of the fees within 15 days from the date of intimation of final selection.

Batch SizeThe number of seats available for the 2-year MBA Program starting inJune 2014 is 300 (120 in Coimbatore and 60 each in Amritapuri, Bengaluru and Kochi).

Orientation ProgramIn the third week of June 2014, the School will organize a two week orientation Program for the new batch. This preparatory program is mandatory before students begin their regular program of studies.

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MBA Fees Structure 2014-2016Fees (in Rupees) Amritapuri Bengaluru* Coimbatore Kochi

Tuition Fee(Paid in 4 bi-annual installments) 3,60,000 7,50,000 6,00,000 3,60,000Other Fees(Paid in 2 annual installments) 50,000 59,000 73,000 55,000One time charges(Paid at the time of admissions) 30,500 31,000 30,500 30,500

hostel Fee**Hostel Rent(Paid in 2 annual installments) 36,000 36,000 48,000 32,000Establishment Charges(Paid in 2 installments) 16,000 18,000 27,000 18,000Mess Bill ***(Paid in 2 installments) 66,000 78,000 82,000 70,000Caution deposit(Paid at the time of admission) 5,000 5,000 5,000 5,000

*Cost of educational trip to University at Buffalo (SUNY), is extra and to be borne by the students. Actual cost will be intimated to students at a later date.

**Students are expected to stay in the campus hostel facility. However, the students who are living with their parents in the city where the campus is located are exempted from this rule, if they are located within 30 kms from the campus.

***Could change for the second year.

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laptop PolicyStudents are required to bring their own laptop at the start of the orientation programme.

refund Policy1. Fees paid are refundable as per the latest UGC norms. If a

student withdraws from the program before the admission closes, the full amount of the fees paid will be returned after deducting Rs.1000/- towards administrative expenses. If the student chooses to withdraw after orientation program, the fee amount returned will be a prorated amount, on a term basis.

2. Caution deposits will be refunded after the settlement of liabilities.

3. Hostel fees will be refunded on a pro-rata basis.

Admission e-help deskAmrita School of Business will be running an e-help desk for handling queries from aspiring applicants. The candidates can mail their queries to: asbadmissions@am.amrita.edu (Amritapuri campus) admissions@mites.amrita.edu (Bengaluru campus)asbadmissions@amrita.edu (Coimbatore campus)asbadmissions@asb.kochi.amrita.edu (Kochi campus)

Policy on RaggingAnti Ragging clause under UGC Regulations 2009 - Ragging is totally prohibited in the university, and anyone found guilty of ragging and/or abetting ragging, whether actively or passively, or being a part of a conspiracy to promote ragging, is liable to be punished in accordance with these regulations as well as under the provisions of any penal law in force.

Instructions(For filling up application forms as well as communicating with the campus of your FIRST choice)1. Please have one permanent address which does

not change right from the time of application till the commencement of classes in July 2014. All postal communications should be sent to this address.

2. Please provide an e-mail id which you will be using during the entire admissions process. Do not change your e-mail ID, during the admission process.

3. Address all your queries to the email address of the campus of your FIRST choice. The e-help desk will be available till the start of orientation.

4. Please read the instructions carefully before you begin to complete the application form.

5. Please attach semester-wise/ term-wise/ year-wise mark lists (photocopies only) of your UG degree. This is over and above the consolidated list and SSLC/HSC mark list (photocopies only).

6. Students with work experience should attach a copy of their appointment order and /or their most recent pay slip.

7. All information regarding interview calls and final selections will be published on our website. Your ASB application number will be your website access code. The information given on our website can be treated as firm and final. Candidates need not wait for intimation via post / courier as there could be postal delays.

8. Please send the completed application form to the campus of your FIRST choice, enclosing a DD in the amount of Rs. 1,000/- The DD should be made payable to the city highlighted in the address on back cover inner page.

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Last date for receipt of completed application forms February 22, 2014

Date of announcement of shortlist for personal interviews March 5, 2014

Date band for personal interviews March 15 - 17, 2014

Date of announcement of first selected list March 27, 2014

Last date for payment of first installment of fees April 30, 2014

Orientation programme June 16 - 28, 2014

Commencement of MBA programme 2014-16 June 30, 2014

Admissions 2014-16

Important Dates (Tentative)