STRATEGY OF A.S.ADVENTURE GROUP

MNICHANNELTHOMAS VAARTEN, E-COMMERCE MANAGER

WHAT IS RETAIL CONCEPTS

+

45STORES INBE, LU, FR

+

3STORES

IN BE

NLINE

+

5STORESIN BE, LU

NLINE NLINE

AND STILL GROWING!

A.S. ADVENTURE GROUP

236 STORES AND STILL GROWINGUK, NL, BE, FR, LU

OUTDOOR - CAMPING - EQUIPMENT - URBAN

A.S.ADVENTURE

MISSION

“A.S.Adventure wil met zijn gespecialiseerdekennis en ervaring de actieve vrijetijdsgenieterinspireren. In een omgeving waar beleving enkwalitatieve producten centraal staan, zijnpersoonlijke service en verwachtingen van deklant bepalend voor een unieke shoppingexperience.”

ABOUT OMNICHANNEL

WHY OMNICHANNEL?

CUSTOMERFIRST!

Only means that you haven’tfound the solution yet Anonymous

IMPOSSIBLE

5 OMNICHANNEL APPROACHES WE TAKE

Customer Centricity1

Content Strategy: EXPERTISE2

Click & Collect Functionality - BOOM!3

Extended Range – in-store & online4

Unique Shopping Experience5

• Stores

• Customer Service

• Social media

• Shop online

• Combo of channels

1. CUSTOMER CENTRICITY ACROSS CHANNELS

We LOVE our customers

• BE

• LUX

• FR

• NL

• UK

• DE

1. CUSTOMER CENTRICITY ACROSS CHANNELS

We LOVE our customers,

everywhere!

• Stories about brands & products• Well-trained & experienced

staff members

• Online content articles, elaborated product descriptions & features

2. CONTENT IS KEY!

3. CLICK & COLLECT = BOOM! Order online

Collect and try in-store

In-store advice & sales uplift

1

2

3

• NEXT DAY DELIVERY

• Extra products

• YES WE CAN – mindset

4. OMNICHANNEL IN-STORE SCREENS

5. VISUAL EXPERIENCE

5. VISUAL EXPERIENCE

STRATEGY OF A.S.ADVENTURE GROUP

MNICHANNEL