AsadaS Professional Assignment Report

1ProfessionalAssignment

project report

MAID| Summer term 2015

tutor: Paul Luna

client: TDL-London

University of Reading

Department of Typography and Graphic Communication

MA Information Design 201415

Shiho Asada

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21. Disease epidemics

a. Definition of an epidemic

b. Recent huge disease

epidemics

c. Online resources

2. Analysis of existing crisis

infographics

a. Infographics for Ebola virus

b. Conclusions

3. Pictograms for related

subjects

4. Chosen epidemic: Swine flu

in India

a. About the disease

b. Existing infographics

5. The audience

6. References and inspirations

7. Initial proposal

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Project Brief

DiscoveryBrief Transforming Making

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Table of Contents

1. First draft

2. List of contents

3. Map infographic

a. Experiments

b. Progress

4. Total casualties

5. Instruction infographics

6. Symptoms check list

7. Progress of layout

1. Concept of the project

2. Text components

3. Grid specification

4. Infographic pieces

a. Map

b. Comparison table

c. Total casualties in India

d. Instruction infographics

5. Poster

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3Project brief Professional assignment: Crisis Infographics

aims

To understand how information design

can help those affected by a crisis

To understand how to effectively

communicate with local communities

affected by a crisis, and how to

overcome cultural, language and

other communication barriers

To understand the psychology behind

crisis infographics and how people

interact with them at different

stages of a disaster; mitigation and

preparedness (pre-disaster), response/

relief (during disaster) and recovery

(post-disaster)

To design a graphical output which

consolidates all of the ideas above

background

WHAT IS CRISIS INFOGRAPHICS?

Recent world events have inspired us

to create a new division at TDL-London

called Crisis Infographics. The purpose of

which is to explore possible applications

of information design in assisting at-risk

individuals in emergency situations.

Information design can be crucial in

disaster situations. From preparing for

the event to coping in the aftermath,

information design methods ensure

communications are:

Inclusive

Easily understood

Understood quickly

Designed for action, rather than purely

aesthetic

Clear, organised and concise

Summer term 2015

tutor: Paul Luna/ client: TDL-London

task

Design a graphical output which

directly helps a community affected

by a recent disease epidemic. This

output can be anything, from a leaflet

to a poster/series of posters, to an

online mailshot.

Choose which epidemic to base your

designs on, but it must have occurred

in the past 3 years, and your final

outcome must aid the prevention of

spreading of the disease.

the audience

The design must directly help the

community affected by the epidemic.

You must decide whether your design

is to be used in preparation for, during

or after an outbreak.

You must thoroughly research the local

area affected by the disease, in order

to make informed design decisions

such as type, copy, colour and format.

You must also investigate into the

disease itself, and fully understand

how the illness is spread and relevant

prevention methods.

You should assume that your audience

has no medical background, and your

designs must reflect this.

outcomes

Using the structure of discovery,

transform & make, you must produce:

1 x design outcome. This is specified

by you, based on your research into

your chosen disease and community

affected

1 x illustrated report

3

4Discoverycontents



b. Recent huge disease epidemics

c. Online resources

2. Analysis of existing crisis infographics


b. Conclusions

3. Pictograms for related subjects

4. Chosen epidemic: Swine flu in India



5. The audience


7. Initial proposal

4


b. Recent huge disease epidemics

Ebola virus disease (EVD)

area: From West Africa to worldwide

period: 2013present

casualties: 10,857 (by 25 April 2015)

mortality: 2590 percent

incubation period:

2 to 21 days, usually between 4 to 10 days

infection route:

Direct contact with body fluids, such

as blood, of an infected human or other

animals

Dengue fever

area: Pakistan

period: 2011present

casualties: More than 170 (by April 2015)

mortality: 15 percent

incubation period:


infection route:

Mosquito within the genus Aedes

Influenza A virus subtype H1N1 (Swine)

area: India

period: January 2015present

casualties: 2,035 (by March 2015)

mortality: Less than 10 percent

incubation period:


infection route:

Pigs, in the air or by direct contact


Referred from Wikipedia.org

An epidemic is the rapid spread of

infectious disease to a large number

of people in a given population within a

short period of time, usually two weeks

or less. For example, in meningococcal

infections, an attack rate in excess of

15 cases per 100,000 people for two

consecutive weeks is considered an

epidemic.

An epidemic may be restricted to one

location; however, if it spreads to other

countries or continents and affects a

substantial number of people, it may be

termed a pandemic.

The declaration of an epidemic usually

requires a good understanding of a

baseline rate of incidence; epidemics

for certain diseases, such as influenza,

are defined as reaching some defined

increase in incidence above this baseline.

A few cases of a very rare disease may

be classified as an epidemic, while many

cases of a common disease (such as the

common cold) would not.

causes:

A change in the ecology of the host

population (e.g. increased stress

or increase in the density of a vector

species)

A genetic change in the pathogen

reservoir

Plague (bubonic and pneumonic plague)

area: Madagascar

period: August 2014present

casualties: 40 (by April 2015)

mortality:

Bubonic...5070 percent

Pneumonic...Nearly 100 percent

incubation period: 2 to 6 days

infection route:

In the air, by direct contact, by

contaminated undercooked food or

materials, or fleas and animals

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Discovery Stage

6c. Online resources

World Health Organization publishes

alerts of pandemic and epidemic

diseased around the world with how to

avoid them.

Centers for Disease Control and

Prevention is similar to WHO, but

focuses on epidemics in the US.

Unicef gives information about epidemic

diseases in developing areas and

focuses on how it helps the people in

those areas.

Web MD shows how to cure illness

including epidemics.

6

Discovery Stage

7Is it Flu or Ebola?Flu (influenza)

The flu is a common contagious respiratory illness caused by flu viruses. The flu is different from a cold.

Flu can cause mild to severe illness, and complications can lead to death.

How Flu Germs Are Spread

The flu is spread mainly by droplets made when people who have flu cough, sneeze, or talk. Viruses can also spread on surfaces, but this is less common.

People with flu can spread the virus before and during their illness.

Who Gets The Flu?

Anyone can get the flu.

Some peoplelike very young children, older adults, and people with some health conditionsare at high risk of serious complications.

Signs and Symptoms of Flu

The signs and symptoms of flu usually develop within 2 days after exposure. Symptoms come on quickly and all at once.

Fever or feeling feverish Headache Muscle or body aches Feeling very tired (fatigue) Cough Sore throat Runny or stuffy nose

Ebola

Ebola is a rare and deadly disease caused by infection with an Ebola virus. Sporadic outbreaks have occurred in some African countries since 1976.

How Ebola Germs are Spread

Ebola can only be spread by direct contact with blood or body fluids from

A person who is sick or who has died of Ebola.Objects like needles that have been in contact with the blood or body fluids of a person sick with Ebola.

Ebola cannot spread in the air or by water or food.

Who Gets Ebola?People most at risk of getting Ebola are

People with a travel history to countries with widespread transmission or exposure to a person with Ebola.Healthcare providers taking care of patients with Ebola.Friends and family who have had unprotected direct contact with blood or body fluids of a person sick with Ebola.

Signs and Symptoms of Ebola

The signs and symptoms of Ebola can appear 2 to 21 days after exposure. The average time is 8 to 10 days. Symptoms of Ebola develop over several days and become progressively more severe.

People with Ebola cannot spread the virus until symptoms appear.

Fever Severe headacheMuscle painFeeling very tired (fatigue)Vomiting and diarrhea develop after 36 daysWeakness (can be severe)Stomach painUnexplained bleeding or bruising

For more information about the flu and Ebola, visitwww.cdc.gov/flu and www.cdc.gov/ebola.

CS252296-1

November 13, 2014

Is it Flu or Ebola?

author:

Centers for Disease Control and Prevention

media: Poster / CDC website

audience: Citizens in the US

stage of disaster: Response/relief

method: Pictograms

aim:

To present the differences between flu

and Ebola because the symptoms of

those two disasters are similar

analysis:

This infographic clearly shows the

differences between the two epidemics.

Red colour is used for flu and green

colour is used for Ebola. Those colour

choices might be inappropriate because

green is assumed to be healthy in many

cases.

Pictograms work well especially

'how they are spread' and 'signs

and symptoms' sections. Though

this infographic is for American

citizens, those pictograms could be

understandable in other countries.

2. Analysis of existing crisis infographics


As Ebola virus disease is the most

massive and worldwide epidemic in

recent years, a lot of infographics have

been published as both of prints and

PDFs. On the other hand, infographics for

other epidemics that work(ed) in practice

were difficult to find. Therefore, I started

research from the infographics for Ebola

virus disease.

I analysed the infographics with

focuses on who is the audience, which

stage of disaster is warned, and the

methods.

7

Discovery Stage

8Learn All About Current Ebola Outbreak

author:

Unicef / World Health Organization

media: Poster and PDF for websites

audience: Worldwide

stage of disaster:

Preparedness and mitigation

method: Illustrations

aims:

To educate people about how EVD is

dangerous, how to prevent from it, what

the symptoms are, and how it spreads

analysis:

The illustrations are understandable

and accessible to everyone, especially

children. Each poster has a different

role and it makes information about EVD

simple and clear.

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Discovery Stage

9b. Conclusions

Illustrations

Within these three infographics, only

'Ebola Do and Do Not's' focuses on

the local people in West Africa. The

illustrations in this infographics reflect

Liberian people and culture. The realistic

illustrations of it could provoke people's

awareness of how Ebola is dangerous.

This infographics could be more

understandable than 'Is it Flu or Ebola?'

infographics for the African people.

Colours

Red colours are used in all of the three

graphics to emphasise the risks of the

infection. Red means 'dangerous' or

'warning' around the world. Thus, In crisis

infographics, red should be used for

warning how the epidemic is dangerous

or stressing how the prevention is

important.

Media

Those infographics are published as

posters and pdfs. PDF versions have

been shared by SNSs globally. It can be

said that considering digital version is

necessary in making crisis infographics.

Ebola Do and Do Not's

author:

Unicef/ Ministry of Health, Liberia

media: Poster and PDF for websites

audience: Liberian / worldwide

stage of disaster: Preparedness

method: Illustrations

aims:

To inform people about how to protect

themselves from Ebola virus

analysis:

This poster has been published for

Liberian firstly, and later uploaded on

several websites. Though this poster has

been published to the whole world, it is

focusing more on the local communities

in Liberia.The illustrations reflect Liberian

lifestyle. Those realistic illustrations can

provoke people's awareness of how Ebola

is dangerous.

Green and red colours are strong

contrast to each other. Those two colours

clearly show what kinds of actions should

be taken by the audience.

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Discovery Stage

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3. Pictograms for related subjects

Medicine/Hospitals

Agriculture

SafetyCautions for recreation

From Symbol Sourcebook (Dreyfuss,

1972), I found universal pictograms

for related subjects such as medicine,

hospitals, agriculture and safety. Though

those pictograms were made for signage

at that moment, they can be useful for

making crisis infographics.

10

Discovery Stage

11

4. Chosen epidemic: Swine flu in India


Swine flu (Influenza A virus subtype H1N1)

Swine flu is a respiratory disease which

infects pigs but also people, typically

those who have been in contact with pigs.

According to Forbes (Flam, 2015),

scientists agree that this virus is a

descendant of the H1N1 'swine' flu that

killed more than 18,000 people worldwide

in 2009. But some researchers have

found mutations that might make this

virus more virulent or more infectious,

and might also allow it to elude the

existing flu shots that were made to cover

the 2009 strain.

differences between kinds of flu

Seasonal flu:

90 % of the deaths occur in people over 65

H1N1:

People under 24 years old tend to be

infected easily

83 % of the deaths and 71 % of

hospitalization are in those between 5

and 64

H1N1 is able to infect cells deeper in the

lungs than seasonal flu, and so it can fill

the lungs with fluid and impair breathing.

Most people lack the immune response

symptoms:

Similar to those of influenza and of

influenza-like illness in general: namely

chills, fever, sore throat, muscle pains,

severe headache, coughing, weakness,

and general discomfort.

causes:

A respiratory disease that occurs in

pigs that is caused by the Influenza A

virus. Mutation has occurred since the

pandemic in 2009.

incubation period:


infection route:

Pigs, in the air or by direct contact

preparedness:

Vaccine

The injectable H1N1 vaccine is a "killed

virus" vaccine. H1N1 influenza virus

vaccine is also available in a nasal spray

form, which is a "live virus" vaccine.

Seasonal flu Guideline from the Ministry of Health and Family Welfare, Government of India

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Discovery Stage

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Patients who develop flu-like illness should be strongly

encouraged to self-isolate in their home for 7 days after the

onset of illness or at least 24 hours after symptoms have

resolved.

To seek medical care, patients should contact their health

care providers to report illness (by telephone or other remote

means) before seeking care at a clinic, physician's office, or

hospital.

Patients who have difficulty breathing or shortness of breath

or who are believed to be severely ill should seek immediate

medical a ttention.

If the patient must go into the community (eg, to seek medical

care), he or she should wear a face mask to reduce the risk

of spreading the virus in the community when coughing,

sneezing, talking, or breathing.

Cover the nose and mouth with disposable tissue or a

handkerchief when coughing & sneezing.

Wash hands regularly with soap and water.

Avoid touching eyes, nose or mouth with unwashed hands.

Self-isolation

Reporting illness

Paying attention

on difficulty of

breathing

Wearing a mask

Covering nose

and mouth

Washing hands

Avoiding

touching eyes

action detailmedical care and

prevention of the spread

The Ministry of Health, Welfare and Family

in Indian Government has published what

are the appropriate medical cares and

prevention of the spread of swine flu. The

table on the right shows the actions and

details. Those should be visualised as

infographics.

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Discovery Stage

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Ministry of Health, Government of Sri Lanka

Anejo Health Communications

Domnitjen Magazine, Commonwealth of Dominica, West Indies


As a worldwide H1N1 epidemic occurred

in 2009, I could find some infographics

for this disease. Those infographics focus

on the preparedness and prevention of

the spread because the main incubation

route of H1N1 is direct contact between

people.

Some of them explain how H1N1 infects

people and how it differs from seasonal

flu because H1N1 is more powerful than

seasonal flu.

Tocancip official site in Cundinamarca, Colombia

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Discovery Stage

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5. The audience

audience:

Students

As young people tend to be infected with

swine flu, I decided students in junior

high and high schools as the audience.

To inform those schools, I chose WHO in

India as the client. They can distribute

the crisis infographic to the schools, and

inform it on their websites.

client:

World Health Organization Community

Office for India

World Health Organization (WHO) is the

United Nations specialized agency

for Health. It is an inter-governmental

organization and works in collaboration

with its member states usually through

the Ministries of Health. They can

distribute the infographics to every

schools in India.

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Discovery Stage

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Discovery Stage

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7. Initial proposal

A series of posters for schoolsaudience: Studentsclient: WHO in India media: Posters

The initial proposal is a series of posters for schools to educate how H1N1 is dangerous and how to avoid it. The first poster explains how swine flu is dangerous. It presents the number of deaths and reported cases in India by March 2015 with a map and chart and the differences between seasonal flu and swine flu. The second poster shows 'Do's and 'Do Not's for the prevention with a set of illustrations of Indian children who act the preventions.

Educational poster 'How to protect' poster

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Discovery Stage

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Transformingcontents

1. First draft

2. List of contents

3. Map infographic

a. Experiments

b. Progress

4. Total casualties




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1. First draft

Dangerous Swine FluSwine flu is a respiratory disease which infects pigs but also people, typically those who have been in contact with pigs.

33,761Pandemic in 2009

2,035

Rajasthan

Gujarat

Delhi

Telangana

Influenza H1N1

Ut pore conet volorem que ius alicitas non eiciatio et ad que possequiam nobit, illaut


dead

dead

than seasonal fulOutbreak in West India

infected

14,286

More dangerous



Ut pore conet volorem que ius alicitas non eiciatio et ad que possequiam nobit, illaut dolupis simaiosam es idi dolorem poritibus-dae nos et officim fugiam, omnimod quis

How to avoidSwine flu is a respiratory disease which infects pigs but also people, typically those who have been in contact with pigs.

Influenza H1N1

Avoid touching eyes, nose or mouth withunwashed hands

Wash hands regularly with soap and water.

Take vaccine

If you have flu-like symptoms such as fever, headache, body pains, sore throat, cough, runny nose, vomiting, and/or diarrhoea seek medical advice immediately.

If you have flu -like symptoms, stay home from work, school orcrowded places.

Avoid hugging. kissing and shaking handswhen greeting

Cover your nose and mouth with disposable tissue or a handkerchief when coughing & sneezing.

Dispose of used tissues properly andimmediately after use.

Along the initial proposal, I made the first

draft to grasp what kind of information

I need to put on more. I got a feedback

from Oliver Tomlinson of TDL London.

Suggestions from Oliver Tomlinson

Audience

For students in junior and junior

high schools, this approach might be

childishneed to be more educational.

Language

The word choices need to be revised.

Research whether 'H1N1' or 'swine flu' is

used in India.

Visualisation

In the educational poster, the numbers

of deaths and infected people should be

visualised with Isotype method. Also, to

show the differences between swine flu

and seasonal flu, a table may be useful.

Categorisation of information

In 'How to avoid' poster, prevention and

avoiding the spread exist together, but

they should be separated Educational poster 'How to avoid' poster

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Transforming Stage

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2. List of contents

To educate students how swine flu is

dangerous

To show the numbers of cases and deaths

visually: where and how much they spread

To show total casualties at a glance

To show how to avoid swine flu

To show what are the symptoms

To indicate what to do if he or she is

infected

To show how to protect others after

infected

What is swine flu

Why it is dangerous

How it is different from seasonal flu

The numbers of cases and deaths in each state of India, from

January to March in 2015

33,761 cases

2,035 deaths

Wash your hands regularly with soap and water

Take a vaccine at a medical centre near your place

Do not touch eyes, nose or mouth with unwashed hands

Recognising symptoms

High fever and any of those: headache, body pains, sore

throat, cough, runny nose, vomiting or diarrhoea

Contacting a medical center

Medical doctor's name and phone number

Dispose of used tissues properly and immediately after use

If you have symptoms, stay home from work, school or

crowded places

Cover your nose and mouth with a mask when coughing and

sneezing

Comparison table

Map infographic

Isotype

Infographic

Illustration

Checking box

Infographic

What is swine

flu?

Outbreak in India

2015

Total casualties

in India

How to protect

yourself

If you have flu-

like symptoms

How to protect

others

content name aimdata/content METHOD

According to the findings in discovery stage and the feedback

from Oliver Tomlinson, I sorted out the contents that should be

visualised.

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Transforming Stage

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3. Map infographic

a. Experiments

For visualising the casualties by

swine flu in each state in India, I

used a map infographic because it is

spreading especially in West India.

Firstly, I edited the number of reported

cases and number of deaths in each

state with excel. Then I put them into

Tableau. In Tableau, I tried two types of

visualisations; with colours and bubbles.

Those experiments were quite useful to

develop the map infographic.

States in West India have been affected by swine flu more than other states

Infograohic from Hindustan Times http://www.hindustantimes.com

SketchesThough the scales of the circles are quite rough, I developed the map keeping this concept.

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Transforming Stage

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Reported number of cases: Pure red colour means more than 5,000 people had been infected.

Reported number of cases: The sizes of bubbles correspond to the numbers.

Reported number of deaths: The sizes of bubbles correspond to the numbers.

Editing with Tableau

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b. Progress

Layering the two maps with bubbles that

I made with Tableau, I visualised both of

the numbers together in one map.

aim:

To visualise the numbers of cases and

deaths: how they are different and where

they happen

ideas

Using circles that are sized according

to the numbers

Using strong orange for the number of

deaths; pale orange for reported cases

Labelling names of the states where

swine flu spreads widely

Rajasthan

Gujarat

Delhi

Maharashtra

Karnataka

Telangana

Madhya Pradesh

Numbers of deaths

M80, Y90

5,000 people

1,000 people500 people

Scales

Colours

Numbers of reported cases

M28, Y44

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Transforming Stage

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= 1,000 people

4. Total casualties

aim:

To visualise overall casualties in India

ideas:

Using Isotype method

Using the same colour scheme as the

map infographic

33,761 cases

2,035 deaths

IsotypeThe left one is a typical method of illustrating number of people in Isotype.The right one describes the stages of tuberculosis infection with colours.

23

Transforming Stage

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aim:

To illustrate how to avoid swine flu and

how to protect others after infected

ideas:

Using illustrations of Indian people

researching Indian features: face and

hair colours

Using green circles for 'Do' things; red

circles with obliques for 'Don't do' things.

The sketches and first attempts looked

childish and the expression on the face

was inappropriate. Then for the second

attempt, I changed the face to be more

neutral, like a pictogram.

Sketches

First attempts

'Do' and 'Do not'Second attempts:The face needs more expressions of illness: sweat and a flush?

24

Transforming Stage

25


Infl uenza A H1N1 is DangerousOUTBREAK IN 2015The spread in West India

WHAT IS INFLUENZA A H1N1?

IF YOU HAVE FLU-LIKE SYMPTOMS

Go to a medical center

Take vaccineWash hands Dont touch

Mild to high fever plus any of there do you have...

Stay at homeDispose of used tissues

Wear a mask

PROTECT YOURSELF

PROTECT OTHERS

regularly with soap and water

properly and immediately after use.

eyes, nose or mouth with unwashed hands

Cover your nose and mouth with a mask when coughing & sneezing.

at the medical center near your place

If you have symptoms, stay home from work, school or crowded places.

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You should contact...quis pre prat omnia sum voluptatum eum volutet por apiet la corunt, eiciliq uasperatet landandit, qui ute vidus volupta turerum hitatate preic te quae doluptatem a consequi

Circles are sized according to number of deaths and reported cases (January March 2015) and are places at the center of Delhi (National Capital Region) and each state.

Numbers of deaths

5,000 people1,000 people

500 people

MAP KEY

Color

Scale

headachebody pains sore throatcoughrunny nosevomitingdiarrhoeaNumbers of reported cases

= 1,000 people

Swine Flu is dangerous

SWINE FLU SPREADS RAPIDLY

West India, January to March 2015

WHAT IS SWINE FLU?

IF YOU HAVE FLU-LIKE SYMPTOMS...

Take a vaccineWash your hands Dont touch

Stay at homeDispose of used tissues Wear a mask

YOU CAN PROTECT YOURSELF

YOU SHOULD PROTECT OTHERS

Wash your hands regularly with soap and water

Dispose of used tissues properly and immediately after use


Cover your nose and mouth with a mask when coughing and sneezing

Take a vaccine at a medical center near your place

If you have symptoms, stay home from work, school or crowded places

The swine fl u outbreak refers to an outbreak of the 2009 pandemic H1N1 virus in India, which is still ongoing as of March 2015. The states of Gujarat and Rajasthan are the worst affected. India had reported 937 cases and 218 deaths


Numbers of deaths


500 people

MAP KEY

Swine fl u virus (Infl uenza A H1N1)

Color

Scale


from swine fl u in the year 2014. By mid-February 2015, the reported cases and deaths in 2015 had surpassed the previous numbers. The total number of laboratory con rmed cases crossed 33,000 mark with death of more than 2,000 people, January to March 2015.

H1N1 fl u, which is spreading rapidly in India, is also known as swine fl u. Its called swine fl u because in the past, the people who caught it had direct contact with pigs. That changed several years ago, when a new virus emerged that spread among people who hadnt been near pigs. In 2009, swine fl u was spreading fast around the world, so the World Health Organization called it a pandemic. Since then, people have continued to get sick from swine fl u. It is important to protect yourself from getting swine fl u. Like seasonal fl u, it can cause more serious health problems for some people. The best protection is to get a fl u vaccine, or fl u shot immediately.

Dr.

Tel

Go to a medical center immediately

Mild orhigh fever

Step 1 Step 2 Step 3

+HeadacheBody pains Sore throatCoughRunny noseVomitingDiarrhoea

You should contact to

Casualities in the whole of India

33,761 cases

2,035 deaths

= 1,000 people

Infl uenza A H1N1 is DangerousTHE PROBLEM WHERE?

Number of death Outbreak in West India





Any of there do you have


Wear a mask

PROTECT YOURSELF

PROTECT OTHERS

If you have fl u-like symptoms such as fever, headache, body pains, sore throat, cough, runny nose, vomiting, and/or diarrhoea seek medical advice immediately.

Ovit ium et ulpa dolo ommoluptia voluptat quis pre prat omnia sum voluptatum eum volutet por apiet la corunt, eiciliq uasperatet landandit, qui ute vidus volupta turerum



properly andimmediately after use.





aims:

To show what are the symptoms

To indicate what to do if he or she is

infected

ideas:

Separating symptoms into 2 steps

Using check box for symptoms

Putting lines for writing a doctor's

name and phone number of the nearest

medical center for school

Initial attempt

Second attemptSymptoms should be separated because fever is the most common symptoms.

Third attemptSeparating three steps for recognising the symptoms and what to do first was the main idea.

25

Transforming Stage

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Infl uenza A H1N1 is DangerousOUTBREAK IN 2015The spread in West India


IF YOU HAVE FLU-LIKE SYMPTOMS



Mild to high fever plus any of there do you have...


Wear a mask

PROTECT YOURSELF

PROTECT OTHERS


properly and immediately after use.


Cover your nose and mouth with a mask when coughing & sneezing.




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You should contact...quis pre prat omnia sum voluptatum eum volutet por apiet la corunt, eiciliq uasperatet landandit, qui ute vidus volupta turerum hitatate preic te quae doluptatem a consequi


Numbers of deaths


500 people

MAP KEY

Color

Scale

headachebody pains sore throatcoughrunny nosevomitingdiarrhoeaNumbers of reported cases

= 1,000 people

Infl uenza A H1N1 is DangerousTHE PROBLEM WHERE?

Number of death Outbreak in West India





Any of there do you have


Wear a mask

PROTECT YOURSELF

PROTECT OTHERS

If you have fl u-like symptoms such as fever, headache, body pains, sore throat, cough, runny nose, vomiting, and/or diarrhoea seek medical advice immediately.




properly andimmediately after use.






Considering the hierarchy of importance

of the information was crucial for

the layout. The orders of section was

changed several time. The audience can

learn about general information about

swine flu and how it spreads in India on

the left side. Then from the right, the

audience can learn practical things.

I put orange colours for the right side

because the right side is more important

than left side.

First attemptsOn the left, 'what is' section should be on the top.'Symptoms' section was on the top of the right, but needed to come after 'protect yourself' section.

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Transforming Stage

27

Rajasthan

Gujarat

Delhi

Maharashtra

Karnataka

Telangana

Madhya Pradesh


SWINE FLU SPREADS RAPIDLYWest India, January to March 2015

WHAT IS SWINE FLU?


Take a vaccineWash your hands Dont touch your eyes, nose or mouth

Stay at home Dispose of used tissues

Wear a mask



Wash your hands regularly with soap and water,

Dispose of used tissues properly and immediately after use.


Cover your nose and mouth with a mask when coughing and sneezing.



The swine fl u outbreak in 2015 refers to an outbreak of the 2009 pandemic H1N1virus in India, which is still ongoing as of March 2015. The states of Gujarat and Rajasthan are the worst affected. India had reported 937 cases and 218 deaths


Numbers of deaths


500 people

MAP KEY


Color

Scale



This disease epidemic is called swine fl u, because in the past people those who caught it had direct contact with pigs. That changed several years ago, when a new virus emerged that spread among people who hadnt been near pigs. In 2009, swine fl u was spreading fast around the world, so the World Health Organization called it a pandemic. Since then, people have continued to get sick from swine fl u. It is important to protect yourself from getting swine fl u. It is like seasonal fl u, but it can cause more serious health problems for some people. The best protection is taking a fl u vaccine, or fl u shot immediately.

From January 2015, swine u is spreading throughout India. Knowing about swine u is urgent to protect yourself.

For only three months, the number of casualties has reached over 30,000

Dr.

Tel


Mild orhigh fever

Step 1 Step 2 Step 3

+HeadacheBody pains Sore throatCoughRunny noseVomitingDiarrhoea


Casualties in the whole of India

33,761 cases2,035 deaths= 1,000 people

Rajasthan

Gujarat

Delhi

Maharashtra

Karnataka

Telangana

Madhya Pradesh


SWINE FLU SPREADS RAPIDLYWest India, January to March 2015

WHAT IS SWINE FLU?


Take a vaccineWash your handsDont touch your eyes, nose or mouth


Wear a mask









The swine fl u outbreak in 2015 refers to an outbreak of the 2009 pandemic H1N1virus in India, which is still ongoing as of March 2015. The states of Gujarat and Rajasthan are the worst affected. India had reported 937 cases and 218 deaths


Numbers of deaths


500 people

MAP KEY


Color

Scale



This disease epidemic is called swine fl u, because in the past people those who caught it had direct contact with pigs. That changed several years ago, when a new virus emerged that spread among people who hadnt been near pigs. In 2009, swine fl u was spreading fast around the world, so the World Health Organization called it a pandemic. Since then, people have continued to get sick from swine fl u. It is important to protect yourself from getting swine fl u. It is like seasonal fl u, but it can cause more serious health problems for some people. The best protection is taking a fl u vaccine, or fl u shot immediately.

From January 2015, swine u is spreading throughout India. Knowing about swine u is urgent to protect yourself.

For only three months, the number of casualties has reached over 30,000

Dr.

Tel


Mild orhigh fever +

HeadacheBody pains Sore throatCoughRunny noseVomitingDiarrhoea


Casualties in the whole of India

33,761 cases2,035 deaths= 1,000 people

The overall structure of the poster

Left side

What is swine flu?

text: General information about swine flu

graphic:

Comparison table with seasonal flu

Swine flu spreads rapidly

text:

How fast swine flu is spreading in India

graphic:

The numbers of casualties in India with

Isotype method and a map

Right side

You can protect yourself

text: How to avoid the infection with flu

graphic: Instruction illustration

If you have flu-like symptoms...

Check list of symptoms

Medical doctor's name and phone number

You should protect others

text: How to avoid spreading flu

graphic: Instruction illustration

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Transforming Stage

28

Makingcontents


2. Text components



a. Map

b. Comparison table


d. Instruction infographics

5. Poster

28

29


Poster for swine flu epidemic in India

From January 2015, a swine flu epidemic has spread in India. The Ministry of Health and Family Welfare, Government of India has reported the total number of laboratory confirmed cases is more than 33,000 and deaths is more than 2,000 people, January to March 2015. The aims of this project are to educate Indian people how swine flu is dangerous, what are the symptoms and how to protect themselves and others.

intended audience and clientAs young people tend to be infected more than middle-aged people, the intended audience is students in junior high and high schools in India. To distribute this poster to those schools, World Health Organization Community Office for India is the client.

Making Stage

29

30

2. Text components

This disease epidemic is called swine flu, because in the past people those who caught it had direct contact with pigs. That changed several years ago, when a new virus emerged that spread among people who hadnt been near pigs.

Differences between swine flu and seasonal flu

From January 2015, swine flu is spreading throughout India. Knowing about swine flu is important for protecting yourself

83 % of the deaths occurs in people between 5 64, and under 24 years old people tend to be infected

WHAT IS SWINE FLU?Section headingSigno, Bold, 32Intro text

Signo, Bold italic, 17/21,

C100, M52, Y60

Body text

Century Schoolbook, Regular, 13/16

Key phrase

Signo, Bold, 23/24

Subheading

Signo, Bold, 23/24

Table text

Signo, Regular, 11/14

Dont touch your eyes, nose or mouth

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Making Stage

31


size

A2 Landscape

594 420 mm

margins

Top margin: 52 pt

Bottom margin: 52 pt

Outside margin: 60 pt

Inside margin: 60 pt

25 columns, gutter: 18 pt

52 pt

52 pt

60 pt 18 pt 60 pt

420 mm

594 mm

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Making Stage

32

Rajasthan

Gujarat

Delhi

Maharashtra

Karnataka

Telangana

Madhya Pradesh

Total casualties in India

This disease epidemic is called swine u, because in the past people those who caught it had direct contact with pigs. That changed several years ago, when a new virus emerged that spread among people who hadnt been near pigs. In 2009, swine u was spreading fast around the world, so the World Health Organization called it a pandemic. Since then, people have continued to get sick from swine u. It is important to protect yourself from getting swine u. It is like seasonal u, but it can cause more serious health problems for some people. The best protection is taking a u vaccine, or u shot immediately.


SWINE FLU SPREADS RAPIDLYOutbreak in West India, January to March 2015

WHAT IS SWINE FLU?


Take a vaccineWash your handsDont touch your eyes, nose or mouth


Wear a mask








If you have symptoms, stay at home from work, school or crowded places.

The swine u outbreak in 2015 refers to an outbreak of the 2009 pandemic H1N1virus in India, which is still ongoing as of March 2015. The states of Gujarat and Rajasthan are the worst affected. India had reported 937 cases and 218 deaths from swine

Circles are sized according to number of deaths and reported cases (January to March 2015) and are places at the center of Delhi (National Capital Region) and each state.

Numbers of deaths

5,000 people1,000 people500 people

KEYS

Differences between swine fl u and seasonal fl u

Color

Scale


1,000 people

u in the year 2014. By mid-February 2015, the reported cases and deaths in 2015 had surpassed the previous numbers. The total number of laboratory con rmed cases crossed 33,000 mark with death of more than 2,000 people, January to March 2015.

For only three months, the number of infected people has reached over 33,000

Dr.

Tel

Go to a medical center immediately!

Mild or high fever +

HeadacheBody pains Sore throatCoughRunny noseVomitingDiarrhoea

You should contact to...

33,761 cases2,035 deaths

From January 2015, swine fl u is spreading throughout India. Knowing about swine fl u is important for protecting yourself

Swine fl u

Ages of patients

Serious infection

Immune response

Seasonal fl u


In some cases cells in the lungs are infected deeply: fi lling the lungs with fl uid and impairing breathing


90 % of the deaths occur in people over 65 years old

Mostly, people can recovery within 10 days

People can develop the immune response after recovery

Dr.

Use of grid

32

33


Rajasthan

Gujarat

Delhi

Maharashtra

Karnataka

Telangana

Madhya Pradesh


Numbers of deaths


500 people

KEYS

Color

Scale


a. Map

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Making Stage

34


Differences between swine flu and seasonal flu

Swine flu

Ages of patients

Serious infection

Immune response

Seasonal flu


In some cases cells in the lungs are infected deeply: filling the lungs with fluid and impairing breathing


90 % of the deaths occur in people over 65 years old

Most people can recovery within 10 days

People can develop the immune response after recovery

1,000 people

Take a vaccine

Wash your hands

Dont touch your eyes, nose or mouth Stay at home

Wear a mask

Dispose of used tissues

d. Instruction infographicsb. Comparison table

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Making Stage

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5. Poster

35

Making Stage

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Poster at school

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Making Stage

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Acknowledgements

Images of this report have been taken from various sources

throughout the Internet. They have been used for visualization

purposes only.

Conclusions and further development

In terms of the hierarchy of information, the use of gradation of orange works well. The audience would grasp what is the most important information. Contacting with WHO in India would be helpful for understanding the epidemic more deeply and defining the audience more clearly because desktop research had a limitation to know the audience.

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AsadaS Professional Assignment Report

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