HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

AS Media - Evaluation

Front CoverSpotify Competition

From my research, I found that Spotify is a very popular

streaming service with my audience. By placing this

competition at the top of the page, readers may be attracted

to my magazine.

Known MusiciansI listed several known musicians

from the genres which my audience is interested in. By seeing these, they may be

persuaded to buy the magazine to read the article about them.

Emotive LanguageThe use of language such as

“exclusive” makes the magazine seem important and exciting to

the reader. Young ArtistI used an image of an artist from

my demographic, making the magazine appear to be relatable

to my audience as they can associate with him.

Neutral Colour SchemeAs my magazine is aimed at males and females, a neutral

colour scheme makes the magazine feel inclusive to all genders as no one is being

specifically targeted.

GuitarA connotation of guitars is indie music, a genre my audience is

interested in, meaning they may see this image and think that the magazine covers their interests,

making them want to buy it.

Contents Page

Instagram-style ImageInstagram is a very popular

social media platform within my target audience, so the sight of

an image edited in an Instagram style may make them interested

in reading the article.

Tom Bridge FeatureThrough the placement of the

folio and article title on top of an image of an artist, an association is created. Due to the size of the

image and the fact that the article title is in a different

colour, readers will believe that this article is important and

worthwhile.

Article TitlesThrough the use of bait-style

article titles such as “Five Genre’s You’ve Never Listened

To”, readers may be intrigued by this point and decide to read the

full article as a result.

Social Media Information

My target audience is very active on social media, so by placing social media information within the magazine, they are being

encouraged to interact with the magazine, creating conversation.

Clean/Modern DesignThrough my use of white space,

a simplistic colour scheme, and a mixture of serif and sans-serif fonts, I have created a very

modern and visually appealing design.

DPSPull QuoteBy placing a quote from the

article at the top of the page, readers may be intrigued by it and persuaded to read the full

article to find the context.

Clean/Modern DesignThrough my use of white space,

a simplistic colour scheme, and a mixture of serif and sans-serif fonts, I have created a very

modern and visually appealing design.

Full-page Image of Artist

As readers look through the pages of my magazine, they may see this image of an artist they

recognise and decide to read the article. The fact an artist from their demographic has been

used may also persuade them as they can relate to him.

Concise TextI have used a Q&A format for this interview, leading a very concise and personal feeling article. As

my target audience is interested in finding out about the stories

behind musicians, but is not necessarily interested in reading

paragraphs of body text, this style may attract them as it is very concise whilst still being

informative.