Question 3: What kind of media institution might distribute your

media product and why?

Daniel Scott

Bauer Meda would be the perfect distributor for my music magazine. They are known for distributing both Q magazine and Kerrang, the two main magazines I drew my inspiration from during the research section of the project. Q and Kerrang are two of the most popular magazines for their genres, potentially making it as successful as them. They may not go through with publishing my magazine though. This could be down to the fact that the demographic for my magazine is very similar to Q magazines. They may not want to distribute two magazines that are similar in a lot of ways.

ICP Media would be a good choice, they publish NME magazine, proving that they can distribute hugely successful magazines. There demographic in terms of age is slightly higher than my magazine. The average age of a reader of NME is 25 and my magazine is targeted at 15 to 20. This would broaden the target market they could sell magazines to, allowing them to greatly profit.

Another option for a publisher would be Jann Wenner. He publishes the hugely popular magazine ‘Rolling Stones’. As of 2014 the circulation of the ‘Rolling Stones’ is over one million, showing that the publisher has huge potential to make my magazine a huge success. It would also greatly widen their publishing demographic.