QUESTION 3

WH

AT

KI N

D O

F M

ED

I A I N

ST

I TU

TI O

N M

I GH

T D

I ST

RI B

UT

E

Y OU

R M

ED

I A P

RO

DU

CT

AN

D W

HY

?

WHAT IS A MEDIA INSTITUTION?

A media institution is an established profit based organisation that deals with the creation and distribution of advertising, entertainment and information services.

During this presentation I am going to look at a couple of media distribution companies and show which company might distribute my product.

BAUER MEDIA GROUP

Bauer Media Group is a multinational media company that operates in sixteen

countries worldwide. It is privately owned and under management by the Bauer

family.

It has subsidiary companies of Bauer Radio and Box Television (50% stake)

Bauer Media is know for quite a few famous brands such as the music channel '4 Music', and local radio stations 'Viking FM' and 'Hallam FM'. But Bauer also distributes a few Britain's most well known music magazines such as 'Kerrang', 'Mojo' and 'Q’. Because Bauer distribute these existing magazines, I don’t feel as though they would want to distribute my product because they won’t want to challenge the existing pool of magazine and audiences.

But if Bauer were to distribute my product ‘Anthem’, I feel they that they would be reliable in turning a profit every week because of their international connections and there huge audiences across the globe.

BAUER MEDIA’S DOMINANCE IN THE MARKET

FAMOUS BRANDS SUCH AS THESE 5 SHOW BAUER’S DOMINANCE IN THE MEDIA MARKET. OTHER BRANDS SUCH AS THE LOCAL RADIO STATIONS SHOW THERE NATIONAL CONNECTIONS

IPC MEDIA

IPC Media has more than sixty iconic brands that create content across multiple platforms including print, online, mobile, tablets and events.

IPC Media may not have the well known brands that Bauer have, but IPC have a lot more magazine brands that are not related to my genre. There is a lot of magazines that IPC distribute that are targeted at females. Because of this I feel as though IPC Media would be a good company to distribute my magazine, only NME is the closest challenger to my magazine but there isn’t competition like there would be at Bauer.

IPC MEDIA BRANDS

BRANDS SUCH AS CHAT, WOMAN’S WEEKLY AND LOOK ARE THE BRANDS THAT ARE TARGETED AT WOMEN. I FEEL AS THOUGH MY MAGAZINE WOULD FIT IN WITH IPC MEDIA WITH ONLY NME THE CLOSET RIVAL REGARDING GENRE.

BAUER MEDIA’S GLOBAL CONNECTIONS GERMANYUNITED STATES OF

AMERICA

SPAIN AND PORTUGAL FRANCEAUSTRIA POLAND

ROMANIA

UNITED KINGDOM

CZECH REPUBLIC

RUSSIACHINA

AUSTRALIA

NIGERIAMEXICO

SLOVAKIAHUNGARY

IN CONCLUSION I FEEL THAT IT IS A DIFFICULT CHOICE TO CHOOSE BETWEEEN THE TWO BIG MEDIA DISTRIBUTION COMPANIES IN BAUER AND IPC. BOTH HAVE THERE PROS AND CONS ON WHY THEY COULD DISTRIBUTE MY MAGAZINE ‘ANTHEM’.

IN BAUER THEY HAVE HUGE GLOBAL CONNECTIONS WITH ALMOST ALL OF EUROPE ALONG WITH USA AND AUSTRALIA. THIS WOULD BE A BIG BONUS FOR DISTRUBITING MY MAGAZINE AS IT COULD BE DISTRIBUTED AROUND THE WORLD WITH THE PROSPECT OF BRINGING IN A PROFIT. THE DOWNSIDE OF PUBLISHING AND DISTRIBUTING WITH BAUER WOULD BE THE COMPETITION WITH THE OTHER MUSIC MAGAZINES KERRANG, MOJO AND Q. THIS WOULD MEAN THAT BAUER WOULD HAVE A FOURTH MAGAZINE THAT DEALS WITH MUSIC, BAUER WOULDN’T WANT TO DISTRUPT THE PROFIT THAT THEY ARE MAIKING.

THE PROS FOR DISTRIBUTING WITH IPC WOULD BE THAT THAT THERE ISNT MUCH COMPETITION WITH THEIR BRANDS, ONLY NME IS THE MUSIC MAGAZINE THAT IS RELATED TO MY MAGAIZNE. I FEEL THAT IPC WOULD BE ABLE TO DISTRIBUTE MY PRODUCT BECAUSE THEY NEED ANOTHER MUSIC MAGAZINE THAT REALATES MORE TO ROCK THAN NME. BUT ALONG WITH THESE PROS COMES THE CONS. THE PROBLEM WITH IPC IS THAT IT DOESN’T HAVE THE GLOBAL DISTRIBUTION CONNECTIONS THAT BAUER HAS.