Artwork Samples by Efrata Puji Harsono
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Transcript of Artwork Samples by Efrata Puji Harsono
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ARTWORK SAMPLESBy: Efrata Puji Harsono
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#SHOPMYCAROUSELL CAMPAIGN#shopmycarousell campaign was a campaign des igned targeted at Indonesian female population aged below 35 years old, SES (socio-economic s tatus) A and B+. In collaboration with more than 200 influencers, including Maria Rahajeng (Miss Indones ia) , Gr i t te Agatha (Actress), Jennifer Bachdim (High-end fashion blogger), Riski Putri (Model) and many more (page 3), #shopmycarousell campaign was successful in raising awareness and advocating high-quality secondhand sel l ing & buying in Indonesia.
In addition to the online campaign was also an online OOTD (outfit of the day) competition through online voting as shown in page 4.
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#SHOPMYCAROUSELL CAMPAIGN
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#SHOPMYCAROUSELL CAMPAIGN
Online voting through Instagram and Facebook 4
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CAROUSELL TREASURE MARKET
Carousell Treasure Market is the largest offline event ever held by Carousell, engaging more than 70 tenants on a three days flea market in Jakarta.
The concept: High-quality and vintage flea market with a cool, fun, and young vibes.
Target audience: Indonesian female and male population aged below 35 years old, SES (socio-economic status) A to B.
More than just a flea market, there were interesting workshops, performances, and various door prizes to heat up the event (page 7).
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6CAROUSELL TREASURE MARKET
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OTHER ONLINE CAMPAIGNS
The artwork above are some examples of monthly giveaway to increase user engagement on social media channels.
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FLATLAY PHOTOS
To promote new special collection on the App, I arranged and took flatlay photos according to the different special collection theme.
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POSTER DESIGN
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