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Transcript of Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to...
Arteriors 2011
a project presentation
Application of ArtApplication of Art
A concept developed on infusing art to provide anArtistic insight to enhance the value of interiors. Creation of Aesthetics and visual extravaganza,
keeping the functionality intact.
ProjectProject
Client: BACC Healthcare Pvt Ltd - Bangalore Project: Laboratories, Center of Excellence &
Prenatal Post Natal Care
April 2011
The project was implemented with different mediums and
consisting of graphic art on
canvas, etching on fibre glass,
acrylic artwork on canvas,
graphic art on frost film and
mixed media.
Logo DesignLogo Design
SANTHAANA means - ‘preceding generation’ in Sanskrit
coined by Dr. Kamini A Rao. We have carved and honed
this path breaking futuristic vision in design elements of
this logo interspersing with helix for regeneration and
splash of blue - pink for vibrancy and growth -well spaced
out. Adding thematic and purposeful tagline - ‘nurturing life’ which is apt.
Design PhilosophyDesign Philosophy
Capture the beautiful bond that develops between amother and child throughout this period of expectation.
The art components aiding transformations are :
1. Graphic Art on Wall2. Etching on Fibre Glass3. Acrylic Artwork on Canvas4. Graphic Art on Frost Film5. Mixed Media on Paper
Graphic Art on CanvasGraphic Art on Canvas
‘Embodiment of Elements’ represents
imparting of confidence, creativity, strength and
power, love and compassion, awareness,
knowledge and connecting with the divine force from mother to child
Etching on Fibre GlassEtching on Fibre Glass
Essential highlighting of special bond
between mother and child in interactive areas of consultation rooms with
portrayal of fertility gods and symbols.
For this purpose, fertility symbols
were etched on fibre glass.
The challenge here was to create a
translucent effect and to execute the
thought process to seamlessly
deliver easy to clean yet strong and
durable work.
Acrylic Art on CanvasAcrylic Art on Canvas
The ‘Lamaze’ area requirement was a space that evoked a sense of serenity and
calmness portrayed through Energy Centers and colored vinyl flooring added to the continuity
of the artwork.
Graphic Art on Frost FilmGraphic Art on Frost Film
The requirement was to add an element of innovative treatment for view glass in labs and have partial visibility intact.
In Centre on Excellence, the design was on embryology.
In the lab area, the helix structure became the crux of design.
Water color on paperWater color on paper
The theme of mother and child
with various mediums were used to spread the touch and feel
effect in the
accompanying artworks.
Sandhya K Sirsi
Design Studio#43, ITI Layout, BSK 3rd Stage, Bangalore-560 085. India
StudioA-120, Smilee Greens, Huskur Road, Bangalore – 560 099 India
Mobile : +91 99456 90657 Tel : +91 80 2669 6057e-mail : [email protected] / [email protected] : www.sandhyaksirsi.com
PAN No: BKWPS0113FSERVICE TAX NO: BKWPS0113FSD001TIN NO: 29630589183
T H A N K Y O U