Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to...

11
Arteriors 2011 a project presentation

Transcript of Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to...

Page 1: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

  

Arteriors 2011

a project presentation

Page 2: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Application of ArtApplication of Art

A concept developed on infusing art to provide anArtistic insight to enhance the value of interiors. Creation of  Aesthetics and visual extravaganza, 

keeping the functionality intact. 

Page 3: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

ProjectProject

Client: BACC Healthcare Pvt Ltd - Bangalore Project: Laboratories, Center of Excellence &

Prenatal Post Natal Care

April 2011

The project was implemented with different mediums and 

consisting of graphic art on 

canvas, etching on fibre glass, 

acrylic artwork on canvas, 

graphic art on frost film and 

mixed media.

Page 4: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Logo DesignLogo Design

SANTHAANA means - ‘preceding generation’ in Sanskrit 

coined by Dr. Kamini A Rao. We have carved and honed 

this path breaking futuristic vision in design elements of 

this logo interspersing with helix for regeneration and 

splash of blue - pink for vibrancy and growth -well spaced 

out. Adding thematic and purposeful tagline - ‘nurturing life’ which is apt.

Page 5: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Design PhilosophyDesign Philosophy

Capture the beautiful bond that develops between amother and child throughout this period of expectation. 

The art components aiding transformations are :

1. Graphic Art on Wall2. Etching on Fibre Glass3. Acrylic Artwork on Canvas4. Graphic Art on Frost Film5. Mixed Media on Paper

Page 6: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Graphic Art on CanvasGraphic Art on Canvas

‘Embodiment of Elements’ represents

imparting of confidence, creativity, strength and 

power, love and compassion, awareness, 

knowledge and connecting with the divine force from mother to child

Page 7: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Etching on Fibre GlassEtching on Fibre Glass

Essential highlighting of special bond 

between mother and child in interactive areas of consultation rooms with 

portrayal of  fertility gods and symbols. 

For this purpose, fertility symbols 

were etched on fibre glass.

The challenge here was to create a 

translucent effect  and  to execute the 

thought process to seamlessly 

deliver  easy to clean  yet strong and 

durable work. 

Page 8: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Acrylic Art on CanvasAcrylic Art on Canvas

The ‘Lamaze’ area requirement was a space that evoked a sense of serenity and 

calmness portrayed through Energy Centers and colored vinyl flooring added to the continuity 

of  the artwork.

Page 9: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Graphic Art on Frost FilmGraphic Art on Frost Film

The  requirement  was  to add  an  element  of   innovative  treatment for  view  glass  in  labs and  have  partial visibility intact.

In  Centre  on  Excellence, the  design  was  on embryology.

In the  lab area,  the helix structure  became  the crux of design.

Page 10: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Water color on paperWater color on paper

The theme of mother and child

with various mediums were used to spread the touch and feel

effect in the

accompanying artworks.

Page 11: Arteriors 2011 a project presentation Application of Art A concept developed on infusing art to provide an Artistic insight to enhance the value of interiors.

Sandhya K Sirsi

Design Studio#43, ITI Layout, BSK 3rd Stage, Bangalore-560 085. India

StudioA-120, Smilee Greens, Huskur Road, Bangalore – 560 099 India

Mobile : +91 99456 90657  Tel : +91 80 2669 6057e-mail : [email protected] / [email protected] : www.sandhyaksirsi.com

PAN No: BKWPS0113FSERVICE TAX NO: BKWPS0113FSD001TIN NO: 29630589183 

T  H  A  N  K      Y  O  U