ART + TECHNOLOGY = RESULTS

A new brand for global mobile advertising

• US premium publishers

• US Account team

• Global ad-serving Technology

• Global publisher Platform

• European premium publishers

• European Account team

• Creative Hub

• Global Audience • Global account team

Technology as a foundation

Ad Serving

Ad Mediation

Ad Targeting

Rich Media

Campaign Optimization

Ad Analytics

400+ Mobile Technologists , focused on USER EXPERIENCE

(compression, network optimization, latency, HTML5, caching, offline…)

A few marquee publisher customers … 20 of the top 25 Media Companies around the World

Advertisers that rely on us …

v

Consumer

Packaged Goods

v

Finance

v

Retail

v

B2B

v

Lifestyle

Publishers

Advertisers

Our core metrics

mobile site & apps

13K+ 400M+

Monthly unique consumers

60B+

ad impressions/month

$40M+

Monthly ad spend

2000 Mobile 2007 iPhone 2013 Mobile

Web browser Browser (Digital Advertising exceeds

ad spend $20B) $10B

1990s 1985 1999 2000 Mobile 2007 iPhone 2013 Mobile

Pre-Digital Internet Web browser Browser (Digital Advertising spend

ad spend $11B

$20B)

Ingredients for a rich media revolution

Powerful native graphics engine + hardware acceleration

HTML5, CCS

Accelerometer, Gyroscope, Camera, Microphone…

Natural gesture based navigation

Challenges for rich media enablement

Standardization around HTML5/CSS (ORMMA, MRAID, VAST

4.0…)

A unified SDK servicing all vendors and networks

Certification of rich media vendors (Celtra, Crisp, Flashtalking,

Medialets, Mobile5…)

Reporting, analytics and reconciliation – for results

Keys to driving engagement

Some numbers

Integrated ads in apps

The World’s Leading Mobile Advertising Platform