Competition

March 19th, 2008

Agenda

Campaign Managemento Doubleclicko Atlas

Rich Media Specialistso Eyewondero Pointrollo FlashTalking

Eyeblaster Key differentiatorso Market Positiono Rich Mediao Analytics

Doubleclick

Strengthso Market leadero Integrated offeringo Proprietary tagging on advertiser websiteso Planning & Buying and Web analytics integrationo Group and commitment dealso Pricing model

Weaknesseso Google ownership will be a problem for some agencieso Publisher (DFP) focusedo Reputation for poor serviceo Confused Rich Media offering (Motif – Falk/Klipmart/TZ )o Poor Rich Media expertise outside UK/US market

Atlas

Strengthso Perceived as a market leadero Integrated offering

Weaknesseso Microsoft ownership will be a problem for some agencieso Aquantive agency relationshipo Poor global coverage (APAC)o Restricted Rich Media offeringo Lack of Rich Media expertise outside larger marketso Poorly perceived Search offering

Rich Media Competitors

Eyewonder (Competitive analysis available)o Strengths

Creative tools Creative agency focus Aggressive approach

o Weaknesses Global coverage – local support Media agency platform Analytics tools Pricing

Rich Media Competitors

Pointrollo Strengths

Portal and Publisher relationships (‘included network’) Service reputation Low pricing

o Weaknesses Heavily service leveraged offering (poor scalability) Centralised service driven out of US Global coverage – local support (EMEA & APAC)

Rich Media Competitors

Flashtalking (Competitive analysis available)o Strengths

Service reputation Innovative Video offering (Encoding & optimisation) Variable content ads (CMS interface) Served via a third party (Doubleclick)

o Weaknesses Service leveraged (network of UK freelancers) Global coverage – local support Reporting & analytics

Eyeblaster

Market Positiono Publisher and agency independento Media agency focusedo Global presence

Locally delivered service Aligned for Global/Regional campaigns Global Campaign Management functionality

o Service driveno Agnostic approach

Channel Connect (Search) Planning and buying Web Analytics

o Ongoing agency group level world wide negotiations

Eyeblaster

Rich Mediao Market leader (APAC & EMEA)o Infrastructure designed from ground up for Rich Mediao History of Rich Media innovationo Leading Creative tools (Workshop)o Publisher penetrationo Global MSN relationship

Analyticso New reporting infrastructure brings time & cost savings

Plug-in for MS Excel Campaign Monitor

Global

“We recently ran a campaign in 27 different countries and it needed to be compatible with all. In our perspective the experience has been fantastic. When

it comes to customer service, responsiveness and also understanding of the technology and the willingness to work… the experience with Eyeblaster has

been unparallel compared to other ad servers which we used in the past.”Andy Chen, Media Strategy Director, Isobar Global

“When we manage international campaigns from one office, we need to be able to use a system that is recognized across all of those markets. And clearly

Eyeblaster is known solution to 99% of publishers…we are working with which is really empowering.

Ross Jenkins, Head of Media, Profero

Rich Media

“Many of our clients are from very rich creative environments, like TV, so being able to deliver similar production values online is absolutely vital to us. Working with

Eyeblaster we can do it effectively and make our clients happy.”Charlie McGhee, Managing Partner, MEC Global

Eyeblaster Customer Testimonials

Analytics

“The Excel Plug-in tool enables my teams to only create a report once, then literally hit refresh every time they need the updated data, this has saved some of my

teams over 40% of their reporting time.”

Ashley Cohen – Technology Manager LBi UK

"Campaign Monitor is a simple yet effective campaign management tool which provides traffickers and media planners / buyers with constant up to date

information on the status of campaigns, allowing for quicker decision-making regarding campaign setup, delivery, performance and ROI“

Emmanuel Nana - Technical Manager PHD

Eyeblaster Customer Testimonials

Conclusion

Against platform competitors – Focus on:o Global presence and Independent positiono Rich Media heritage and service cultureo Sophisticated analytics

Against Rich Media competitors – Focus on:o Local presence and supporto Rich Media heritage and innovationo Platform productivity features (Workshop, Excel trafficking, Analytics)

Focus on Global/Regional opportunities

Leverage MSN relationship

Questions and Answers