Art Source Design Focusprogressivegreetings.co.uk/downloads/editors/151_PG...collection and...
Transcript of Art Source Design Focusprogressivegreetings.co.uk/downloads/editors/151_PG...collection and...
Inspirations & Influences:
“The next ‘big thing’ can be
quite difficult to predict as
trends do not suddenly
appear but tend to grow
organically. Yet whatever is
popular in the mainstream is
likely to trickle down to
greeting cards eventually.
Last year our prediction
was right, that distinctly British and nostalgic
artwork would do well as it was a huge year
for the UK with the Olympics and Jubilee.
Aside from major events, inspiration for trends
also comes from major art exhibitions, the
catwalks and the hottest TV shows and films.
However, on the whole, the industry is
very commercial and our best-selling imagery
does not vary hugely year on year. Monet,
Klimt, botanical prints, and snowy winter
scenes for the Christmas market sell best for
us, but we have seen an uplift of the type of
imagery that you would define
as ‘vintage’ or ‘retro’.
One way we can assess
increased popularity of content is via
keywords in Google analytics. Clients can also
refine their image search results on our
website using our new sort tools including
most often purchased, trending and new.”
Key Trends:Woodland Creatures:
“Take inspiration from the
catwalk, as designers
respond to the call of the
wild. Strong, contemporary
reimagining of foxes, owls
and wolves peer out at us
from knitwear everywhere this season. An
arresting series of owls by Hungarian
contemporary artist Tamas Galambos,
created using a naïve style and bold colours,
encapsulates the fun of this trend.”
Vintage Humour: “Humour has become an
essential weapon for warding off austerity-
blues, and retro illustrations offer a perfect
platform for a tongue-in-cheek quip to
brighten someone’s day. This popularity and
interest in vintage imagery looks set to
continue, with the approaching centenary of
World War One and programmes such as
Parade’s End, Downton Abbey and The Hour
feeding our fascination with a range of
bygone decades.”
Edwardian: “One of Bridgeman’s
newest additions is a quirky collection of
vintage postcards from 1913. These black and
white photographs capture the innocence of
the Edwardian era, forming a poignant
snapshot of Europe on the brink of
devastating conflict. Ideal for
captions, this collection is
uniquely available to
Bridgeman for licensing.”
The Roaring
Twenties: “As economic
forecasts remain gloomy, the
lure of the decadent
Twenties stays strong. Baz
Luhrmann’s The Great Gatsby, released in
2013, will ensure the elegant fashion of the
period continues to enchant. From beaded
fringes to fabulous feathers, the stunning
fashion plate illustrations of iconic French
artist Georges Barbier (1882 – 1932)
flawlessly capture the glamorous style.”
The Fifties: “With the catwalks full of
high waists, pleats and peplum skirts,
nostalgia for the Fifties – the decade when
Harold Macmillan famously proclaimed you
‘never had it so good’ - is at an all-time high.
Between our extensive Look & Learn
collection and illustrated covers for the ‘John
Bull’ magazine, Bridgeman has an image
suited to every occasion.”
Design Classics – 20th Century
Icons: “No matter how far technology
advances, the old ways retain nostalgic
appeal. The last typewriter made in Britain
caused a sensation in December 2012, whilst
the world’s oldest digital computer was
restored to working order amid national
celebrations. Following a widely publicised
‘Movember,’ even the moustache seems to
be making something of a comeback.
Nowhere has this phenomenon been
more noticeable than in the awakening
British passion for cycling, following success
at the Olympics and the Tour de France.
These suave and sophisticated images of
20th Century icons would work well for a
range of male-orientated designs.”
PROGRESSIVE GREETINGS WORLDWIDE 151
Art Source Design Focus
Inspirations & Influences: “The biggest event of 2013 will
be the Royal birth, be it a new baby prince or princess, the
nation (and the world) will be full of Royal baby fever! Wills
and Kate have proved to have a Posh and Becks celebrity
status, so what better to provide the ‘aahh factor’ than a
Royal baby to make
the perfect couple
even more adorable.
We have some
wonderful new baby
designs available for
license, including some fun royal themed designs,
perfect for publishers who want to keep ahead
of the game.”
Key Trends:Organic Botanicals: “Think beautiful fields of organic
micro flowers, specimen jars and plant studies.”
Aztec & Tribal: “Bright patterns and embroidered
embellishments found recently in fashion and
housewares are now translating into greeting cards
and stationery.”
Top right: For a new born ‘princess’ by Lola from Bright Art Licensing.Above: A right Royal design by Michelle Breen from Bright Art Licensing.Right: An Aztec inspired design by Lola for Cardmix, from Bright Art Licensing.
Annabel O’Connor Fenton, marketing manager for Bridgeman Art:
Left: A naïve style and bold colours on this woodlanddwelling long-eared owl, 1996, by Tamas Galambosfrom Bridgeman Art.Below left: Vintage Edwardian postcards would makebeautiful greeting cards, available at Bridgeman Art.(New Year greetings postcard, sent in 1913 (b/w photo),French Photographer, (20th century) / Private Collection/ © Look and Learn).Below right: A 20th Century design icon on a Christmascard (private Collection) from Bridgeman Art.
Hannah Curtis, art licensing agent for Bright Art Licensing:
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