VS THE WEB

ARTDIRECTION

@JAMESFENTON

HOVERINGARTDIRECTORS.TUMBLR.COM

WHAT IS ARTDIRECTION?

PRINT,

ANDPUBLISHING

THE WEB

PHOTOGRAPHY

ILLUSTRATION

GRAPHICS

VISUAL

CONTENT

WRITTEN

CONTENT

INSTRUCTIONS

MARKETING

REPORTS

STORIES

ART

DIRECTION

AFAR MAGAZINE

VS THE WEB

ARTDIRECTION

AFAR.COM

AFAR.COM (READER VIEW)

GRAPHIC

ARE RUINING THE WEBDESIGNERS“

Sunday 19 February 2012

JOHN NAUGHTONTHE OBSERVER

DAILYMAIL.CO.UK

WALLPAPER.COMCOMPUTERARTS.CO.UK

NORVIG.COM

RAINFALL-DAFFINSON.COM

The role of art direction is

to literally 'direct' attention,

using 'art' as an signpost to

guide the audience and

decipher the information

“Véronique Vienne

ART DIRECTOR/

WRITER

ART DIRECTION

AS CURATION

NAVIGATION

AND WAY FINDING

PINTEREST.COM

VEERLE.DUOH.COM/INSPIRATION

BRAND

ARTDIRECTION

GUIDELINES AS

GOOGLE.COM/DOODLES

GENERATIVE LOGOS

TRIBAL PRODUCT SUITE

ANDTOOLKIT

BRAND GUIDELINES

ICON LIBRARY

IMAGE SPRITES

Phone

Home

Home link

WWW

WWW link

WWW hov..

Home hov..

Mobile

Phone L

Photo

Refresh

Settings

Comment

DWN

UP

Search

Unlock

Broadcast..

Phone ho..

Lock

Notepad

Chat

DESIGN ETIQUETTE

UI PATTERNS

CODE SNIPPETS

DEFINE A VISION, THROUGH A

CLEAR BRIEF AND GUIDANCE

BE FLEXIBLE AND READY TO

EMBRACE CHANGE

DEMOCRATISE THE DESIGN PROCESS.

CURATE THE BRAND, DON'T DICTATE IT!

AIM FOR CONSISTENCY IN THE

QUALITY OF EXPERIENCE

SHARE ASSETS, PATTERNS

AND IDEAS

2

3

5

TRIBAL DESIGN PRINCIPLES

VS THE WEB

ARTDIRECTION

@JAMESFENTON