ARRANGING THE TOUR YOURSELF (continue) Matakuliah: G0404/Tour Guiding Tahun: 2006/2007.

of 98 /98
ARRANGING THE TOUR YOURSELF (continue) Matakuliah : G0404/Tour Guiding Tahun : 2006/2007
  • date post

    21-Dec-2015
  • Category

    Documents

  • view

    218
  • download

    2

Embed Size (px)

Transcript of ARRANGING THE TOUR YOURSELF (continue) Matakuliah: G0404/Tour Guiding Tahun: 2006/2007.

  • Slide 1
  • ARRANGING THE TOUR YOURSELF (continue) Matakuliah: G0404/Tour Guiding Tahun: 2006/2007
  • Slide 2
  • Cancel anything you are not going to use Your agencys manager will not want to hear excuses; he or she will just want to know how you are going to pay now.
  • Slide 3
  • Have alternatives To save time and to look professional, know the exact itinerary of your tour and have second choices ready.
  • Slide 4
  • Remember visas and passports Make sure you know what documents your tour members must bring, including visas for the countries you are traveling to.
  • Slide 5
  • Use the right phone numbers REMEMBER: Every agency has a huge book listing hotel phone numbers for just about every destination.
  • Slide 6
  • SHOP AROUND REMEMBER: Comparison shopping is A MUST.
  • Slide 7
  • Always dress neatly REMEMBER: Image counts.
  • Slide 8
  • Always smile & thank everyone REMEMBER: Charm, patience and a smile go a long way in this industry.
  • Slide 9
  • PRICING YOUR TOUR What you should bear in mind
  • Slide 10
  • PRICING YOUR TOUR DONT FORGET TO: Confirm amount of payment Write everything down Cancel what you are not going to use Have alternatives Have visas and passports
  • Slide 11
  • PRICING YOUR TOUR Build up the perception of value by giving your customers something no one else has.
  • Slide 12
  • MARKETING YOUR TOURS Marketing is the key to staying in business
  • Slide 13
  • MARKETING IS NOT JUST ADVERTISING REMEMBER: Marketing is the total effort you make to get clients to buy from you. Marketing thrives on imagination and optimism.
  • Slide 14
  • YOUR BROCHURE REMEMBER: Your brochure is one your most important marketing tools. CONSIDER: The price and the impact
  • Slide 15
  • YOUR BROCHURE Legal fine print Photos Printing REMEMBER: Keep words to a minimum
  • Slide 16
  • USE YOUR PERSONAL CONTACTS Get a head start by drawing up a list of all the clubs and organizations you belong to. Your business card should be with you wherever you go.
  • Slide 17
  • THE ULTIMATE MARKETING TOOLS Word of mouth Know your competition Free publicity
  • Slide 18
  • WHATS NEXT Conducting informational seminars Selling through travel agents Direct mail Advertising as a small tour operator
  • Slide 19
  • USING THE INTERNET The information super highway is here and it has been a boon to tour guides, making research and communication easier and less expensive. Matakuliah: G0404/Tour Guiding Tahun: 2006/2007
  • Slide 20
  • USING THE INTERNET Research Booking airline seats, cars, and hotels E-MAIL Marketing using the WWW Your brochure
  • Slide 21
  • USING THE INTERNET SPAM Collecting money over the internet Keeping in touch
  • Slide 22
  • BUILDING A TOUR COMPANY Your credibility and reputation will become the keys to repeat the business.
  • Slide 23
  • BUILDING A TOUR COMPANY THE BIG QUESTION: AM I READY TO GET BIGGER?
  • Slide 24
  • BUILDING A TOUR COMPANY Day-to-day life of a tour operator CONSIDER THIS POINT: The travel industry sells dreams and convenience, and it runs on paperwork. Your clients are about to give you a big amount of money in exchange for a piece of paper that promises a service of unknown quality to be delivered sometime in the future.
  • Slide 25
  • BUILDING A TOUR COMPANY REWARDS -self-fulfillment -Good feedback -Control -Satisfaction -Reasonable hours
  • Slide 26
  • BUILDING A TOUR COMPANY CONSIDER: Statistics about travel businesses What are your goals? Ask yourself this question: What do you want to achieve?
  • Slide 27
  • BUILDING A TOUR COMPANY ASSESING YOURSELF: Your personal qualities Your experience and education
  • Slide 28
  • PRESCRIPTIONS FOR SUCCESS Tasks you should work through to evaluate whether the travel industry is for you.
  • Slide 29
  • PRESCRIPTIONS FOR SUCCESS Explore the industry Develop your skills: -General skills -Office management skills -Financial skills -Machine skills -Computer skills -Travel agent skills
  • Slide 30
  • PRESCRIPTIONS FOR SUCCESS Planning Plan everything on paper first. Take on a knowledgeable partner Educate yourself Being in business for yourself means being an expert in many areas.
  • Slide 31
  • PRESCRIPTIONS FOR SUCCESS Learn how to market your business Prepare for failure, then concentrate on success REMEMBER: Thoughts of failure have a tendency to rob you off the optimism.
  • Slide 32
  • MAKING YOUR BUSINESS LEGAL Tasks you should work through to make your business legal
  • Slide 33
  • MAKING YOUR BUSINESS LEGAL SET UP YOUR BUSINESS LEGALLY: -Sole proprietorship -Partnership -Limited partnership -The corporation or limited company -Subchapter S
  • Slide 34
  • MAKING YOUR BUSINESS LEGAL OTHER REGISTRATIONS -Workers compensation -Employee registration with the government -Goods and service tax -Provincial and state taxes -Municipal license -Better business bureau
  • Slide 35
  • MAKING YOUR BUSINESS LEGAL REGULATIONS CONCERNING TRAVEL BUSINESSES Some states and provinces require some form of certification for travel businesses.
  • Slide 36
  • WHAT WILL MY BUSINESS LOOK LIKE? WHATS INSIDE Matakuliah: G0404/Tour Guiding Tahun: 2006/2007
  • Slide 37
  • WHAT WILL MY BUSINESS LOOK LIKE? 1.Selling retail products 2.Selling complementary tours 3.How to choose your products REMEMBER: Marketing several disparate products simultaneously may cause some confusion in the consumers mind about what you are really good at.
  • Slide 38
  • WHAT WILL MY BUSINESS LOOK LIKE? 4. How to select suppliers If a supplier abandons you at a crucial moment or makes it difficult to remedy problems, do not deal with that company.
  • Slide 39
  • LOCATION! LOCATION! LOCATION! The types 1.Enclosed malls 2.Retail street level and small strip malls 3.Downtown VERSUS suburban 4.Office buildings
  • Slide 40
  • EQUIPPING YOUR OFFICE A bare bones office is all you really need to get started.
  • Slide 41
  • EQUIPPING YOUR OFFICE 1.Telephone systems Try not to tie up the same lines your sales come in on while you are organizing every detail of your tours.
  • Slide 42
  • EQUIPPING YOUR OFFICE 2. Computer 3. Fax machine 4. Photocopier 5. Decorations 6. Computerized reservation systems
  • Slide 43
  • FINANCING YOUR TOUR OPERATION SOURCES OF FUNDS
  • Slide 44
  • SOURCES OF FUNDS AND FREE FINANCING Banks Government guaranteed loans Venture capital Family and friends
  • Slide 45
  • SOURCES OF FUNDS AND FREE FINANCING Personal lines of credit, personal loans, and credit cards Other private investors
  • Slide 46
  • HOW MUCH MONEY WILL YOU NEED? CONSIDER: 1.Your market 2.Geographic area 3.Size of your telephone system 4.Equipment
  • Slide 47
  • HOW MUCH MONEY WILL YOU NEED? 5. Expenses associated with your location 6. Working capital 7. Other licensing fees
  • Slide 48
  • FINANCING YOUR TOUR OPERATION ADDING UP THE COST OF YOUR BUSINESS RECOMMENDATIONS -Forget the frills -Trade time for money -Do not go into debt for the long term
  • Slide 49
  • RECOMMENDATIONS -Hire people who care -Read carefully -Think small
  • Slide 50
  • REVENUES AND EXPENSES Several strategies you can try to get higher commissions Matakuliah: G0404/Tour Guiding Tahun: 2006/2007
  • Slide 51
  • Several strategies you can try to get higher commissions Ask for a higher commission When your volume with particular suppliers has grown substantially, discuss an increased commission rate.
  • Slide 52
  • Several strategies you can try to get higher commissions Override commissions BE CAREFUL not to fall into the common trap of selling tickets at cost in order to make your override quota.
  • Slide 53
  • Several strategies you can try to get higher commissions Use wholesalers and consolidators Wholesalers and consolidators may give you a higher commission rate than you can get yourself.
  • Slide 54
  • Several strategies you can try to get higher commissions Join a consortium When choosing a consortium, pick one with a lengthy track record, a long list of agreements with popular companies, and an easily understood manual that explains any special booking instructions for obtaining a higher commission.
  • Slide 55
  • Several strategies you can try to get higher commissions Join forces with another agency
  • Slide 56
  • EXPENSES REMEMBER: Controlling expenses is a great way to earn money.
  • Slide 57
  • EXPENSES REMEMBER: Carefully assess whether you are getting good value for the money you spend.
  • Slide 58
  • PERSONNEL A competent staff is essential to your success.
  • Slide 59
  • 1. INSIDE AGENTS It is recommended for you to hire experienced sales staff to do the day-to-day sales.
  • Slide 60
  • 2. MANAGERS You would be best to start off with a manager who has experience running a tour operation or travel agency, has the background to solve both customer and supplier problems, and is willing and able to do sales as well.
  • Slide 61
  • 3. HOW MANY PEOPLE DO YOU NEED? REMEMBER: Training full-time staff only to let them go when business slow is an expensive proposition.
  • Slide 62
  • 4. EXPERIENCE AND QUALIFICATIONS OF STAFF REMEMBER: Formal training is a help but the attitude and experience of a potential employee are more important.
  • Slide 63
  • 5. WHERE TO FIND EMPLOYEES Word of mouth Industry publications Newspaper advertising Employment agencies
  • Slide 64
  • 6. THE INTERVIEW When you are hiring, be sure to check every reference and each post job.
  • Slide 65
  • 6. THE INTERVIEW (continue) Unexplained gaps in a resume will alert you to jobs the candidate may be reluctant to disclose.
  • Slide 66
  • PERSONNEL A competent staff is essential to your success. (continue) Matakuliah: G0404/Tour Guiding Tahun: 2006/2007
  • Slide 67
  • 7. SALARIES The upshot is that there are no rules about salaries, depending on the timing and your locale, salary ranges can vary by up to 100 percent.
  • Slide 68
  • 7. SALARIES (continue) The commission component Keep current about wages or you could find yourself continually training new people to replace those who leave.
  • Slide 69
  • 7. SALARIES (continue) Benefit packages Expensive Require time to explain to your employees and to administer.
  • Slide 70
  • 7. SALARIES (continue) Reduced rate travel Vacation time Most areas have laws on the minimum amount of paid vacation time a company must give its employees.
  • Slide 71
  • 7. SALARIES (continue) Free labor Every jurisdiction has a minimum wage. You need to know what it is.
  • Slide 72
  • 7. SALARIES (continue) Free labor By using a travel school, the nature of your obligation to the student is abundantly clear.
  • Slide 73
  • STAFF MORALE GET THE BEST FROM YOUR EMPLOYEES: -Communicate -Consult -Promotions -Rewards -Start an incentive system
  • Slide 74
  • MARKETING THROUGH TRAVEL AGENTS REVISITED Travel agents are a mixed blessing.
  • Slide 75
  • Points to be considered Have a well-thought-out plan for dealing with travel agents and make sure you appear professional.
  • Slide 76
  • Points to be considered Make sure you approach agents with promotional material at least once or twice a month.
  • Slide 77
  • Points to be considered Try to target the agencies catering to the appropriate kind of client and market to them.
  • Slide 78
  • Points to be considered Market by fax/E-MAIL if you can.
  • Slide 79
  • TRAVEL SHOWS Code all brochures so you can track whether the show generated enough sales to make it worthwhile.
  • Slide 80
  • WALK-IN TRAFIC HOW MUCH DO YOU REALLY WANT? Walk-ins generally take up more times than someone who calls you.
  • Slide 81
  • ATTRACTING WALK-IN TRAFFIC If you decide that you do want walk-in traffic, you must plan how you will attract it to your office.
  • Slide 82
  • ADVERTISING Advertising is an expensive trial and error endeavor. Matakuliah: G0404/Tour Guiding Tahun: 2006/2007
  • Slide 83
  • HOW TO RUN AN EFFECTIVE ADVERTISING CAMPAIGN YOU NEED TO: Choose a product to advertise Choose the most effective advertising medium Create an eye- or ear-catching ad Evaluate the return on your advertising budget
  • Slide 84
  • ADS: THE M EDIA 1.RADIO AND TV 2. PRINT ADVERTISING Print advertising is low risk compared to radio and TV.
  • Slide 85
  • ADS: THE M EDIA PRINT ADVERTISING: (1)Newspapers (2)Magazines
  • Slide 86
  • ADS: THE M EDIA ADS: THE M EDIA CREATING EFFECTIVE PRINT ADVERTISING Pick the product to advertise Create your ad Make sure your phone number large in your ads so that its easy for people to find. Choose the right vehicle Evaluate the response
  • Slide 87
  • ADS: THE M EDIA CREATING EFFECTIVE PRINT ADVERTISING Helpful hints for print advertising Keeping careful records means you can budget your advertising dollars and avoid waste.
  • Slide 88
  • ADS: THE MEDIA Helpful hints for print advertising Watch what other advertisers do time after time. Never run an add without confirming that it is properly placed and correct. Know what your competition is offering. Do not include your address in the ad. Seasonal considerations and timing may play a part in advertising for your area.
  • Slide 89
  • ADS: THE MEDIA Helpful hints for print advertising REMEMBER: Finding your first consistently winning ad may take some time. Do not get discouraged.
  • Slide 90
  • ADVERTISING Advertising is an expensive trial and error endeavor.
  • Slide 91
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) CO-OP ADVERTISING Many suppliers will share advertising costs with you if you are running an ad that advertises their product exclusively.
  • Slide 92
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) PIGGYBACK ON SOMEONE ELSES MARKETING Look for opportunities to share the costs of reaching your audience.
  • Slide 93
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) DIRECT MAIL If it is done correctly, a direct mail campaign pinpoints groups of people who are most interested in the products you sell.
  • Slide 94
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) ADVERTISING HOTLINES ADVERTISING ON THE WWW Make good use of key words and search engines in your advertising on the internet.
  • Slide 95
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) NEWSLETTERS AND OTHER PERIODIC MAILINGS PROMOTIONS PREMIUM GIVEAWAYS AND CONTESTS
  • Slide 96
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) PROMOTIONS CHARITABLE DONATIONS The amount you choose to donate is up to you and the association.
  • Slide 97
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) DIRECTORIES DISCOUNT COUPONS
  • Slide 98
  • CREATING EFFECTIVE PRINT ADVERTISING (continue) REMEMBER: No amount of advertising will overcome faulty pricing, a bad choice of products, or rotten service.