Around the world with Sofitel
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China, Germany, France, UK, US &
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Sofitel wanted to raise awareness of its luxury hotels range. In response, the ELLE online network in 5 different countries (France, UK, Germany, USA and China) has created custom made and integrated content, allowing its online users to discover its hotels through a worldwide tour, and to participate in a competition.
Transcript of Around the world with Sofitel
China, Germany, France, UK, US
&
# An integrated online campaign on ELLE websites in 5 countries, allowing online users to discover the Sofitel hotels through a virtual worldwide tour, and to participate in a competition.
OBJECTIVE
RESPONSE
# To raise awareness of the luxurious Sofitel Hotel chain and its worldwide presence.
&
#ONLINE INTEGRATED CONTENT & COMPETITION
ELLE online created a dedicated space ‘A magnificent trip around the world,’ presenting the universe of Sofitel Luxury Hotels through 3 sections: Fashion, Design and Gastronomy. The dedicated space focused on 8 main cities.
DEDICATED SPACE
In addition, users were invited to complete a bespoke quiz: “What sort of traveller are you” and to participate in a competition on Sofitel’s website to win a trip around the world.
#ONLINE INTEGRATED CONTENT & COMPETITION
ONLINE FORMATS EMAILING
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39
