Arosa workshops 2015: Business Writing for Sales and more!

of 5

Your expert presenter: Ron Denholm

Ron has trained more than 3000 writers with tremendously engaging presentations in tailored technical, business, proposal and report writing. His renowned High Reader Impact and Style Stamp colour-coded editing aim to quickly make workshop participants more confident and compelling writers.

Ron also steered the 5500 Project on researching worldwide website readability and has published over 70 presentations and documents on writing efficiently.

He taught Classics in secondary schools and worked for the Australian Federal Police, heading Learning and Development in Sydney. Here, he received a Commissioner’s Commendation for developing and running Ministerial Writing Workshops.

Ron also developed EssayAudit, a program that analyses thinking structures in documents. Ron has a BA and MA in Classics, a Diploma of Teaching and a Certificate IV in Workplace Training and Assessment.

What clients are saying about Ron. ✐ Thank you for designing and delivering this course. It was an unforgettable experience.

✐ Your course was awesome; I had a great day.

✐ It was an excellent course.

✐ The course was really helpful. You are a great teacher who can inspire others well.

✐ Great workshop: plenty to think about and work on. I'll definitely stay in touch.

✐ Thank you for a fabulous workshop.

✐ It was extremely valuable training for my report writing and proofreading.

✐ Our managers and team leaders need to do your course too!

ABN: 861 6753 2452

[email protected] 0404836856

040482

mailto:[email protected]

of 5

✐ I have finally had time to sit down and compare your wonderful re-edit of my book. I now understand how I waste words or become too wordy. Your editing has opened my eyes.

✐ Thank you so much for the course and the slides. It felt like I was living in heaven for the past two days.

✐ I have been telling everyone I meet that your program is hands-down the best 8 hours spent in a classroom.

✐ Thank you for your illuminating course. I particularly enjoyed your humorous attitude, practical materials and flexibility.

✐ Love the Style Stamp you did for me; it immediately improved my writing.

✐ Brilliant: short, varied examples make an excellent showcase. Thank you, Ron.

✐ The way you integrate slides and hands-on work is SO impressive.

✐ Tremendous online followup activities: the best I have seen.

✐ Ron was excellent, extremely professional and very personable.

✐ This was the best presented course I have ever attended.

✐ I feel absolutely more confident.

Ron has trained people from:

✐

of 5

Efficient Business Writing for Sales

This workshop is tailored to your writing samples and gives participants crucial editing

skills to adjust content and language consistently and efficiently. This will save multiple

editing time and produce material that customers can access and understand quickly.

9.00–10.45

Getting to know you: discussion.

Making the case for efficiency: genre samples, evidence, research.

Efficient content: how to spot fact, analysis, opinion.

10.45–11.00 Morning Break

11.00–12.00

How to achieve a High Reader Impact with:

product lines

letters

emails.

12.00–12.30

Efficient Language 1: controlling passives, ghost verbs, excess baggage, sentence length:

team practical/theory with client and industry samples.

12.30–13.15 Lunch

13.15–15.00

Efficient Language 2: team practical/theory using client and industry samples.

Perfecting punctuation.

15.00–15.10 Afternoon Break

15.10–16.30

Editing practice and individual tuition with Style Stamp.

✐

of 5

Efficient Technical Report Writing

Focussing on structuring high reader impact content driven by efficient language, this

workshop is tailored to your writing samples and gives participants crucial editing skills.

This will save multiple editing time and produce technical reports that internal and

external readers can access and understand quickly.

Morning session: constructing and editing content.

9.00–10.45

Getting to know you and your documents: content and language.

Identifying content code and balancing fact, analysis and opinion.

Using frameworks for technical reports.

How to structure short reports for a high reader impact.

10.45–11.00 Morning Break

How to structure long reports for a high reader impact.

Four steps to constructing a powerful summary.

Matching your summary and recommendation.

12.30–13.15 Lunch

Afternoon session: constructing and editing language.

13.15–15.00

Balancing layout with paragraphs, dot point lists, tables and diagrams.

Controlling passive verbs, ghost verbs, excess baggage and sentence length.

Colour-coding your language editing with Style Stamp.

15.00–15.10 Afternoon Break

15.10–16.30

Perfecting punctuation.

Editing practice and individual tuition with Style Stamp.

Reviewing and assessing your day.

✐

of 5

Bedding down the learning: Assessment

Tracker

To ensure individual tuition, our tailored workshops have a maximum of 12 people.

Workshop participants submit three writing samples for assessing. One sample is assessed

before the workshop and two after the workshop. We assess content for high reader

impact, meaning how effectively the thinking is paragraphed and for the efficiency of the

language, spelling, sentence length and punctuation.

✐

Arosa workshops 2015: Business Writing for Sales and more!

Business

Transcript of Arosa workshops 2015: Business Writing for Sales and more!