AR&ME - QR Code - Milano Looking Up
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Transcript of AR&ME - QR Code - Milano Looking Up
MILANO LOOKING UP
INSIGHTsome things they hide from us.
CONCEPTcan you see past the mist?
How to1. Call to action (totem)
2. Scan/Experience3. Share/Voice (Facebook)
SOME THINGS THEY HIDE FROM US
MISSING WHAT YOU CAN'T FEEL, REACHING FOR WHAT SENSES NEVER GAVE US, IT IS AS INVISIBLE AS IT IS REAL, SO REAL YOU WILL NEVER OWN IT OR EVEN HOLD IT FOR TOO LONG
WHY? WHY ARE WE SO AFRAID IN OUR OWN BRAVERY, WE LET OUR ANGER SOFTEN US INTO KINDNESS, JUST AS WHAT WE SO PASSIONATELY HATE IS WHAT WE END UP LOVING THE MOST, IN A WAY EVERY STORM BUILDS UP TO A BRIGHTER AND SUNNIER TOMORROW.NOT KNOWING IS THE ESSENCE OF BEING ALIVE, A CONSTANT DISCOVERY, TO FEEL ALIVE MIGHT WE JUST LOOK UP AND REACH FOR SOMETHING DEEPER… LEADING TO OUR QUESTION:
CAN YOU SEE PAST THE MIST?