STATS• 36,500,000

UK Users

• 660,000 N. Ireland

2.4 Million – ROI

15,000 are in

> Facebook is a Big Deal> People care about people

> Social connection isn’t a benefit it’s THE benefit

What is Facebook?

• Virtual word of mouth

• 24/7 Communication facility

• 90% of people trust peer recommendations

• Customer Service Tool

Before you start…

Who is going to manage your Social Media?Why are you doing this?Who are you targeting?

What do you want to share?What is success?

? ? ? ? ? ? ? ? ? ?

> Create Brand Awareness> Bring people to your site> Increase Sales> Customer Service

Profiles are for peoplePages are for businesses

Benefits of a page:

• Multiple Admins• Analytics

• Publicly Visible• Create ads

• Create contests

Is your page set up correctly?

Customise your URLWelcome your fans

Tell your story

Got a page… got no fans?

Suggest your page to your own Facebook friends, but be careful not to spam!Ask staff / Loyal Customers/ Family to do the same

Promote your pageBusiness CardsEmailsPrinted literatureOn your websiteIncentives

Targeted Advert :Example

Engagement

• Content Strategy• Switch up your content- alternate between • > Text posts• > Video posts• > Images

• Images and Videos are proven to increase engagement and interaction

Insights - Examples