Argentina Young Lions 2016 Media Presentation
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Transcript of Argentina Young Lions 2016 Media Presentation
Challenge: Get companies in the private sector and influential individuals to commit themselves into improving education.
Social Media influencers are the ones guiding every dollar spent.
Their conversation is about consumerism and fashion.
And now they are focusing on DIY for
school supplies.
Thousands of brands cross-category
From candy & school supplies to cleaning products & cars
Billions of dollars spend through all the world
Overwhelming competition makes it hard for businesses to stand out from each
other.
Back to School Season
We will change the meaning of “Back to School”
to “Get (kids) to School”
Back to School fashion/style
Get Kids who have no opportunities to school
From Do-It-Yourself (DIY) To Do-It-Together (DIT)
#CommitToSchool
Influence Business
Influence Influencers
Influence people
To join UN in the crusade to improve education around the
world.
To change the conversation from fashion to educational
and replace Do It Yourself with Do It Together.
To recognise the needs and results of better education
and participate actively demanding brands and gobs to
make a real commitment.
Influence Business: Join the DIT PlatformA commitment to the UN gives you access to the campaign and UN resources and ambassadors.
Commitement Validation Amplification Win/Win
Companies commit with the UN to support local
community and education.
Products get access to UN sponsorship, ambassadors
and stand out.
Local distributors and brands help turn Get to School into a global
movement
Committed companies get better sales & better image, we get more children in school.
Paid Media Owned Media PoP, OOH(Brand choice)
Shared & Earned Media
UN Goodwill Ambassadors: Campaign supportersActors, sportsmen and experts are part of the UN Goodwill team.
Result driven Hard Working
They represent brands all over the world and any business would gain value with their presence.
But the Goodwill Ambassadors will not promote brands, other type of ambassadors will.
Internationally recognized
Meet Francine
Transform Back To School influencers into Get to School Influencers.
Influence Influencers: Our DIT Ambassadors
She lives in a conflict zone within
a impoverished community and does everything
herself.
She is an influencer that talks about the
difficulties of her everyday school
days.
She will challenge Back to School
Influencers to about the importance and
benefits of everyone going to
school.
She will validate the companies
commitment by showing
improvements in her life and others.
She will amplify the results among the general audience
Change a “fashion/trendy” attitude to a more committed one.
Recognize the importance of education as an inalienable right.
A better education makes life better in every way.
Influence People: Make it Happen
Suggest new commitments
Demand Businesses to participate
Validate and amplify results
Donate
Understand that change must be done by all parts of society.
Step Up!
An emotional story teaches you what education can do for societyWhat did they learn?
#CommitToSchool
Businesses KidsGeneral society
A win-win situation for businesses and kids
Co-branding with the UN increases sales in a very
competitive season, adds positive image and produces
real results for future employees.
Creates awareness on education issues around the
world, turns them into a force of change for equal
opportunities for education around the world.
Reaches their emotional side with a compelling story that teaches the real benefits of education and encourages
them to step up for it.
United Nations
Create a sustainable campaign that can be adapted to every country and could help reach
Sustainable Development Goals.