Young Lions Brief

WORLDwill we liveTOMORROW?

In what

Monday, April 25, 2011

There is a remarkable telescoping in of vision and an unwillingness to make long-term bets.

– Vint Cerf, father of the Internet.

source: Long Hope brief


We live in a society where results are measured with short-term gains. Company profits are valued quarterly; media catered to sensational news, consumers driven by marketing scams to buy more and consume more; education is measured with sheer productivity.

We have become so short-sighted that we lose focus on the big picture.


Grand Challenges Ahead of Us


And yet our system is ill-prepared...

Wednesday, March 23, 2011Monday, April 25, 2011

Are we preparing our future generationsfor the grand challenges ahead?


Are we being good ancestors?


Is our precious culture vanishing day-by-day?

我們的文化是不是一步一步的在消失？

Wednesday, June 17, 2009


And our very own human behaviors are pushingus to the brink of near death.

http://musingforamusement.blogspot.com/2008_05_01_archive.html




We come from the tribe.

我們來自部落

Wednesday, June 17, 2009Monday, April 25, 2011

©2010 FEARLESS. CONFIDENTIAL AND PROPRIETARY.

Thinking wrong

We can't solve problems using!the same!kind of thinking we used!when we created!them.”- Einstein

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source Alex Bogusky's COMMON announcement


Dear Young Lion contestants,

I urge you to use your creative force to think differently and imagine a world where solutions are centered on long-term development of mankind and the planet. I wish for you to come up an interactive advertisement that inspires future generations with a whole new world that we live in.

Question: With grand calamity ahead of us, in what world will we live in tomorrow?


by Jason Hsu, curator of TEDxTaipei Contact: [email protected] Some rights reserved. This brief is created for sole purpose of Cannes Young Lions competition 2011 and is licensed under creative commons 2.0 for non-commercial purpose

THANK YOU


Young Lions Brief

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