Are You Feeling The Pressure?
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Transcript of Are You Feeling The Pressure?
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Are You Feeling The Pressure?
The Ratcheting Up of Library Technology
Steven Bell, Associate University LibrarianTemple [email protected]
Rochester Regional Library CouncilNovember 20, 2008
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Four Parts To This Workshop
• Technology trends, change and the rachet
• Strategies for technology adoption in library organizations
• Creating better library user experiences
• Keeping up with technology
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Part I
• Technology trends
• Technology change
• The technology ratchet
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Forces of Change
Librarians
Demographics
InstitutionPolicy
Technology Socio-Econ
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Only The Paranoid Survive
Andy Grove, Founder of Intel, wrote this bookabout surviving competition and change
Wrote about the “inflection curve”
We have no control over the “forces of change” but we can control our strategy
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Source: BusinessWeek IN Supplement June 11, 2007 http://www.businessweek.com/magazine/content/07_24/b4038404.htm
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Source: BusinessWeek IN Supplement June 11, 2007 http://www.businessweek.com/magazine/content/07_24/b4038405.htm
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Source: Sharing, Privacy and Trust in Our Networked World, OCLC, 2007
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Source: Sharing, Privacy and Trust in Our Networked World, OCLC, 2007
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From: Curran, Murray and Christian. “Taking the information to the public through Library 2.0.” Library Hi-TechVol. 25. No. 2, 2007 pp288-297.
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The Ratchet Metaphor
1.What is a ratchet?
2. Think of it as a spiral – pressure increases on the center
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Technology Ratchet
What Technologies Make You Feel Pressured?
• Web Technologies • blogs, wikis, rss, aggregators, social collaboration tools, social networks, flickr, tagging, folksonomies, gaming, podcasts…
• Library Technologies• link resolvers, federated search, institutional repositories, open worldcat…
• Academic Technologies• courseware, hardware/software, learning objectsscreencasting…
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Part II
• Strategies for technology adoption
• Bandwagon jumping and shiny toys
• Tips for technology adoption
• A thoughtful approach - design change
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Technology ImplementationWiki Case Study
1. Identify problem – possible solutions2. Wiki identified as technology with potential3. Learn more about wikis4. Practice editing a wiki5. Obtain a wiki account for experimentation6. Show staff but allow time for acceptance7. Identify compassionate pioneer8. Allow pioneer to experiment and discover9. Develop strategy for implementation10. Incorporate staff training/learning11. Implement12. Evaluation
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Reverse The Technology Ratchet
Consider the opportunity costs
Balance experimentation (play) and investment of time
Pick your edge – lead or trail
Identify your compassionate pioneers
Reverse mentoring
Make a plan and let it guide – but there are exceptions
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• Creating better library user experiences
• UX Trends
• The experience economy
• The design approach
Part III
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The Age of User Experience
What Defines It?
• Make it simple
• Complexity/Confusion are deal breakers
• If you have to learn it – we have a problem
• Good design is critical
• Features get used if they provide a good user experience
Source: EWeek.com - http://www.eweek.com/article2/0,1895,1914495,00.asp
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What’s Broken - ActivityThis is a 2-4 minute activity
Think about something at your library that you think is broken. Either something that doesn’t work or a solution that has no problem attached to it.
Just jot down a description of that on a sheet of paper
Also – why do you think it is broken?
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• Simple• Satisfies instant
gratification• No unnecessary
features• Millennial seal of
approval
• Complex• Takes time to learn• Many features• Added value• Better quality• Personalized help
Google Experience vs. Library Experience
GOOGLE LIBRARY
Simplicity – Complexity Conundrum – how to resolve the tension between the two yet encourage qualityresearch and education
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What Do Libraries Offer? Fear of Complexity
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Library anecdote – “This is broken”
• See Seth Godin’s blog or his presentation at GEL2006
What’s Broken At Your Library?
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Designing A Better Experience The Experience Economy
• Book about designing user experiences
• Moving from commodities to experiences
• Make it memorable
• It has to work
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Word Association
What comes to your mind when you hear the word
DESIGN
Write it down
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Question
Do you think library workers are designers?
Yes or No
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What is Design Anyway?
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What They Have in Common
The Design Approach!
empathic thinkingidentifying the problem before the solution
brainstorming processprototyping processformative/summative evaluation
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• Identify the problem before the solution• Understand the users• Work creatively to identify and develop the solution• Bottom Line – it’s how designers approach challenges
Key Points:
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Design Thinking
• Approaching library problems the way designers approach design problems.
• “Librarianship by Design” draws mostly from instructional design for influence
• How is it different? – Thoughtful process to create new services– Integrates needs assessment and evaluation– User-centered not technology-driven
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Thinking Like A Designer
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DT vs ISD
• In what ways are design thinking and instructional systems design similar
• Compare ADDIE and the IDEO Method
ADDIE IDEOAnalysis Understand/Observe
Design/Develop Visualize/Brainstorm Implement Implement
Evaluate Evaluate/Refine
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Design Thinking
• Empathic Design
• Prototyping process
• Formative and summative evalution
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UX: What is it?
A Definition:
UX is the quality of experience a person has while interacting with a specific design.
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CaringNiceGo extra mileCourteousTrainingSatisfied PatronFast/
ConvenientAnswersRule Bending
HolisticTotality of ExperienceWoW Factor (not
broken)MemorableLoyaltyLocalizedDesign-basedWhat kind of
experienceUnderstanding user
Customer Service vs. User Experience
CS
UX
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UX: The Totality of the Experience
• Not just one fragmented experience
• More than one WOW
• Must be designed into the larger library service operation
• Creates equal expectations throughout library
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From Customer Service to Experience
• Start with core values – design from there
• Focus on relationship design – build trust andcreate meaning for users
• It’s more than customer service
• Must be useful and usable (simple/complex)
• Think about UX as the brand
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• Design for local audiences
• Design for personal experiences
• Design for outcomes not features
• Design for success stories
• Design for user education
Design a Better Library User Experience
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Add Your Voice To The Conversation
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• Strategies for keeping up and keeping found things found
• Professional development
• Going beyond librarianship
• Coping with technology change
Part IV
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What Are Keep Up Needs
Three Types
1.Databases/Systems – have to learn new features, interface changes, upgrades;
formal training may be needed.example – RefWorks, VR systems, etc.
2. New web technologies – social collaboration tools; learn by playing/experimenting
example – scholar; jing; facebook apps
3. New developments in peripheral fields - computing; instructional technology
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Challenge And Opportunity
Challenge: Time constraints and cost
Opportunity: Use technology to learn about technology
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Leverage Tech For Training
Resources:WebJunction – discussion lists / online training
Sirsi Dynix - webinars
OPAL – online training
ACRL E-learning
Blended Librarian – webcasts
College of DuPage – Soaring to Excellence DVDs
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TBLC Play Days?
Sponsor an online technology summit
Base it on PLCMC’s 23 Days program
Staff development works bests when library staff are learning together
Opportunity for reverse mentoring
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• Keeping up promotes technology awareness and innovation
• Keeping up keeps you “change ready”
• Journals, newsletters, TOC alerts, RSS and aggregators, webcasts, and more
• Develop a personal strategy for personalprofessional development – visit the Keeping Up Web Site for more ideas
Keeping Up With Technology
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1. Read Journals – 1742. Attend Local/Regional Conferences – 1493. Attend National Conferences – 1474. Exchange Information With Colleagues – 1475. Follow a Discussion List – 136
Then:Regularly Visit a Discipline Specific Website – 77Read a Discipline Specific Blog – 27
N=174
How Are We Keeping Up?
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Less Than 1 Hour Per Week – 21%
1-3 Hours Per Week – 58%
4-6 Hours Per Week – 15%
7-10 Hours Per Week – 4%
10+ Hours Per Week – 2%
N=174
Time Spent On Keeping Up
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• Maintain professional skill level
• Stay abreast of new technology and applications
• Follow emerging trends in profession
• Exchange information with colleagues
• Career growth (seek new opportunities)
Rapid technological change demandsthat we invest time in keeping up!
Why Keep Up?
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• E-Newsletters
• Web Pages (change detection)
• TOC Alerts
• News Aggregators
• Personalized Alert Services
• Organizing What You Find
Key Keeping Up Technologies
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• Pay attention to societal/cultural change
• Question how demographic trends will impact libraries
• Follow recent technology developments and reports for coming innovation
• See Trendwatching.com and others
• If you haven’t yet, start with OCLC’s environmental scan and other reports of this type.
Get Better At Spotting the Trends
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Change: Learn To Evolve
Example One – Jim Carroll’s squirrel experiment
Example Two – David Bishop, retired University Librarian at Northwestern U.
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We’d Like To See Better Research…
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And Help Students Take The Right Path…
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Final Thoughts
Be open to new technology but resist pressure to do it all
Allow opportunities for staff development and time for play
Before you go too far connect new technology to your library plan
As always, keep up, talk to colleagues, visit other libraries, share with co-workers
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Questions…
Discussion…
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The Intersection of BL & DT
What do Blended Librarianship and Design Thinking have in common?
• Similar approach to identifying problems and developing solutions
• Boundary Crossers: A boundary crosser is someone who blends multiple skills into one
profession. Pink says “while detailed knowledge of a single area (e.g., traditional librarianship) once guaranteed success, today the top rewards go to those who can operate with equal aplomb in starkly different realms.”
• Work collaboratively with others in peripheral professional areas
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Organizing What You Find
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Sarah Long’s “The Daily Herald” August 13, 2006
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David BishopRetired University DirectorNorthwestern University
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Mashable.com – waves of technology
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